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New Face of NIPOST
Richard Evan postulated that "Very few organizations recognize and act on the premise that to succeed a company must position itself not only for operational excellence, but also to distinguish itself by being seen to be better and different from the competitors. That is the essence of branding and marketing’’.
The Nigerian postal system has the mandate for the posting, receipt, sorting, handling, transmission or delivery of mail. Post office also offers mail related services such as post office boxes, postage and pack- aging supplies and other sundry services.
But with development in courier business in the developed world which saw the business evolve from the late mid 60’s which would be said to be the beginning of modern courier industry in Europe to the 70s which impressed improvement in communication. NIPOST veered off into Express mail delivery through its EMS Speedpost to keep afloat in business as the point of activity changed from not just sending a mail but security and urgency became the issues.
The usual surface mail could not guarantee the security of goods even as speed was nonexistent. The registered mail was also cumbersome.
The 80’ witnessed the boom years for the courier industry. Many new companies started up in the UK with a growing demand for new services. The era gave birth to early courier companies in Nigeria.
The 1990’s brought improvement in Information Technology and mergers of companies in Europe. The need for training also crept in as couriers needed top level skills to compete in the gathering market. Many local entrepreneurs who were former employees of the multinational courier firms set up local companies with delivery capabilities.
The bottom line is that competition in the postal sector in Nigeria has become fiercer and NIPOST a quasi- government agency to still remain relevant in the system must adopt strategies to do so.
In the emerging development, NIPOST management has discovered that marketing is important in the new dispensation and has done much in making financial and material resources available to the Marketing Department to enable it use the money among other things in organizing seminar and other events where participants would brainstorm and rub minds to deploy modern marketing strategies and other innovative ideas to take the organisation to newer heights.
Such deliberation in the past had covered issues of quality of service of products, product development and re-packaging, bartering through Public Private Partnership (PPP) process, the post-cash, Airport Express, Repackaging of Postal Office Boxes, etc.
The essence of the whole re-engineering effort is to help the outfit achieve financial goals in order to make the organization become a viable and independent entity.
On product development and acquisition, Osadolor Eboigbodin, senior assistant postmaster general (marketing) of NIPOST had during the first marketing officers three -day conference held in Jos, Plateau State mentioned that with the gradual acquisition of ICT infrastructural facilities by the organisation that new products were being developed while old ones were being repackaged largely through Public Private Partnership (PPP) process. He mentioned post cash as already being introduced as part of e-services deployed by the organisation and also hinted that post cash was about introducing Post Office Cash cards into the market.
Part of the new face of NIPOST also included the drive to re-engineer the work force to adapt to the changing postal market that can meet new demands and enhance competition.
Some of these strategies are already yielding positive results. It therefore was not unexpected when Mallam Ibrahim Mori Baba, postmaster general announced during last year’s Pan African Post Day in Abuja that between October and December last year the new NIPOST staff intercepted letters and parcels containing various international currencies and passports, digital cameras and high grade GSM handsets.
In the windfall according to report, over 400 scam letters and parcels which were for shipment to Britain, Germany, France, China, Japan, Russia, Canada and the US were intercepted through the track, trace and scan exercise carried out by NIPOST.
The interception saved the country the further tarnish of her image.
Now that Nipost is responding to demands of the time, the organization should make sure that it doesn’t revert to the old ways of doing business. All hands should therefore be on deck to realize making Nipost a profitable venture.

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News
DBI, Miva Open University Partner to Advance Digital Innovation, Education

Digital Bridge Institute (DBI) and Miva Open University, Abuja, have signed a Memorandum of Understanding (MoU) to jointly promote digital technology and academic excellence in computer science and innovation.

Mr. David Daser, president/CEO, DBI, and Professor Tayo Arulogun, vice chancellor, Miva Open University.
DBI, a Federal Government-owned ICT training institute with headquarters in Abuja and campuses across Nigeria’s six geo-political zones, hosted the signing ceremony at its headquarters.
The MoU marks a significant step in formalizing and strengthening the existing relationship between the two institutions.
Signing on behalf of their institutions were
Speaking during the event, Mr. Daser praised Professor Arulogun’s leadership and commitment to academic development, which he said made the partnership possible. He emphasized that unlike many MoUs that remain inactive, this collaboration is set to deliver tangible results.
“We value this partnership and are confident it will meaningfully contribute to Nigeria’s education sector. DBI is fully prepared to implement the agreement and drive an impact across our campuses in Enugu, Abuja, Kano, Lagos, Asaba, and Yola,” Daser said.
He added that the collaboration would strengthen DBI’s National Innovation Diploma (NID) program and other initiatives through shared resources and new opportunities.
Professor Arulogun, in his remarks, highlighted the need for greater collaboration among Nigerian universities, criticizing the prevalent “do-it-alone syndrome.”
“Many institutions prefer to operate in silos, but collaboration is key. Pooling resources and working together will enhance capacity and academic output,” he stated. “With this partnership, we are ready to hit the ground running from student exchange to joint innovation projects like hackathons.”
He noted that hackathons provide platforms for discovering hidden talents and fostering innovation, and Miva is eager to integrate such activities into its academic programs.
Mr. Emeka Nzeih, head of Learning and Development, DBI, outlined the partnership’s key focus areas: student internships, real-world project collaborations, joint research in fields like AI, robotics, and cybersecurity, and shared access to DBI’s ICT labs and equipment for Miva’s students and faculty.
According to Nzeih, the initiative aims to enhance practical learning, foster innovation, and build capacity through collaborative training, research, and mentorship.
E-Financial
GTCO to Become First Nigerian Bank to List on London Stock Exchange

By 8 am on July 9, GTCO Holdings is set to commence trading on the London Stock Exchange.
As the group is set to list all its shares on the London Stock Exchange, becoming the first Nigerian banking entity to do so.
This is as the group launches a public offer of new ordinary shares to raise approximately $100 million on the London Stock Exchange.
The equity offering, which is an accelerated bookbuild and managed by Citigroup, began on July 2 and is to last until July 31.
On July 31, the group announced that it would cancel the listing of its Global Depositary Receipts (GDRs) on the UK Financial Conduct Authority’s (FCA) Official List.
It will also cancel their admission to trading on the London Stock Exchange (LSE)’s main market.
In place of the GDRs, the group will list all its ordinary shares directly.
aims to admit all its shares to the equity shares category for international commercial companies under a secondary listing on the FCA’s Official List.
The shares will also begin trading on the LSE’s main market for listed securities.
According to a regulatory filing on the London Stock Exchange, the net proceeds from the offering will be used to recapitalize GTBank Nigeria.
Based on the prevailing exchange rate of N1,540 to the US dollar, the targeted $100 million equates to approximately N154 billion.
This capital raise is expected to position the Group to fully meet the N500 billion minimum paid-up share capital required by regulators for banks with international licenses.
As of now, both Zenith Bank and Access Holdings have already met—and exceeded—this threshold.
Broadcasting
IFC, AfDB Collaborate with EbonyLife Media to Explore Supporting the African Film Industry to Drive Job Creation

As part of their ongoing efforts to support the growth of Africa’s creative industries and drive job creation in the region, IFC and the African Development Bank have announced a collaboration with EbonyLife Media, Nigeria’s leading media company, to explore the conditions for the creation of a pan-African investment vehicle targeted at the region’s film sector.
The aim is to improve access to financing for productions that promote original African stories around the world. EbonyLife Media has built a reputation for bringing compelling African narratives to global audiences through innovative storytelling.
The company has produced some of the highest-grossing movies in the region and enjoys strategic collaborations with global media companies, including Sony Pictures Television, Westbrook Studios, Starz, Macro Film Studios and Idris Elba’s 22 Summers.
This effort is in line with IFC’s strategy to expand Africa’s creative industries, recognizing the sector’s potential to drive job creation – especially for youth – promote inclusive narratives, and stimulate economic growth across emerging markets.
Despite the growth of film production across the continent over the last few years, Africa’s film sector remains untapped. According to UNESCO, the sector currently supports approximately 5 million jobs and contributes $5 billion to the continent’s GDP.
However, the industry faces significant challenges that inhibit its growth potential, including persistent financing gaps, policy barriers and lack of a robust intellectual property regulatory framework and implementation, which results in up to 50 percent revenue loss to piracy by film producers in the region.
In this context, IFC, AfDB and Ebony Life are exploring ways in which they can crowd in more capital into African film productions and support the expansion of the film industry at scale in the continent, while working with governments to introduce protection of intellectual property and film incentives, essential to strengthen the economics of film production in the continent.
“Africa’s creative economy is a cultural asset and an engine for inclusive growth, youth employment, and global influence. Through this partnership, we aim to unlock new capital for the continent’s storytellers, helping them bring authentic African voices to international platforms while boosting job creation in one of the most dynamic sectors of the future,” said Dahlia Khalifa, Regional Director for Central Africa and Anglophone West Africa at IFC.
Ousmane Fall, The African Development Bank Group’s Director for Private Sector Operations, said: “This collaboration reflects the African Development Bank Group’s growing interest in creative industries as a growth sector supporting entrepreneurship and job creation for young people and women in Africa.
“By joining forces with EbonyLife, Nigeria’s premium media conglomerate, and IFC, a like-minded DFI institution, we are seeking to support the creation of a sustainable investment vehicle for film production in Africa”.
“This has been a long time coming. For nearly two years, I’ve been quietly laying the groundwork—defining and building an ecosystem designed to scale, to unlock opportunity, and to provide the vital capital African filmmakers need to create stories that resonate across borders and generations.
“Today, I am thrilled and deeply proud to welcome the IFC and AfDB on this journey. Together, we will identify ways in which we can catalyze a new era of African storytelling that can thrive on the global stage” said Mo Abudu, CEO, EbonyLife Media.
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