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OPPO, Huawei & vivo Grab Nearly Half China’s Smartphone Market in 2016- Report

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According to the latest IDC Quarterly Mobile Phone Tracker, the smartphone market in China saw a 19% YoY growth and 17% QoQ growth in 2016Q4.

For the full year of 2016, the market grew by 9% with top Chinese smartphone vendors taking up a larger share of the market.

The 4 Chinese vendors in the top five were the same in 2015, and their share grew from 46% in 2015 to 57% in 2016. This shows the growing local acceptance of Chinese vendors in its home country with the improvement in product features and better marketing messages seen in the past year.

“Increased dependence on mobile apps has led to consumers to seek phone upgrades, thus helping drive the large growth in 2016Q4. In lower tiered cities, there was a similar demand by consumers, which OPPO and vivo met by aggressively pushing mid-range smartphones in these cities,” said Tay X iaohan, Senior Market Analyst with IDC Asia/Pacific’s Client Devices team.

2016 was the first time ever that Apple saw a YoY decline in the PRC market. Even though the new black colored iPhones caught the attention of consumers, overall, the new launches did not create as much of a frenzy compared to the past.

Despite the decline, IDC does not believe Chinese vendors have actually eaten away Apple’s market share.

Most Apple users are expected to be holding out for the new iPhone that will be launched this year, and that will help the brand to see a growth in 2017. Apple’s 10-year anniversary iPhone will also likely attract some of the high-end Android users in China to convert to an iPhone.

A key trend that stood out in 2016 was the slowdown of the growth of the online channel in China.

There is no longer a single channel that is seeing exponential growth for smartphones unlike previous years. Most brands are now using a combination of channels to increase their shipments.

Xiaomi, previously focused on online channels, has opened more Mi Home stores to drive offline growth. Apple has also been aggressive in increasing its offline retail presence. Some vendors outside the top five vendor list in 2016, e.g. Gionee, also saw good growth in 2016 due to its expansion in the offline channel in the lower tiered cities.

To differentiate itself from OPPO and vivo who predominantly target a younger audience, Gionee has been targeting professionals and executives, and hence found a niche market for itself to stand out against its two competitors.

Here’s a quick view of what to expect from the China smartphone market in 2017:

Top vendors will continue to take up a larger share of the market while smaller brands will begin consolidation. 360 stopped launching phones under the Dazen and Qiku brands in 2017, and this will happen for more brands in 2017.

Chinese vendors will continue to focus on their international expansion plans. At present, out of the top three Chinese vendors in China, Huawei is the most successful with half of its shipments coming from markets outside China in 2016Q4. We expect these vendors to increase their shipments in the international market, with India as a key target for these top Chinese vendors.

Chinese vendors are starting to launch phones with dual cameras and curved screens. We expect that to be the norm for most flagships in 2017. Cameras will continue to be a key focus in the marketing messages by vendors especially given the strong selfie culture in China, as exemplified by the popularity of apps such as Meitu.

Similarly, Chinese vendors will be aggressive with other new technologies such as flexible screens, augmented reality, and other new areas. In the past year, vendors such as Huawei, Xiaomi, and LeEco developed phones with dual cameras, thin bezels, and digital headphone connectors well before many overseas vendors did. Bold experimentation is likely, even if such technologies might not immediately lead to higher shipments.

 


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Nigeria CommunicationsWeek believes that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. So since 2007, we have devoted our energy to independent reportage of technology and how they affect lives.

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Ndukwe Reveals Secret of MTN’s Dominance Of Nigeria’s Telecoms Space

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Dr Ernest Ndukwe, Erstwhile Executive Vice Chairman and Chief Executive Officer of the Nigerian Communications Commission (NCC), has been speaking on why foremost telecommunications services provider, MTN, has continued to dominate the Nigerian telecom space like a colossus.

Ndukwe, speaking on Tuesday as a guest at the Virtual Digital Africa VIP Leadership Series powered by Digital Africa, organisers of the annual Digital Africa Conference & Exhibitions, noted that three factors – strong financial position, good management and discipline in terms of managing resources, separate MTN from the rest of the pack.

“I think it is important to say that MTN is a particularly disciplined company right from its roots; it has always been a well-run organization. It has not had the board squabbles of its competitions. Since the first board of MTN (Nigeria), some of the board members just retired last year (2019). Meanwhile, their competitions have had various owners, various quarrels, and various issues,” he said.

Ndukwe, who is the Chairman of MTN Nigeria Board, said that nobody can be blamed for this position as the way organisations manage their affairs translates to the kind of position they occupy in the business environment.

“One thing that people don’t know also is that for the first five years of existence of MTN in Nigeria, it did not pay dividends to its shareholders. They recognized the importance of scale and were pumping in all the earnings, all the profits into building networks. They started building their own microwave links; they started building their own fibre optic links all across the country because it’s a matter of planning.

“Let it be said that technology changes, the best company today might not be the best company tomorrow. A few years ago, Facebook was not on the reckoning but today, is a much bigger company. People might not make it in terms of telecommunications service delivery because in certain countries, there is actually a certain number after which the market gets saturated. There are opportunities in the technology space; all that is needed is for operators to discover them and leverage.

“When Zoom started, no person knew it was going to scale to the level it has now reached; thanks to Coronavirus. People should continue to look for opportunities and niche markets and go there because that’s where they can scale. There are many companies that are doing very well in the financial technology space in the country too.”

Dr. Ndukwe also talked about NITEL, 5G, the Stock Market, companies he admires in Nigeria and the concept of a single African Telecoms network.


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Danbatta Inaugurates Evaluation Committee for 2020 Research Proposals

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Prof. Umar Garba Danbatta, executive vice chairman and chief executive of the Nigerian Communications Commission (NCC), has inaugurated a 15-member Evaluation Committee for the assessment of the 2020 Telecommunications based research from Academics in the Nigerian tertiary institutions.

The Committee, chaired by Prof. Mu’azu Bashir, a professor of Computer and Control Engineering and Head of Computer Engineering Department at Ahmadu Bello University, Zaria was inaugurated at the Commission’s Head Office in Abuja on Wednesday, September 24, 2020.

Speaking during the inauguration, Danbatta said that the initiative speaks to the Commission’s commitment towards encouraging the development of indigenous innovative solutions that impact not only the Telecom industry/ICT sector positively but also the nation as a whole.

“We want to continuously support research projects that can lead to the development of new products and services in the industry as the key enabler of the nation’s digital economy.

“We are all aware of the appreciable contributions of the Nigerian Telecommunication sector to the growth of our GDP (Gross Domestic Product) over the years, which peaked at 14.53 per cent in second quarter of 2020,” he said.

Danbatta, stated that the Commission understands that funding Research and Development (R&D) is fundamental to ensuring that the needs of consumers are properly anticipated and met while enabling sustainable economic growth, adding that the Digital Economy-based Research Innovations project underlines the importance of funding R&D.

According to the EVC, for the year 2020, the request for proposals was tailored to providing innovations and solving challenges in five emerging areas of technology.

“These include innovative clean energy technology; 5G deployment in Nigeria; Internet of Things (IoT), low power Wide Area Network (WAN) technology; advanced methods of Quality of Service (QoS) and Quality of Experience (QoE) management and test mechanism as well as monitoring and localisation of drones.

“While emphasising the importance of telecommunication/ICT industry to innovative developments and transformations within the economy, Danbatta tasked members of the Committee to thoroughly evaluate all submissions in order to sieve, identify and select the best from the proposals submitted.

“Members of this Committee have been carefully selected from the Academia, related government institutions and the industry based on their pedigree.

“I have no doubt in my mind that you will carry out the assignment to the highest acceptable standards,” the EVC said.

The Committee is expected to carry out the assignment and submit its report within four (4) weeks from the day of inauguration.

 


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FG Awards Cash Prizes Worth N16.5m to Winners 0f Nigeria @ 60 Challenge

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The Federal Government of Nigeria, through the Ministry of Communications and Digital Economy, has awarded prizes worth N16.5million to nine Nigerians who emerged winners of the Nigeria @60 Independence Challenge.

It could be recalled that the Federal Government of Nigeria, under the leadership of President Muhammadu Buhari, GCFR approved an inclusive National Independence Day Celebration programme with the theme: “Together at 60,” where it called on creative Nigerians to choose brand and come up with elements that will beautify the anniversary.

The Sub-Committee, chaired by Dr Isa Ali Ibrahim (Pantami), minister of Communications and Digital Economy,  launched the challenge Portal on Friday, 4th September, 2020, with the aim of providing opportunity for talented, critical thinking and creative individuals or teams to produce the event slogan, photograph, and a poem.

The Jury, made up of Directors from the Office of the Secretary to the Government of the Federation, Office of the Head of Civil Service of the Federation, Federal Ministry of Communications and Digital Economy, the National Information Technology Development Agency (NITDA), and the Nigerian Communications Commission (NCC), evaluated the submissions based on the relevance to the theme, originality, creativity, impact and mode of presentation.

During the evaluation, a total of 3,258 entries were received, out of which 1,931 Slogan, 638 Poetry, and 689 Photography entries were submitted.

While presenting the Awards and Prizes, the Minister of Communications and Digital Economy and Chairman of the 60th Independence Celebration Sub-Committee, Dr Pantami said that the competition was meant to create a platform for all Nigerians to participate in the diamond jubilee anniversary.

He said “Federal Government provided this opportunity for Nigerians to choose their brand and harness the power of creative minds to create other elements that will form the brand of the anniversary.

Dr Pantami congratulated the winners and charged those that participated to continue utilising their skills for the betterment of themselves and Nigeria at large, adding that “the nation will be proud of them”.

He said the Diamond Anniversary which is will last till September 30, 2021 is a period for Nigeria to celebrate its unity.

He also commended the jury that worked day and night to ensure fairness during the selection of nine winners from each category of the competition.

Mallam Kashifu Inuwa Abdullahi, director general, National Information Technology Development Agency (NITDA), while delivering the welcome address, described the process as first of its kind, where citizens are engaged virtually to plan the celebration.

Abdullahi said that COVID-19 pandemic has brought another opportunity for Nigerians to celebrate 60 years anniversary in style.

The Chairman of the Independence Competition Judging Committee, Director, IT Infrastructure Solution, NITDA, Dr Usman Gambo Abdullahi said the competition was meant to tap into the creative and innovative potential of the youths.

The Head of Civil Service of the Federation, Dr Folashade Yemi- Esan represented by the Permanent Secretary, Mr Tope Fashedemi  commended the efforts of all participants, describing every Nigerian as a winner.

The outcome of the assessment saw the emergence of the following as second runners up: Sani Ibrahim (Slogan), Samson Mayor Emeka (Photography) and Umoru Patrick Eghiegbai (Poetry); first runners up Yusuf Muhammad Ahmad (Slogan), Leke Adebule and Team (Photography), and Mustapha Dauda Gwary (Poetry). The winners of the challenge are: Nwakuba Ezinne (Slogan), Amao Daniel Oluwadarisimi (Photography) and Kalu Rejoice Chioma (Poetry).

The winners were presented with awards and cash prizes in each category, with the second runners up getting One Million Naira each, first runners up One Million and Five Hundred Thousand Naira each, and the winners, Three Million Naira each, for their creativity and innovative contribution to the Diamond Jubilee Celebration.

The Diamond/Innovation/Change Sub-Committee is made up of Dr Isa Ali Ibrahim (Pantami), Honourable Minister of Communications and Digital Economy as Chairman, Alhaji Lai Mohammed, Honourable Minister of Information and Culture, Mallam Adamu Adamu, Honourable Minister Education and Dr Folashade Yemi-Esan, Head of Civil Service of the Federation as members, while DG NITDA, Mallam Kashifu Inuwa Abdullahi, was later co-opted as member.

 


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