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OLX Leads Classified Ad Space via ‎.ng Domain Branding Strategy

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Lola Masha, the country manager OLX Nigeria
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Taking a quote from the Nigeria Internet Registration Association (NiRA), The Internet has become a very influential platform in transforming the way individuals communicate and organizations conduct business, “internet branding, also referred to as online branding, is a brand management technique that uses the World Wide Web as a medium for positioning a brand in the marketplace”.

“The use of Internet branding for your business, gives your business an edge over competitions, by creating more visibility with a wider audience and increasing the volume of sales as well as distinguishing your products and services from others”.

This is so true considering the fact that OLX, the subject of our discussion here, at the end of 2014 released year-end metrics illustrating the company’s recent growth.

OLX is the world’s leading classifieds platform in emerging markets by bringing local buyers and sellers together for trade.

Currently, OLX is in more than 40 countries and has over 200 million active monthly users worldwide.

These users posted 262 million listings on the OLX platform, OLX is one of the few global companies in Nigeria that are operating the .ng domain name.

In an interview earlier, Lola Masha, the country manager OLX Nigeria, told Nigeria CommunicationsWeek that “Our immediate target is to enhance consumer trade. Although we are the leading classifieds site in Nigeria, the market is still quite immature.  Our ambitions are to work with other stakeholders and lead the way to successfully grow the e-commerce space in Nigeria”.

On Trust and Safety, Masha also added that “OLX has a facilitating role: the actual transaction and payment are not done on the platform between users.

OLX does not own the offered goods therefore buyers and sellers should meet at a mutual place and the buyer should inspect the item thoroughly before making payment.

More assuring and by choosing to adopt .ng domain name, OLX today has over 125,000 ads currently live on the platform across different categories such as vehicles, mobile phones, electronics, real estate that users have posted to sell to other potential buyers.

NiRA officials had at various fora stated that the benefit of choosing a .ng domain name, as Internet branding for a small scale business in Nigeria cannot be overemphasized because the use of .ng will easily identify the domain as belonging to Nigerian business or entrepreneur.

“With optimization of the search engine, the name of your business would always pop up first when people search for your type/brand of business.

“Subsequently, the Internet has proven to be a potent, reliable, fast and widespread tool for dissemination of information. Branding Strategy entails HOW, WHAT, WHERE, WHEN, and to WHOM you plan on communicating and delivering on your brand messages.

Be consistent with your brand, be true to your brand, select your target audience online; Do not overlook the importance of Email Marketing and the Use Of Social Media.

“There are several pitfalls to avoid, which include refreshing your strategies with current trends. Re-evaluating your efforts, discarding non-productive ones, improving on productive efforts and introducing new ideas. For existing businesses wishing to forge ahead in Nigeria, get your .NG domain name. Remember you are only as good as your last performance. You need to keep reinventing your brand to be ahead of the competition!” NiRA expressed in one of the e-newsletters”.

So, OLX is one of the various companies which have also taken advantage of internet branding by using the .ng domain name hereby improving the traffic to their website.

Some of these companies include, www.olx.com.ng/ www.nigeriacommunicationsweek.com.ng, www.etisalat.com.ng, www.google.com.ng, www.supermart.ng, www.hotels.ng, www.tolet.com.ng, etc., to name a few.

Widely considered an innovator in the global online classifieds sector, OLX continued to enhance its fast, easy and accessible user experience, particularly on mobile, in 2014.‎

In August of last year, OLX released a streamlined app for Android devices, optimized for slower mobile connections common in emerging markets where OLX operates.

Other metrics released by the Company last year include, OLX hosted listings for: offering 21 million people job; 20 million homes for sale and rent; 30 million cars and 35 million mobile phones.In April 2015, OLX Nigeria, partnered with MTN, to provide MTN subscribers access to download the OLX app free of data charges and the campaign is still ongoing.

OLX connects local people to buy, sell or exchange used goods and services by making it fast, easy and free for anyone to post a listing through their mobile phone or on the web.

Every month, hundreds of millions of people in local markets around the world are already using OLX’s online marketplace to find and sell a wide range of products, including furniture, musical instruments, sporting goods, cars, kids and baby items, motorcycles, cameras, mobile phones, property and much more. OLX is available online at www.olx.com,ng ,OLX Android and iOS mobile phone apps are available in their respective app stores.

You can stay connected with OLX @OLX_Nigeria on Twitter.

Therefore, get on .ng and join OLX at the top!

 


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Nigeria CommunicationsWeek believes that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. So since 2007, we have devoted our energy to independent reportage of technology and how they affect lives.

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Kaspersky Launches OT Calculator to Align Cybersecurity Investments with Business Goals

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Kaspersky’s new online tool has been specially developed for industrial organisations to assess the potential costs associated with insufficient operational technology (OT) security.

By offering detailed financial forecasts, the calculator empowers senior management to make well-informed decisions regarding security investments.

Industrial organisations increasingly depend on interconnected systems, elevating cybersecurity to a critical factor in business resilience and profitability.

According to VDC Research, over 60% of industrial companies last year reported that cybersecurity breaches had led to significant costs. Despite this, a persistent disconnect remains between security teams and executive leadership as security professionals focus on minimising risk, while executives must balance cybersecurity concerns with broader business objectives. This misalignment often results in competing priorities and underfunded security initiatives.

To bridge this gap, Kaspersky has launched the OT Cybersecurity Savings Calculator, an innovative online tool designed specifically for industrial organisations to assess the potential costs of inadequate operational technology (OT) security¹.

The primary aim of this tool is to translate cyber risks into tangible financial metrics and support strategic discussions around priorities and budget allocation. By entering details such as their sector, sub-sector, region, company size, breach history, and existing cybersecurity measures, organisations can estimate their potential cost savings and receive customised, actionable recommendations.

The calculator benchmarks performance against industry peers and highlights the company’s position within the current threat landscape.

“We believe this calculator is a powerful resource for transforming complex cyber risk data into straightforward financial insights. It enables OT leaders, security professionals, and executive teams to develop clear, data-driven business cases and recognise the value of cybersecurity investments. With actionable guidance, it promotes a comprehensive approach to resource management and strengthens overall organisational resilience,” comments Andrey Strelkov, Head of Industrial Cybersecurity Product line at Kaspersky.


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Local App Developers Rake $1m in Sales in 2025- NOTAP

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National Office for Technology Acquisition and Promotion (NOTAP) has said Nigerian software developers have reached significant milestones with locally made applications generating over one million Dollar in sales across domestic and regional markets.

Local App Developers Rake $1m in Sales in 2025- NOTAP

Dr Obiageli Amadiobi, director-general of NOTAP, said this in an interview with the News Agency of Nigeria (NAN), on Thursday in Abuja.

Amadiobi said the development signified the growing strength of Nigeria’s digital innovation ecosystem and how local innovation powers digital growth.

She said it was also a direct outcome of targeted support initiatives led by NOTAP.

She added that the initiative helped to build capacity, protect intellectual property, and connect developers to market opportunities.

According to the NOTAP boss, the journey from concept to impact started with understanding and securing intellectual property (IP) rights, a step many local innovators missed.

“Whether it’s a literary work, a laboratory invention, or a creative digital product, the process of bringing an idea to life demands immense time, skill, and dedication.

“An innovator might wake up with a solution to a pressing problem; spend months testing and refining it and achieve remarkable results; so it is their fundamental right to patent that creation and claim ownership.

“Without this protection, someone else could easily replicate their work; patent it in their name; and legally control what was built with Nigerian brainpower,” she said.

Amadiobi said that the challenge was compounded by widespread digital piracy and counterfeiting, which hit the ICT sector hardest.

“From copied software applications to replicated content on social platforms like TikTok, unauthorised duplication has become a major barrier to growth.

“We see talented young creators develop unique digital content or tools, only to watch others rebrand and profit from their work within weeks,” she said.

The DG noted that most popular online personalities with distinctive styles often don’t realise they could protect their original contributions through IP registration.

She said that to address these gaps and unlock the value of Nigerian innovation, NOTAP implemented a multi-pronged strategy,- a cornerstone initiative – which is the Local Vendor Policy.

“The Local Vendor Policy mandates that foreign technology firms entering Nigeria partner with domestic counterparts,’’ she said.

Amadiobi said that among the performing apps are solutions addressing critical local challenges such as a mobile health platform that now serves 750,000 users across six states.

“There is also the agricultural marketplace connecting smallholder farmers to buyers; and an educational tool that has been adopted by 200 schools to improve learning outcomes,” she said.

She added that the apps were developed by teams that gained skills and resources through NOTAP’s Local Vendor Policy.

According to her, the policy requires foreign technology firms operating in Nigeria to allocate a portion of their technical service fees to local partners.

“Three years ago, many of these developers were only providing support services to foreign companies.

“But today, they are building their own products that compete globally. 60 per cent of last year’s sales came from other African countries, showing our developers can lead on the continent,” she said.

The D-G explained that the one million dollar figure represented sales from over 50 locally developed apps, with individual developers earning between 5,000 dollars and 80,000 dollars from their products.

“Looking ahead, NOTAP aims to double these sales figures by 2027, with plans to expand support to developers focusing on fintech, renewable energy management, and climate adaptation tools.

“These are the sectors identified as high-growth opportunities for Nigerian innovation,’’ Amadiobi said


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Gold Hits Record $5,110/Ounce Amid Trump Tariff Threats, Geopolitical Fears

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Gold prices smashed through $5,100 per ounce on Monday, January 26, surging to a historic peak of $5,110.50 as investors rushed into the safe-haven asset amid escalating geopolitical tensions and U.S. policy volatility.

Gold Hits Record $5,110/Ounce Amid Trump Tariff Threats, Geopolitical Fears

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Spot gold climbed 2.2% to $5,089.78 by 0656 GMT, while U.S. February futures rose similarly to $5,086.30. The metal, up 64% in 2025—its strongest annual gain since 1979—has now advanced over 18% year-to-date, fueled by safe-haven buying, anticipated U.S. rate cuts, China’s 14th consecutive month of central bank purchases in December, and massive ETF inflows.

Analysts point to a crisis of confidence in U.S. assets, sparked by President Trump’s erratic threats last week. He retreated from tariffs on European allies to pressure Greenland seizure, then vowed 100% tariffs on Canada over a potential China trade deal and 200% on French wines to push President Emmanuel Macron toward a “Board of Peace” initiative.

“This Trump administration has caused a permanent rupture in global norms, driving everyone to gold as the sole refuge,” said Kyle Rodda, senior market analyst at Capital.com.

A weakening dollar—hit by a rising yen and pre-Fed meeting caution—further boosted gold’s appeal for non-dollar holders, with markets eyeing possible yen intervention.


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