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Nigeria, Ghana Smartphone Markets in Good Shape in 2019 as COVID-19 Casts a Dark Shadow

Nigeria’s smartphone market grew 5.3% quarter on quarter (QoQ) in Q4 2019, according to the latest figures from global technology and consulting services firm International Data Corporation (IDC). This growth comes on the back of a 3.2% QoQ increase in Q3 2019 after the market suffered a slow H1 2019, which translated into a 3.5% year-on-year (YoY) decline for 2019 as a whole. Meanwhile, Ghana saw smartphone shipments increase 6.1% QoQ in Q4 2019 and 9.1% YoY for 2019. Combined, these two countries saw shipments of 12.6 million units in 2019.
The decline in Nigeria in H1 2019 was caused by the closure of airports February, which led to a considerable slowdown in imports. The extended campaigns for the 2020 general elections also impacted the market, while the dollar was also unstable during this same period, which had the effect of reducing smartphone shipments to the country.
Together, Transsion brands (i.e., Tecno, itel, and Infinix) held the biggest market share in 2019 as they launched a number of successful models with big screen sizes and mid-range prices, including the Spark 4, Phantom 8, and Camon 12, among others. In addition, Transsion experienced strong demand for its wide range of models in low price bands ($0<$100).
Huawei had a major comeback to the market, benefiting from an increased marketing budget and the launch of new products in the mid-range price bands. Samsung benefited from its A series models, which had a wide market audience due to the affordability and rich features of these devices.
The Nigerian government raised VAT from 5% to 7.5% effective from February 1st, 2020. This new regulation is likely to lead to an increase in smartphone prices, leading to slower smartphone adoption in the market. With VAT averaging 5% in the markets directly neighboring Nigeria, gray market re-exports of smartphones into the country are likely to increase.
Anticipated Impact of COVID-19 Outbreak
As per the most recent Situation Report (#56) from the World Health Organization, there are now 167,511 confirmed cases of the COVID-19 virus worldwide, with 6,606 deaths. In response to the pandemic, IDC has developed three possible scenarios – Optimistic, Probabilistic, and Pessimistic – and currently believes that the Probabilistic scenario is the most likely to occur, with both supply- and demand-side concerns alleviating by the second half of 2020. Under this Probabilistic scenario for Nigeria and Ghana combined, IDC expects smartphone shipments to decline 15.4% in QoQ in Q1 2020 and 3.9% in Q2 2020.
As most consumer devices in West Africa are imported from China, the disruption to supply chains caused by the COVID-19 outbreak will have a particularly severe impact on this sub-region. Most of the major smartphone brands (i.e., Tecno, Itel, Infinix, Xiaomi, Huawei, Oppo, and Vivo) are of Chinese origin and they control over 85% of the regional market. Other brands such as Nokia and Samsung, with their partial production outside China, cannot fill the gap as they also source parts and components from China.
The impact of the COVID-19 outbreak on Nigeria is double sided. While the supply of smartphones will inevitably be restricted on the Chinese side, Nigeria’s oil revenues are also likely to suffer as China is Nigeria’s the largest customer for crude oil and other raw materials.
“While the spread of COVID-19 presents a significant threat to Nigeria, a country with insufficient health infrastructure, the negative impact on oil revenues poses a larger threat in the short to medium term, and this will negatively impact the country’s fragile economic development and the purchasing power of consumers,” says Dr. Ramazan Yavuz, a senior research manager at IDC.
“While the impact of the spread of the virus is expected to lessen and a return to normalcy is awaited in H2 2020, the volatility and uncertainty in oil markets will continue to take a bigger toll on the Nigerian economy, which will subsequently stifle demand for consumer devices, including smartphones.”
IDC expects that the shortage of smartphone supply will drive an increase in gray market imports from other markets. “If the supply chain is not back to normal and distributors run out of stocks, the average selling prices for smartphones are likely to go up because of the shortage in supply,” says George Mbuthia, a research analyst at IDC. “The increase of VAT to 7.5% in Nigeria will push costs further upwards, slowing smartphone penetration in the short term.”
News
CADEF, Stakeholders Push for Zero Added Sugar Standards in Infant Foods

Consumer advocates, health professionals and policymakers have called for urgent regulatory reforms to eliminate added sugars in infant foods, warning that current standards may be exposing Nigerian babies to avoidable long-term health risks.

Chiso Ndukwe-Okafor, Executive Director of CADEF
The call was made on Thursday at a high-level stakeholders’ meeting in Abuja organised by the Consumer Advocacy and Empowerment Foundation (CADEF) in partnership with Public Eye, where new findings on sugar content in baby foods triggered widespread concern.
Public Eye’s research focused on Cerelac, Nestlé’s widely consumed infant cereal across Africa. Laboratory tests on nearly 100 samples purchased in over 20 African countries revealed that 94 per cent contained added sugar. On average, products recorded about 6 grams of added sugar per serving equivalent to roughly one and a half sugar cubes with some markets reaching between 7 and 7.5 grams. Nigerian samples averaged 5 grams, with peaks of 6.1 grams.
The figures refer strictly to sugar added during manufacturing and exclude naturally occurring sugars present in ingredients such as grains, fruits and milk.
Nestlé however maintained that its products comply with local regulations and are fortified to address nutritional deficiencies.
However, the company has not explained why sugar-free formulations are available in Europe while African markets receive variants containing added sugar.
Opening the session, Chiso Ndukwe-Okafor, Executive Director of CADEF, stressed that the advocacy is not targeted at any single company but aimed at safeguarding children’s health and advancing a zero-added-sugar standard for infant foods in Nigeria.
“African babies are being fed sugar Europe would never accept,” she said, highlighting disparities in product formulations across regions.
Citing the findings, she noted that some cereal-based infant foods contain “over four grams, almost five grams of sugar,” but clarified that manufacturers are not breaching existing laws.
“They are complying with current regulations, which are based on Codex standards developed over 30 years ago,” she said, pointing to the outdated nature of the framework as the core issue.
She urged regulatory authorities to align national standards with current global health recommendations.
CADEF warned that early exposure to added sugars can shape children’s taste preferences and increase their risk of obesity, diabetes, dental disease and other non-communicable conditions later in life echoing guidance from the World Health Organization, which advises against added sugars in infant foods.
While acknowledging that existing sugar levels fall within Nigeria’s Codex-based standards, the organisation argued that the framework is no longer sufficient to protect infant nutrition.
It clarified that its concerns relate specifically to sugars deliberately added as sweeteners or enhancers, not naturally occurring sugars in raw ingredients.
Stakeholders at the meeting called on key regulators including the Standards Organisation of Nigeria (SON) and the National Agency for Food and Drug Administration and Control (NAFDAC) to review existing standards and enforce clearer, more transparent labelling requirements.
CADEF emphasised that parents deserve accurate, easy-to-understand information when making nutritional choices, noting that Nigerian consumers should enjoy the same level of product quality and protection available in other markets.
Among its recommendations is the introduction of mandatory front-of-pack labelling that clearly identifies and distinguishes sources of sugar, alongside policies to drive reformulation toward zero added sugar.
“We need front-of-pack labelling in simple language that separates the source of sugar on each product,” Ndukwe-Okafor said, adding that regulators and paediatric stakeholders expressed support for reform.
Also speaking, Adeyemo Adebayo of the Nutrition Division at the Federal Ministry of Health stressed that policy reforms must be complemented by sustained public advocacy to achieve meaningful impact.
He called for broader health education efforts beyond formal legislation, including engagement with traditional and religious leaders to drive grassroots awareness that infants do not require added sugar.
Jubril Mohammed, representing the Standards Organisation of Nigeria, said the agency’s role is to facilitate consensus-driven standards rather than impose unilateral decisions.
He noted that proposals such as eliminating added sugar must be backed by evidence and stakeholder agreement, adding that review processes can take up to a year.
He, however, expressed the agency’s willingness to collaborate with CADEF.
From a clinical perspective, Dr. Anthony Bawa, representing the Paediatric Association of Nigeria (PAN), called for stronger multi-sector collaboration involving academia, health institutions and lawmakers to address the risks associated with added sugars in infant diets.
He emphasised the importance of National Assembly involvement in enacting effective legislation to protect children’s health.
The meeting also highlighted international precedents. In India, sustained advocacy and regulatory pressure have compelled manufacturers to introduce multiple no-added-sugar variants of infant foods, demonstrating that reform is achievable.
As interim guidance, advocates urged parents to limit processed foods, avoid sugary drinks and sweets for young children, and prioritise natural options such as fruits.
“Don’t give children soft drinks. Don’t give them sweets,” Ndukwe-Okafor advised, recommending healthier alternatives like bananas and mangoes.
The coalition said it will engage senior policymakers and the National Assembly to push for stricter regulations, including a zero-added-sugar benchmark for infant foods in Nigeria.
Stakeholders agreed that a combination of regulatory reform, industry accountability and consumer education will be critical to safeguarding infant health and securing a healthier future.
News
UK–Nigeria Skills and Schools Trade Mission Concludes with Strong Foundations for Education Partnership

A high-level UK delegation has concluded a week-long skills and schools trade mission to Nigeria, marking a significant step forward in education and skills cooperation between the two countries.

Running from 19-23 April 2026 across Abuja and Lagos State, the mission brought together leading UK private schools, skills providers, and education institutions with Nigerian partners, schools, and the Honourable Minister of Education Dr Tunji Alausa.
The mission follows the high profile and well received state visit to the UK in March, which also included education engagements. Supported by the UK’s Department for Business and Trade (DBT), the mission forms part of its new International Education Strategy, under which Nigeria has been identified as one of five priority education markets, spearheaded by Professor Sir Steve Smith, who is looking forward to visiting the country again this year.
The mission focused on in-country delivery of education, the establishment of world-renowned UK schools in Nigeria, and the development of skills and Technical and Vocational Education and Training (TVET) systems aligned with industry demand.
In Abuja, the delegation met with Nigeria’s Honourable Minister of Education, Dr Tunji Alausa, securing strong political backing for UK–Nigeria education partnerships and set the groundwork for ongoing institutional collaboration across both schools and skills.
In Lagos, delegates engaged further with potential partners and investors. In both cities the delegation was thrilled to visit local British curriculum schools and colleges to further enable them to experience first-hand the teaching and learning environment.
British Deputy High Commissioner, Jonny Baxter, said: “The UK and Nigeria share a deep and longstanding relationship, and opportunities in education are one of its most exciting frontiers.
“This mission has demonstrated the strong appetite on both sides to deepen collaboration in education and skills.”
“By bringing together UK schools and skills providers with Nigerian partners and policymakers, we are laying the foundations for even more long-term partnerships that support Nigeria’s education priorities, strengthen skills aligned to industry needs, and create opportunities for sustainable, in-country delivery as well as positioning Nigeria as the regional hub for high quality education.”
DBT Head of International Education, Sarah Chidgey, said: “This mission is a perfect example of the International Education Strategy being put into action, building on multiple two-way visits and the UK and Nigeria’s warm relationship. It has been heartening to see all the progress in UK Nigeria education collaboration since my first visit to Nigeria, as part of a wider delegation, in 2022.”
DBT’s mission concluded with a strong pipeline of follow-up activity, including targeted one-to-one meetings, MoU discussions, and agreed next steps between UK and Nigerian counterparts.
News
Tinubu Seeks Senate Approval for $516m Sokoto-Badagry Highway Loan

President Bola Tinubu has requested Senate approval for a $516.3 million foreign syndicated loan to fund key sections of the Sokoto-Badagry superhighway, a cornerstone of his Renewed Hope Agenda.

Tinubu
In a letter read by Senate President Godswill Akpabio during Thursday’s plenary, Tinubu invoked Sections 16 and 21 of the Debt Management Office Act, 2011, to secure financing via Deutsche Bank AG for Sections 1, Phase 1A, and 1B. The 1,000-kilometre project will span Sokoto, Kebbi, Niger, Kwara, Oyo, Ogun, and Lagos states, linking Illela to Badagry and boosting trade, connectivity, and goods movement.
The nine-year loan, with a three-year grace period and interest at SOFR plus 5.3 per cent, includes a partial risk guarantee from the Islamic Corporation for the Insurance of Investment and Export Credit (ICIEC). The Federal Government will provide over ₦265 billion in counterpart funding for land acquisition and infrastructure.
Akpabio referred the request to the Senate Committee on Local and Foreign Debts for a one-week turnaround report. He endorsed the borrowing, stating it advances road safety and national integration.
The highway aims to cut travel times and stimulate economic corridors, with the Federal Executive Council already approving the plan.
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News2 days agoCADEF, Stakeholders Push for Zero Added Sugar Standards in Infant Foods
















