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Nigeria Ranks Second as Africa Domain Name Registrations Hit 4.33m



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In the latest study commissioned by the Internet Corporation for Assigned Names and Numbers (ICANN) in collaboration with PowerSoft Africa, Nigeria moved up to second place in the Africa Domain Name Industry.

L-R:Dr. Bosun Tijani, minister of Communications, Innovation and Digital Economy; Kashifu Inuwa, director general, National Information Technology Development Agency (NITDA), and Adesola Akinsanya, president, Nigeria Internet Registration Association (NiRA)

Similarly, African country code Top-level Domains report shows 4.33million registrations as of November 2023 and additional 1.4 million generic top level domain registrations from African entities.

Covering 54 countries in Africa, the ICANN report released by the Coalition for Digital Africa at ICANN80 in Kigali, Rwanda, shows that high Internet access costs continue to limit widespread usage, with the average African spending about 4% of their monthly income on 1GB of data – twice the global affordability target.

Also, the projected average annual overall growth in the number of domain names across the continent is 12.4%, suggesting significant opportunities for local providers in individual country.

On infrastructure, the report indicates Over 1.1 million kilometres of terrestrial and submarine fiber cables interconnect the continent, enhancing cross-border communications and internet access, and a significant concentration of web content and domain hosting remains within only a few countries, underscoring the need for more localized Internet service.

For Nigeria, the report shows that “as with South Africa and Kenya, Nigeria has multiple undersea cables. The ccTLD is well run as there are now six IXPs and multiple Data Centres.

“Nigeria’s biggest advantage is its huge population and large economy. Nigeria has the highest number of Internet users on the continent. Coming in just after Kenya on the number of ccTLD domains but ahead on gTLD domains, Nigeria also has a high score from its six IXPs.

Speaking at the unveiling of the report, Sally Costerton, ICANN’s Interim President & CEO, said that report that sheds light on the growth, challenges, and opportunities within the Domain Name System (DNS) across Africa.

“Building on the initial study conducted in 2016, this study provides critical insights into how the landscape has evolved and where it is headed.

The study is an integral part of ICANN’s commitment to support the growth and development of the Internet’s infrastructure, namely the DNS infrastructure, in a highly dynamic region.

It was also created in response to a request from the African community within the context of the implementation of the ICANN Africa Regional Plan for Fiscal Years 2021-2025”.

She said that the recommendations focus on key areas such as infrastructure development, regulatory adjustments, and capacity building, which are crucial for harnessing the full potential of the DNS industry in Africa.

According to recent NiRA report, the .ng domain name, Nigeria’s Internet country code top-level domain (ccTLD), has crossed 215,000 registrations.

Commenting on the report, Mr. Adesola Akinsanya, President of the Nigeria Internet Registration Association (NiRA), expressed delight on Nigeria’s domain name growth trajectory.

According to him, the report is a reflection of NiRA and other stakeholders’ efforts, particularly, the registrars, towards deepening the country’s DNS industry.

In his words, “the study that was done regarding the DNS industry in Africa and I am privy to the first edition in which Nigeria was not even in the top three. Today, we are number two in Africa. It shows that the efforts of NiRA, both past and present EBoD and the secretariat staff, alongside the registrars, our efforts are making impacts.

“The study also shows the commitment of the registry in making sure that the best practices in the DNS industry are followed.

“Secondly, this is a continental rating; we are not the ones praising ourselves. The message we (NiRA) has for the DNS community in Nigeria is that we do not have any other country. So, .NG is our collective passport in the digital space. From businesses, web developer community, registrars, businesses and individuals adopting .NG, we salute your efforts.

“We can do more, because we are not the first yet. There are lots of grounds to cover. So, let’s push for more adoption of the .NG while we tackle all necessary challenges on the way”, Akinsanya said.

Murtala Abdullahi, the CEO of Smartweb Nigeria Limited, one of the NiRA registrars, said the report shows increased acceptability of the .NG brand.

He added that the country is privileged to have huge population with a lot of individuals and businesses showing interest in the .NG domain name.

“Two years back, we have people adopting more of, but today they are converting to .NG. We register more of the .ng than even the .com.

“So, people are now beginning to understand the value of the .ng in terms of the optimization, SEO and other things.

“And another factor is the exchange rate. So, it helps to boost the adoption of .ng, because in terms of price competitiveness, .com is around N20,000 while .ng is below N15,000.

On his part, Sir Remmy Nweke, the Lead Consulting Strategist, DigitalSENSE Africa Media, and a leading voice in .NG advocacies, said he was glad that efforts of both NiRA BOT and the EBoD is paying-off, stressing the need for more vanguards for the .NG adoption in the country.

He said, “I’m excited in the sense that despite that, we’re not there yet, we’re making steady progress. So, it is a way of encouragement that the study came out positively for us. And I’m sure we will continue to collaborate to make sure that whatever is being done is on progressive line to make sure that even if it is next year, or in the next few years that we’re going to conduct this exercise again, there must be improvements on our internet adoption, local hosting and other variables.

“In general, .ng is our brand. So, every Nigerian is expected to buy into this dream. Get at least one domain for yourself. And then when you use it, always make time to share the stories of how you are using it. If you have issues, please report back to us (NiRA) so that it will be resolved”.

According to the report, Google indexes a total of 44.3 million web pages under the .NG domain, significantly up from 16 million, in the year under review.


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Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University. Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd


Davido Launches Chatter, Own Social Media App



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David Adeleke, Nigerian musician well known as Davido, has launched Chatter, a new social media application.

Davido Launches Chatter, Own Social Media App

Chatter is a social audiovisual utility platform designed to help amplify the voice of content creators and connect them with a vibrant community.

However, the app’s usage goes beyond content creators; business-minded individuals, as well as people looking to connect, have a place on it.

The musician used his social media accounts to announce the app’s release.

He gave a brief history of the development of the software and its features with his friend.

The well-known musician from Nigeria stated that he and Sir Banko, his close friend  are the owners of the app.

The music icon posted information about Chatter, a social audiovisual utility platform that connects content creators to a lively community and helps them magnify their voices.

In the past eight months, Davido has undertaken three internet projects.

Recall that the musician introduced his cryptocurrency.

However, the $DAVIDO coin fell a few days after it launched, prompting some cryptocurrency fans to call it a scam and a rug-pull.



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Holiday Shopping Season to Look Different for Retailers this Year as Shoppers Take on more Debt



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By Zuko Mdwaba, Salesforce Area Vice President & Africa Leader

New Salesforce research shows that 37% of indebted consumers are using their credit cards more today than they were a year ago, while 32% report using alternative credit services like “buy now, pay later” more frequently. What’s more, 43% of consumers are carrying more debt compared to 2023. And this isn’t unique to one income bracket — consumers across all levels are tapping into their credit lines more today than they were last year.

Zuko Mdwaba

Zuko Mdwaba

But this increased reliance on credit isn’t due to consumers buying more. According to the Salesforce Shopping Index, online order volumes have been falling since 2022 and decreased by 2% year over year in the first quarter of this year. When they do buy, they’re trading down, buying discounted merchandise, and seeking private labels.

Holiday shopping prediction #1: Chinese shopping apps will take market share

As consumers face uncertainty around rising prices, they’re changing shopping habits. Long gone are the pandemic times when the fastest shipping time could win over new business. Now it comes down to price.

Shoppers are looking for the best deal. Two-thirds of global shoppers report that prices dictate where they chose to shop, with less than one-third prioritising quality of the goods. Temu is the clear winner, with 43% of Western shoppers purchasing on this platform within the last six months. But for Gen Zers, Shein is the top destination, with half of this group placing an order recently.

This holiday season, we predict that Chinese shopping applications will capture $160 billion in global ecommerce market share outside of China.

Holiday shopping prediction #2: Middle-mile shipping puts strain on margins

The Houthi attacks in the Red Sea and rising crude oil prices are driving up container costs worldwide, putting strain on the middle-mile infrastructure for the first half of the year. Additionally, last-mile challenges are also stacking up thanks to events like the collapse of the Francis Scott Key Bridge and rising delivery costs – stalling delivery times and adding expenses for retailers.

But retailers shouldn’t push the shipping expenses back on shoppers. Free shipping offers are a top-three reason why consumers choose to make a purchase from a particular brand or retailer. Over half of shoppers say they are more likely to purchase online than in store if delivery is free.

This holiday season we predict brands and retailers will spend an extra $197B in middle-mile expenses, increasing 97% over last year.

Holiday shopping prediction #3: Shoppers embrace AI to search for the perfect gift

Last holiday season, 17% of online purchases were influenced by AI – both predictive and generative. That totalled a whopping $199M of onlines sales worldwide in November and December. This year, consumers will increasingly leverage AI – knowingly or not – to search for the right gift at the right price. In fact, 53% of shoppers surveyed said they are interested in using generative AI for inspiring the perfect present. As retailers increasingly embed AI into search experiences, we predict search will drive a nearly 3x better conversion rate compared to traffic not engaging with site search.

Holiday shopping prediction #4: Black Friday becomes Cyber Friday

Over the years, as online shopping grew in popularity and consumers could shop from anywhere, holiday shopping started earlier and earlier in the month of November. Last year, Black Friday gained back 4% of online holiday sales, establishing itself as the biggest online shopping day of the year.

We’re expecting the same of the upcoming holiday shopping season. Two-thirds of shoppers say they’re holding out on making big purchases until Cyber Week, anticipating better deals. The big news is that Black Friday is going to be the biggest day for digital. Salesforce research predicts online sales will take 7% of in store sales on Black Friday.

Holiday shopping prediction #5: Retailers tap loyal shoppers to avoid skyrocketing digital marketing costs

Customer acquisition continues to be costly for retailers. In the face of a busy election cycles, and as Chinese companies buy up advertising inventory, digital marketing costs continue to get more expensive, and opportunities to get in front of the right audience grow scarce. This means that brands and retailers have to better engage their existing customer base amid this tug of war over digital advertising space.

But there are other opportunities. Shoppers are doubling down on loyalty. According to our Salesforce Shopping Index, the rate of repeat buyers in the first quarter increased by 8% over the last two years. And shoppers are prioritising brands and retailers that offer loyalty programmes. Our research shows 63% of shoppers are making more purchases from stores where they can earn and redeem loyalty points. This holiday season, we predict that 2 out of 5 holiday purchases will be made by a loyal repeat buyer.

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APTS Cyber-Attacks Target African Governments, Others



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Kaspersky, a global cybersecurity firm, has said that it is keeping a close eye on advanced persistent threats (APTs) and nine active threat actors targeting African organisations.

APTS Cyber-Attacks Target African Governments, Others

Kaspersky researchers’ intelligence has identified government, energy, and telecommunications as the primary targets in African countries.

APT groups are long-term, targeted cyber-attacks in which intruders obtain network access and go undiscovered for a lengthy period of time. APT attacks are typically initiated to steal extremely sensitive data.

These APT organisations are frequently driven by espionage, financial gain, or, in some cases, hacktivism.

According to Kaspersky intelligence, MuddyWater, FruityArmor, and Sidewinder are among the region’s most prominent groups.

Kaspersky, which says it protects over a billion devices worldwide from cyberattacks, collaborates with law enforcement and offers intelligence to help them track down these sophisticated hackers.

These threat actors, according to the company, use a variety of methods to infiltrate their targets in the region.

Social engineering is a typical method employed on social media or via email, such as placing a bogus job advertisement for software developers.

According to Amin Hasbini, head of Kaspersky’s global research and analysis team for the Middle East, Turkey, and Africa, said it is critical to keep up with these sophisticated syndicates and stop corporate espionage.

“The current geopolitical climate is a hotbed for APT activity, therefore, investigating these attacks and gaining intelligence on their movement is vital for security teams and corporations in Africa. Our research allows businesses and government entities to determine the significance of the threat posed, understand the attackers’ next move and accordingly be able to take the appropriate security steps to protect themselves,” he said.




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