E-Business
Nigeria Leads Mobile App Market Growth for Africa, says AppsFlyer & Google Report

AppsFlyer, the global marketing measurement leader, has launched a report with Google that reveals a booming African mobile app market, propelled by a growing fintech space, a rise in ‘super apps’, and the COVID-19 pandemic amongst other factors.

Having analysed over 6,000 apps and 2 billion installs across South Africa, Nigeria, and Kenya, between Q1 2020 and Q1 2021, the report found that the African mobile app market showed strong growth, with overall installs increasing by 41%. Nigeria showed the highest growth, with a 43% uplift, followed by 37% in South Africa, and 29% in Kenya.
33% of 2020’s in-app purchasing revenue was generated in Q3, as consumer spending grows
Showing perhaps the biggest trend, in-app purchasing revenue numbers soared between July and September, with a 136% increase compared to the previous three months.
This accounted for a third of the year’s total revenue, highlighting just how much African consumers were spending within apps, from retail purchases to gaming upgrades.
South Africa’s in-app purchasing revenue surged by a massive 213%, with Nigeria and Kenya also showing significant increases of 141% and 74% in the same time frame.
COVID’s impact on app installs in Africa
With people spending more time at home, the report found overall app installs increased by 20% in Q2 2020 compared to the previous quarter. On a country level, South Africans were quick to take to their mobiles as the first lockdown hit, with installs of mobile apps increasing by 17%.
The situation was more muted in Nigeria and Kenya, with increases of 2% and 9% respectively. These differences are likely due to the varying levels of restrictions experienced by the three countries, with South Africa facing the strictest.
Other key findings
– South Africa and Nigeria saw year-on-year growth in finance app installs by 116% and 60% respectively, as the need to reduce social contact has led to even more users adopting digital solutions for their financial needs.
– Android’s larger market share within Sub-Saharan Africa has seen advertisers spend more budget on the platform. Non-organic installs increased by 54%, compared to 19% for iOS.
– The cost per install (CPI) on iOS also increased by 21% between Q2 and Q3 2020, which meant iOS app developers were getting fewer installs for the same budget. Towards the end of the year and into 2021, there was no uplift in non-organic installs on iOS compared to 40% on Android.
– The report found similar levels of overall growth across verticals during the year, with gaming installs increasing by 44% and non-gaming increasing by 40%.
Commenting on the trends highlighted in the report, Daniel Junowicz, RVP EMEA & Strategic Projects, AppsFlyer said:
“We’re proud to combine forces with Google to provide businesses with the insights and technology needed to succeed on mobile in Africa. The mobile app space in Africa is thriving, despite the turmoil of the last year.
Installs are growing, and consumers are spending more money than ever before, highlighting just how important mobile can be for businesses when it comes to driving revenue.
As a result, mobile marketing is becoming increasingly important for businesses across the continent. Being able to make data-driven informed decisions, and understand the ROI on marketing campaigns will be key to any app marketers success.”
Rama Afullo, Apps Lead for Africa at Google, added: “While it’s clear that mobile adoption is increasing, there’s still room for growth when it comes to app marketing, with many marketers in the nascent stage of their app maturity journey.
Taking advantage of app promotion and engagement tools like Google’s App Campaigns, using analytics and measurement tools, and working with mobile measurement partners like AppsFlyer, will be key for companies looking to grow their user base, drive customer value and continue improving the user experience.”
E-Business
Kaspersky Transforms Threat Intelligence Reporting into an Interactive Content Hub

Easy interaction with exclusive Kaspersky reports, geo-filtering and actionable intelligence in a single click: expert insights on Advanced Persistent Threats (APT), Crimeware and Industrial Control Systems (ICS) threats are now available directly in Kaspersky Threat Intelligence Portal — with charts and visuals rendered inline.

In an era of increasingly sophisticated and frequent attacks, threat intelligence inevitably evolves into a business enabler that equips security teams with strategic advantage in their mission to back their company’s stability and growth.
Kaspersky, a recognised leader in threat intelligence, facilitates informed decision-making and proactive risk mitigation by introducing simplified access to actionable and relevant threat insights.
Kaspersky Threat Intelligence Reporting is a subscription-based service delivering over 200 in-depth analysis reports annually. These insights are compiled by Kaspersky’s Global Research and Analysis Team, Industrial Control Systems Cyber Emergency Response Team and Threat Research experts through the continuous tracking of more than 900 threat actors and campaigns.
Following the update, all reports previously representing a library of static PDF files (that is more than 2000 exclusive Kaspersky reports published to date) are now structured and can be examined directly in the Kaspersky Threat Intelligence Portal. For offline use, the standard PDF download format remains available as well.
The update also introduces deeper integration within each report, featuring direct links to indicators of compromise (IoCs), detection rules (including YARA), and MITRE ATT&CK® techniques. Users can now perform a single-click drill-down into specific threat actors, malware families and Common Vulnerabilities and Exposures (CVEs) across diverse geographies and industries.
Smart geo-filtering streamlines investigations by prioritising content explicitly mentioning a selected country, followed by broader regional intelligence, giving analysts a complete geographic view in a single query.
Enhanced Kaspersky Threat Intelligence Reporting supports the following use cases:
- Customised content discovery: apply geo, industry and software filters to instantly retrieve a list of relevant reports.
- Exclusive intelligence: access the most recent incident investigation reports, including those without public disclosure, to understand the nature of an attack and identify the actions required for mitigation.
- Actionable intelligence extraction: extract and apply threat data from the reports and apply it across specific infrastructure to detect traces of compromise.
- In-depth Threat Lookup and contextual analysis: investigate suspicious indicators identified within the network and quickly determine if a specific IoC is linked to a related threat report.
“Empowering cybersecurity teams in their mission-critical daily work to ensure business resilience in a complex threat landscape. This is the main driver behind our ongoing visual and functional improvement initiative.
While updating Kaspersky Threat Intelligence Portal, we focused on refining the customer experience by optimising processes of active investigation, proactive incident monitoring and detailed mitigation techniques,” comments Alexander Mazikin, Head of Threat Intelligence Product Line at Kaspersky.
E-Business
Weebly Websites to Shut Down for Nigeria, 66 Other Countries from September

Weebly, US-based free, beginner-friendly, drag-and-drop website builder and eCommerce service, will no longer be available for customers in 67 countries, including Nigeria, after September 2026, according to an email seen by Nigeria CommunicationsWeek.

Weebly said it is “winding down” services in different nations “due to changes in regulation and to simplify our global operations”.
The firm released a timeline of gradual changes, to help existing users access their data before the site shuts down.
Starting June 29, customers of 67 countries were no longer able to publish any new pages.
September 27, 2026: Weebly websites will be unpublished.
Before this date, users should download site content and data. Follow these steps:
Go to Account Settings, click on My Data, and select Download My Data.
This will help you migrate your content to another website provider, or retain it.
Concerned about privacy? Ask Weebly to delete your data, through the Erase Data and Forget Me option under the My Data tab on your account page.
December 26, 2026: Last date of accessing Weebly account.
Until this date, you will have access to the account, although sites will be unpublished.
This period helps users move their site, domains, and data to another service.
Domain names can be moved to another registrar only after 60 days from the registration date.
According to the Weebly website, users must make sure that they do not make changes to your registrant contact information (email, phone number, first/last name), as this will lead to a 60-day registrar lock and prevent you from transferring your domain name.
Note that domain name transfers work differently for country-specific domains; users must contact Weebly’s support team for assistance.
How to unlock, transfer domain name
From your Weebly Dashboard, go to websites, and click on Domains, then select Manage Domain.
Disable registrar lock, get EPP authorisation code, and copy the full code.
Disabling registrar lock will also disable privacy protection. It is important to set privacy protection once again with the new registrar.
Follow the instructions for the newly chosen registrar as the rest of the transfer process will be managed by them
Why is Weebly winding down?
While the firm attributed it to “a change in regulation,” online users have argued that Square, which acquired Weebly in 2018, is pushing its platform ‘Square Online’.
Square is originally a US-based payment processor, and the firm says it has since evolved into the “largest business tech platform”.
It calls Square Online a “free online store” but clarifies that those who do not sell online can also use it to build their websites.
In an earlier support update for the Weebly Website Builder, Square Online was consistently referred to as a better alternative, although at the time, it was said that Square “has no plans to discontinue the Weebly website builder”.
Which countries will Weebly no longer be available in? Albania, Algeria, Andorra, Armenia, Aruba, Azerbaijan, Bahamas, Bahrain, Bangladesh, Barbadoa, Belarus, Benin and Bosnia and Herzegovina.
Others are: Cambodia, Cameroon, Chile, Colombia, Congo, Costa Rica, and Côte d’Ivoire.
Also affected are: Ecuador, Egypt, Ethiopia, French Polynesia, Gabon, Georgia, Ghana, Guinea, Iceland, Jordan, Kazakhstan, Kenya, Laos, Malaysia, Mauritius, Moldova, Montenegro, Morocco, Nepal and New Caledonia.
The rest are: Nigeria, Oman, Pakistan, Palau, Paraguay, Peru, Russia, Saudi Arabia, Senegal, Serbia, Sierra Leone, Singapore, South Korea, Suriname, Taiwan, Tajikistan, Tanzania, Thailand, Turkey, Uganda, Ukraine, United Arab Emirates, Uruguay, Uzbekistan, Vietnam, Zambia and Zimbabwe.
E-Business
NOTAP to Commercialise University Research, Expands Patent Drive

National Office for Technology Acquisition and Transfer (NOTAP), has commenced the process of patenting and commercialisation of research works by universities and other research institutions in the country.

Dr. Obiageli Amadiobi, director general of NOTAP
Dr. Obiageli Amadiobi, director general of NOTAP, stated this in Abuja, during an interaction with journalists on her achievements since assuming office.
Speaking on the theme, “Strengthening Indigenous Capacity: NOTAP’s Drive for Technology Transfer, Local Content Development, and Innovative activities,” Amadiobi said the agency had involved both the academia and industry so that researchers can work on topics brought forward for commercialisation purpose.
“My minister is very intentional about this– very intentional about commercialisation of research results, which we have already submitted to him. They are meaningful researches, which we need to commercialise.
“We have established 69 intellectual property technology transfer offices in 69 universities that we are still counting. We have informed the vice chancellors of Nigerian universities to set up such offices and we will come and educate them on intellectual property and technology transfers.
“As we are doing this, we are also taking record of all the researchers of these universities and research centres and documenting them in a compendium.
“So, we have compendiums from the universities to us and we put them in a database. If you will recall, recently, the ministry, our supervising ministry, which is the Federal Ministry of Innovation, Science, and Technology, launched a programme titled Energise Commercialisation. This entirely was for commercialisation of all R&Ds,” she said.
On research Institutions carrying out research on areas of industry needs, she said, “NOTAP is bridging the gap between research and development with industry needs, “it is on our programme called the NITDF, NOTAP Industry Technology Transfer Fellowship. By this programme, we engage the universities and the industries, in what we call the triple helix. We liaise with the universities and the industries to sponsor, the industries will sponsor a Ph.D candidate in a Nigerian university to conduct relevant researches.
“They will provide the topics that they want researches for and such students will research on that with the assistance of the industries, because they wear the shoes, so they know where it pinches them. But usually, there are Ph.D candidates already established. This year alone, we certified about 15 of them to enter into this programme and they have gone into the various universities.
“And we are still looking for people to update some of the projects; the research topics we already have. But we are not getting enough persons to do the researches. So, we are going to do further advertisement to see if other candidates will come up.
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