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NOI Polls Urge Regulator Sanction Telcos for Worsening QoS

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Consumers of telecommunications services measure value for money and preference for networks by service quality and affordable tariff rates, according to a recent poll conducted by NOI Polls, a leading opinion polling and research organization.

NOI Poll also found that Nigerians would like to see telecom regulators show more firmness in mandating the telecoms operators to improve on the quality of their services.

The opinion poll which was conducted from October 19 – 22 involved telephone interviews of a random nationwide sample involved 758 randomly selected phone-owning Nigerians aged 18 years and above, representing the six geopolitical zones in the country.

According to the poll, majority of the respondents asked for sanctions for operators that are not adhering to service quality standards.

Oge Funlola Modie, MD/CEO, NOI Polls Limited said that with  a sample of this size, “we can say with 95 per cent confidence that the results obtained are statistically precise – within a range of plus or minus 5 per cent of what they would have been if the entire population had been surveyed”

The poll is part of an ongoing exercise conducted by NOI Polls to rapidly assess public sentiment following various social, political or economic events.

NOI Polls is a Nigeria based opinion research organization which works in technical partnership with Gallup (USA), to conduct periodic opinion polls on various socioeconomic issues in Nigeria.

In usage of the mobile networks, the result from the poll revealed that the majority of respondents (45 per cent ) use dual lines, while the minority (26 per cnet) either use a line or multiple lines(29 per cent :more than 2 lines).

Modie said that probing further, the need for dual or multiple lines was essential for the following key reasons:  the lack of network reliability on all networks tied to the ease of switching to another line in the event of a network failure;  and affordable tariffs on competing networks that allow for longer talk time.

The poll further found that for the respondents that use only one line (26 per cent of the total); MTN clearly leads the market with 89per cent subscribers and is followed by Airtel 5per cent, Glo 4 per cent and Etisalat 2per cent.

For majority that use dual lines, majority of this group (34 per cent) use a combination of MTN and Etisalat Lines whilst 31per cent use MTN and Glo and 29 per cent use MTN and Airtel lines respectively.

On mobile netwok frequently used; the respondents sampled, majority rooted for MTN as with 78 per cent while 9 per cent use Airtel. Glo and Etisalat were tied at 6 per cent.

A look at the ratings of the mobile network operators along main lines used showed a majority of subscribers (31 per cent) to the Etisalat  rating their network very good versus a majority of MTN subscribers (40per cent) rating their network average on performance.

Airtel came second with 43per cent of their subscribers rating their performance as good whilst a majority of Glo subscribers (45per cent) rate their network operator as average.

Results indicated that Etisalat subscribers rate their MNO higher than other subscribers of other MNOs. Again this was tied to perceived value received from the MNOs.

When respondents were asked if they felt they were getting value for money from their main network provider, the majority (55per cent) expressed satisfaction. Interestingly though, from the respondents that use MTN as their main lines, only 53per cent affirmed that they were getting for money, while those using Etisalat 76per cent,  Airtel 62per cent and Glo 55 per cent also answered yes.

These results indicate that across the four major GSM network providers, subscribers of Etisalat and Airtel are more of the opinion that they are getting value for their money with Etisalat getting majority nods.

For the worst service; MTN’s network service was perceived to be the worst with 13 per cent of respondents while Glo and Airtel came  second at 6 per cent.

A key point to note is that no respondent noted Etisalat as having the worst service.


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Telecom Operators Invest Over $1Bn on 2,850 New Sites in 2025 – NCC

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Telecom operators in Nigeria invested more than $1 billion in 2025 to deploy over 2,850 new sites, boosting nationwide coverage and capacity, according to data from the Nigerian Communications Commission (NCC).

Telecom Operators Invest Over $1bn on 2,850 New Sites in 2025 – NCC

NCC

The investment details emerged in the just-released 2025 Network Performance Reports, announced by Dr. Aminu Maida, executive vice chairman (EVC), NCC.

Speaking at an engagement on the reports, Dr. Maida emphasised the regulator’s focus on transparent, data-driven oversight.

“Through our collaboration with Ookla, we are providing independent insights into real-world network performance and the lived experience of Nigerians across cities, rural communities, highways, and emerging 5G zones,” he said.

The Q4 2025 reports highlight steady gains in network quality, including improved median download speeds in urban and rural areas compared to Q3.

The video Quality of Experience gap between urban and rural zones has also narrowed, bolstered by a stronger 4G backbone.

Dr. Maida noted ongoing challenges, such as 5G service gaps and upload speed disparities. “We are actively engaging with operators to address these issues, including gaps in mobile service coverage,” he added.

Operators have committed to surpassing their 2025 investment levels in 2026, with infrastructure rollout set to intensify.

“We look forward to continued collaboration with industry stakeholders as we translate these insights into better connectivity, improved service quality, and a more inclusive digital future for all Nigerians,” the EVC concluded.


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Konga Launches “Black Valentine” to Redefine Valentine’s Celebrations

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The Valentine’s season has long been painted in hues of romantic partnership, underscored by campaigns targeting couples. This year, Konga, Nigeria’s leading composite e-commerce giant, is broadening the palette with the bold and insightful launch of its Valentine campaign, “Black Valentine: Special Love Series”. It is a strategic and empathetic shift designed to redefine how Nigerians celebrate the season of love.

Konga Launches “Black Valentine” to Redefine Valentine’s Celebrations

Konga

The campaign, which runs from February 1 to 16, 2026, delivers deep discounts of up to 60 per cent and same day delivery across high-demand categories including Home and Kitchen, Computing, Electronics, Beauty and Personal Care, enabling customers to shop affordably for personal upgrades, thoughtful gifts, and everyday essentials.

Traditionally, February’s marketing focus leans heavily on coupledom. However, demographic realities and evolving social trends present a compelling case for a more inclusive approach. Recent analyses and lifestyle surveys indicate that a substantial portion of Nigeria’s young, urban, and economically active population is single.

This group is not defined by a lack, but by independence, self-investment, and discretionary spending power. They are tech-savvy, and increasingly prioritising wellness, personal grooming, and the curation of their living spaces. Konga’s Black Valentine campaign is a direct response to this consumer insight, reframing the season as a period for self-appreciation and and create a more inclusive shopping experience that resonates with both singles and those in relationships.

“The narrative around Valentine’s Day needs expansion,” says Irfan Vayani, Senior Vice President at Konga. “Love is multifaceted, and the most foundational relationship one can nurture is the one with oneself. ‘Black Valentine’ is our way of honouring every individual’s journey. It’s a campaign built on the principle that whether you’re single, coupled, or simply focused on your own growth, you deserve to celebrate your worth. We are creating a platform for people to invest in their happiness, comfort, and aspirations on their own terms.”

Beyond price incentives, the Black Valentine campaign is supported by a comprehensive omnichannel marketing drive, spanning digital advertising, social media engagement, influencer collaborations, and on-platform promotions. This integrated approach ensures extensive reach, sustained visibility, and strong conversion across Konga’s expansive customer base, which spans millions of shoppers nationwide.

The campaign also reflects broader shifts in consumer behaviour, where shopping is increasingly tied to emotional fulfilment, lifestyle expression, and convenience. In a market where digital adoption continues to rise, Konga remains at the forefront, leveraging technology, logistics infrastructure, and customer insights to deliver seamless shopping experiences at scale.

By championing self-love alongside romantic gifting, Konga is positioning Black Valentine not just as a seasonal promotion, but as a lifestyle statement, one that encourages individuals to prioritise wellbeing, confidence, and intentional living. This approach aligns strongly with global retail trends, where self-care, personal development, and emotional wellness are becoming central drivers of consumer purchasing decisions.

As Nigeria’s leading composite e-commerce ecosystem, Konga continues to set the pace in innovation, customer-centric retail, and market leadership. The Black Valentine: Special Love Series reinforces this positioning, combining compelling discounts, inclusive messaging, and a robust digital platform to deliver a campaign that resonates emotionally while driving measurable commercial outcomes.

Customers can access the Black Valentine deals exclusively on Konga.com and across the Konga mobile app, with offers available for a limited time. With significant savings, wide product selection, and seamless delivery, the campaign presents an unmissable opportunity for Nigerians to celebrate themselves this Valentine season.

 


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Airtel Africa Records $586m Rise in Profit on FX Gains, Tariff Hike

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Airtel Africa’s profit after tax grew to $586 million in the nine months ended December 31, 2025, up from $248 million in the corresponding period of 2024.

According to the company’s nine-month financial results released on Friday, the higher profit after tax in the current period was driven by higher operating profit and derivative and foreign exchange gains of $99 million, as compared to $153 million in derivative and foreign exchange losses in the prior period.

It disclosed that the group’s revenues in reported currency increased by 28.3 percent to $4,667 million, with constant currency growth of 24.6 percent. Reported currency revenue growth at a premium to constant currency growth reflects currency appreciation in key markets. In Q3’26, constant currency revenue growth improved to 24.7 percent from 24.2 percent in the previous quarter (Q2’26).

“Constant currency revenue growth was supported by tariff adjustments driving a 50.6 percent growth in Nigeria and a strong performance in Francophone Africa, which saw revenues accelerate to 17.0 percent in the nine months.”

In Nigeria, revenue grew by 50.4 percent in constant currency, largely driven by continued strength in the demand for data services, further supported by the tariff adjustments. The constant currency revenue growth was driven by ARPU growth of 39.6 percent and customer base growth of 7.8 percent.

“In reported currency, revenue grew by 52.1 percent to $1,123 million, with Q3’26 revenue growth accelerating to 70.9 percent compared to constant currency growth of 52.9 percent.

“Significantly higher reported currency growth during the quarter compared to constant currency growth was due to the appreciation in Nigerian naira from a weighted average NGN/USD rate of 1,627 in Q3’25 to NGN/USD 1,456 in the current quarter,” it disclosed.

Insights from Airtel’s financials revealed that voice revenue in Nigeria grew by 35.8 percent in constant currency, driven by voice ARPU growth of 26.0 percent, reflecting the tariff adjustments earlier in the year.

Data revenue also grew by 65.4 percent in constant currency as a function of both data customer and data ARPU growth of 8.0 percent and 49.7 percent, respectively. Data usage per customer increased by 26.2 percent to 10.7 GB per month (from 8.4 GB in the prior period), with smartphone penetration increasing 4.6 percent to reach 54.1 percent. Smartphone data usage per customer reached 13.4 GB per month compared to 11.2 GB per month in the prior period.

Sunil Taldar, chief executive officer, said these results highlight the strength of our strategy, with strong operating and financial trends across the business.

He added that “During the quarter, we accelerated investment to enhance coverage and data capacity while also expanding our fibre network. Coupling this investment with innovative partnerships strengthens our customer proposition and positions us to capture the considerable growth opportunity across our markets.

Digitisation, technology innovation, and embedding AI in our processes will also optimise the customer experience with increased digital offerings and closer integration of GSM and Airtel Money services, allowing us to unlock the strong demand across our markets.

Smartphone adoption continues to increase with a penetration of 48.1 percent, and we are seeing solid progress in the development of our home broadband business, reflecting the need for reliable, high-speed connectivity across our markets.

“Our push to enhance financial inclusion across the continent continues to gain momentum with our Mobile Money customer base expanding to 52 million, surpassing the 50 million milestone.

Annualised total processed value of over $210 billion in Q3’26 underscores the depth of our merchants, agents, and partner ecosystem and remains a key player in driving improved access to financial services across Africa. We remain on track for the listing of Airtel Money in the first half of 2026.

“Disciplined execution on cost efficiency, alongside accelerating revenue growth, has enabled another sequential improvement in our quarterly EBITDA margin to 49.6 percent, underpinning constant currency EBITDA growth of 31 percent, and we remain focused on driving further incremental margin improvements.

“Our strategic priorities remain clear: to continue investing in best-in-class connectivity, accelerate financial inclusion through our mobile money platform, and deliver an exceptional customer experience. These results reinforce our confidence in the long-term potential of our markets and our ability to create value for all our stakeholders,” he added.


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