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Nigeria Records 2.3M Units of Smartphone Shipments in Q1 2019 – IDC

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Africa’s smartphone market saw a 7.1% decline in shipments quarter on quarter (QoQ) in Q1 2019 to total 21.5 million units, according to the latest insights from International Data Corporation (IDC).

The global technology research and consulting firm’s recently published Quarterly Mobile Phone Tracker shows the continent’s two biggest markets – Nigeria and South Africa – underperformed due to seasonal effects, posting QoQ declines of 14.7% and 23.4%, respectively.

“While Africa’s smartphone market experienced a QoQ decline, shipments actually increased 5.6% when viewed year on year (YoY),” says Arnold Ponela, a research analyst at IDC. “The YoY increase indicates that the market is showing some signs of improvement, while the QoQ decline can be attributed to the traditionally weaker performance of Q1 versus the seasonal buoyancy of Q4, in addition to disappointing results in some large markets.”

Nigeria saw smartphone shipments of 2.3 million units in Q1 2019, down 11.9% YoY.

The country’s poor performance can be attributed to a three-week embargo on shipments of Chinese mobile phone brands into the country, which negatively affected major market players.

Economic activity is usually slow in the first quarter and in Q1 2019 it was further exacerbated by widespread insecurity and the one-week postponement of the general election.

South Africa’s overall mobile phone market contracted 4.0% YoY in Q1 2019 to total 4.7 million units. “The decline can be attributed to seasonal factors, with Q1 traditionally being the slowest quarter of the year,” says Ponela.

“There was also an issue with overstocking in the channel because of the buoyant volumes seen during Q4, traditionally the strongest, when demand is stirred by Black Friday and the Christmas season.”

Africa’s smartphone market continues to be spurred by the growing popularity of low-end to mid-range devices.

Transsion brands (Tecno and Itel) top these segments and remain the continent’s leaders in terms of overall smartphone shipments, together accounting 33.1% of the market’s volume in Q1 2019. Samsung followed in second place with 24.5% unit share.

Huawei ranked third with a unit share of 11.8%. “With most of the continent’s markets experiencing numerous economic challenges, it is clear that cheaper phones offering better value will increasingly dominate the market,” says Ponela.

In the feature phone space, shipments were down 5.8% QoQ and 0.3% YoY in Q1 2019, with shipments totaling 31.6 million units.

Feature phones still constitute a significant 59.9% share of the total mobile phone market due to their relative affordability and durability, and they continue to play an important role in connecting even more Africans to the internet.

Transsion brands Tecno and Itel continue to dominate the feature phone landscape with a combined unit share of 59.7%, followed in third place by HMD with 9.2% share.

Looking ahead, IDC expects Africa’s overall mobile phone market to total 50.9 million units in Q2 2019, reflecting a YoY decline of 5.3% caused by sharp downturns in most countries.

“Africa is susceptible to challenging local macroeconomic environments as well as to the global tensions surrounding international trade,” says Ramazan Yavuz, a research manager at IDC. “Another factor is the rise of protectionist measures aimed at controlling smartphone shipments in multiple countries, which causes sudden short-term swings in the market’s performance.”

IDC’s research shows that 4G LTE networks are continuing to spread their reach in Africa, with shipments of 4G LTE devices increasing 15.1% YoY in Q1 2019 to constitute 67.1% of the smartphone market.

“A drop in prices for entry-level 4G phones and discounted tariff and data plans on the operator side are driving this growth,” says Yavuz. “However, despite the rapid penetration of 4G handsets, 2G and 3G mobile devices remain resilient as an economical option for price sensitive consumers.”


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Lebara Nigeria Becomes Member of GSMA Network

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Lebara Nigeria has become a member of the Global System for Mobile Communications Association (GSMA) as it expands operations in the West African country.

Lebara Nigeria Becomes Member of GSMA Network

The membership places Lebara Nigeria within a global network of more than 1,000 mobile operators, device manufacturers, technology companies and digital service providers.

Through the GSMA, the company will have access to industry research, technical standards, policy engagement and industry initiatives.

Lebara Nigeria said the move reflects its participation in the wider telecommunications ecosystem as it develops its operations in Nigeria’s mobile market.

Nigeria’s telecommunications sector plays a central role in the country’s digital economy, with more than 170 million active mobile subscriptions supporting services such as digital payments, e-commerce, education and healthcare.

Industry analysts say participation in international bodies such as the GSMA supports knowledge sharing and the adoption of industry standards.

Lebara Nigeria said GSMA membership will support its engagement with industry developments and policy discussions in the telecommunications sector.

The company said it remains focused on operating in Nigeria’s mobile telecommunications market as demand for connectivity continues to grow.

GSM Association is the advocacy and lobbying organization for the mobile communications industry, representing more than 1,000 mobile operators as full members and a further 400 companies in the broader mobile ecosystem as associate members.


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Vitel Wireless Warns Public, Says it Not Running any Investment Scheme

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Management of Vitel Wireless, mobile virtual network operator (MVNO), has distanced the company from a fraudulent scheme operating under the name: “Vitel Shares Services.”

Vitel Wireless Warns Public, Says it Not Running any Investment Scheme

In an official statement, the management clarified that Vitel Wireless is not selling shares or running any investment schemes.

They warned that the operators of “Vitel Shares Services” are using unauthorised websites, mobile applications, social media promotions, and bank accounts falsely linked to Vitel Wireless to mislead the public.

The statement reads: ​“The attention of Vitel Wireless has been drawn to a fraudulent scheme operating under the name ‘Vitel Shares Services.’

“We wish to state clearly that Vitel Wireless has no affiliation with Vitel Shares Services, or any platform claiming to offer Vitel shares, investments, or financial products through unofficial channels.

“We do not solicit investments through agents, social media, websites, apps, or third parties. Any platform claiming to offer Vitel Wireless shares or investments outside our official channels is fraudulent and should be treated as such.

“We urge the general public to remain vigilant and verify all information through official Vitel Wireless communication channels before making any payments or sharing personal data.”


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Airtel Nigeria Deepens Focus on Data Usage Transparency @ Customer Forum

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Airtel Nigeria has concluded its second Customer Forum in Abuja, bringing together a large section of customers including high-volume data subscribers, 5G customers, and key stakeholders in another landmark engagement aimed at addressing concerns around data usage, transparency, and customer experience.

The forum themed “Understanding Your Data and Taking Control 2.0.” aimed to strengthen trust in Nigeria’s rapidly evolving telecommunications landscape. The session also featured inputs from representatives of the Nigerian Communications Commission (NCC).

Delivering the Keynote remarks, Dinesh Balsingh, CEO of Airtel Nigeria, who was represented by Femi Adeniran, Director, Corporate Communications and CSR, emphasised that trust remains the most valuable currency in telecommunications, and Airtel remains committed to strengthening customer confidence through transparency and continuous engagement.

He explained that discussions around data consumption have become increasingly important as digital lifestyles evolve, with smartphones, cloud services, video streaming and emerging artificial intelligence applications significantly influencing data usage patterns.

According to him, Airtel recently introduced the Airtel Data Calculator, an innovative tool designed to help customers estimate their data needs based on online activities such as multimedia streaming, video calls, social media usage, and gaming.

“The purpose of the Airtel Data Calculator is to provide greater visibility, support informed decision-making and place more information directly in the hands of customers. Because transparency should never be viewed as a compliance exercise. Transparency is good business,” he stated.

He further reassured customers that Airtel has no incentive to shortchange subscribers through inaccurate billing, forced spending or unnecessary data depletion, stressing that the company’s growth depends on customer satisfaction, loyalty and trust.

Adeniran also highlighted Airtel’s continued investments in network infrastructure, fibre capacity, digital platforms, artificial intelligence capabilities, customer service systems and workforce development, noting that these investments are aimed at improving service quality and enhancing customer experiences.

Oladokun Oye, Director, Customer Experience, Airtel Nigeria, while welcoming participants to the event, said the forum was created to provide customers with an open platform for education, engagement and problem-solving, noting that the customer remains at the centre of Airtel’s business.

“Data has become central to everyday life, powering work, education, commerce, entertainment, healthcare and countless opportunities. As data usage grows, so too does the desire for greater visibility and understanding.

Today’s conversation is part of an ongoing journey. A journey toward greater transparency. A journey toward deeper understanding. And a journey toward a better customer experience for every Airtel subscriber,” he said.

The forum also featured practical demonstrations on data consumption management, device settings, and usage habits that impact data usage. It also included an interactive session by which Airtel teams provided clarifications and offered feedback to customers.

The Abuja event follows the successful maiden edition held earlier this year in Lagos and aligns with broader industry efforts led by the Nigerian Communications Commission (NCC) to improve consumer awareness, transparency, and confidence within the telecommunications sector.


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