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Nigerian Startups Should Start Thinking Solutions To Global Problems – Ononobi

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Simeon Ononobi, Nigerian tech entrepreneur and Founder/CEO of MyAds, has urged startups in Nigeria to start focusing on solving global problems instead of just thinking locally.

According to him, this is the best way for the country to have startups that would grow to become unicorn companies like Google, Facebook and Twitter.

While noting that the startup ecosystem in Nigeria has grown over the years, and there are several startups that are performing satisfactorily in the market, he believes that the existence of numerous challenges that Nigerians and citizens of other countries face, presents local startups with access to a global market.

He said: “Nigeria currently has social startups that are doing very well and helping the economy grow; there are also some small startups that are striving to solve problems. What I’ve learnt so far is because we don’t think global, we think local first and I think it’s causing a lot of problems for us. We should start looking at the future.

“At a recent tech conference, guys from Russia and the USA talked about how they can expand globally first before expanding their local presence. I think we should start thinking in that direction where we don’t just solve local problems but we solve a global problem.”

Time To Stop Blaming Government For Everything
Even though a lot could be achieved in the startup sector with government’s support, Ononobi said startup founders in the country should stop blaming government for everything and strive to grow their startups even with the various challenges.

Furthermore, he said startups can identify the numerous challenges and develop their own solutions for them.

“Policies are always going to be there; it’s always going to be an issue but my theme has always been don’t blame everybody else for our problems. The government is not going to be doing everything for us – we’ve been at the same spot since forever, our problems remain the same and we will always talk about the same problems when we have conversations.

“We do have more problems than many developed countries of the world and these problems are what startups can pick and develop solutions for them. You don’t want to solve problems that Facebook and Twitter had already solved. Instead, you can talk about electricity and the rest,” he said.

“We are seen as the giant of Africa. We should take our position as giants and take Africa by storm and take the world.”

Nigerian Startups Should Help The Average Man On The Street
Using MyAds as an example, Ononobi said it was a solution to a problem he personally had – a problem that several other people across the world are facing on a daily basis.

“It’s something that is going to solve a lot of problems. It’s a solution I developed for myself, it was meant to solve my advertising needs. I found a way to help people on the street and to help myself to advertise. It’s like helping businesses and helping the people on the street. The bus conductor can make money from his phone and I discovered that I don’t need to start just in Nigeria – it’s the same problem in India, Pakistan, and Philippines where people on the street don’t get to earn big bucks,” he said.

Startups That Can Scale Globally
Ononobi observed that the startups that can easily scale globally are those that are solving a problem being faced in their local market and elsewhere.

“If a startup is solving a problem here, that same startup can solve the same problem in Uganda, Rwanda, Ethiopia and elsewhere. Such potentially scaleable services include products for transportation, and aggregation platforms for menial jobs,” he said.

Experience Launching A Startup Outside Nigeria
Ononobi-founded startup, MyAds, recently launched in India and plans are underway to launch in more countries across the world.

Recounting how the experience has been so far, Ononobi said a startup that has the potential to succeed in other countries are those that solve the problems faced by the people in those countries.

“If your startup is not doing what the Indian environment needs, it is not really necessary to expand to India. MyAds allows you to earn money every time you see ads when you receive calls. It is the same everywhere in the world – everyone in Nigeria, India, and Malaysia wants to earn money. But it’s a different thing when you want to start ecommerce platform or a blog for instance,” Ononobi said.

Advice For Nigerian Startups
While admitting that Nigerian startups are battling numerous challenges, Ononobi said they can still make progress and achieve phenomenal results if they take the right steps.

“Stop thinking about it, hit it at the head, go straight out in the market and start selling your product. Don’t worry about the problems because there is always going to be challenges. If you’re a startup, you will face challenges. Let us all help ourselves. Owners of Facebook, Twitter, and Google are already billionaires, they are unicorns. Let’s help local guys succeed. Let the 180 million Nigerians help us to also become unicorns so that we can also help grow this economy. If 7 Nigerian startups go globally, we will be talking about helping other countries grow,” Ononobi concluded.

With minimum budget, MyAds allows advertisers to reach target users; it helps businesses to grow business by connecting them directly to users.

For the app users, MyAds app rewards them when they use it to connect to great brands and products. MyAds is an app that rewards everyone.

The user gets rewards, and the advertisers are able to reach their targeted users. With MyAds, everyone is a winner.


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Nigeria CommunicationsWeek believes that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. So since 2007, we have devoted our energy to independent reportage of technology and how they affect lives.

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Uche Ikejimba Secures Sixth Consecutive AMVCA Nomination With Best Unscripted M-Net Original Nod

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Uche Ikejimba, Award-winning producer, has secured her sixth consecutive Africa Magic Viewers Choice Award nod. The organizers made the nomination announcements on Sunday, March 24, 2024, across all Africa Magic channels. It saw Ikejimba clinch a nom in the ‘Best Unscripted M-Net Original’ category for What Will People Say.

In 2022, Ikejimba received two nominations for ‘Best Africa Magic Original Drama Series’ for Unmarried and Dilemma. She secured two other nominations in 2023 in ‘Best Unscripted Original’ for Come Play Naija and ‘Best Original Drama Series’ category for Unmarried.

Speaking about her latest nomination, Ikejimba said, “I’m very humbled and beyond grateful to be receiving my sixth consecutive AMVCA nomination. Anyone who knows me will acknowledge that I often put my blood, sweat and tears into the shows I produce. After Truth won its nomination in 2020, I’ve been holding on patiently for a second win and I hope this is the year. So, here’s my hearty congratulations to my fellow nominees and a huge thank you to the AMVCAs organisers for honoring me.”

Ikejimba is one of Africa’s most-sought after serial producers, and has earned herself the title, ‘Reality TV Series Savant’, with work on 100% Naija, Vodafone Icons, Naija Sings, Calabar Festival Diaries, Big Brother Reunion, Shoot Your Shot, What Will People Say, Come Play Naija, and the more recently airing Husband Material and Overall Best.

She came into the world of Television production as an associate producer on Moments with Mo, the first and only syndicated daily talk show in Africa at the time. However, she has also proven that her talents go beyond producing reality shows or unscripted serials, and she can run with the best in producing original drama series.

In 2016, she landed her first commissioned project with Africa Magic titled Hustle. The series about a young man’s first time in Lagos became an instant hit and ran for three seasons, with 360 episodes. She created, wrote and produced Blink’s original 26-episode drama series titled Truth. The show won an AMVCA for ‘Best TV Series’ in 2020. That same year, she produced and wrote the hit series, Unmarried. The show ran for four seasons and ended on a high.

Off the success of these drama series, she produced Africa Magic’s Dilemma, a 260-episode telenovela. She produced Shallow and the recent Africa Magic fanfavourite original, Manfriend. The show follows the women of the King family and their dysfunctional relationship with the men in their lives. She also produced Showmax’s first original law limited series, AGU in 2023. Her first feature length film, Phantom is a co-production and is also nominated for several awards such as the Toronto International Nollywood Film Festival (TINFF).

Uche Ikejimba has beaten many odds to become a producer and remained steadfast in her commitment to producing the best shows Africa has ever seen. As the continent prepares for the milestone 10th AMVCA, the Reality TV Series Savant and producer extraordinaire is content to celebrate her sixth consecutive nomination. Find out if she clinches her second AMVCA win when the awards air live across all Africa Magic channels on May 11, 2024.


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Banks Close 2m Accounts over BVN, NIN, Others

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Commercial banks in Nigeria closed 2.021 million bank accounts in the first quarter of 2024, Q1’24, to clean their books of questionable accounts and comply with regulatory orders on the linkage of bank accounts to the National Identity Number (NIN).

Banks Close 2m Accounts over BVN, NIN, Others

This is contained in a report by the Nigerian Interbank Settlement System (NIBSS), which also indicated that the number of inactive bank accounts grew month-on-month, MoM, by four million or 2.0 per cent to 19.7 million in March 2024 from 19.3 million in the previous month, February.

A bank account is classified inactive when it records zero transactions including deposits, withdrawals, transfers or point-of-sale transactions for six months.

However, details of the “Industry Bank Account Database”, a monthly data reported by banks, and compiled by the Nigerian Interbank Settlement System, NIBSS, also indicated that the number of active bank accounts grew by 6.62 million or 3.0 per cent to 219.64 million from 213.02 million in February.

Recall that in December 2023, the CBN issued a directive to all commercial banks in the country to restrict tier-1 accounts without proper Biometric Verification Number (BVN), and National Identity Number, NIN, that are not linked by Thursday, March 1st, 2024.

According to NIBSS data on BVN enrollment count, 61.6 million Nigerians have BVN as of April 2024.

 

Credit: Vanguard

 

 


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Dubai-Based Citizenship Firm Imperial Citizenship Expands to Lagos, Targets Africa’s Growing Wealth

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Imperial Citizenship, a Dubai-based firm specialising in Citizenship and Residency by Investment (CRBI) solutions, has set its sights on Africa’s burgeoning wealth with the launch of a new office in Lagos, Nigeria.

This strategic move positions Imperial Citizenship to capitalise on the continent’s growing population of high net worth individuals (HNWIs) seeking international investment and mobility options.

Imperial Citizenship boasts a proven track record of success, having secured over 2,000 approvals for clients seeking alternative citizenship and residency pathways. Their partnerships with over 15 governments worldwide provide a diverse portfolio of investment opportunities that adhere to strict international regulations.

With its Lagos launch, Imperial Citizenship begins its foray into Africa. The continent boasts a burgeoning HNWI population, according to PwC, presenting a lucrative market for investment firms like Imperial Citizenship.

According to the World Bank, African economies are projected to grow by 3.4 % in 2024 as the African Development Bank Africa has reported that Africa will account for eleven of the world’s 20 fastest-growing economies in 2024. Highlighting the market’s potential, Mr. Zaid Al Hindi, Founder and CEO of Imperial Citizenship, says, “our expansion into Lagos allows us to directly cater to this affluent segment, offering them strategic solutions for global asset diversification, optimised investment opportunities, and enhanced global mobility.”

“At Imperial Citizenship, we do not operate through intermediaries, as we differentiate ourselves through direct government partnerships. This ensures transparency, legality, and efficiency throughout the application process, providing peace of mind for investment-minded clients” Zaid stated during the launch event in Lagos.

Speaking on the company’s approach to CRBI, Zaid mentioned, “At Imperial Citizenship, we prioritise a client-centric approach. We go beyond simply offering programs; we provide dedicated advisors who understand the unique needs and aspirations of each client. This personalised service ensures clients receive tailored investment options that align with their financial goals and risk tolerance”.

The launch of the Lagos office underscores Imperial Citizenship’s commitment to global expansion. With physical offices in Dubai and now Nigeria as well as operational representatives in Mexico, Algeria, and Turkey, Imperial Citizenship demonstrates its ability to cater to a geographically diverse clientele.

Looking ahead, Zaid highlighted that Imperial Citizenship plans to broaden its service offerings and expand its reach into new markets. By strategically targeting Africa’s rising wealth, Imperial Citizenship is well-positioned to solidify its role as a leading player in the CRBI industry, offering investors a gateway to global opportunities.


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