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Nigerians Prefer Mobil Apps to Mobile Websites- Report

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Moses Kemibaro, sales Director for InMobi
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Inmobi, the largest independent mobile ad network latest research has revealed that Nigerians are currently more enthusiastic for mobile apps appreciation than mobile websites, as three out of five users have paid for a mobile app.

Moses Kemibaro, sales Director for InMobi said the research conducted with 1007 respondents in Nigeria recruited via the InMobi Ad network, is an avenue to redirect minds of local apps developers.

He added that the industry requires that those who look forward to establish business or revenue through mobile apps or mobile webs should know what an average Nigerian thinks and how they can take advantage of that.

“We want them to understand the usage and preferences; where Nigerians are concerned in terms of mobile apps; Nigerians’ attitudes, opinions, expectations, etc,” Kemibaro said.

He said that 60 per cent of the respondents preferred mobile apps to mobile web; of the number 63 per cent are young adults between the ages of 18 and 24; 68 per cent of whom are mothers.

Through the research work, Inmobi, a global leader in the mobile technology space ascertained that social media and entertainment with 81 per cent each are the mobile content accessed most regularly followed by games (73 per cent), news (70 per cent), sports (55 per cent), Finance (40 per cent) and shopping (38 per cent).

“In terms of generating revenue through mobile devices, as far as Nigeria is concerned, social media, entertainment, news and sports are areas one needs to focus on,” the Inmobi ales director advised content developers. 

On the other hand, Facebook, WapTrick, Google and Yahoo account for 50 per cent Nigeria’s favourite mobile websites. Perhaps, over 35 other sites formed part of the research.

On most useful functions in mobile apps and mobile sites 91 per cent of the respondents are willing to patronise the apps and sites to share contents with friends and family; another 91 per cent for excellent graphics; 89 per cent go for them based on simplicity; 87 per cent said regular updates on those apps and webs met their fancy; 79 per cent are captured for location based features and 65 per cent appreciate the hardware integration.

 Inspite of the success, Inmobi also found that apart from cost, there are other factors that hinder more Nigerians from partaking in the tide, hence contents are either difficult to download, too slow, too big, not user friendly or not useful and could not match one’s type of phone.

According to him, three out of five users have paid for a mobile app. In that regard, seven per cent of the respondents spent more than #1,630 and 95 per cent of these users are willing to pay for Apps.

Out of the number, 25 per cent are willing to pay for Social Media. Games: 25 per cent; Entertainment: 18 per cent; Sports: 11 per cent; News: 8 per cent and Shopping: 5 per cent.

Speaking on the mode of carrying out the study, Kemibaro said, “We contract DECISIONFUEL, an Independent mobile research specialist. “The reason we do this is because it is their area of specialization. They collate the data; ensure impartiality, so that the data serve the best interest of what Inmobi is trying to do.

 
Globally, Inmobi is reaching 635 billion consumers with 100 billion impressions every month with 165 countries presence. “What this means is that we are touching 40 per cent of mobile internet users globally, on average of 200 times a month,” the sales director added.


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Experts Caution e-commerce Operators on Eco-friendly Materials

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Experts have urged the Nigerian e-commerce industry to use eco-friendly materials in its packaging and logistics of products to reduce carbon emissions and protect the environment.

The experts made this known at a sensitisation workshop on Greening E-commerce orgainsed by The Sustainable and Inclusive Economic Development for Decent Employment In Nigeria Programme (SEDIN) – an initiative of the German Development Agency (GIZ) in partnership with Nigerian Postal Services (NIPOST).

The experts stressed the importance of e-commerce operators in Nigeria committing to concrete climate actions and sustainable operations.

Nnaemeka Ngwu, director of the public sector initiative and a professor at Lagos Business School, urged e-commerce companies to quickly adopt sustainable green technology to minimize their environmental harm.

“E-commerce is a business enabler and a platform through which many people can get involved in trade and commerce. However, e-commerce also brings lots of issues in sustainability and climate change because of pollution,” he said.

According to him, to improve the sustainability component of e-commerce, the country must promote better packaging and logistics among operators.

“We need to green the e-commerce industry to make it more inclusive and support the climate so that it does not cause risks and issues,” he explained.

He commended the Lagos State government on the ban on single-use plastics, calling for the policy to be complemented with awareness, advocacy, and engagement so that the public understands the reason for the policy.

He noted that such awareness should be done regularly, while urging the Nigerian Postal Service to use its leadership role in the courier industry to engage other courier businesses within the space on the benefits of sustainability and the packaging and logistics issues.

In her opening remarks, Titi Oshodi, special adviser to the Lagos State Governor on Climate Change and Circular Economy, called for awareness on greening across various sectors of governance, communities and the private sector

“This will ensure that people understand the rationale behind the policies on greening and they also understand what the alternatives are,” she noted.

“This is the reason why climate literacy is a front-boner strategy for us in Lagos State,” she added.

She explained that Lagos is a commercial hub that grew its GDP due to the operations of micro, small and medium-size businesses. “We need to have them empowered, more knowledgeable about sustainability practices.”

Tola Odeyemi, postmaster-general, Nigerian Postal Services (NIPOST), said the courier can play a strategic and vital role in greening the ecosystem, noting that it has 1,174 post offices nationwide.

Odeyemi, who was represented by Ernest Mamood, general-manager of EMS Parcel Nigeria, said NIPOST is a regulator in the country’s courier industry and can use its position to sensitize other operators in the industry on the use of eco-friendly materials in packaging and logistics to cut environmental impact.


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Tech Alliance Aims to Transform Africa’s Mapping System

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Space42, the UAE-based global AI-powered space-tech company, part of technology group G42, this week announced the signing of a memorandum of understanding with Microsoft and Esri to deliver high-resolution, scalable base maps across all 54 African countries, serving over 1.4 billion people.

Known as the “Map Africa Initiative,” the project will create a comprehensive base map of the continent to date, addressing challenges in infrastructure, investment, and institutional gaps, according to Space24.

The company said the updated mapping system will catalyse economic development through increased access to intelligent solutions that support governments, businesses, and communities.

The five-year collaboration aims to strengthen geospatial capabilities across Africa and the UAE, and provide precise and accessible data to national and regional stakeholders.

Space 24 detailed how the initiative will enable economic opportunities and innovation, saying the program is expected to unlock long-term value across multiple industries including: ports and logistics; renewable energy; security and disaster response; smart cities and digital economies.

It added: “Accurate maps are foundational to urban planning, public services, and technology deployment. The data will be licensed to national governments, enabling ownership and long-term updating by National Mapping Agencies. Over time, the initiative will also support a new commercial ecosystem of African startups. The data will eventually be housed in G42 and Microsoft-managed data centers across the continent.”

Hasan Al Hosani, CEO of Smart Solutions at Space42, said: “Partnership is core to the UAE’s DNA, and is central to how Space42 operates. This collaboration with Microsoft and Esri is more than technical; it’s strategic. It advances Space42’s business priorities, strengthens our role as a trusted partner to governments, and delivers meaningful benefits to communities across Africa.

“Accurate, high-quality mapping and the intelligence solutions built on it are essential for growth, resilience, and inclusive innovation. With reliable data, communities and economies prosper.”

While, Jack Dangermond, president of Esri added: “We are proud to support the Map Africa Initiative in partnership with Space42. Transforming satellite imagery into detailed, accurate base maps at continental scale requires advanced geospatial technology and professional production workflows.

“These same capabilities have supported similar national and regional mapping efforts around the world. With Map Africa, we are helping to establish a foundational resource that will drive infrastructure planning, economic growth, and sustainable development across the continent.”


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Kenya Tops Global Rankings for ChatGPT Use

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Kenya has emerged as the global leader in the adoption of ChatGPT, with a higher percentage of its internet users utilizing the AI chatbot than any other country.

According to the July 2025 Global Digital Report from DataReportal and Meltwater, an astounding 42.1% of Kenyan internet users aged 16 and above used ChatGPT in the past month.

This remarkable statistic places Kenya at the forefront of a global shift towards integrating artificial intelligence into daily life, outranking traditionally tech-forward nations such as the United Arab Emirates (42%), Israel (41.4%), Malaysia (39.8%), and Brazil (39.7%). In contrast, major economies like Russia (10.8%), China (7.3%), and Japan (5.8%) showed significantly lower adoption rates.

The report, which provides a comprehensive snapshot of digital trends worldwide, also highlights Kenya’s significant contribution to the platform’s overall traffic. The country is ranked third globally in website traffic to ChatGPT, accounting for 4.81% of all global visits, trailing only the United States and India.

Analysts attribute Kenya’s rapid and widespread adoption of ChatGPT to two primary factors:

  1. A Young, Tech-Savvy Population: With a median age of just 20, Kenya has one of the youngest populations in the world. This demographic is highly digitally native and has been quick to explore and adopt AI tools for a wide range of purposes, including education, business operations, and content creation.
  2. High Mobile Internet Penetration: Over 48% of Kenya’s population uses the internet regularly, with the vast majority accessing it via mobile devices. The accessibility of AI tools like ChatGPT on smartphones has been a critical enabler of its adoption, even in semi-urban and rural areas.

The report’s findings come shortly after OpenAI, the creator of ChatGPT, revealed that the platform now handles over 2.5 billion prompts globally every day. While OpenAI did not provide a breakdown of these prompts by use case, the platform’s popularity for tasks ranging from writing and coding to research and brainstorming is undeniable.

Kenya’s top ranking is a powerful indicator of the country’s dynamic and fast-evolving digital landscape, showcasing an eagerness to embrace cutting-edge technologies and positioning the nation as a key player in the future of AI adoption in Africa.

 


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