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Next Titan Contestants Explore Product Advantage of Heritage Bank’s Octiplus

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Heritage Bank’s advanced all-in-one digital banking experience; Octiplus’ product benefits were explored by the Next Titan contestants for its ground breaking innovative solution, crafted to meet the demands of the ever-growing active banking populace.

R-L: Chris Parkes, boardroom judge of The Next Titan; Victoria Sotunde, Group Head, Head Office Audit, Internal Audit, Heritage Bank and Kyari Bukar, boardroom judge of The Next Titan, during the board room judging session of the Heritage Bank’s 1st task to housemates, themed, “Show Your Innovation,” held in Lagos.

Presenting their tasks, themed, “Show Your Innovation,” during a boardroom session, eight (8) of the contestants were expected to create compelling video advert for octiplus and its prime product awareness.

However, at the end of the Heritage Bank’s second task, the participated housemates successfully identified the non-vanilla features of the digital app which were that personal investment savings could be done with the app as well as group savings usually known as “esusu.”

Aside the regular features that were known by all including Payment features, buying of airtime, pay bills, flight bookings, movie tickets and one of the most interesting features that was mentioned, was that with Octiplus, you can add all your debit cards from other financial institutions to this App and enjoy easy banking, easy life.

Ifie Sekibo, managing director/ceo of the Bank, disclosed that Heritage operates with a philosophy to offer world-class banking services with guaranteed convenience on the platform of simplified service innovation, leading technology solutions and experience-driven relationship management.

Reviewing the presentations of contestant’s individual tasks, Sekibo who was represented by Nsikak Ifiet, head, Content and Digital, Heritage Bank, commended some of them on the marketing strategies adopted, captivating messages which highlighted product advantage, abilities to identify the target audience and the clear call to action with relevant information.

He advised the contestants not to de-market competitions’ products when promoting their own brand.

According to him, it is important to focus on your product, what it has to offer and the value it will give to the consumers.

To ensure a balanced form of assessment during the boardroom session presided over by the experienced panel of Judges and in the spirit of meritocracy, each contestant was given a time limit to strictly adhere to during their presentation.

After which, each Judge meticulously took out time to allot their assessment on each contestant with constructive criticism.

Five of the eight contestants who presented before the panel were saved and will remain in the house until the grand finale of the show.

The successful contestants include; Victor Emaye, Joy Badaki, Esin Mariah, Dolapo Quadri and Adausu Taiwo, while the evicted contestants who were meant to give their final words before leaving the house were Omobolaji Shittu, Fiberesima Ibi and Orji Hyacinth.

Also, the Judges of the boardroom session comprised Chris Parkes, Kyari A. Ebuka and Nsikak Ifet.

 

 


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Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University. Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

E-Financial

Unity Bank Customers Win Over N4 Million in Cashtoken Rewards Promo

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Unity Bank customers have claimed over N4 million in cash rewards in its ongoing loyalty programme recently rolled out with Cashtoken, a Cash Reward-as-a-Service company.

The winners included no fewer than 40 customers who adopted and transacted on the Bank’s digital banking platforms, including the UniFi mobile banking application, the *7799# USSD platform or activated their Unity Bank Verve Card to transact on e-payment terminals across Nigeria.

Beginning from onboarding in our customer lifecycle journey, the Unity Bank Cashtoken Partnership commenced as a loyalty and reward scheme to reinforce the benefits of e-banking platforms.

To begin, Customer transactions earn cash tokens, which are then redeemed to qualify for the monthly Cashtoken Rewards draw. Consequently, winners emerge from the draws to claim the cash prizes.

Recall that the retail lender announced the ongoing Cashtoken Rewards loyalty programme in December 2023 in partnership with Cashtoken Rewards Africa to empower customers and improve customer satisfaction.

The partnership with Cashtoken Rewards also provided an opportunity for the Bank to migrate customers—old and new—to a platform that will continually create exciting rewards and appreciation for loyalty.

Eghomware Iyamu, Unity Bank’s Head of E-Business, commenting on the success of the Cashtoken Rewards loyalty program, stated: “We are excited to see our customers win over N4 million in cash rewards through our partnership with Cashtoken.

“This initiative demonstrates our commitment to recognizing and rewarding the loyalty of our customers”.

“By leveraging our digital banking platforms, including the Unifi mobile banking application and the *7799# USSD platform, we are not only enhancing customer experience but also providing life-changing opportunities.

“The Cashtoken Rewards program is a testament to our dedication to improving customer satisfaction and creating meaningful rewards along our customer lifecycle journey.

“We look forward to seeing more of our customers benefit from this exciting program as we continue to innovate and deliver exceptional value to them.”

Unity Bank has robust electronic banking products which include mobile and digital banking channels, including ATM, PoS, or any digital payment channels which support retail product transactions across the country. New-to-Bank customers are invited to open a Unity Bank account, onboard onto the digital platforms and begin transacting on the various platforms to earn cash token rewards and cash prizes while existing customers are encouraged to onboard and transact to win even more rewards and cash prizes.


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E-Financial

FXTM Academy Concludes Successful Event in PHC, Hosts Next Event in Lagos

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FXTM, a global online trading company is hosting an exclusive training for traders where participants can discover the strategies used by the world’s top traders to gain mastery of the market.

L-R: Oluwafumbi Ogedengbe, Specialist Client Education, FXTM Nigeria; Adaeze Uzochukwu, Education Coordinator, FXTM Nigeria; Mathew Anthony, Manager, Market Analysis, FXTM Nigeria; Destiny Ikeakanam, Education Coordinator, FXTM Nigeria and Pius Ogbu, Specialist, Client Education, FXTM Nigeria.

FXTM Academy is dedicated to helping traders and trainees achieve exceptional results in the global markets.

According to Mathew Anthony, Educator at FXTM Academy “We are a global online trading platform that offers stocks, commodities, and other financial instruments, providing traders with access to various markets, competitive pricing, and advanced trading tools.

“Our goal is to empower traders to Learn, Trade and Earn from the global markets.”

This Academy will provide free tutorials through webinars, workshops, video presentations, online courses, market analysis, insights, professional mentorship, and support.

“By offering education and training, FXTM Academy aims to help traders improve their trading skills, make informed trade decisions, and achieve their financial goals.”

Abiola Akinyele, Executive Director of FXTM Nigeria said the registration of the training has opened on the FXTM website and event will take place on the 17th of August.

He said it will be quite exciting and will provide great opportunities for participants to grow the skills to unprecedented heights and to join the ranks of the elite.


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E-Financial

Nova Bank Will Make Great Impact – Oduoza

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Phillips Oduoza, chairman of Nova Bank Plc, has said that the new commercial bank is poised to create jobs and make a great impact.

Nova Bank Will Make Great Impact – Oduoza

Oduoza who spoke at the launching of Nova Bank’s first branch as a national commercial bank in Lagos, said that the bank’s foray into commercial banking and upgrade to National Banking Licence were part of a long-term goal to make an impact.

He said, “We are not here just to maximise profit, but we are here as Nova to have the greatest impact in the society. And this is one of the reasons why we decided to extend to commercial banking business.

“We have been very, very successful, as testified by our customers in the wholesale banking space. And we felt it is just necessary to extend the service to the retail end of the market, which is where you will have the largest population of banking customers.

“Therefore, we want to transfer that success story to the retail end of the market. We want to impact the Nigerian economy as a whole. We want to assist in job creation, stability of the country, which Mr President has been working on. So, by going commercial, it gives us a platform for more job creation in the country.”

Governor Babajide Sanwo-Olu, who performed the ribbon cutting for the inauguration of the first branch, commended the board and management of Nova Bank for taking the decision to invest more into commercial banking not minding the various challenges and uncertainties in the economy.

He said, “We need to encourage them; we need to stay in touch with them because they have a choice.

“They could as well have remained as a nimble wholesale bank or as a merchant bank as a matter. But they felt they need to take it further, and this means they need to dip their hands into their pockets and bring additional resources that would make it possible for them to be able to compete on a larger scale.”

 

 


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