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‘Nigeria among Fastest Developing Mobile Marketing Globally’ – Evens

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Dr. Lazarus Angbazo is the President and CEO General Electric (GE) Nigeria,
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Mr. Steven Evans, Chief Executive Officer of Etisalat Nigeria has described Mobile marketing in West Africa and Nigeria, in particular as one of the fastest developing markets in the world, with mobile as a marketing channel fast gaining grounds with potentials of opening up opportunities for brands and marketers in the region to engage better with their consumers. He stated this at a two day Mobile Marketing Summit sponsored by Etisalat Nigeria, in Lagos recently, the telecoms Chief expressed the company’s excitement to be participating in and sponsoring the Mobile Marketing Summit. He said, ‘We are part of summit because we feel it will deliver great value and education to our local industry by successfully using mobile to connect, engage and sell to customers in a way that will ensure their trust.’ He further added that the planned launch of the Mobile Marketing Association West Africa Council would act as a catalyst to enable the industry to work together in driving mobile marketing in the region forward, create the key building blocks for a sustainable, growing and profitable mobile medium, provide a forum for converging the opinions and interests of all the key stakeholder groups, develop an implementation capability and protect the legitimate concerns of the mobile consumer. Also speaking at the summit, Victor Munyaua, Head, Commercial Relations, Sub-Saharan Africa, Google, commended Etisalat for taking the lead in closing the gap, through the creation of a platform to address the challenges limiting the mobile market penetration. He explained, ‘Three major trends that will define the future of mobile market are social, location and commerce. Global statistics show that 60 percent of consumers who access the internet in different countries including Nigeria do so from mobile devices”. He further stated that with only two per cent African content and 10 per cent of African businesses connected to the mobile platform, it was important that businesses in Nigeria get the platform, generate local content in building the mobile market ecosystem to keep the user on-line while taking advantage of other opportunities. The Summit held at the Civic centre was geared towards establishing a professional mobile medium in West Africa, while focusing on making the case for the mobile medium drawing on the experiences of international experts familiar with emerging markets. The Summit was also used as a platform, to the launch the Mobile Marketing Association West Africa Council, as it drew top industry experts and professionals from different West African countries.


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Africa’s $1bn Biometric ID Rollout Raises Concerns Over Privacy and Exclusion

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Millions of citizens across Africa are being denied access to essential services due to the rapid imposition of biometric digital-ID systems, a new report by the African Digital Rights Network has revealed.

Africa’s $1bn Biometric ID Rollout Raises Concerns Over Privacy and Exclusion

Biometric

The study, published by the Institute of Development Studies (IDS), found that citizens are increasingly required to provide biometric and personal information as a condition for accessing fundamental rights and government services such as voting, education, healthcare, and social protection payments.

According to the report, marginalised groups including persons with disabilities, the illiterate, and those unable to afford mobile data or electricity for phone charging face significant barriers to registration, deepening existing inequalities.

It noted that many citizens also refuse to enrol due to fears of data breaches and mistrust of governments, with biometric identifiers such as fingerprints, iris scans, and facial recognition raising privacy concerns.

Dr Tony Roberts, Research Fellow at IDS and co-editor of the report, said: “Worryingly, fundamental human rights, like education, healthcare and the right to vote are rapidly becoming conditional on enrolment in biometric digital-ID systems.”

He added that some visually impaired citizens are forced to pay others to help them use their digital-ID on mobile phones to access social protection payments.

‘Gbenga Sesan, Executive Director of Paradigm Initiative and co-editor of the report, said: “Many citizens do not want to enrol for a biometric digital-ID because they have good reason not to trust their governments with their biometrics and personal information.”

The report highlighted examples of massive data breaches and cases where personal data was used to surveil critics and opposition leaders.

It warned that most systems, estimated to cost at least US$1 billion across Africa, lack adequate legal frameworks, robust digital security, and accountability mechanisms for remedy when errors or breaches occur.

The authors concluded that governments must adopt strong legislation to protect citizens’ rights and privacy before rolling out biometric IDs, stressing that systems should be developed with citizen participation rather than imposed top-down.

The report, Biometric Digital-ID in Africa: Progress and Challenges to Date – Ten Country Case Studies, covers Botswana, Namibia, Malawi, Côte d’Ivoire, Senegal, Democratic Republic of the Congo, Liberia, Ethiopia, Egypt, and Tunisia.


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Senator Akpoti Tops Google Searches in Nigeria’s 2025 Year in Review

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Senator Natasha Akpoti has emerged as the most searched personality in Nigeria, according to Google’s 2025 Year in Search report, which highlights the interests and concerns that shaped the nation’s online activity during the year.

Senator Akpoti Tops Google Searches in Nigeria’s 2025 Year in Review

Google

The report showed that political conversations dominated searches, with Akpoti’s prominence underscoring the intensity of national discourse. Nigerians also followed global developments closely, including the Israel-Iran War and the United States elections.

The country mourned the passing of former   whose deaths prompted widespread searches recalling their legacies and contributions to national life.

Entertainment trends reflected Nigeria’s cultural vibrancy, with gospel hit “Oluwatosin (Jesus Is Enough)” by Tkeyz featuring Steve Hills topping charts, alongside Afrobeats collaborations such as Davido and Omah Lay’s “With You.” Director Kemi Adetiba and the local series “To Kill a Monkey” also drew significant attention.

Google noted that Nigerians displayed curiosity in language and lifestyle, decoding slang like “Labubu” and exploring recipes ranging from Pornstar Martini to traditional Chinchin.

Technology searches were led by interest in the iPhone 17 and Tecno Pop 10, reflecting the country’s embrace of new devices.

“This data offers a real-time window into the Nigerian psyche in 2025, showing a nation engaged, reflective, and creatively vibrant,” said Taiwo Kola-Ogunlade, Google’s Communications Manager for West Africa.


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14-Year-Old Oreoluwa Alayande Crowned Champion of MTN mPulse 2025 Spelling Bee

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14-year-old Oreoluwa Alayande has been crowned the winner of the MTN mPulse Spelling Bee 2025, following a thrilling grand finale that saw the top 20 contestants from schools across the country compete head-to-head.

14-Year-Old Oreoluwa Alayande Crowned Champion of MTN mPulse 2025 Spelling Bee

MTN mPulse 2025 Spelling Bee

The grand finale of the MTN mPulse Spelling Bee 2025 competition was held on Saturday, November 29, at the MTN Plaza Rooftop. The event also had in attendance the Senior Special Assistant to the Lagos State Governor on Basic and Secondary Education, Opeyemi Eniola and mPulse Spelling Bee 2024 winner, Ikenna Ikechukwu.

As the 2025 MTN mPulse Champion, Oreoluwa was awarded an Educational Grant of N5 Million Naira, the opportunity to be the MTN CEO for a Day, a brand new laptop and smartphone, and the title of the face of mPulse for a year. Her victory also benefits her school, which will receive a N10 Million flagship gift, 10 laptops, and 10 MTN 5G routers, while her teacher receives a N500,000 cash prize.

Oreoluwa, a student of St. Lawrence Metropolitan College, Ado Ekiti, Ekiti State, expressed her gratitude. “I’d like to use this opportunity to thank MTN for providing a platform that empowers youths and increases the vocabulary of students,” she said. “I’d also like to thank my family, everyone who has supported me so far, and my school,” she said.

Speaking at the grand finale, Babatunde Oyeleye, Chief Strategy and Innovation Officer, MTN Nigeria, acknowledged the parents and teachers. “Every year, we bring you all together to see who becomes the exceptional speller in Nigeria, and the participants always perform exceptionally,” Oyeleye stated. “I’d like to say a big thank you to the parents and the teachers. You dedicate your time to nurturing these children, and the feeling of pride is always evident on your faces. We are glad to be enablers of that smile and pride you feel,” Oyeleye said.

The second position, Samuel Babalola, was rewarded with a N2.5 Million Educational Grant, 1 laptop, and 1 smartphone, with his teacher receiving an N300,000 cash prize. Levi Kelechi Ebisike, in third place, won a N1.5 Million Educational Grant, 1 laptop, and 1 smartphone, along with an N200,000 cash prize for his teacher.

The grand finale was streamed live on the MTN Nigeria YouTube channel and on the Holiday Channel 198 on both DStv and GOtv, allowing Nigerians nationwide to watch the brilliant spellers.

The MTN mPulse Spelling Bee continues to be one of Nigeria’s most impactful development initiatives, reiterating MTN’s commitment to promoting literacy and digital inclusivity. The competition, a flagship initiative under the MTN mPulse umbrella, is designed to foster digital literacy, academic excellence, and healthy competition among Nigerian students.


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