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Nigeria’s Future is Mobile- Experts

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Experts in mobile communications technology have stressed the need for educators in Nigeria to be up to speed with modern reality if the country would meet her millennium develop goals (MDGs) target and beyond.

After a thorough analysis of Nigeria’s market leadership position in the Middle East and Africa (MEA), in only about a decade since mobile telephony was introduced, various speakers at the conference tagged “MobileWeb West Africa” agreed that the country’s education system was not in sync with present reality.

Alex Dadson, managing director, Qualcomm West Africa, who spoke to Nigeria CommunicationsWeek exclusively stated that the education system in Nigeria would need a general overhaul to meet the market reality.

Dadson stated that multinational ICT firms usually have to retrain local graduates to fit into the workplace because of the gap between what is taught in the Universities and the work-place environment.

And as a practical demonstration of filling-in-gap, the leading global US chipset manufacturers organized a special training workshop for about 30 young Nigerian application developers at the MobileWeb conference.

It also introduced a new product into the market called Augmented Reality.

Dadson stated that Augmented Reality. is a special app that identifies images and augment the users’ experience in the mobile ecosystem.

Tunde Kehinde, a young and leading under 30 mobile online entrepreneur concurred with Dadson that Nigeria’s education system need major innovative overhaul to meet market reality.

“I attended primary and high school in Nigeria, but went abroad for post secondary education. Yes, there is a need for some major overall in our education curricula to fit into the advancing technological trend,” said Kehinde.

Kehinde’s Jumia is rated ahead of Amazon and eBay in global search engines from Nigerian searches for online shopping.

He believes Nigerian have the capacity to excel, but need the education to match their counterparts in other markets across the globe.

Several other experts also spoke on the emerging mobileweb space as next big thing in online entrepreneurship.

Elo Umeh, CEO of Twinpine Mobile Advertising reiterated that mobile web advertising is design as a veritable tool for big multinationals and local SMEs to explore and promote their businesses to their prospective clients.

Umeh, added that busineses can set value at the long run, for money invested to the business, by advertising on mobile platforms which relate to return on investment.

Specifically, he stated that this is done by showcasing products and services to both prospective and existing customers. Mobile web advertising is possible through website posters, SMS platforms on mobile phones.

The Twinpine executive stressed that their big push is a 30 million customer target by 2014, with services cutting across all sectors of the Nigerian economy including news, entertainment, gossips and sports.

Mrs. Harey Oyindamola Ogundeyi, industry manager, Google, stated that there was a huge market to be discovered in mobile branding opportunities for brands to reach their customers.

These platforms include the use of mobile video (which is in vogue) amongst music lovers, through mobile phones or the internet.

She noted that this can be harnessed by using it at people’s convenience, either at home, work or on the move, describing it as a unique feature.

Ogundeyi stressed further that this devices has created a platform of opportunities of freedom for people to part into civilized world. She declared that the platform makes “advertising on the net easy, through the process of search and display.”

Olusegun Martins, head technology at Insight Communication, shared similar views with Mrs. Ogundeyi.

He noted that the modern day technological advancement and innovation means mobile users are connected to various sectors of activities on the World Wide Web (www), for gathering and dissemination of information.

Martins added that this technological techniques makes brands a believable character, in any story message it delivers to its audience. He added (unscientific) that well over 25 percent on Nigerian mobile phone users are on the smartphones segment, turns it into life companionship.

“This trend enables people to sleep and wakeup with their phones even at night and early hours of the morning.”

Martins describes the emerging lifestyle “as emotional connection, media hub, shopping companies and personal assistance tools to life.”

Mr. Deepanker Rustagi, general manager, VCconect.com X-rayed the importance of the mobile web platform in helping to develop the small medium entrepreneur to grow their business by assisting them to design good strategies, to enable their prospective customers, which will go a long way, for them to have value for their investments.


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NRS Chairman Outlines Ways Nigeria can Move from Potential to Economic Prosperity

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Zacch Adedeji, chairman of the Nigeria Revenue Service (NRS) has called for a paradigm shift in dependence on raw material exports to one that embrace ideas, innovation and the production of complex products as a pathway to sustainable economic growth and national prosperity.

Adedeji made the submission while delivering the maiden distinguished personality lecture of the Faculty of Administration, Obafemi Awolowo University (OAU), Ile-Ife, Osun State, on Thursday.

A statement by his Special Adviser on Media, Dare Adekanmbi, said Adedeji, in the lecture entitled, ‘From Potential to Prosperity: Export-led Economy’, stressed the need to rethink growth through the lens of complexity by not just producing more of the same stuff.

He lamented that Nigeria possesses a high-tech oil sector and low-productivity informal sector as well as lacking “the vibrant, labour-absorbing industrial base that serves as a bridge to higher complexity.”

The NRS boss stated that Nigeria witnessed stagnation in its exportation drive for three decades between 1998 to 2023, and only added six new products in its export basket list between 2008 and 2023.

“Because of our current position, the Harvard Atlas concluded that we are positioned to take advantage of very few opportunities to diversify using what we already know.”

Adedeji urged Nigeria to learn from the world by comparative study of success and failure like Vietnam, Bangladesh, Indonesia, South Africa and Brazil.

“We are not just looking at numbers in a vacuum; we are looking at the strategic choices made by nations like Vietnam, Indonesia, Bangladesh, Brazil, and South Africa over the same twenty-five-year period. While there are many ways to under perform, the path to success is remarkably consistent: it is defined by a clear strategy to build economic complexity.

“When we put these stories together, the divergence is clear. Vietnam used global trade to build a resilient, complex economy, while the others remained dependent on natural resources or a single low-tech niche.

“There are three big lessons here for us in Nigeria as we think about our roadmap. First, avoiding the resource curse is necessary, but it is not enough. You need a proactive strategy to build productive capabilities.

“Vietnam’s success came from integrating itself into Global Value Chains (GVCs). They positioned themselves as the assembly hub for the world’s electronics, importing high-tech parts and exporting finished products.

“This allowed them to “borrow” technology and management skills from abroad to build their own know-how.

“Nigeria, on the other hand, remains a supplier of raw materials to these chains, not an active participant within them. We must realise that productive capabilities are not permanent. The examples of South Africa and Brazil show us that you can actually lose your industrial edge if you are not careful. Over-reliance on the easy path of resource extraction creates economic and political incentives that crowd out the difficult, long-term work of building an industrial base.”

He added that for Nigeria, which is at an even earlier stage of development and even less diversified than these nations, the warning is stark.

“Relying solely on our natural endowments isn’t just a path to stagnation; it’s a path to regression. The global economy increasingly rewards knowledge and complexity, not just what you can dig out of the ground. If we want to move from potential to prosperity, we must stop being just a source of raw materials and start being a source of ideas, innovation, and complex products.

He added that President Bola Tinubu has already begun the difficult work of rebuilding the economy to ensure collective knowledge to innovate, produce and build a resilient economy.

“The journey from potential to prosperity is not a short one, but with the right map and the right resolve, it is a journey we can finally complete,’ he added.

 


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CIoD, NIPSS Partner to Deepen Governance, Leadership Standards

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The Chartered Institute of Directors Nigeria (CIoD Nigeria) and the National Institute for Policy and Strategic Studies (NIPSS) have signed a memorandum of understanding (MoU) on capacity building, governance advocacy and leadership development across the public and private sectors.

The move, the institutes said, is aimed at deepening ethical leadership, policy coherence and corporate governance excellence in Nigeria.

Both institutions are expected to leverage their combined expertise, resources, and national influence to strengthen the quality of leadership and governance practices that underpin sustainable national development.

The MoU was signed by the Director-General of NIPSS, Kuru, Prof. Ayo Omotayo, and the Director-General/Chief Executive Officer of CIoD Nigeria, Dr Taiwo Nolas-Alausa.

Under the MoU, the parties will jointly design and deliver training programmes, seminars, workshops, and conferences focused on corporate governance, ethical leadership, and strategic decision-making.

A major highlight of the collaboration is the customisation and delivery of CIoD Nigeria’s Company Direction Course 1 (CDC 1) for top-level technocrats, policy initiators, and executors undergoing short courses at NIPSS—providing a structured pathway into professional membership of CIoD Nigeria and the development of chartered directors.

The collaboration also provides a framework for knowledge exchange, with CIoD Nigeria sharing policy insights, research findings, and sectoral recommendations to enrich NIPSS’ policy research and national development discourse, while NIPSS mobilises its institutional goodwill and networks to promote governance education across Nigeria’s public and private sectors.

Speaking on the significance of the MoU, both institutions reaffirmed their shared belief that strong institutions, ethical leadership, and sound governance practices are critical to solving Nigeria’s complex development challenges and positioning the country for long-term growth.

The partnership, which takes effect upon execution, reflects a shared commitment to nurturing leaders of competence, character, and conscience—leaders equipped not only to manage organisations, but to shape policies and institutions that serve the national interest.

 


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Leadway Assurance Commences Use of Fintech in Insurance Product Distribution

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Leadway Assurance has entered into strategic partnership with Paga, the fintech company behind the Doroki merchant platform for the distribution of insurance products.

In the partnership, Paga will use its technology to deliver comprehensive insurance solutions designed specifically for Doroki merchants. The collaboration aims to help merchants safeguard their businesses against everyday risks and recover quickly from unforeseen events. Speaking on the partnership, the General Manager, Doroki Merchants, Arike Okwunowo, said the development meant that its merchants could focus on growing their businesses with peace of mind due to insurance protection.

“At Doroki, we see our merchants as partners in driving economic activity across Nigeria’s retail landscape. This partnership with Leadway, an insurer with decades of experience and a strong reputation for reliability, means our merchants can focus on growing their businesses with the peace of mind that they’re protected,”

Also commenting on the development, Head of Digital Business, Leadway, Diana Mulili reiterated Leadway’s commitment to expanding access to financial security for every Nigerian, saying, “At Leadway, we believe insurance should integrate seamlessly into the everyday realities of people and businesses.

“By partnering with Doroki, we are embedding practical, easy-to-understand insurance solutions into a platform—helping them protect their income, assets, and livelihoods while continuing to grow with confidence.”

 


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