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Nigeria’s Best mobile minds converge at mobiFEST 2010.

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Nigeria’s first and largest mobile application event will be in Lagos less than five weeks and a key focus for this inaugural event is not surprising.
It is mobile applications and it is in a leading market in Africa where mobile subscription level has surpassed the 50 per cent mark and still counting.
The event is targeted at the M-generation which is upwardly mobile and are ready to go.
According to a recent study in Nigeria by Pyramid Research,it finds that mobile services have positively influenced every aspect of Nigerian mobile end users’ lives. Mobile services are: helping people access information, creating business opportunities, lowering transaction costs and enhancing social interaction. “The study concludes that mobile services have ample reach in Nigeria, with mobile subscriptions in the country reaching almost 73 million by the end of 2009, resulting in a mobile penetration rate of roughly 50 percent of the population,” said Badii Kechiche, Senior Analyst at Pyramid Research.
During an intensive survey among the youth community, we have found out that they own multi media devices and mobile phones that are capable of accessing new and digital media but most contents available are not suitable or domesticated for this significant demographics in the Nigerian Mobile VAS ecosystem.
With common opinions pointing at a decreasing voice ARPU in upcoming years, and stressing the strategic need of developing successful VAS products to ensure a resilient and sustainable revenue generation. We assumed the task of sizing up that challenge and identifying which business opportunities are being created or underused, and how the players could or should explore these alternatives.
As an outcome of a deep analysis, we are glad to announce the realization of the mobiFEST 2010, which will be the exclusive event focused on MobileMoneyAfrica experiences to bring together the key players of the mobile industry.
This event will be addressing the critical issues to developing contents with strong compelling use, increase revenue for mobile operators, Device makers and the whole value chain, winning strategies to develop and roll out new products targeted at the Youth segment, business opportunities and comprehensive networking driven agenda. We are absolutely confident that this event will be the official meeting point for the industry’s community.
Some of the subject matter experts in the field of mobile financial services, social networking, mobile applications / contents, devices and mobile marketing will speak at this inaugural event which will be hosted at the Afe Babalola Hall at the University of Lagos.
Some of the Speakers that will share their experiences with the Youth audiences are Samuel Segun Legunsen, Digital  media Head at  Sony electronics UK, Femi Adeagbo, Telecoms consultant and MD SaveMyContacts – UK/Nigeria, Dayo Adefila,Insight communications Nigeria,Kofi Oroh,  Mobitronics – Nigeria. Other are Nicholas Okoye, CEO  at Anabel mobile – Nigeria ,  Abasiama Idaresit,CEO at  wild fusions (Facebook Nigeria partner),Jide Akidele, CEO at MMIT, Akin Naptal – Former Blackberry Manager,Vodafone UK, Publisher, MobileWorld Magazine and Paulette Erijo  a leading social media consultant and Managing Director at  LETCHE TECHNOLOGIES LIMITED.
The exhibition will also host Device, Innovation, developers and mobile payment hub with a SIM card registration centre deployed for the students at the two day event.
For full events details, visit www.mobilemoneyafrica.com/mobifest2010.

 


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Adeleke Describes Adenuga’s Contribution to African Economy as Unquantifiable

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Senator Ademola Adeleke, the Osun State Governor, has described the Chairman of Globacom, Dr. Mike Adenuga, Jr., as an icon who has made enormous contributions to the development of Nigeria and Africa.

Speaking when he received the Public Sector team from Globacom in his office at Osogbo recently, the governor also commended the positive impact the company has made in the telecoms industry in terms of innovation and pricing.

He described Dr Adenuga as a great believer in Nigeria “whose impact on the Nigerian and the African economy cannot be quantified”.

Adeleke assured the Globacom team led by Niyi Odejobi of his government’s readiness to explore areas of business partnership with the company. “Be rest assured that this partnership is already a reality. We just need to work out the details”, Senator Adeleke noted.

He urged telecommunications companies to strengthen ties with the state government, adding that “the subnational entities are where your market is. Even though the regulatory body is national, your market base remains the states and the local governments. You must deliberately prioritize partnership with the state government.

“The telecom community must understand that giving full support to the states in terms of payment of right taxes and corporate social responsibility is an investment in your market. The more robust the state governments are, the more buoyant your market will be,” the governor said.

In his own remarks, Odejobi pledged Globacom’s support for the growth and development of Osun State, adding that it would deploy various internet and digital infrastructure to promote governance and businesses in the state.


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Foodstuff Store introduces Innovative Recycling Program

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Foodstuff Store, an AgriTech company on Wednesday announced the introduction of its innovative recycling program. The expansion of the corporate mission to include waste management and recycling solutions underlines the company’s commitment to sustainability and environmental responsibility.

Foodstuff Store is providing a way by which their customers who are provided with wholesome and fresh food products directly from farmers can now dispose of their plastic wastes as an added service, thereby reducing their ecological footprint.

For every waste item delivered for recycling by customers, they’ll receive a credit that can be used for a next purchase at the Foodstuff Store.

Not only will this ensure a contribution to a cleaner environment, but it will also provide a way to incentivise their efforts towards adopting sustainability practices.

“We are thrilled to offer our customers a convenient way to recycle and contribute to a cleaner Nigeria and a cleaner planet,” says Diana Tenabe, Chief Operating Officer at Foodstuff Store. “By offering rewards for recycling, we hope to incentivize eco-conscious behavior within our communities in Nigeria.”

Nigeria faces a significant challenge with plastic pollution. The prevalence of single-use plastics, which is caused by widespread use of sachet water pouches, plastic shopping bags, and take-away containers, leads to massive waste generation. There are also recycling capacity challenges in Nigeria, where only a small percentage of plastic waste gets recycled.

Additionally, indiscriminate disposal of plastics and other waste materials contributes to overflowing landfills with plastics, clogged drainages that lead to flooding, and harming marine life.

Foodstuff Store believes that by working together with its customers, it can create a positive impact on the environment. This new program allows customers to enjoy the quality products and services they expect from Foodstuff Store, while also contributing to a more sustainable future.


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Edenlife Opens the first Homemade Outlet Store in Oniru, to open 49 more Across the Country 

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Homemade by Eden, the food retail business of Nigerian home concierge startup, Edenlife has marked a significant step towards National expansion with the launch of its first Outlet store in Oniru, Lagos State. This move signals the company’s commitment to bringing its signature homemade meals directly to consumers across the country.

Commenting on the launch of the Oniru Outlet, Nadayar Enegesi, CEO of Edenliife stated, ‘’At Eden Life, it’s in our DNA to adapt and meet the evolving needs of our consumers.

The new outlet store by Homemade exemplifies this commitment. These outlet stores will deliver delicious, home-cooked meals to its customers and create job opportunities in logistics and tech support, driving local economic growth.

By sourcing fresh ingredients from smaller Nigerian farms, we strengthen the agricultural sector and ensure a reliable supply chain. And there’s more to come we have plans to launch mobile kitchens in other strategic locations across the nation.

It’s a win-win situation – our customers enjoy a taste of home, we create jobs, empower local businesses, and contribute to a stronger Nigerian economy.’’

The establishment of these outlet stores translates to new job opportunities in logistics and potentially tech support for the mobile units. Additionally, the focus on fresh, local ingredients could encourage partnerships with smaller Nigerian farms, strengthening the agricultural sector and supporting local food production.

This localized approach to food delivery keeps money circulating within communities and fosters a more sustainable economic ecosystem.

Speaking at the launch event on Friday, May 10, 2024, Orafiri Adoki, Business Lead of Homemade stated that some of Nigeria’s food culture has not been fully explored.

She stated, “Nigeria has such a rich culture around food, which has not been explored to its maximum. So, with the launch of the Homemade outlet, we hope to introduce some of the meals Nigerians are used to at home while providing creative and innovative ways to enjoy these meals,” .

As Nigeria’s e-commerce sector continues to evolve, Eden Life’s innovative approach positions the company as a frontrunner in driving industry growth and reshaping consumer expectations. By providing a seamless omnichannel shopping experience, Edenliife not only captures market share but also cultivates meaningful connections with Nigerian consumers.

Nigeria’s e-commerce industry has been experiencing a boom in recent years, driven by factors like increasing internet penetration, smartphone adoption, and a growing young population. The e-commerce market in Nigeria is estimated to be around USD 8.53 billion in 2024.

It is expected to grow at a compound annual growth rate (CAGR) of 11.82% during the forecast period (2024-2029), reaching approximately USD 14.92 billion by 2029. E-commerce is expected to continue its strong growth trajectory in Nigeria, presenting immense potential for e-commerce platforms like Edenlife to capitalize on the rising demand for convenient and affordable food options.


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