Connect with us

General News

Nigerian Startups Should Start Thinking Solutions To Global Problems – Ononobi

Published

on

Simeon Ononobi, Nigerian tech entrepreneur and Founder/CEO of MyAds
Kindly share this post

Simeon Ononobi, Nigerian tech entrepreneur and Founder/CEO of MyAds, has urged startups in Nigeria to start focusing on solving global problems instead of just thinking locally.

According to him, this is the best way for the country to have startups that would grow to become unicorn companies like Google, Facebook and Twitter.

While noting that the startup ecosystem in Nigeria has grown over the years, and there are several startups that are performing satisfactorily in the market, he believes that the existence of numerous challenges that Nigerians and citizens of other countries face, presents local startups with access to a global market.

He said: “Nigeria currently has social startups that are doing very well and helping the economy grow; there are also some small startups that are striving to solve problems. What I’ve learnt so far is because we don’t think global, we think local first and I think it’s causing a lot of problems for us. We should start looking at the future.

“At a recent tech conference, guys from Russia and the USA talked about how they can expand globally first before expanding their local presence. I think we should start thinking in that direction where we don’t just solve local problems but we solve a global problem.”

Time To Stop Blaming Government For Everything
Even though a lot could be achieved in the startup sector with government’s support, Ononobi said startup founders in the country should stop blaming government for everything and strive to grow their startups even with the various challenges.

Furthermore, he said startups can identify the numerous challenges and develop their own solutions for them.

“Policies are always going to be there; it’s always going to be an issue but my theme has always been don’t blame everybody else for our problems. The government is not going to be doing everything for us – we’ve been at the same spot since forever, our problems remain the same and we will always talk about the same problems when we have conversations.

“We do have more problems than many developed countries of the world and these problems are what startups can pick and develop solutions for them. You don’t want to solve problems that Facebook and Twitter had already solved. Instead, you can talk about electricity and the rest,” he said.

“We are seen as the giant of Africa. We should take our position as giants and take Africa by storm and take the world.”

Nigerian Startups Should Help The Average Man On The Street
Using MyAds as an example, Ononobi said it was a solution to a problem he personally had – a problem that several other people across the world are facing on a daily basis.

“It’s something that is going to solve a lot of problems. It’s a solution I developed for myself, it was meant to solve my advertising needs. I found a way to help people on the street and to help myself to advertise. It’s like helping businesses and helping the people on the street. The bus conductor can make money from his phone and I discovered that I don’t need to start just in Nigeria – it’s the same problem in India, Pakistan, and Philippines where people on the street don’t get to earn big bucks,” he said.

Startups That Can Scale Globally
Ononobi observed that the startups that can easily scale globally are those that are solving a problem being faced in their local market and elsewhere.

“If a startup is solving a problem here, that same startup can solve the same problem in Uganda, Rwanda, Ethiopia and elsewhere. Such potentially scaleable services include products for transportation, and aggregation platforms for menial jobs,” he said.

Experience Launching A Startup Outside Nigeria
Ononobi-founded startup, MyAds, recently launched in India and plans are underway to launch in more countries across the world.

Recounting how the experience has been so far, Ononobi said a startup that has the potential to succeed in other countries are those that solve the problems faced by the people in those countries.

“If your startup is not doing what the Indian environment needs, it is not really necessary to expand to India. MyAds allows you to earn money every time you see ads when you receive calls. It is the same everywhere in the world – everyone in Nigeria, India, and Malaysia wants to earn money. But it’s a different thing when you want to start ecommerce platform or a blog for instance,” Ononobi said.

Advice For Nigerian Startups
While admitting that Nigerian startups are battling numerous challenges, Ononobi said they can still make progress and achieve phenomenal results if they take the right steps.

“Stop thinking about it, hit it at the head, go straight out in the market and start selling your product. Don’t worry about the problems because there is always going to be challenges. If you’re a startup, you will face challenges. Let us all help ourselves. Owners of Facebook, Twitter, and Google are already billionaires, they are unicorns. Let’s help local guys succeed. Let the 180 million Nigerians help us to also become unicorns so that we can also help grow this economy. If 7 Nigerian startups go globally, we will be talking about helping other countries grow,” Ononobi concluded.

With minimum budget, MyAds allows advertisers to reach target users; it helps businesses to grow business by connecting them directly to users.

For the app users, MyAds app rewards them when they use it to connect to great brands and products. MyAds is an app that rewards everyone.

The user gets rewards, and the advertisers are able to reach their targeted users. With MyAds, everyone is a winner.


Kindly share this post

Nigeria CommunicationsWeek believes that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. So since 2007, we have devoted our energy to independent reportage of technology and how they affect lives.

Continue Reading
Advertisement
Comments

General News

MTN Graduates 20 Fellows, Expands Media Innovation Programme

Published

on

Kindly share this post

MTN Nigeria, in partnership with Pan-Atlantic University (PAU), marked a significant milestone in advancing Africa’s media landscape with the graduation of 20 Fellows from the MTN Media Innovation Programme (MIP) Cohort 4 held at the Lagos Business School.

MTN Graduates 20 Fellows, Expands Media Innovation Programme

MTN

The ceremony celebrated excellence, resilience and forward-thinking storytelling, while also announcing the programme’s expansion into a Pan-African edition beginning next year.

The six-month programme, known for its rigorous coursework, demanding schedule and strong emphasis on critical thinking, included an international study visit to South Africa that broadened participants’ understanding of media innovation across the continent.

The graduation event acknowledged the Fellows’ commitment to completing the intensive journey while strengthening their capacity to influence the future of African media.

Dr. Ikechukwu Obiaya, Dean of the School of Media and Communications, PAU, commended the Fellows for their persistence throughout the programme. “In some moments, it was pretty grueling for some of you, but you made it. You are here, and I congratulate you,” he said.

“He encouraged them to see the graduation as a new beginning, adding, “We have so much to do, and each one of us is best positioned now to make that transformation.”

Tobe Okigbo, Chief Corporate Services and Sustainability Officer, MTN Nigeria, congratulated the cohort on successfully completing the six-month programme and reaffirmed MTN’s long-term vision for the initiative.

He said, “Congratulations on completing this journey. You are joining a network of professionals who are committed to elevating the media landscape in Nigeria and beyond.

“The future of this programme depends on your impact. This cohort represents the outcome we envisioned when the journey began. Today, the programme is not only thriving but also expanding.”

He further announced that the Pan-African edition of the programme will be launched in 2026, providing media professionals across the continent with the same level of immersive training and unique exposure experienced by the Fellows.

A key highlight of the event was MTN Nigeria’s presentation of ₦2.5 million in cash prizes to Fellows whose projects demonstrated exceptional innovation, depth of research and alignment with the programme’s ethos of impactful storytelling. The awards were presented by Chineze Gbenga-Oluwatoye, General Manager, Corporate Affairs, MTN Nigeria, and Odunayo Sanya, Executive Director, MTN Foundation.

Vanessa Ukamaka Richard Bassey, Head of Programmes, Sparkling 92.3 FM, Calabar, emerged as the top winner, receiving ₦1 million for the MTN Foundation Chairman Award for Innovative Reportage and another ₦1 million for the MTN Chairman’s Prize for Innovation. Sharing her experience, she said, “It’s been a training ground. It has opened me up to new things and made me more confident. There’s something about knowledge and information and exposure to your mind and to your esteem. After today, I know there’s nothing to be afraid of.”

Abolaji Adebayo received ₦500,000 for the MIP Cohort 4 Best Report, recognised for its clarity, depth and relevance to national discourse.

Several Fellows shared how the programme has reshaped their careers. Adekeye Ayobami of Abamimigo FM described the programme as arriving at the perfect moment, aligning with his recent career elevation.

Ubani Amarachi of Channels TV highlighted the value of the South Africa trip, noting that it transformed her approach to telling African stories and reinforced her belief that graduation marks the beginning of greater responsibility and impact.

The graduation of the MIP Cohort 4 Fellows, coupled with the announcement of the Pan-African edition, reinforces MTN Nigeria’s long-standing commitment to strengthening the media ecosystem through education, exposure and innovation.

The partnership between MTN Nigeria and Pan-Atlantic University continues to serve as a catalyst for developing media professionals equipped to shape narratives, advance societal progress and drive meaningful change across Africa.


Kindly share this post
Continue Reading

General News

FirstCap Acts as Joint Issuing House on Veritasi Homes & Properties Plc’s ₦30 Billion Bond Programme

Published

on

Kindly share this post

FirstCap Limited, a premier investment banking business and a wholly owned subsidiary of FirstHoldCo Plc, acted as Joint Issuing House and Placing Agent on the Veritasi Homes & Properties Plc’s Series 1 Bond of ₦10 billion under its ₦30 billion Bond Programme duly registered with the Securities and Exchange Commission (SEC).

The Bond Programme is designed to support the development of Project Oyster Towers, located within Eko Atlantic City. Proceeds from the Series 1 Bond issuance are expected to be applied towards the construction of 30 luxury residential units, forming part of an 82-unit residential development comprising one-bedroom, two-bedroom, and three-bedroom apartments.

Veritasi Homes & Properties Plc is an indigenous real estate development company with operations across Lagos State and the Federal Capital Territory, Abuja, and a growing track record in the delivery of residential real estate projects in Nigeria.

Commenting on the transaction, Ukandu E. Ukandu, Managing Director/Chief Executive Officer of FirstCap Limited, stated:

“We are proud to partner with Veritasi Homes & Properties Plc on this important transaction. The establishment of the ₦30 billion Bond Programme reflects our commitment to mobilising capital for the real estate sector, which remains a key driver of Nigeria’s economic growth. Project Oyster Towers exemplifies the future of luxury and sustainable living in Nigeria, and this transaction reinforces FirstCap’s role as a trusted advisor in major corporate finance initiatives.”

FirstCap’s involvement in the Bond Programme further reinforces our dedication to supporting the growth of the Nigeria’s real estate sector. The successful execution of this transaction highlights the depth of expertise within our capital markets team and our role in supporting issuers in accessing long-term funding solutions aligned with their strategic objectives.

By continuing to connect capital providers with high-impact infrastructure projects such as Project Oyster Towers, we remain committed to driving economic development and delivering long-term value for all stakeholders, Ukandu added.

 


Kindly share this post
Continue Reading

General News

NITDA DG Calls for Innovation-Led Economic Rebirth @ Kano Startup Weekend

Published

on

Kindly share this post

Kashifu Inuwa, the Director General of the National Information Technology Development Agency (NITDA), has called for a fundamental shift in Kano State’s economic strategy, urging stakeholders to embrace innovation, technology and collaboration as the drivers of growth in the 21st century.

Speaking at the Kano Startup Weekend, Inuwa acknowledge Kano’s long-standing reputation as the commercial nerve centre of Northern Nigeria and the wider Sahelian region, noting that its history of trade, enterprise and human capital provides a solid foundation for future growth.

He emphasised that while these strengths powered Kano’s success for centuries, the modern economy now offers even greater opportunities through innovation and technology.

He described innovation as the process of transforming ideas into impactful solutions through commercialization, stressing that when ideas are effectively deployed, they create value, solve societal challenges and generate sustainable economic growth. He noted that Kano’s large market, strategic location and vibrant entrepreneurial culture place it in a strong position to take advantage of innovation-driven opportunities.

According to him, “Innovation is the process of taking an idea from inception to impact. Invention on its own is a cost centre, but when you commercialise an idea, when you turn it into a product or service that solves a real problem and creates value, that is when you begin to drive economic growth and inclusion.”

He noted that the state hosts numerous degree-awarding institutions across federal, state and private ownership, providing a strong base for human capital development. However, he expressed concern that these institutions often operate in isolation from industry, with research outputs rarely translating into commercial or industrial applications.

He explained that innovation does not happen in silos and stressed the need for a strong, interconnected ecosystem that brings together academia, industry, startups, entrepreneurs and government.

According to him, universities should conduct research informed by industry needs, industries should leverage research to improve productivity and competitiveness, and startups should serve as the bridge that converts ideas into market-ready solutions.

He further encouraged entrepreneurs to leverage technology to build businesses that can grow beyond local markets, explaining that innovation-driven enterprises have the power to scale rapidly, create jobs and position Kano competitively at both national and global levels. According to him, digital platforms and emerging technologies now make it easier for startups to reach wider markets and develop solutions that were previously unimaginable.

“You can start your business here in Kano, but your thinking must be global from day one. Technology has removed barriers. With the right skills and platforms, a startup in Kano can build solutions that serve not just Nigeria, but the world,” he noted.

Highlighting NITDA’s ongoing interventions, the Director General outlined the Agency’s commitment to building national innovation capacity through targeted human capital development programmes. He cited the Digital Literacy for All (DL4ALL) initiative, which aims to equip Nigerians across all segments of society with essential digital skills, and the 3 Million Technical Talents (3MTT) programme, designed to produce a pipeline of globally competitive technical professionals in areas such as software development, data analysis and emerging technologies.

He said, “Through DL4ALL, we are ensuring that Nigerians at all levels have the basic digital skills needed to participate in the digital economy, while 3MTT is deliberately building a pipeline of globally competitive technical talents who can drive innovation, create jobs and attract investment.”

He explained that these programmes are key pillars of President Bola Ahmed Tinubu’s Renewed Hope Agenda, which prioritises skills development, innovation, job creation and inclusive economic growth as pathways to national prosperity. According to him, empowering Nigerians with digital and technical skills is essential for building a resilient economy capable of competing in the global digital landscape.

“President Tinubu’s Renewed Hope Agenda is about investing in people, empowering them with relevant skills and creating opportunities for inclusive growth. At NITDA, we are using digital skills and innovation as tools to translate that vision into real economic impact for Nigerians,” he said.

Inuwa urged all stakeholders in Kano to work together to build a functional innovation ecosystem that can unlock the state’s vast potential. He expressed confidence that with the right mindset, strong collaboration and sustained investment in digital skills and innovation, Kano can reclaim its historic leadership role and emerge as a major innovation and entrepreneurship hub in Nigeria and beyond.


Kindly share this post
Continue Reading

Trending