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Philips in “Buy Original” Campaign, Dedicates Website against Fakes

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(L-r): Radhika Choksey, head of Communications, African Region, Chioma Chioma Iwuchukwu-Nweke, general manager, Personal Health, Philips West Africa, Felix Darko, Philips Lighting and John Westermeyer, marketing manager, Africa, during the launch of “Buy Original” Campaign by Philips in Lagos during the week….Insert (display of original and faked Philips’ products).
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Royal Philips in a bid to curb the increasing level of faking and counterfeiting of its products launched a “Buy Original” campaign in Nigeria.

Thus, Philips is setting up a dedicated website www.philips.com/buyoriginal where consumers can send queries or feedback and also where they can find details of genuine v/s counterfeit products as well as details of all Philips authorized distributors.

The initiative is an informative multi-year outreach aimed at protecting consumers, creating awareness about counterfeit products in the market and educating consumers in identifying an original genuine product versus a counterfeit one.

According to the Global Intellectual Property Centre (GIPC) world-wide, cross border trade in physical counterfeits alone cost the global economy USD 250 billion a year.

In Africa, counterfeit products are posing serious concerns for local economies and brands who have worked hard to build reputation and consumer confidence in their markets.

Consumers in most instances aren’t even aware that they are buying counterfeit products; Philips wants to put consumers in a position that they are confident that they are purchasing an original Philips product.

A genuine product is subject to quality and safety control and will protect the consumers and their family.

It also provides customers the after sales guarantee and the peace of mind that the after-sales commitment will be honored.

According to the Standards Organization of Nigeria, in 2011, about 85 percent of goods in circulation in Nigeria were substandard and counterfeit.

As of 2014, the level has gone down to 40 percent (in certain industries) which still implies that out of every 10 products, four are counterfeit.

These statistics highlight the need for the government, manufacturers, MNC’s and consumers to step up efforts in the fight against counterfeiting.

Chioma Iwuchukwu-Nweke, general manager, Personal Health, Philips West Africa, said that the Company is tackling this issue through the launch of its “Buy Original” campaign, which will introduce effective measures for consumers to be able to easily identify and verify Philips original consumer appliances and lighting products.

“While there are no reliable industry wide statistics on the number of products that are counterfeits; from market feedback we receive, we know that this issue is very severe. Philips wants to work alongside consumers, government authorities, other MNCs and relevant organizations to see how we can collaborate together to enlighten and inform the consumers on matters relating to counterfeiting.

“We urge the public to become more vigilant and question products that seem to be unusually cheap, appear poorly made, or have generic packaging; especially when shopping at more traditional trade stores. We would like to encourage consumers to shop from approved Philips distributors and retailers and look for the “Original” security holographic sticker on our products,” she said.

Counterfeiting is designed to mislead the public and all who are involved in buying and selling the product in order to make easy money by free-riding on the reputation of others.

It is hard to pinpoint where the fake product or packaging is originally made, where the shipment originates, and who is responsible for exporting the product.

In West Africa, most fake products exist in the informal trading markets rather than in the modern retailers. Philips’ internal research indicates that the best performing products where consumer demand is high tends to fall prey to counterfeits including:  dry irons, kettles, blenders, Philips AVENT baby bottles  and certain lighting products such as TLD (tubes), starters, energy saving lamps such as Genie lamps, halogen lamps and fluorescent tubes.

In Nigeria and other countries, a number of Philips lamps (lighting products) sold are counterfeits.

Cheap components found in the counterfeit lamps, such as the driver which regulates electrical voltage, cause the lamp to fail well before its stated lifetime. Also, it can prove to be a hazard because of the poor construction. Counterfeits are therefore dangerous to consumers.

The Philips “Buy Original” campaign kicked-off in Kenya in October 2014 and will move across West Africa during June 2015.

Philips will be introducing innovative hologram security stickers (for lamps) and providing a unique 16 digit code validation code for all Philips Lighting products, as well as the “original” sticker for their consumer lifestyle and lighting products to enable consumers to easily and instantaneously identify originals.

This is being supported by a comprehensive Point-of-Sale (instore) and media led customer education programme and an extensive print and radio advertisement campaign.

Purchase of authentic Philips products comes with a guarantee.

Philips is also collaborating with customs officials and SONCAP in confiscating counterfeits of Philips products being sold openly in key markets.

Philips is also setting up a sms number for authentication of the Philips Lighting portfolio in case of doubt; the consumer (in Nigeria) has to send the 16-digit serial number of the lighting product via sms to 20822 and they will receive immediate feedback on whether the product they are planning to buy or have bought is genuine or fake.

For all Philips consumer appliances and Philips AVENT baby products,

Philips is introducing a hologram sticker on packaging so that consumers can identify authentic products.

“The issue of counterfeit products has serious repercussions for consumers’ health and safety. Buyers are often looking for the best deal and are not necessarily aware of the risks involved in purchasing a counterfeit product. Protecting the consumer is our number one priority.

The Philips ‘Buy Original’ campaign will not only allow consumers to easily identify a Philips original but empower them to take the necessary steps in reducing counterfeit trading in the country.” added Iwuchukwu-Nweke.

On his part, Mr. Felix Darko, general manager, Philips Lighing West Africa, disclosed some steps consumers can take to identify Philips original consumer products such as looking out for the Hologram

“Original” Sticker on the packaging of Philips consumer appliances and Philips AVENT baby products.

“This immediately identifies the product as a Philips original. It not only protects the consumer’s two-year guarantee with Philips but also confirms the brand’s superior technology and safety promise,” Darko said.

He added that when purchasing Philips lighting products, consumers should make sure they found the unique code on the Security Label which will be on the box.

In Nigeria, you can SMS the 16-digit code to 20822 to receive verification of the product’s authenticity.

The label is fitted with digital anti-forgery technology and is fixed with secure die-cutting which ensures it’s completely destroyed when removed making it impossible to add to non-Philips products.

But, the SMS coding is not yet available for Philips consumer appliances.

“It is imperative that consumers only buy Philips products from approved distributors and retailers because when you purchase a Philips original, you are buying safe, superior technology every time,”  Iwuchukwu-Nweke noted.

Royal Philips is a diversified health and well-being company, focused on improving people’s lives through meaningful innovation in the areas of Healthcare, Consumer Lifestyle and Lighting.

The company is a leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as male shaving and grooming and oral healthcare.

 


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Lagos Govt Drags Top Firms to Court Over Billion-Naira Tax Debts

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Lagos State has dragged 45 individuals and firms, including Bi-Courtney Aviation, DAAR Communications and Leaders & Company, to revenue court for tax debts running into billions of naira.

Lagos Govt Drags Top Firms to Court Over Billion-Naira Tax Debts

Lagos Govt

Bi-Courtney, operators of Murtala Muhammed Airport Terminal Two, faces N38.7 million claim; DAAR, behind Africa Independent Television, owes N22.4 million; ThisDay publishers Leaders & Company allegedly skip N67.1 million.

GMT Energy Resources tops corporates at N145.8 million, followed by Sheriff Deputies at N132.1 million; others like Heyden Petroleum, AA Rescue, BRT operator Primero also listed.

Individuals owe N13.5 million to N35 million each.

Attorney-General Lawal Pedro said suits followed ignored notices, aiming to enforce laws and fund infrastructure.

More defendants: IENG Nigeria, James Fisher, V Care Diagnostics, Venture Garden, Saro Africa, Barry Callebaut, Native Media, First Consulting, Eyowo Payments.

Compliant taxpayers post-notice escaped prosecution; defaulters risk penalties, interest, jail.

Pedro urged prompt filings and payments.


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Beware of Fake Cerelac Products – NAFDAC

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National Agency for Food and Drug Administration and Control (NAFDAC) has alerted Nigerians on counterfeit and unregistered Cerelac Mixed Fruits and Wheat products being sold in Lagos.

Beware of Fake Cerelac Products – NAFDAC

NAFDAC said Nestle Nigeria, the genuine Marketing Authorisation Holder of the product, received a complaint of suspected counterfeit purportedly manufactured by Nestlé Spain, bearing Batch Code 308002910.

It said that Nestle Nigeria reported that the complainant described that the counterfeit product emitted an odour suggestive of possible contact with fuel.

NAFDAC said that preliminary review of the product by Nestle Nigeria indicated that it had expired, in spite of the container displaying an expiry date of 10-2026, which suggested that the date coding had been tampered with (revalidated).

Nestle Cerelac Mixed Fruits and Wheat is a nutritious infant cereal, designed to be a delicious first food for infants.

NAFDAC said that its post-marketing surveillance’s directorate officers in Lagos conducted a surveillance visit to Maxland Shopping Centre, 193 Ago Palace, Okota, where the product was purchased by the complainant.

It added that the suspected counterfeit and unregistered Cerelac were found on sale at the premises and subsequently mopped up, while Nestle assisted in identifying the distinguishing features between registered and unregistered product.

According to the regulatory agency, Nestle revealed that the unregistered product used a hyphen (-) to separate the day from the year, while the registered product used a slash (/) to separate the day from the year.

“It is important to note that Nestle Nigeria is not aware of the channels through which the products are supplied into the country.

“Healthcare professionals and consumers are advised to report any suspicion of the sale of substandard and falsified regulated products to the nearest NAFDAC office, call 0800-162-3322, or send an email to [email protected],” NAFDAC said.

The agency warned that counterfeit formula often lacked essential nutrients, vitamins and minerals, leading to stunted growth or developmental issues.

It said that such formula might also contain contaminants that might lead to severe health consequences to infants or even death.

NAFDAC reiterated its commitment to safeguarding public health adding that it would continue surveillance activities to ensure the quality, safety, and efficacy of all NAFDAC-regulated products circulating in Nigeria.

It said that all zonal directors of the agency and state coordinators had been directed to carry out surveillance and mop up the revalidated product, if found within the zones and states.

The agency urged distributors, retailers, healthcare professionals, and caregivers to exercise caution and vigilance within the supply chain, to avoid the distribution, sale, and use of fake products.


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NITDA Strengthens Collaboration with NIPSS to Drive Digital Innovation, Orange Economy Growth

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The National Information Technology Development Agency (NITDA) has reinforced its commitment to advancing Nigeria’s digital transformation agenda through strengthened collaboration with key strategic institutions, as it hosted the Director General of the National Institute for Policy and Strategic Studies (NIPSS), Professor Ayo Omotayo, alongside participants of the Senior Executive Course (SEC) 48, 2026.

The visit, which builds on an earlier strategic study tour, provided a platform for in-depth engagement on the role of digital innovation in driving sustainable economic growth, with particular focus on the Orange Economy.

Representing the Director General of NITDA, Kashifu Inuwa CCIE, the Director of Stakeholder Management and Partnerships, Dr Aristotle Onumo, highlighted the Agency’s commitment to fostering a vibrant digital ecosystem through inclusive policies, strategic partnerships, and capacity development initiatives.

“NITDA is committed to creating an enabling environment where innovation can thrive by bringing together government, private sector, academia, and creatives to drive Nigeria’s digital economy,” he stated.

Inuwa underscored the growing importance of the Orange Economy, describing it as a critical driver of innovation and economic value through intellectual property. He identified sectors such as digital content creation, film, animation, and digital art as key contributors to national development.

“The Orange Economy represents a powerful opportunity to transform our rich cultural heritage and creativity into sustainable economic growth,” he noted.

He further highlighted Nigeria’s unique advantage, particularly its youthful and creative population, while calling for stronger collaboration among stakeholders to fully harness the sector’s potential.

“With our youthful population and rich cultural assets, Nigeria is well-positioned to become a global leader in the Orange Economy if we deepen collaboration and investment across the ecosystem,” he added.

During the engagement, NITDA also presented its strategic initiatives aimed at supporting the digital and creative sectors, including digital infrastructure development, promotion of digital literacy, and implementation of policies that enable startups and innovators to scale.

Addressing challenges facing the sector, Inuwa pointed to issues such as limited access to funding, infrastructure gaps, weak intellectual property protection, and ecosystem fragmentation, while emphasising the need for coordinated action.

“Addressing challenges such as funding gaps, infrastructure deficits, and intellectual property protection is critical to unlocking the full potential of Nigeria’s creative economy,” he said.

The Agency reiterated its target of achieving 70 per cent digital literacy by 2027, noting that ongoing programmes are equipping millions of Nigerians with essential digital skills, including those in underserved and informal sectors.

In his remark, Professor Omotayo described the visit as an important opportunity to deepen understanding of how digital technologies are reshaping economic sectors, particularly the creative industry. He noted that the insights gathered would contribute significantly to policy recommendations aimed at strengthening Nigeria’s economic framework.

Participants of the SEC 48 programme engaged actively during the session, raising questions on capacity development, access to tools, and frameworks for protecting digital content. NITDA highlighted its ongoing collaborations with industry stakeholders to provide training, innovation hubs, and access to digital tools for young Nigerians.

The engagement concluded with a renewed commitment from both NITDA and NIPSS to strengthen collaboration in research, policy development, and capacity building, aimed at positioning Nigeria as a globally competitive force in the digital and creative economy.

 


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