Telecom
Over N4Bn Free Airtime Up for Grab in Airtel – 7Up Promo

Airtel Nigeria, leading telecommunications operator, is splashing over N4 billion worth of airtime for Nigerians in a new mega-consumer promo in partnership with Seven-up Bottling Company Plc.
The promo, which is open for sixty days between January 20 and March 22, 2014, offers consumers who purchase any of Pepsi, Mirinda, 7-Up, Teem or Mountain Dew carbonated drinks from the stable of the soft drinks producer, instant Airtel free airtime.
Speaking in Lagos to announce the promo, Mr. Victor Bannerman-Chedid, general manager, Value Added Services, Airtel Nigeria, said the promo is an in-depth demonstration of the company’s customer-centric culture which translates to multi-faceted exciting packages and offerings.
He stressed that Airtel is a true pro-people telecoms company based on the various channels through which it strives to enrich the lives of Nigerians, adding that the company only recently concluded another exciting promo in which every customer was a winner.
Bannerman stated: “The partnership between Pepsi and Airtel, two of Nigeria’s leading companies is one of the most exciting things to happen to the Nigerian consumer in recent time. We are happy to begin the New Year on a very promising and positive note for the good of the Nigerian consumer. We recognize their importance and the immense roles they play in the success of our businesses.”
The partnership will see Nigerian consumers winning airtime for every glass bottle of Pepsi, Mirinda, 7Up, Teem and Mountain Dew purchased in the next 60 days.
Explaining the mechanics of the promo tagged ‘Everybody is a Winner’, Bannerman explained that each crown cock would bear a pin number which is revealed when a consumer peels off the inner bottle covering of any of the carbonated soft drinks.
The customer is Consumers are to dial the revealed PIN number for instant recharge of one minute Airtel airtime for both on-net and off-net calls.
For consumers who are not on the Airtel network, the PIN number entitles them to a free SIM card that on activation will enable the consumer to enjoy the free airtime.
Consumers can redeem up to three free airtime crowns per day and each recharge is valid for three days.
In addition, the airtime has pass over value as a customer may decide to give it to friends or family members as a show of love. It is also redeemable within 30 days after promo window closes.
Also speaking, Mr. Nordan Thurston, head of Marketing, Seven-Up Bottling Company Plc, said the partnership is rooted in the customer-focus philosophy of the two companies as well as the desire to give to the Nigerian consumer the best of two worlds: drinking refreshing Pepsi and coming alive by talking via Airtel.
His words, “It is always good to have a partner, but it is more important to have the right partner. Airtel is the right partner we have identified, and are proud to work with the company because of our shared values.”
Thurston further noted that the new offering is devoid of the usual promo features such as element of luck, minimum chance of winning and difficulties in redeeming won prizes, as every consumer will benefit from the Airtel free airtime.
Telecom
Telcos in Nigeria, other Emerging Markets Squeezed by Diesel Crisis

The blockade of the Strait of Hormuz caused by the US and Israel’s war with Iran is placing fresh pressure on emerging market telecom operators, many of which remain heavily reliant on diesel generators to keep their networks running.

According to developingtelecom, with around 20% of the world’s oil supply disrupted and crude prices climbing above US$120 per barrel for the first time since 2022, operators across Africa, the Middle East and Asia are being hit by soaring energy costs at a time when demand for connectivity continues to rise. Markets including Pakistan, the Philippines and parts of Sub-Saharan Africa are among the hardest hit due to their dependence on imported fuel and unreliable national electricity grids.
Industry analysts warn the crisis could accelerate the telecom sector’s shift towards renewable energy and alternative network back-up solutions such as satellite connectivity, as diesel becomes increasingly expensive and operationally unsustainable.
Emerging markets bear the brunt
Crude oil prices rose above US$120 per barrel at the end of April, their highest level since 2022.
Emerging markets have been hit hardest, particularly countries that have failed to diversify their energy supply chains.
The Philippines is currently facing a major crisis, with 98% of its oil imports sourced from the Middle East. Pakistan has also seen supplies of liquefied natural gas disrupted, making daily life increasingly difficult for households and businesses alike.
For the telecoms sector, it is unsurprisingly operators in emerging markets that are bearing the brunt of the energy shock.
Many rely heavily on diesel generators to power base stations and telecom towers, particularly in remote areas with little or no access to national electricity grids. As a result, the challenge of connecting underserved communities is becoming even steeper.
According to environmental certification organisation Gold Standard, developing countries host an estimated 350GW to 500GW of diesel generator capacity spread across 20 million to 30 million sites, in many cases exceeding the capacity of national grids themselves. Even before the latest conflict, diesel power was already costly, averaging around US$0.30 per kilowatt-hour and significantly more in remote regions where the unconnected often live.
Gold Standard estimates annual spending on generator fuel reaches between US$30 billion and US$50 billion.
Diesel dependence driving operational pressure
CrossBoundary Energy estimates that around 70% of Africa’s half a million telecom towers rely on diesel generators, accounting for between 30% and 60% of tower operating expenditure. Fuel costs for operators across parts of Africa have surged by 40% to 60% over the past two years, with the Strait of Hormuz disruption adding further pressure.
Nigeria has been highlighted as one of the markets facing the most acute energy challenges, with grid availability in some regions falling as low as 40% to 50%. In rural areas of the Democratic Republic of Congo, telecom infrastructure is almost entirely dependent on diesel due to the absence of national grid access.
Across Sub-Saharan Africa, between 60% and 80% of telecom towers experience daily grid outages lasting between eight and 12 hours.
The demand for energy is only expected to rise further as operators continue expanding 4G coverage and rolling out 5G networks across emerging markets.
Renewable energy gains momentum
According to MTN Consulting, renewable energy accounted for just 23% of global telecom energy consumption in 2024, up from 10% in 2019.
However, much of that progress has been driven by operators in Europe rather than developing regions.
Operators including Turkcell, Tele2, Telia, Deutsche Telekom, KPN, Swisscom, A1 Telekom Austria, Telefonica, Telecom Italia and Liberty Global were highlighted by MTN Consulting as benefiting from long-term “foresight” as competitors elsewhere face increasingly volatile energy costs.
Operators forced to rethink network resilience
Ismail Patel, senior analyst for Enterprise Technology and Services at GlobalData, said energy concerns are now becoming inseparable from telecom strategy in emerging markets.
“Energy policy is increasingly being integrated into telecoms policy,” Patel said.
“Diesel is used in markets where there are unreliable electricity grids or frequent loadshedding. Thus far, diesel has been a core part of the business model, not just as a back-up for powering towers. The whole ecosystem of diesel – which involves manually delivering fuel to towers and manpower – is also part of the model.”
Patel warned that rising diesel costs caused by geopolitical instability will ultimately push up the price of connectivity or squeeze already-thin operator margins in highly price-sensitive markets.
“Operators will be forced to re-evaluate the most optimal back-up power mechanisms for their networks, including clean energy upgrades,” he said.
“This includes solar panels, which are susceptible to theft but do not have the immediate resale value of diesel, which is even more prone to unauthorised misappropriation.”
He added that satellite connectivity could emerge as a medium-term alternative for network resilience, particularly as direct-to-device (D2D) satellite services mature.
“Within this context, satellite as a back-up coverage mechanism might feature in the medium term, with both US and Chinese LEO satellite operators in a prime position to offer back-up connectivity to devices in place of towers,” Patel said.
“As the digital divide decreases and more underserved communities become dependent on connectivity, it will become far less economical for operators and governments to tolerate outages.”
Rather than being driven primarily by sustainability goals, Patel argued the shift towards renewable and satellite-powered infrastructure may ultimately become an economic necessity.
“Operators will start to look at greener options and satellite not because they are green or necessarily offer better coverage, but because they are becoming more cost-effective compared to diesel,” he said.
Patel identified Pakistan, Bangladesh, much of Sub-Saharan Africa including Nigeria and South Africa, Lebanon, and rural regions of India, Indonesia and the Philippines as among the markets most exposed to the crisis.
Telecom
Nigeria gets AI-ready Lagos data centre

Kasi Cloud Datacentres has launched an AI-ready hyperscale data centre in Lagos, marking a significant step in Nigeria’s digital infrastructure expansion and cloud localisation ambitions.

The company said the facility, known as LOS1, was developed on approximately four hectares in the Maiyegun area of Lekki, Lagos, adjacent to six subsea cable landing stations, including Equiano and 2Africa.
According to Kasi Cloud Datacentres, the campus is designed to scale to about 100MW of critical IT capacity once fully developed.
The company added that LOS1 has been engineered to support high-density artificial intelligence (AI) and accelerated computing workloads alongside enterprise cloud and connectivity platforms, while delivering sub-50ms latency for in-country services.
Kasi Cloud Datacentres said Nigerian enterprises currently spend an estimated $850 million annually on foreign cloud infrastructure, resulting in capital outflows and data being hosted under foreign legal jurisdictions.
The company said LOS1 provides what it describes as Nigeria’s first institutional-grade, AI-ready alternative built locally and aligned with the country’s National Cloud Policy 2025, which requires sensitive government and financial data to be hosted domestically.
Johnson Agogbua, founder and CEO of Kasi Cloud Datacentres, said: “For too long, Africa’s data has powered someone else’s economy.
“Today, that changes. This flag-off marks the transition from development into commissioning and operational readiness as we deliver world-class sovereign cloud and AI infrastructure, built in Lagos, for Africa’s digital future.”
Aminu Umar-Sadiq, managing director and CEO of the Nigerian Sovereign Investment Authority (NSIA), a foundational investor in Kasi Cloud Datacentres, views digital infrastructure as a key driver of Nigeria’s long-term economic transformation.
NSIA said in its 2025 annual report that Kasi Cloud Datacentres is helping to advance Nigeria’s digital infrastructure as an indigenous hyperscale data centre platform.
Umar-Sadiq added: “We target high-impact projects that transform critical sectors of economic growth, including initiatives like Kasi Data Centre.
“We expect that the transformative impact of this infrastructure on the domestic tech space will reposition Nigeria. The board and management of the Authority are proud to be associated with this development.”
Mark Adams, Co-Founder of Kasi Cloud Datacentres, said: “Africa represents one of the most compelling long-term digital infrastructure growth markets globally.
“As global cloud, AI and content platforms continue expanding into emerging markets, Nigeria — and Lagos specifically — is uniquely positioned to become the strategic digital gateway for the continent. Kasi LOS1 is the infrastructure that makes that possible.”
Telecom
ipNX Seeks Coordinated Action on Fibre Deployment @ National Dig-Once Forum

ipNX has called for stronger policy enforcement across government and industry to address the persistent challenges affecting fibre infrastructure deployment, following key discussions at the 8th Policy Implementation Assisted Forum (PIAFO) National Dig-Once Event held in Lagos on 16th April, 2026 at the Radisson Blu, Ikeja.

The forum, themed “Accelerating Nigeria’s Digital Backbone: Dig-Once Policy, Project BRIDGE and Strategies for Effective Fibre Deployment,” brought together industry stakeholders to address inefficiencies in broadband rollout and the growing rate of network disruptions across the country.
In his keynote address on the day, President of the Association of Telecommunication Companies of Nigeria (ATCON), Tony Emoekpere, reinforced the need for improved execution of existing policies.
“We have strong policies in place, but execution remains our biggest challenge. The dig-once framework presents a clear opportunity to reduce inefficiencies, minimise service disruptions, and optimise infrastructure investment across the sector,” he said.
Speaking at the forum, Dr Olusola Teniola, Director, Strategic Business Initiatives, ipNX, emphasized the importance of aligning infrastructure development with Nigeria’s digital ambitions.
“The future of Nigeria’s digital economy depends on how efficiently we deploy and protect our fibre infrastructure. A coordinated dig-once approach is not just a cost-saving mechanism; it is a strategic imperative that ensures resilience, scalability, and sustainability of our networks.
At ipNX, we believe that collaboration between public and private stakeholders is critical to unlocking the full value of broadband connectivity across the country” he said.
A major highlight of the discussions was the revelation that road construction accounts for approximately 60 per cent of telecom network outages in Nigeria, underscoring the urgent need for a coordinated “dig-once” approach. The policy advocates the installation of fibre ducts during road construction or rehabilitation, enabling multiple operators to deploy infrastructure without repeated excavation.
On the first panel session, “Who Digs, Who Deploys, Who Protects: Developing the Ultimate Framework for Aligning Roles in Sustainable Fibre Expansion” Deputy Director, Strategic Business Initiatives, ipNX, Segun Okuneye, highlighted the shared responsibility required to safeguard critical telecom infrastructure.
“Protecting fibre infrastructure must be a collective effort involving government, operators, and local communities. While regulatory frameworks such as the Critical National Information Infrastructure designation are steps in the right direction, enforcement and awareness remain key to reducing the frequency of fibre cuts and ensuring service continuity for millions of Nigerians,” he noted.
Stakeholders at the forum collectively identified several critical issues and recommendations for improving fibre deployment in Nigeria, including, the adoption of shared infrastructure models to reduce duplication and unnecessary road excavation and leveraging emerging technologies, including real-time fibre monitoring systems, to improve fault detection and response times.
The discussions also highlighted the gap between Nigeria’s existing broadband capacity and actual utilisation, with significant infrastructure still under-leveraged due to distribution and access challenges.
ipNX reaffirmed its commitment to supporting initiatives that enhance connectivity, drive digital inclusion, and enable sustainable infrastructure development. As a pioneer in Nigeria’s broadband FTTH ecosystem, the company continues to advocate for policies and partnerships that will strengthen the nation’s digital backbone and unlock new opportunities across sectors.
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