E-Business
OLX Leads Classified Ad Space via .ng Domain Branding Strategy
Taking a quote from the Nigeria Internet Registration Association (NiRA), The Internet has become a very influential platform in transforming the way individuals communicate and organizations conduct business, “internet branding, also referred to as online branding, is a brand management technique that uses the World Wide Web as a medium for positioning a brand in the marketplace”.
“The use of Internet branding for your business, gives your business an edge over competitions, by creating more visibility with a wider audience and increasing the volume of sales as well as distinguishing your products and services from others”.
This is so true considering the fact that OLX, the subject of our discussion here, at the end of 2014 released year-end metrics illustrating the company’s recent growth.
OLX is the world’s leading classifieds platform in emerging markets by bringing local buyers and sellers together for trade.
Currently, OLX is in more than 40 countries and has over 200 million active monthly users worldwide.
These users posted 262 million listings on the OLX platform, OLX is one of the few global companies in Nigeria that are operating the .ng domain name.
In an interview earlier, Lola Masha, the country manager OLX Nigeria, told Nigeria CommunicationsWeek that “Our immediate target is to enhance consumer trade. Although we are the leading classifieds site in Nigeria, the market is still quite immature. Our ambitions are to work with other stakeholders and lead the way to successfully grow the e-commerce space in Nigeria”.
On Trust and Safety, Masha also added that “OLX has a facilitating role: the actual transaction and payment are not done on the platform between users.
OLX does not own the offered goods therefore buyers and sellers should meet at a mutual place and the buyer should inspect the item thoroughly before making payment.
More assuring and by choosing to adopt .ng domain name, OLX today has over 125,000 ads currently live on the platform across different categories such as vehicles, mobile phones, electronics, real estate that users have posted to sell to other potential buyers.
NiRA officials had at various fora stated that the benefit of choosing a .ng domain name, as Internet branding for a small scale business in Nigeria cannot be overemphasized because the use of .ng will easily identify the domain as belonging to Nigerian business or entrepreneur.
“With optimization of the search engine, the name of your business would always pop up first when people search for your type/brand of business.
“Subsequently, the Internet has proven to be a potent, reliable, fast and widespread tool for dissemination of information. Branding Strategy entails HOW, WHAT, WHERE, WHEN, and to WHOM you plan on communicating and delivering on your brand messages.
Be consistent with your brand, be true to your brand, select your target audience online; Do not overlook the importance of Email Marketing and the Use Of Social Media.
“There are several pitfalls to avoid, which include refreshing your strategies with current trends. Re-evaluating your efforts, discarding non-productive ones, improving on productive efforts and introducing new ideas. For existing businesses wishing to forge ahead in Nigeria, get your .NG domain name. Remember you are only as good as your last performance. You need to keep reinventing your brand to be ahead of the competition!” NiRA expressed in one of the e-newsletters”.
So, OLX is one of the various companies which have also taken advantage of internet branding by using the .ng domain name hereby improving the traffic to their website.
Some of these companies include, www.olx.com.ng/ www.nigeriacommunicationsweek.com.ng, www.etisalat.com.ng, www.google.com.ng, www.supermart.ng, www.hotels.ng, www.tolet.com.ng, etc., to name a few.
Widely considered an innovator in the global online classifieds sector, OLX continued to enhance its fast, easy and accessible user experience, particularly on mobile, in 2014.
In August of last year, OLX released a streamlined app for Android devices, optimized for slower mobile connections common in emerging markets where OLX operates.
Other metrics released by the Company last year include, OLX hosted listings for: offering 21 million people job; 20 million homes for sale and rent; 30 million cars and 35 million mobile phones.In April 2015, OLX Nigeria, partnered with MTN, to provide MTN subscribers access to download the OLX app free of data charges and the campaign is still ongoing.
OLX connects local people to buy, sell or exchange used goods and services by making it fast, easy and free for anyone to post a listing through their mobile phone or on the web.
Every month, hundreds of millions of people in local markets around the world are already using OLX’s online marketplace to find and sell a wide range of products, including furniture, musical instruments, sporting goods, cars, kids and baby items, motorcycles, cameras, mobile phones, property and much more. OLX is available online at www.olx.com,ng ,OLX Android and iOS mobile phone apps are available in their respective app stores.
You can stay connected with OLX @OLX_Nigeria on Twitter.
Therefore, get on .ng and join OLX at the top!
E-Business
AU Sees AI Adoption Evolving to Boost Economic Growth in Africa

Africa’s financial services sector is entering a new era of artificial general intelligence (AGI), as the adoption of artificial intelligence (AI) on the continent evolves to boost economic growth.

This was the word from Lavina Ramkissoon, ambassador representing the African Union for the East, North and South of the continent, speaking last week during the Financial Sector Conduct Authority Conference 2026.
As AI rapidly evolves beyond current frameworks, Africa faces a narrowing window to define its role in what could become a radically different global economic order, she said.
Ramkissoon co-chairs the African Union’s Science, Research, Technology and Innovation Council and leads its “sixth region” diaspora portfolio.
AGI refers to AI that matches human intelligence, capable of learning, reasoning and applying knowledge across diverse domains, while ASI is a theoretical, future AI that surpasses human intelligence across all fields.
Ramkissoon cautioned the global AI trajectory is already shifting beyond human and machine collaboration toward far more advanced forms of intelligence.
“In my opinion, we’ve quickly moved away from human agency, we’ve moved away from AI agency, and we’re getting into a space where we’re going to see AGI unfold − but not really know that it’s unfolding.”
She noted that this transition could be subtle at first, with only limited signals before a more dramatic leap.
“There’s going to be one or two key signs… and then all of a sudden, we’re going to wake up and see ASI around in terms of superintelligence.”
This progression, she suggested, raises fundamental questions about control and governance.
Rather than focusing purely on technological capability, Ramkissoon argued that societies must confront how much decision-making power they are willing to relinquish.
“From a human perspective, we’re going to have to dig deep in terms of understanding where to next and what sort of control we are willing to give away or negotiate going forward.”
Beyond the technological shift, she emphasised that Africa’s response must be grounded in structural readiness. Responsible AI at scale, she said, depends on three core pillars: infrastructure, computational capacity and a broader understanding of intelligence itself.
On infrastructure, Ramkissoon highlighted the need for interoperability rather than isolated systems, noting that Africa’s financial and digital ecosystems remain fragmented.
“For some reason, we haven’t been able to orchestrate it in a unified manner. This is probably our last opportunity to utilise AI to gauge that.”
She also challenged assumptions around compute capacity, arguing that the continent does not yet require widespread investment in large-scale data centres.
“Our utilisation of AI isn’t at that capacity yet. Running things like language models or robo-advisors are still relatively menial when we talk about the larger capacity required.”
More fundamentally, Ramkissoon pointed to a shift in how intelligence itself is defined and used in the digital economy.
“Intelligence is intelligence. Distinctions between human and artificial intelligence are becoming less relevant as the two increasingly converge.”
This shift is already reshaping economic thinking. Ramkissoon described the emergence of what she called a “new age economy”, where traditional drivers are being replaced.
“It no longer functions on the cost of capital, but is moving towards the cost of energy, the cost of data and the cost of intelligence.”
She also pointed to growing divergence in how global technology players are approaching AI, with some pushing for rapid expansion of capabilities, while others advocate for constraint.
Within the African continent, more than 60% of countries had adopted some form of AI policy or regulatory framework as of 18 months ago, with different regions beginning to take distinct approaches.
However, the continent risks falling behind if it fails to articulate a unified vision and take advantage of the full potential of AI, she stated.
“As much as we understand the opportunity, what are we actually tangibly doing on the ground to unlock that?” she asked, pointing to persistent challenges such as unemployment and low economic growth.
While AI is already reshaping labour markets globally, Ramkissoon cautioned against framing the issue purely in terms of job losses.
“We focus on fear more than optimism. AI is creating jobs and removing jobs at the same time.”
Instead, she called for a broader, long-term perspective that moves beyond short-term disruption toward strategic positioning.
“We really need to zone out and have a macro view. Without that, Africa risks missing a critical moment in shaping its digital and economic future as AI capabilities accelerate toward increasingly autonomous and potentially uncontrollable systems.”
E-Business
Qualified Cybersecurity Staff Shortage Among Key Obstacles in Curbing Supply Chain Risks

A new global Kaspersky study has identified the lack of qualified IT security workers and the need for global organisations to prioritise various security tasks to mitigate the risk of supply chain and trusted relationship attacks. Both factors are cited by nearly half (42%) of the respondents.

Kaspersky’s recent study* on supply chain and trusted relationship risks showed that supply chain attacks have emerged as a top threat for businesses, with every third organisation hit by such an attack over the past year.
The severity and frequency of supply chain attacks necessitate uncovering the key reasons preventing them from addressing the risks successfully.
According to the survey, one of the key barriers to reducing supply chain and trusted relationship risks is the lack of a qualified workforce. This shortage leaves organisations without the capacity to consistently access and monitor possible third-party vulnerabilities across their ecosystems.
Among other primary obstacles, respondents noted the need to juggle multiple cybersecurity priorities. This reflects the fact that security teams are stretched across too many tasks at once, which might leave supply chain threats unaddressed.
Beyond resource constraints, respondents also point to structural issues: 39% say their contracts lack clear IT security obligations for contractors. Further 32% note that non‑IT security staff often do not fully understand these risks.
Globally, according to the survey, an overwhelming 85% of businesses admit their organisations need to upgrade protection against supply chain and trusted relationship risks, with only 15% of enterprises considering their current security measures effective.
At the same time, the results of the survey showed that current mitigation practices for third-party risks remain fragmented, with no way of protection getting more than 40% of current adopters. Even the most common protective measure, two-factor authentication, is used by only 38% of respondents.
In addition, only 35% of organisations conduct regular reviews of contractors’ cybersecurity postures. As a result, nearly two thirds of businesses lack ongoing visibility into the security of their partners, leaving them exposed to evolving vulnerabilities across their ecosystems.
It’s noteworthy that companies that have already experienced supply chain and trusted relationship attacks tend to adopt stronger security habits. Those hit by supply chain incidents are more likely to request penetration test results (56%), while victims of trusted relationship breaches prioritise checks on compliance with industry standards (56%) and their contractors’ own supply chain policies (53%).
“When security teams are overstretched, understaffed and have to prioritise urgent tasks over long term resilience priorities, organisations are left exposed to threats that can move silently through their provider ecosystem.
“To break this cycle, the industry needs to adopt more unified and consistent mitigation strategies, from standardised contractor assessments to stronger cross‑team awareness. Supply chain security should become a shared, enforceable responsibility across the entire business network,” comments Sergey Soldatov, Head of Security Operations Center at Kaspersky.
Only by implementing preventive measures across the organisation and approaching partnerships with suppliers and contractors strategically can companies reduce supply chain risks and ensure the resilience of their business.
E-Business
Study Reveals 83% of Employees Stay Connected to Work During Time Off, Fuelling Digital Anxiety

A new Kaspersky survey undertaken in the Middle East, Turkiye and Africa (META) region reveals that digital anxiety is becoming a defining feature of modern work culture, as employees don’t disconnect even during their free time and vacations.

According to the findings, 83% of respondents keep an eye on work tasks outside working hours. An overwhelming 85% reply to all work-related messages in instant messaging apps, while the same share (85%) check work emails during their time off – and 81% admit they are responding to work emails while on vacation or in their personal time.
The pressure to remain constantly available is contributing to heightened stress levels in the workplace. Other sources of stress include work issues, for example, 43% experience anxiety after accidentally sending a random message to a work chat.
Interestingly, not all digital mishaps are perceived equally: 40% report that they take it calmly when they send an unfinished email, proving that some mistakes are considered less damaging than others.
Blurred boundaries between professional and personal life, combined with instant communication tools, are intensifying feelings of constant monitoring and fear of making digital errors.
More than a third (36%) of respondents say they feel extremely uncomfortable or even scared if their boss notices them scrolling through social media at work instead of working. The “always-on” culture may undermine employee well-being, increase burnout risks, and reduce overall productivity in the long term.
“Digital anxiety doesn’t just affect employee well-being – it can also increase cybersecurity risks for organisations. When people feel constant pressure to respond immediately to messages and emails, they are more likely to act impulsively, without carefully verifying links, attachments, or sender identities.
This urgency can make employees more vulnerable to phishing, and other scams using social engineering techniques,” comments Brandon Muller, Technical Expert at Kaspersky.
Kaspersky recommends employees to follow the below tips to avoid digital anxiety and associated cyber risks:
- Slow down before clicking or replying. Digital anxiety can trigger automatic reactions. A short pause to check sender details, URLs, or attachments can prevent security breaches.
- Treat urgency as a red flag. Cybercriminals often exploit pressure and fear. Always verify unexpected or urgent requests before responding.
- Avoid handling sensitive information on unsecured networks. Public Wi-Fi, often used when working outside regular hours, increases exposure to cyber threats. Mobile network and VPN should be applied in such cases.
- Use technologies that will help reduce risks. For example, Kaspersky Premium offers AI-powered anti-phishing features designed to help warn of potential threats.
Businesses can reduce cybersecurity risks related to employees’ digital anxiety by providing regular cybersecurity training that helps staff recognise threats and respond correctly even under stress.
At the same time, organisations should use robust cybersecurity solutions to minimise the impact of human error. Kaspersky Next’s adaptable and robust cloud-native protection, underpinned by an unequalled cybersecurity track record, is one of such products.
Protection solutions for mail servers, such as Kaspersky Security for Mail Server, with anti-phishing capabilities, help to additionally decrease the chance of infection through a phishing email.
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