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Paint Roxettes Names Rachael Okonkwo Brand Ambassador
Nigeria’s wave-making and leading brand in the Paints and Coating industry, Paint Roxettes has signed a six-month brand endorsement deal with Nollywood actress, Rachael Nnenna Okonkwo, popularly known as Nkoli Nwa Nsukka.
The event which took place at Paint Roxettes head office, GRA Enugu, Enugu State was witnessed by the management and staff of Paint Roxettes and a cross section of the media.
Speaking at the event, Arc. Kaycee Orji, Chief Executive Officer of Paint Roxettes, said the company picked the Nollywood diva as its brand ambassador because of the value she will bring to the company adding that the company sees in her, a powerful and veritable tool to raise Paint Roxettes’ product awareness.
“We picked Nkoli as our brand ambassador because apart from the fact that she will bring enormous value to our brand, she is hardworking. This is exemplified in the achievements she has recorded in Nigeria’s entertainment industry, and the fact that she is an inspiration to young Nigerians who watch her on TV screens every now and then. We are proud to have her as our brand ambassador,” Orji said.
He said that as a new paint manufacturing company making waves in Nigeria today, Paint Roxettes unique feature stems from the fact that it is a 5 hightech-in-1 Eco-friendly quality paint company with premium quality paints specifically formulated for Africa.
“Paint Roxettes have been designed with the user in mind and formulated to meet their needs, giving the house a charming effect. Some of the awesome qualities of our paints include being washable, anti-fungi, odorless, etc.
“Even as we are delighted to endorse Nkoli as our brand ambassador, we at Paint Roxettes are also pleased to offer a wide variety of painting services, and hire only the best painters to take care of your residential house. We value both the technical and artistic sides of our job in every Showcase.
“The fact is that how much that kind of passion affects the overall quality shows not only through our 3-year painting warranty but also in our Photo Gallery, featuring the most impressive painting showcases that we undertook this far,” Orji further said.
An elated Rachael Okonkwo, a.k.a. Nkoli Nwa Nsukka said it was an honour for her to work with such a company that has brought in a lot of technology advancement and innovation in the coating industry in the West African sub region.
“Paint Roxettes is a carefully packaged to make a difference. The endorsement today could be compared to a movie perfectly scripted by a wise man from the East. I must say that I am not in any way surprised about the way the product is dominating the market. I wish to pledge here today that I will not disappoint; I will be an ambassador you will all be proud of,” she said.
Rachael Okonkwo hails from Ukpata in Uzo Uwani Local government area of Enugu State, Nigeria. She started acting while she was a child, but due to lack of movie roles she switched career to dancing. She joined Nollywood in 2007 playing very minor roles.
In 2008, she played a Supporting role to Ini Edo and Van Vicker in Royal War 2, also in 2010 alongside Patience Ozokwor and John Okafor in Open and Close 1&2. Her first major role and consequently her breakthrough movie came in 2014, where she played the lead character in Nkoli Nwa Nsukka as Nkoli.
Nkoli hosts an annual carnival which aims at providing free gifts to kids and entertainment to the people. She says it enables her interact with her fans and give back to the society.
In 2015, she hosted the first edition of the children’s Easter Carnival aimed at giving free gifts to kids during the Easter celebration in Enugu. In 2016 the second edition which was held in Onitsha had even more turnout as she was accompanied by fellow actors others to the event.
The 2017 edition which was held in her city of birth, Nsukka was able to gather over 5000 people, featured even more celebrities like Angela Okorie, Nonso Diobi, Slowdog, Ken Erics, Eve Esin and supported by top brands enabled it to be an even bigger event than its predecessors.
Paint Roxettes are technologically-advanced paints that help rooms stay fresher for longer periods of time, reducing interior odours and help improve indoor air quality by reducing airborne VOCs (volatile organic compounds) once the paint has dried.
CommunicationsWeek Media Limited, a certified global ICT company with over two million online subscribers, is delighted and proud to announce Prof. Yakub Aliyu, as the keynote speaker at Africa’s Beacon of ICT Merit and Leadership Distinguished Lecture series 2024.
Aliyu, will be speaking on the theme: Artificial Intelligence (AI): The Good, The Complex and The Anticipated”, this leans heavily on the fact that AI changing our lives– we just need to know where to look today.
This year’s rebranded Africa’s Beacon of ICT Merit and Leadership Distinguished Lecture/Awards Series is slated for Saturday, May 25, 2024 at the Four Points by Sheraton, Lagos.
The event is the most prestigious annual event that brings together captains of industry in both technology and financial worlds.
According to Ken Nwogbo, CEO, Communication Week Media Ltd, organisers of the ABoICT Distinguished Lecture/Awards Series, “the choice of Prof. Yakub Aliyu is deliberate because of his exceptional career in Artificial Intelligence (AI)”.
He added that, AI is considered to have the potential to instigate a fourth industrial revolution,1 and is dramatically changing people’s patterns of interaction and economic activities.
“The traditional factors of production and physical capital and labour may no longer promote substantial economic growth. It is generally believed that AI will be one of the most important factors determining future economic growth,” he said.
A professor of microelectronics and a scholar-practitioner in artificial intelligence and deep machine learning for industrial applications and high-speed application processors. His research interests include Multimodal AI models for high-efficiency industrial robot applications and Human AI interactions.
He also has adjunct academic professorships at five African, USA, and UK universities. Holds a BS in Applied Physics Electronics from Karlsruhe and A Bello Universities in Germany and Nigeria, an MBA in International Business Management from the University of London, an MSEE (Master of Engineering, Electronics), and a Ph.D. in Electronics Engineering from the University of Wales.
Prof. Aliyu is the global quality director for Bourns Inc., Riverside, California, USA, an electronics system, and components manufacturer. I oversee quality functions in 21 factories worldwide.
He has also held quality and operational management leadership positions at National Semiconductors, Bell Labs-Lucent Technology, Texas Instrument, Global Foundries, and Roper Technologies USA.
Authored and coauthored over 30 Advanced Technology United States-issued patents in High-Speed Application Processors and Contributed to over 40 international impact Journals, chapters, and conferences; FASI, SMIEEE USA, MIEE UK, M. Inst pf Physics Chartered Phys and C Eng UK.
Past lecturers included Dr. Ernest Ndukwe, then executive vice chairman, Nigeria Communications Commission (NCC); Engr. Yomi Bolarinwa, former Director-General of National Broadcasting Commission (NBC); Dr. Jean Luc Fort, CEO at OR System France and a specialist in Counterparty Risk; and Professor Chris Nwagboso, Chairman, Knowledge Factory International, United Kingdom.
Others are: Uche Orji, managing director/chief executive officer, Nigeria Sovereign Investment Authority (NSIA); Biodu Omoniyi, Managing Director/CEO, VDT Communications; Ayotunde Coker, Managing Director, Rack Centre Limited; Peter Adedayo Arogundade, managing director and chief executive officer, Sidmach Technologies Nigeria Limited; Dr. Adewale Obadare, chief visionary officer, Digital Encode and John Obaro, CEO and founder of Systemspecs; Prof. Isa Pantanmi, minister of Communications and Digital Economy; Dr. Seyi Akindeind, co-founder, Digital Encode; Dr Krishnan Ranganath, Regional Director, Africa Data Centres.
Legit.ng recently joined forces with the Shade of Life Foundation to become a voice of autism, and drive advocacy for improved media support during Autism Awareness Month.
Participants at the event
Conversations around media support exploration was led by Joseph Omotayo, head of Department for Human Interest Stories at Legit.ng, and Dr. Eziafakaku Nwokolo, founder and CEO of the Shade of Life Foundation,
This partnership is a response to the concerns raised by organizations like the Shade of Life Foundation about the level of support received from the media in discussing autism as a disability.
While other disabilities may receive attention, autism, with its critical developmental implications often lacks adequate representation in mainstream media.
Recognizing the importance of addressing these concerns, Legit.ng took proactive steps by integrating itself into the essence of autism awareness.
It facilitated a one-hour workshop with Dr. Nwokolo, the founder of the foundation, to deepen our understanding of autism, its various spectrums, and the language boundaries associated with it.
Other steps we took in advocating autism awareness in the media, can be seen in our attached press release.
Legit.ng believes that by amplifying the voices of autism and advocating for better media representation, we can contribute to creating a more inclusive and accepting society for all.
While 85 per cent of Nigeria is in darkness, Tanzania, an African country has shut down five hydroelectric stations in a bid to reduce excess electricity in the national grid.
Kassim Majaliwa, prime minister, Tanzania, has said the main plant, Mwalimu Nyerere Hydroelectric Station, alone generated enough electricity to power major cities, including Dar es Salaam, the country’s commercial hub.
It is the first time Tanzania, which suffers chronic power shortages, has closed hydroelectric stations due to excess production.
“We have turned off all these stations because the demand is low and the electricity production is too much, we have no allocation now,” an official from state-run power company, Tanesco, said.
The 2,115MW Julius Nyerere Hydropower Dam is said to be almost filled with water following heavy rains that started early this year.
Meanwhile, while the country has an installed capacity of 1,938MW and the grid installed capacity of 1,899MW, Nigeria which has an installed capacity of 13,000MW is struggling to electrify 85 per cent of its electricity consumers.
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