Telecom
Nigeria Becoming a Mobile-first Country- Anammah

Juliet Anammah, Chief Executive Officer, Jumia Nigeria has said that Nigerian Mobile phone market, remains Africa’s largest mobile market, with about 162 million subscribers and a penetration rate of 84%.
She made this disclosure at the launch of Jumia’s Annual Mobile Report ahead of this year’s Mobile Week held recently in Lagos.
Anammah, said Africa boasts of a mobile subscription base of 1.04 billion, representing 82% of its total population with 435 million users and 34% penetration rate while Nigeria has 98 million users, 21 million Smartphone users and 65% penetration rate.
She attributed the growth to the multiplicity of affordable smartphones and a growing market for second-hand devices as one of the major roles in driving the country’s e-commerce sector, which is estimated to be worth 13 billion USD by 2018.
She noted that the multiplication of easy payment options such as credit or debit cards payment, even cash on delivery, and the increasing use of social media sites (active social media users) as drivers that enhanced the adoption of smartphones in Nigeria and Africa.
She said the number of mobile subscribers grew astronomically in 2017 and its penetration increased to 84% in comparison with 53% in 2016, adding that the availability of lower price points’ phones paved way for more Nigerians to own mobile phones.
“With an increase in the number of affordable phones entering the Nigerian market and looking at the trajectory of growth between 2016 & 2017 (31% growth year-on-year), there is a strong indication that by the end of 2018, there might be a 100% penetration of mobile subscriptions,” she added.
Anammah, stated that only 17 million smartphone users out of 21 million are active on social media via their mobile phones.
She added that Average Price of Smartphones in Nigeria Continues to dip Year-on-Year as against other African countries, stressing that smartphone sold on Jumia platform in Nigeria in 2014 was at 216 USD per unit but have seen a decline from 216 USD in 2014 to 100 USD in 2017.
She noted that Asian mobile brand like Infinix, Tecno, Fero etc, contributed to the declined with the introduction of lower price points’ smartphones adapted to the profiles of African users
Olubayo Adekambi, Chief Transformation Officer, MTN Nigeria, responding to the question on what influenced consumers buying behaviour in 2017, said that the preponderance of low-cost smartphones and the drive towards aspirational self-enhancement, coupled with exciting mobile operator-led propositions further drove smartphone penetration, with many first-timers finding a compelling reason to pick up low-priced smartphones or second-hand smartphones.
He noted that Peer-to-peer mobile video sharing and over-the-top video platforms drove incremental increases in internet usage, with the so-called illiterates joining the bandwagon to enjoy their latest comedy on the go.
“This mobile trend is shifting advertising’s focus from traditional TV to short videos shown as branded content with subtle product placement.
“According to Markelytics.ng’s Mobile Poll, WhatsApp is the most actively used app for video sharing and an average Nigerian spent 35 minutes per day on this platform,” he added.
Telecom
Truecaller Targets Global Market with Powerful New Business Chat Push

Truecaller, the leading global communications platform, today announced the expansion of its Business Chat platform, making it accessible to global channel partners and enterprise solution providers. By “opening up” market access to its platform, Truecaller is empowering partners to transition their enterprise clients from legacy, low-trust SMS to a verified, smart, media-rich, and conversational communication experience.

Truecaller
Through this partner-led expansion, Truecaller empowers businesses to reclaim customer attention and establish immediate trust and credibility.
“The definition of success for modern enterprises has fundamentally evolved. It’s no longer just about delivery – it’s about earning attention, establishing credibility, and driving meaningful conversion,” said Priyam Bose, Global Head, GTM at Truecaller.
“By opening up market access to our global partners, we’ve created a powerful gateway for brands to engage with over 500 million active users where they already interact daily through communication that is contextual, trusted, free from clutter, and designed to initiate actions. For existing customers, the outreach opportunity extends to an additional high-impact channel, strengthening the overall customer experience journey.”
Truecaller Business Chat enables a clutter-free, high-trust conversational experience between businesses and consumers. The Business Chat platform equips partners with actionable insights, including real-time data and rich engagement metrics. This facilitates a more sophisticated, data-driven communication strategy that adapts at every stage of the customer journey.
Partners, including Gupshup and OneXtel, are already live in India along with Globe Teleservices, Cloudcom, and Sling Africa in other global markets, rapidly scaling the product in their respective regions. Global partners can now leverage Truecaller’s massive footprint to offer their clients a trustworthy engagement channel in an increasingly crowded digital world.
Telecom
Apply Now: MTN Nigeria Opens 2026 Media Innovation Programme

MTN Nigeria has opened applications for the fifth edition of its Media Innovation Programme (MIP), expanding the cohort to 25 fellows from 20 in previous years to mark the company’s 25th anniversary and bolster the media sector.

MTN Nigeria
The initiative highlights MTN Nigeria’s 25-year milestone in connecting Nigerians, paralleling investment in storytellers who amplify these connections across society and foster a vibrant media industry amid digital evolution.
“The Media Innovation Programme reflects our commitment to supporting the growth and evolution of the media industry by providing access to knowledge, exposure, and meaningful engagement with the realities shaping it,” said Tobe Okigbo, Chief Corporate Services and Sustainability Officer at MTN Nigeria.
“The expansion to 25 fellows this year is a deliberate reflection of our 25-year milestone, and a reminder that as the media industry continues to evolve, there is a continued need to invest in the people and ideas that will shape its future.”
Applications close April 22, 2026; aspiring fellows can apply at mtnmip.smc.edu.ng.
Telecom
Meta Unveils Muse Spark: MSL’s Groundbreaking People-First AI Model

Meta Superintelligence Labs (MSL) unveiled Muse Spark Tuesday, its first large language model in a new Muse series, designed from scratch to deliver “personal superintelligence”—an AI assistant tailored to users’ real-world needs like complex reasoning in science, math and health.

Meta AI
A New Model: Muse Spark
Over the last nine months, Meta Superintelligence Labs rebuilt our AI stack from the ground up, moving faster than any development cycle we have run before. Muse Spark is the first model in our new Muse series — a deliberate and scientific approach to model scaling where each generation validates and builds on the last before we go bigger. This initial model is small and fast by design, yet capable enough to reason through complex questions in science, math, and health. It is a powerful foundation, and the next generation is already in development. Muse Spark now powers the Meta AI assistant in the Meta AI app and meta.ai, built to support complex reasoning and multimodal tasks.
What’s Changed with Meta AI
The Meta AI app and meta.ai are getting an upgrade today, along with a new look. Whether you need a quick answer or help with complex problems that need strong reasoning, Meta AI now handles both. You can switch between modes depending on the task, and Meta AI can launch multiple subagents in parallel to tackle your question. Like planning a family trip to Florida where one agent drafts the itinerary, another compares Orlando vs. the Keys, and a third finds kid-friendly activities — all at the same time, giving you a better answer, faster.
Ask Meta AI: It Understands
The real world moves fast, and most of it does not fit into a text box. That is why we built strong multimodal perception into Muse Spark, so Meta AI can see and understand what you are looking at, not just read what you type. Snap a photo of an airport snack shelf and Meta AI can identify and rank the snacks with the most protein — no label-squinting required. Scan a product and ask how it compares to alternatives. It is the difference between an AI that waits for you to explain the world and one that can simply look at the world with you. And when Meta AI powered by Muse Spark comes to our AI glasses, the assistant will be able to better see and understand the world around you.
Multimodal perception is especially valuable for health. With Muse Spark, Meta AI is now able to help you navigate health questions with more detailed responses, including some questions involving images and charts. Health is one of the top reasons people turn to AI, so we worked with a team of physicians to develop the model’s ability to provide helpful information on common health questions and concerns.
Muse Spark excels at visual coding, letting you create custom websites and mini-games straight from a prompt. Ask Meta AI to build a dashboard for planning a big surprise party, spin up a retro arcade game to chase a high score, or launch a whimsical flight simulator — and share any of them with friends.
Ask Meta AI: It’s Plugged Into What You Care About
Meta AI can now help you discover what to wear, how to style a room, or what to buy for someone you know. Shopping mode draws from the styling inspiration and brand storytelling already happening across our apps, surfacing ideas from the creators and communities people already follow.
And when you are looking up a place to go or a topic that is trending, Meta AI surfaces rich and relevant context right alongside the conversation. Tap into a location and see public posts from locals who know the area. Ask what people are buzzing about and get the full picture, pulled from content and community posts. It is context from your people, right where you need it.
Looking Ahead
The Meta AI app and meta.ai will have the upgraded experience with Instant and Thinking modes everywhere they are available today. The new Meta AI features are starting to roll out in the US on both. In the coming weeks, we will bring these new modes and capabilities to more countries and to the places where people use Meta AI, including Instagram, Facebook, Messenger, WhatsApp, and our AI glasses — where these perception capabilities become even more powerful. We are also opening access to the underlying technology. It will be available in private preview via API to select partners, and we hope to open-source future versions of the model.
This is only the start. As we expand these features, expect richer, more visual results, with Reels, photos, and posts woven directly into your answers, with credit back to the content creators. And as our models improve, we’ll continue to build safeguards for things like safety and privacy, starting with the strengthened risk framework and other protections we’re sharing today.
The future of Meta AI is rooted in the relationships and context already at the center of your life. We are building toward personal superintelligence — an AI that does not just answer your questions but truly understands your world because it is built on it.
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