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Peter Obi, INEC, others Top Google Search Trend for First Quarter 2023

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Google has released list of top search trends in Nigeria for the the first three months this year, with Peter Obi, INEC, ‘Who is your guy?’ by Spyro, ‘When is Easter 2023’ and ‘How to check my polling unit’ topping the list.

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Taiwo Kola-Ogunlade, Communications & Public Affairs Manager, Google, West Africa, stated in a statement released on Tuesday, that political intrigue reached a fever pitch as Nigeria’s general elections unfolded, captivating the nation’s attention. Held on February 25th, these pivotal elections determined the president, vice president, members of the Senate and House of Representatives, as well as state governors in 31 out of 36 Nigerian states.

Among the most searched individuals, Peter Obi, the Labour Party presidential candidate, captured the top spot, outpacing even Bola Ahmed Tinubu, the president-elect of Nigeria. Atiku Abubakar, the People’s Democratic Party (PDP) presidential candidate, claimed the fifth position.

The Independent National Electoral Commission (INEC) emerged as the most searched entity between January and March, with Peter Obi and the Central Bank of Nigeria (CBN) closely following. The CBN’s currency redesign prior to the elections undoubtedly contributed to its prominence.

In the realm of music, homegrown talent took center stage as Nigerians avidly sought out the latest tunes. Spyro’s infectious hit, ‘Who is your guy?’ claimed the top spot, with Ruger’s ‘Asiwaju’ and ‘Carry me go’ by Boy Spyce and Khaid securing second and third places, respectively.

The nation’s collective curiosity was also evident in the top trending questions, which ranged from ‘When is Easter 2023?’ and ‘When is WAEC 2023 starting?’ to ‘How to check my polling unit?’ and ‘Who is the President of Nigeria?’. Unsurprisingly, the popularity of Spyro’s song sparked the question, ‘Who is your guy?’, further showcasing Nigeria’s deep-rooted love for the tune.

Here are the complete lists of top trending searches reflecting the diverse interests of Nigerians during the first quarter of the year:

Top trending people searches from January to June 2022

Top Trending searches from January to March 2023

  1. Peter Obi

  2. Tinubu

  3. Mudryk

  4. Christian Atsu

  5. Atiku

  6. Aka

  7. Enzo Fernandez

  8. Simon Ekpa

  9. Victor Osimhen

  10. Seyi Vibez

  1. INEC

  2. Peter Obi

  3. CBN

  4. Tinubu

  5. Al nassr

  6. Mudryk

  7. IREV portal

  8. Christian Atsu

  9. Atiku

  10. Aka

Top trending song searches from January to March  2023

Top Trending ‘Who is’ questions from January to March 2023

  1. Who is your guy? – Spyro

  2. Ruger – Asiwaju

  3. Carry me go – Boy Spyce and Khaid

  4. Soso – Omah Lay

  5. Stability – Ayra Starr

  6. Rich till i die – Kizz Daniel

  7. Party no dey stop – Adekunle Gold and Zinoleesky

  8. Tobechukwu – Nathaniel Bassey and Mercy Chinwo

  9. Gwagwalada – BNXN, Kizz Daniel, Seyi Vibez

  10. Won da mo – Mavins, Rema and Boy Spyce

  1. Who is your guy?

  2. Who is the President of nigeria?

  3. Who is the winner of the 2023 Presidential election?

  4. Who is the Governor of Osun State?

  5. Who is Tony Elumelu?

Top Trending ‘When is’ questions  from January to March 2023

Top Trending ‘How to’ questions from January to March 2023

  1. When is Easter 2023?

  2. When is WAEC 2023 starting?

  3. When is Ramadan 2023?

  4. When is the deadline for old naira notes?

  5. When is the governorship election in nigeria?

  1. How to check my polling unit?

  2. How to drink pornstar martini ?

  3. How to become a heavy equipment operator?

  4. How to reverse a transaction?

  5. How to calculate a safe period to avoid pregnancy?

 


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Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University. Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

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MTN Nigeria Unveils CPaaS Platform to Transform Business Communication

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At the recently concluded NextNow Business Forum in Victoria Island, MTN Nigeria electrified the business community with a live demonstration of its forthcoming Communication Platform as a Service (CPaaS), a solution engineered to redefine how Nigerian enterprises connect with their customers.

Unlike traditional communication systems, MTN’s CPaaS is built for the realities of a mobile-first market. The platform unifies SMS, voice, WhatsApp, email, and more into a single, intuitive interface. This approach is especially significant in Nigeria, with over 107 million internet users, 45.4% of the total population, according to Data Report. This figure underscores the necessity for businesses to meet customers where they are.

During the demo, attendees witnessed how CPaaS enables two-way, real-time conversations between brands and customers. The platform’s support for rich media, instant analytics, and seamless integration with business workflows drew particular attention. These features are designed to empower businesses with data-driven insights and the agility to personalise every interaction, whether it’s a service notification, marketing campaign, or customer support exchange.

Akinbulejo Onabolu, Head of Enterprise Segment at MTN Nigeria, articulated the vision: “CPaaS gives enterprises the flexibility to interact with their customers on their preferred platforms; whether it’s chat, voice, or messaging, in a way that feels personal and immediate. We’re looking forward to the value this will unlock for businesses across industries once it launches.”

The fireside chat added depth to the conversation, with Omowunmi Olatunbosun, Head of SME Segment at MTN Nigeria, and Stephen Agbi of Bayobab, highlighting how digital engagement bridges the gap between businesses and audiences.

They emphasised that today’s consumers demand immediacy, relevance, and ease, qualities that CPaaS is built to deliver.

The stakes for digital transformation in Nigeria are high. In a report by Punch, the country’s enterprise tech market is projected to reach $22 billion by 2027, reflecting a surge in demand for scalable, cloud-based solutions that drive efficiency and customer loyalty.

The CPAAS Acceleration Alliance have estimated that globally, the CPaaS market is expected to grow from $14.7 billion in 2025 to $72.4 billion by 2035, at a compound annual growth rate of 18.4%, a testament to the platform’s transformative potential.

The event’s closing keynote from META’s Korhan Yunak reinforced the strategic value of digital channels like WhatsApp, which are now indispensable for business communication and engagement at scale.

As MTN Nigeria prepares for the Q3 2025 launch, the anticipation is unmistakable. With its promise of flexibility, intelligence, and seamless integration, MTN’s CPaaS platform is set to become the backbone of next-generation business-customer engagement in Nigeria, enabling enterprises to not just communicate but to connect, adapt, and grow in a digital-first era.


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MTN Mulls Establishment of Fintech Firm in Nigeria, Others

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MTN Uganda is seeking input from stakeholders on a plan to structurally separate its mobile money service, MoMo, from its core telecoms business.

According to the company, the proposed change will be discussed at the upcoming extraordinary general meeting on July 2.

If approved, the telco’s fintech business will be run by a new company controlled by MTN Group Fintech Holdings B.V. and a trust benefiting minority shareholders following a merger.

Additionally, the restructuring also aligns with MTN Group’s ambition 2025 strategy which aims to unlock value, attract new investors, and strengthen regulatory compliance by creating standalone fintech entities in Uganda, Ghana, and Nigeria.

The company’s fintech division has over 13 million customers, with an 18.4% revenue increase in the first quarter of 2025, driven by 19.0% growth in mobile money services, 19.8% growth in transaction volumes, and a 31.4% increase in transaction value.

Reports say the decision is part of the telco’s compliance with the National Payment Systems Act 2020, which mandates mobile money businesses to operate as standalone entities, and to align with MTN Group’s regional fintech strategy.

MTN Uganda, which is led by CEO Sylvia Mulinge, highlighted that the implementation of the proposed transaction will be subjected to a number of conditions and regulatory procedures.

“The implementation of the proposed transaction shall be subject to a number of conditions, including the company and MTN MoMo receiving all required regulatory approvals and no-objections and complying with any regulatory conditions,” said MTN Uganda in notice.

 


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Netflix Expands European Presence with €1 Billion Investment in Spain

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Netflix has announced plans to invest more than €1 billion in Spanish film and television productions over the next four years, reinforcing its commitment to Spain as a key creative hub in Europe.

The announcement was made by co-chief executive Ted Sarandos at an event held at Netflix’s production studios near Madrid, celebrating the company’s 10-year presence in the country.

Sarandos emphasized that the investment would contribute significantly to Spain’s economy, create jobs, and enable the streaming platform to produce more local content. He was joined by Spanish Prime Minister Pedro Sánchez in unveiling the initiative.

Netflix first established its international production studios in Madrid in 2019, following the success of the Spanish-language hit series Money Heist.

Since then, its 22,000-square-meter facility has become one of Netflix’s major production centers within the European Union.

The company currently supports over 20,000 jobs in Spain, highlighting the nation’s growing influence in global entertainment.

The investment reflects Netflix’s ongoing strategy to expand its presence in European markets through original content and local talent.


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