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Ovum Says Sub-$100 Smartphones will Generate 40% Unit Sales by 2020

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According to a new forecast* by the independent telecoms analyst firm Ovum, total handset sales are expected to grow from 1.88 billion to 2.16 billion units between 2014 and 2020, at a compound annual growth (CAGR) rate of 2.4 per cent.

Smartphones will comprise 95% of global handset sales by 2020, up from 65% in 2014, and will first exceed 2 billion unit sales in 2020.

Android and iOS devices will continue to lead the market with 80% and 14% smartphone volume market share respectively in 2020, almost identical to 2014.

Handsets based on Microsoft’s Windows Phone OS will capture most of the remaining market with a 4.2% market share in 2020, equivalent to 86 million unit sales.

Africa and the Middle East and Latin America will lead the smartphone market in terms of growth over the next six years with a CAGR of 17% and 11% respectively, reaching a combined 576 million units sales by 2020, up from 254 million in 2014.

In Asia Pacific, the Chinese market is reaching saturation with an expected CAGR of only 4.1% in the next six years, versus 19.7% for India and 16.3% for Indonesia. North America and Western Europe will be trailing behind with a CAGR of only 2% in the next six years.

Ronan de Renesse, lead analyst in Ovum’s Consumer Technology practice, commented: “Smartphones are leading the path to digital transformation and therefore have yet to unlock massive opportunities in many markets. The fact that almost all handsets to be sold in 2020 will be smartphones will lead to great socioeconomic achievements across the world in the next five years.”    

Most of the growth in the smartphone market will come from the sale of sub-$100 devices in developing as well as developed countries. This price tier will represent more than 40% of global smartphone sales by 2020, up from 13% in 2014.

Ovum’s global study of handset prices revealed a steep decline in smartphone prices: between 4Q13 and 4Q14, the median price of prepaid and SIM-free smartphones (representing 56% of all operator offers worldwide) decreased 28%, from US$360 to US$258.

This decline is largely attributed to a structural shift toward lower-end smartphone models rather than price decreases in particular segments.

With 40+ manufacturers recorded via this study, the low-end smartphone segment is also the most diverse and competitive.

“The entire device value chain is bending backwards to manufacture and distribute cheap smartphones at an acceptable level of quality. The benefits of transitioning a feature phone user to a smartphone are significant for operators and for digital service providers like Facebook and Google, to the point of becoming a strategic imperative,” concludes de Renesse.

 


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Telecom

Safer Internet Day: Sophos Warns – 42% Attacks Hit Stolen Logins in 2025

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Sophos, a leading provider of innovative cybersecurity solutions, shared practical advice to help internet users safeguard their credentials and maintain continuous protection online.

Safer Internet Day: Sophos Warns – 42% Attacks Hit Stolen Logins in 2025

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According to the upcoming Sophos Active Adversary Report, compromised credentials were the leading cause of attacks (42.06%) in 2025.

This is a strong trend that continues to dominate the scene, with cyber attackers demonstrating ever-increasing ingenuity and relying on new tools to compromise the security and privacy of internet users.

John Shier, Field CISO Threat Intelligence at Sophos, said: “The way attackers are using automation and generative AI to massively increase the speed and volume of their attacks suggests that attacks will become faster and more sophisticated. The best approach to protecting our identities and digital data is to take a proactive stance on defense.”

“Criminals are increasingly targeting people rather than devices, and this trend is expected to continue and even accelerate. Once again, AI is being used as a weapon to create highly detailed phishing lures to entice people to disclose passwords or financial information through well-designed emails, text messages, and WhatsApp messages.”

1. Keep your devices up to date: the most important and simplest measure you can take to protect yourself in the long term.

Cybercriminals are constantly on the lookout for computers that don’t have all the latest security patches, making them easy targets for compromise. This includes computers, laptops, smartphones, tablets, and home Internet/Wi-Fi routers. In most cases, you just need to click “Check for Updates” or “Update Now” and allow the device to restart.

2. Use a password management tool, whether it is built into an operating system or a third-party tool.

Password uniqueness and complexity are then managed automatically, greatly facilitating account isolation and protection.

3. Enhance protection with phishing resistant (MFA).

Many websites offer the option of using an “authentication app,” a smartphone app that displays a unique code for a short period of time, which must be entered after the password, making it much more secure than simply using a password.

Better still, there is a new solution called “passkeys,” which generally uses biometric authentication on your smartphone (face scan, fingerprint) to log in without any password. This is the best choice when available.

John Shier concludes: “Criminals will never stop trying to steal from us, so we must remain vigilant. We know that they are constantly improving and becoming more skilled at deceiving us, so it’s up to us to move forward and improve our protections to stay safe.”

For more information, please visit: https://www.sophos.com


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Webb Fontaine Unveils AI Customs Revolution at WCO Abu Dhabi Summit

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Webb Fontaine has launched Webb Fontaine Zerø, a groundbreaking AI-powered Customs platform, at the 2026 WCO Technology Conference in Abu Dhabi, drawing over 1,500 delegates from 100+ countries.

Webb Fontaine Unveils AI Customs Revolution at WCO Abu Dhabi Summit

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CEO Alioune Ciss unveiled the LLM-based concept during the keynote, calling it a “complete reset” from legacy systems – embedding AI across operations for real-time regulatory adaptation, risk management, and trade facilitation under the theme “Customs Agility in a Complex World.”

CTO Ara Shamirzayan led panels on AI risk analytics, while GM Anicet Houngbo moderated border digitalization talks showcasing emerging market successes.

The firm’s stand hosted Zerø demos, interactive sessions, and a sponsored gala dinner, reinforcing WCO ties via SAFE Framework and PSCG contributions.

Webb Fontaine eyes global partnerships to deploy agile, future-proof Customs tech amid rising trade demands.


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NCC Committed to Regional Digital Integration – Maida

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Nigerian Communications Commission (NCC), in line with its commitment to collaboration and regional integration, has reaffirmed its dedication to strengthening partnerships among telecommunications regulators within the West African sub-region.
NCC Committed to Regional Digital Integration – Maida

L-R – Engr. Aliyu Yusuf Aboki , Executive Secretary WATRA; Mrs Nneena Ukoa, Head Public Affairs, Nigerian Communications Commission; Hon. Clarence K. Massaquoi, Chairman Board of Commissioners, Liberia Telecommunications Authority; Kelechi Nwankwo, Director Corporate planning, strategy and Risk Management(NCC); Hon. Ben Fofana, Commissioner with oversight responsibility for Licensing and Regulation (LTA); Usman Mamman Director, Licensing & Authorization (NCC) during a courtesy visit to the Commission’s Headquarters in Abuja on 30th January, 2026.

The Executive Vice Chairman of NCC, Dr. Aminu Maida re-affirmed the commitment when the Commission hosted a high-level delegation from the Liberia Telecommunications Authority (LTA) at the NCC’s Head Office in Abuja at the weekend.
Speaking during the LTA’s visit, Maida, who was represented by the Director of Corporate Planning, Strategy and Risk Management at NCC, Dr. Kelechi Nwankwo, emphasized the Commission’s mandate to continually collaborate with sister regulatory institutions within the sub-region and beyond to drive the expansion of digital economy and improve the living conditions of citizen.
He said, given the NCC’s long-standing commitment to regional cooperation through platforms such as the West Africa Telecommunications Regulators Assembly (WATRA), the Commission believes the region becomes stronger and more prosperous when all countries are interconnected.
The EVC further emphasized that collaboration remains a core driver of the NCC Board and that sustained engagement with regional partners is essential to advancing the interests of telecommunications consumers and various stakeholders.
Maida recalled the Commission’s advocacy for the recognition of Information and Communications Technology (ICT) as critical national infrastructure within the Economic Community of West African States (ECOWAS), noting that Nigeria has already designated ICT as part of its critical national information infrastructure to give it the prominence required for sustainable growth.
He assured the Liberian delegation of the NCC’s readiness to provide support in advancing regional shared initiatives and translating discussions into actionable outcomes within the sub-region.
In his remarks, the Chairman of the Board of Commissioners of the LTA, Hon. Clarence Massaquoi, commended the NCC for making itself available in the spirit of regional coordination and collaboration, describing the engagement as critical to strengthening regulatory responsibilities across the sub-region.
Massaquoi acknowledged that Nigeria remains the largest economy in the region and a central player in Africa’s communications, security, and economic structures, that progress made by Nigeria often has far-reaching impacts across other West African countries.
He explained that since his assumption of office as the Liberian chief telecom regulator, the LTA has prioritized strengthening relationships with regional institutions to support ECOWAS’ vision of integration as effective regional integration cannot be achieved without affordable and reliable communications services, particularly in addressing cross-border roaming challenges.
The LTA Chairman disclosed that Liberia had signed bilateral agreements with The Gambia and Côte d’Ivoire and is at advanced stages of discussion with Ghana and Guinea-Conakry and that the Liberian regulator remained committed to active participation in WATRA.
Massaquoi further sought NCC’s support in regulatory capacity building and the sharing of best practices, particularly as Liberia reviews its licensing regime to reflect emerging technologies and align with regional standards.
The two regulators also underscored the centrality of shared commitment to deepen collaboration, identify priority areas for engagement, and advance initiatives that will promote seamless connectivity, regional integration, and socio-economic development across West Africa.

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