Broadcasting
Nigeria Ranks Second in Africa’s Pay-TV Market

Nigeria has been ranked second to South Africa in Africa’s pay-TV market with 14.5% of the continent’s total market share.
This is according to a recent study done by telecom, TV and media business market research firm, Dataxis. It notes total pay-TV subscriptions across Africa amounted to 15.9 million as of Q2 2015, an increase of 18% over the 13.4 million recorded in the same period last year.
Dataxis tracks all pay-tv operators in all markets worldwide. “We compile subscription numbers based on publically available information from listed operators, national regulators, government agencies and equipment vendors,” says Gavin Patterson, research director at Dataxis.
Where information is not publically available, the firm provides market analysis based on primary or secondary research of operators, national regulators, government agencies and equipment vendors.
The top five pay-TV markets account for 65.4% of total African pay-tv subscriptions, says Dataxis, adding these are SA (35.8%), Nigeria (14.5%), Angola (6.5%), Tanzania (4.4%), and Kenya (4.2%).
About 65% of the 13 million homes with TV in SA rely exclusively on free-to-air broadcasting services.
“South Africa has the largest number of subscriptions due to a combination of factors, including population size, electricity penetration, a relatively developed broadcast (TV) industry, strong regulation, and various economic factors,” says Patterson.
He notes the main growth drivers for pay-TV uptake in Africa are different from market to market based on a number of different factors, including terrestrial free-to-air network penetration; deregulation of the terrestrial free-to-air market; competition in the terrestrial free-to-air market; availability of electricity supply; and affordability and other economic factors.
“In general, however, satellite platforms have seen the majority of net additions due to limitations of terrestrial free-to-air network penetration as well as competition in the terrestrial free-to-air market.”
According to Dataxis, direct to home (DTH) is still the dominant pay-TV platform across the region, with 12.6 million subscriptions at the end of June, an increase of 17% over the 10.8 million at the end of June 2014.
However, it says, DTH market share fell slightly from 80% to 79% over the period, while its share of actual growth was down to 74%.
It adds digital terrestrial television (DTT) is the fastest growing platform – up 31% from 1.7 million to 2.2 million and increasing its overall market share from 13% in Q2 2014 to 14% Q2 2015. Approximately 22% of all new subscriptions over the period were to DTT platforms.
The main disadvantage of DTH is fading of the signal due to rains. Heavy rains may result into outage for a few minutes in the DTH signal. Meanwhile, DTT is an implementation of digital technology to provide a greater number of channels and/or better quality of picture and sound using aerial broadcasts to a conventional antenna instead of a satellite dish or cable connection.
Dataxis research also saw IPTV subscriptions increased 24% from 250 000 to 310 000, with multichannel multipoint distribution services up 10% to 460 000 and cable seeing just 4% growth to 270 000.
Looking ahead, Dataxis forecasts 27.14 million pay-TV subscriptions at the end of 2018, with DTH accounting for 68% of the total, DTT 26%, IPTV 3%, MMDS 2% and cable just 1%.
Broadcasting
NFVCB Boss Urges Stronger Distribution Channels @ Coal City Film Festival 2026

Dr.Shaibu Husseini, the Executive Director/Chief Executive Officer of the National Film and Video Censors Board (NFVCB), has called for stronger distribution frameworks within Nigeria’s film industry to ensure that locally produced content achieves global visibility.

He urged film festivals across the country to evolve beyond networking platforms into active marketplaces where filmmakers could secure distribution deals. He stressed that festivals must attract distributors, exhibitors, streaming platforms, and marketers to create tangible opportunities for filmmakers.
Husseini made this call while delivering the keynote address at the opening ceremony of the 2026 edition of the Coal City Film Festival held in Enugu.
“Film festivals must become gateways to distribution where filmmakers leave not just with applause, but with real opportunities,” he said.
Husseini expressed personal delight at hosting the event in Enugu, his birth state, noting the city’s rich cultural heritage and longstanding contribution to Nigeria’s creative landscape.
He commended the festival organisers, particularly the Festival Director, Uche Agbo, for their resilience and commitment in sustaining the
initiative. According to him, the Coal City Film Festival has grown into a significant cultural platform and a must-attend cinematic event in South East Nigeria.
Speaking on the festival’s theme, “Local Stories, Global Screens,” Husseini emphasised the importance of authenticity in storytelling. He noted that films rooted in local realities, languages, and cultural truth often resonate more strongly with global audiences.
He cited notable Nigerian productions such as King of Boys by Kemi Adetiba, The Wedding Party by Mo Abudu, Anikulapo by Kunle Afolayan,
“Black Book” by Editi Effiong, and “Lionheart” by Genevieve Nnaji as examples of culturally grounded stories that have gained international recognition on platforms such as Netflix and at global film festivals.
While acknowledging the growth in film production across Nigeria, the NFVCB boss identified distribution as a major bottleneck in the industry. He observed that many high-quality films struggle to reach audiences both locally and internationally due to limited distribution channels.
Reaffirming the Board’s commitment to industry development, Husseini stated that the NFVCB has continued to reposition itself as a partner in progress by engaging stakeholders, improving classification processes, and promoting a balance between creative freedom and social responsibility.
However, he raised concerns over increasing non-compliance with regulatory requirements, noting that some filmmakers bypass the Board by releasing unclassified films or operating without proper licensing.
He said all films and video works must be submitted to the NFVCB for classification and registration before being released on any platform, including digital platforms such as YouTube.
“This is a legal obligation, and the Board will not hesitate to take decisive action against defaulters,” he warned, adding that regulation is essential for protecting the industry, audiences, and national values.
Looking ahead, Husseini assured stakeholders of the Board’s continued collaboration with filmmakers and festival organisers to build a structured, sustainable, and globally competitive Nigerian film industry.
He concluded by commending the organisers of the Coal City Film Festival for their vision and contribution to Nigeria’s cultural economy, urging filmmakers to continue telling authentic stories that can resonate across global screens.
Broadcasting
NBC Boss Urges Content Ceators to Participate in DSO

Mr. Charles Ebuebu, director General of the National Broadcasting Commission (NBC), has called on Nigerian content creators to actively participate in the country’s Digital Switchover (DSO), describing the transition as a major opportunity for visibility, revenue growth, and industry collaboration.

Mr. Charles Ebuebu, DG, NBC
Speaking as Special Guest of Honour at the induction ceremony of the Electronic Media Content Owners Association of Nigeria (EMCOAN) in Lagos, Ebuebu stressed that the success of the DSO depends on engaging content to populate the nation’s new digital channels.
“Without content, the DSO’s success would be incomplete. We are urging content owners to collaborate with the Commission to ensure Nigeria’s digital future is rich, diverse, and sustainable,” he said.
The NBC boss highlighted that the upcoming FreeTV Direct-to-Home (DTH) platform, along with its mobile applications, would provide content creators with nationwide reach, advanced analytics, and brand partnership opportunities.
Nigeria’s DSO, which marks the shift from analogue to digital broadcasting, is being implemented by the NBC using the Nigcomsat satellite infrastructure. The programme aims to deliver over 100 nationwide channels and expand access to Nigerians in remote areas via hybrid decoders, addressing long-standing infrastructure and funding challenges. The project, which has experienced delays since 2012, now has strong government backing and is scheduled for launch in April 2026.
Ebuebu commended EMCOAN members for their contributions to strengthening Nigeria’s creative economy and encouraged them to leverage the opportunities offered by the DSO to promote local stories, culture, and creativity on both national and global stages.
During the ceremony, EMCOAN honoured its distinguished members, naming Wale Adenuga, MFR, as Grand Patron and Mr. Yinka Adebayo as Patron.
Prominent figures in the broadcasting content industry, including Wale Adenuga, Opa Williams, Agatha Amata, Jibe Ologeh, High Chief Emeka Ossai, Debbie Odetayo, Amina Mohammed, and Frank Elaboya, attended the event.
Representing the NBC at the event was Mr. Ralph Akpan, director of the Lagos Zone, while EMCOAN president, Mr. Adeniji Omirin, MD of ADNOM Media, urged members to fully engage in the digital switchover.
Broadcasting
Canal+ to Cut Jobs as Part Sweeping Restructuring

Canal+ is to cut jobs at MultiChoice as part of a sweeping restructuring plan aimed at stabilising the African pay-TV operator, following years of operational and financial pressure.

The move comes alongside a planned $115 million capital injection, underscoring the urgency of efforts to revive the business after the French media group took control.
The planned layoffs are expected to form a core element of a broader cost-cutting and efficiency drive, as Canal+ seeks to streamline MultiChoice’s operations and improve profitability.
The restructuring signals a shift toward leaner operations, with a focus on eliminating redundancies and optimising the company’s cost base.
MultiChoice has struggled in recent years with declining subscriber numbers across key African markets, weighed down by macroeconomic pressures, currency volatility, and changing consumer behaviour.
The rise of global streaming platforms has intensified competition, chipping away at the company’s traditional pay-TV dominance.
Canal+’s intervention marks a pivotal moment for MultiChoice, reflecting a more aggressive approach to repositioning the business.
By combining fresh capital with structural reforms, the new owners are aiming to both stabilise short-term performance and lay the groundwork for longer-term growth.
The $115 million injection is expected to provide immediate financial relief, supporting operations and potential strategic initiatives.
However, the accompanying job cuts highlight the depth of the challenges facing the company and the scale of transformation required to restore competitiveness.
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