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‘Nigeria among Fastest Developing Mobile Marketing Globally’ – Evens

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Dr. Lazarus Angbazo is the President and CEO General Electric (GE) Nigeria,
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Mr. Steven Evans, Chief Executive Officer of Etisalat Nigeria has described Mobile marketing in West Africa and Nigeria, in particular as one of the fastest developing markets in the world, with mobile as a marketing channel fast gaining grounds with potentials of opening up opportunities for brands and marketers in the region to engage better with their consumers. He stated this at a two day Mobile Marketing Summit sponsored by Etisalat Nigeria, in Lagos recently, the telecoms Chief expressed the company’s excitement to be participating in and sponsoring the Mobile Marketing Summit. He said, ‘We are part of summit because we feel it will deliver great value and education to our local industry by successfully using mobile to connect, engage and sell to customers in a way that will ensure their trust.’ He further added that the planned launch of the Mobile Marketing Association West Africa Council would act as a catalyst to enable the industry to work together in driving mobile marketing in the region forward, create the key building blocks for a sustainable, growing and profitable mobile medium, provide a forum for converging the opinions and interests of all the key stakeholder groups, develop an implementation capability and protect the legitimate concerns of the mobile consumer. Also speaking at the summit, Victor Munyaua, Head, Commercial Relations, Sub-Saharan Africa, Google, commended Etisalat for taking the lead in closing the gap, through the creation of a platform to address the challenges limiting the mobile market penetration. He explained, ‘Three major trends that will define the future of mobile market are social, location and commerce. Global statistics show that 60 percent of consumers who access the internet in different countries including Nigeria do so from mobile devices”. He further stated that with only two per cent African content and 10 per cent of African businesses connected to the mobile platform, it was important that businesses in Nigeria get the platform, generate local content in building the mobile market ecosystem to keep the user on-line while taking advantage of other opportunities. The Summit held at the Civic centre was geared towards establishing a professional mobile medium in West Africa, while focusing on making the case for the mobile medium drawing on the experiences of international experts familiar with emerging markets. The Summit was also used as a platform, to the launch the Mobile Marketing Association West Africa Council, as it drew top industry experts and professionals from different West African countries.


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MoMo PSB, SMEDAN Forge Pact to Digitise Nigeria’s SMEs

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MoMo PSB, MTN Nigeria’s fintech powerhouse, sealed a game-changing pact with the Small and Medium Enterprises Development Agency of Nigeria (SMEDAN) on February 3 at its Victoria Island headquarters, unleashing digital and financial tools to turbocharge SMEs nationwide for seamless operations, revenue surges, and sustainable scaling.

MoMo PSB, SMEDAN Forge Pact to Digitise Nigeria's SMEs

MoMo PSB, SMEDAN

The partnership arms SMEDAN-registered merchants with MoMo’s multi-channel arsenal—apps, POS, USSD, partner portals, and custom platforms—to hoover payments across streams, automate payrolls, juggle tills and shop chains, and boss core business metrics from one slick dashboard.

This powerhouse duo targets Nigeria’s SME engine room, where digital chokepoints throttle growth, injecting MTN’s MoMo muscle to slash friction and unlock efficiencies for mama-put hustles to mid-tier factories alike.

Industry watchers hail the MoU as a masterstroke in President Tinubu’s economic revival playbook, fusing government SME scaffolding with private-sector fintech firepower to birth a new breed of digitally dominant entrepreneurs primed for AfCFTA conquests.


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MTN Ignites Teacher Revolution: 5,000 Digitally Armed for Phase Two

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MTN Foundation and SAIL Innovation Lab have roared into Phase Two of their blockbuster Teachers Fellowship Programme, onboarding 5,000 elite educators from Nigeria’s 36 states and the FCT since January 13 to turbocharge public schools with cutting-edge digital wizardry and global teaching firepower.

MTN Ignites Teacher Revolution: 5,000 Digitally Armed for Phase Two

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This mobile-first crusade, laser-focused on arming primary and secondary school titans for the digital economy showdown, kicks off with a grueling four-week virtual bootcamp via WhatsApp and Google Classroom—slashing travel barriers for even the remotest rural warriors.

Organisers promise peer-to-peer fireworks and real-time gut-checks, capping Stage One with a virtual gala saluting milestones before culling the pack to a fierce “Top 500” via engagement, assessments, and hustle for Phase Two’s inquiry-based mastery and deep-dive digital metamorphosis.

MTN Foundation’s Executive Director Odunayo Sanya lit the fuse: “Teachers are the backbone of our education system. By empowering them with digital competencies and innovative teaching methods, we are directly investing in the future of our youth.

This Fellowship Programme is designed to ensure that our educators are not just keeping pace with global best practices but are actively shaping the next generation of innovators and leaders.”

Nigeria’s heftiest private teacher uprising scales from last year’s triumphs, minting classroom commandos as state ambassadors to ignite inquiry-driven, tech-fueled learning revolutions coast-to-coast.


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Onafriq, PAPSS Launch Wallet-Based Payments Pilot from Nigeria to Ghana

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Onafriq Nigeria Payments Ltd, a CBN licenced payment service provider, partners with The Pan-African Payment and Settlement System (PAPSS) to pilot the continent’s first wallet-based outbound payments from Nigeria to Ghana – fully in Naira and instant, without relying on hard currency conversion, in partnership with Banks and Mobile Money Operators.

Onafriq, PAPSS Launch Wallet-Based Payments Pilot from Nigeria to Ghana

The pilot service, approved by the Central Bank of Nigeria (CBN), enables cross-border intra-Africa payments for individuals, merchants, and traders.

In particular, the service will benefit SMEs, the real engine of intra-African trade; all now have access to a faster, cheaper way to reach customers and suppliers across the border.

By reducing barriers to cross-border trade, the new service will allow these businesses to grow their addressable markets and activity. From the 1st of December, this service will be fully operational for a 6-month period.

Through the partnership with PAPSS, Onafriq is supporting the operationalization of the AfCFTA (Africa Continental Free Trade Area) mandate.

The mandate itself is driving tariff-free trade for the 54 member states of AfCFTA. Within the partnership itself, Onafriq provides the mobile money rails, with an ecosystem consisting of over 1 billion mobile wallets.

Meanwhile, PAPSS brings a network of over 160 commercial banks, representing an ecosystem of more than 400 million bank accounts across its 19 African countries of operation.

The two partners are essentially seamlessly connecting two worlds: mobile money and banking. As a consequence, intra-African trade transactions will take place more easily and opportunities will be created.

Currently, Africa is made up of bank and mobile-led markets, with siloes often inhibiting transactions between these economies. However, this partnership will remove these boundaries. With over one billion mobile wallets and 500 million bank wallets across Africa, this partnership will allow for cross-border collaboration at scale.

This partnership builds on Onafriq and PAPSS’ existing partnership for payments into Ghana, announced earlier this year.

Mxolisi Msutwana, Managing Director Anglophone West Africa said, “Our work with PAPSS shows what collaboration at scale can unlock—seamless, secure connections between banking systems and mobile money ecosystems.

“This is how we open bi-directional trade corridors, reduce costs for businesses, and give African enterprises the rails they need to trade with confidence in their own currencies. The vision is continental, but it starts with practical steps like this one.”

Ositadimma Ugwu, Chief Information Officer, PAPSS, added “Too often, African businesses and individuals see borders as roadblocks instead of opportunities. With this step, we’re challenging that mindset, giving Nigerians the ability to send value next door with the same ease as sending a text message.

“Our vision is simple: make Africa’s borders invisible to payments. This pilot makes that a reality, moving us closer to a continent where payments don’t pause at the border.”

This new Nigeria-to-Ghana outbound capability builds on the successful Ghana-to-Nigeria instant payments corridor launched earlier this year – further proof that Africa’s payments future is local, instant, and inclusive.


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