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Photography in Nigeria: An Overview

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Chukwuemeka Fred Agbata Jnr
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The camera industry has witnessed a lot of transformation as a result of the advancement of technology, especially, with Mobile Phones.

The professional photography segment of the industry, led by Digital Single Lens Reflex, DSLR, cameras, is still growing as companies continue to launch newer models on an an annual basis. I recently caught up with Somesh Adukia, the Sales and Marketing Director of CCNA for Canon, and we had a rich discussion on how the  photography industry is fairing worldwide, in recent times.

Shedding light on the DSLR camera, Somesh stated that, worldwide, the DSLR market is getting saturated because there was a time when it peaked about 5 years ago, although, now, the penetration ratio has increased quite a bit. He went further to say that the advent of smartphone camera too has impacted the photography business, so, there are lots of opportunities to grow the Market in Africa, and Nigeria in particular, but, then, the penetration ratio if the DSLR camera in Africa is still very low.

On the number of people using DSLR camera in this part of the world, Somesh said that through a research conducted last year, it was found out that the penetration ratio of DSLR camera was close to 0.1% when placed side by side with other brands. Canon, Somesh said, will like to increase the market spectrum of DSLR in Nigeria to a Penetration ratio of , at least, 0.5% in the next two to three years.

Somesh stated that Canon has lined up various steps and activities that will make this possible. One of the Steps, he stated, is to establish an Academy that will be educating and training DSLR users on how to operate DSLR camera.

Giving his own opinion on how the camera ecosystem can help solve the raging unemployment in Nigeria, Somesh said that, yes, Nigeria is going through an economic recession will soon abate and the numerous young population that are tech-savvy will eventually come out with ways and means to actually manage their businesses in the long run, within the current challenging circumstances.

Somesh said that Canon is also doing a lot of things in Nigeria which will eventually help in raising employment opportunities. He gave the example of the hiring of a Country Manager, who is a Nigerian.

This year also, he said, the company hired 5 Managers who will be sharing visibility across channels. “One more staff will also be hired to cater for the needs of Nollywood and professional videographers”, he further stated. He also reiterated that a lot of Marketing activities are also being planned to raise brand awareness and all these activities will be managed by local Marketing Agencies that will need to hire people for employment.

Somesh stated that his brand is also teaming up with budding Film Makers and teaching them on how they can actually make photography their profession.

Apart from teaching them how to handle the camera, they are also being taught how to become businessmen later in life.

Keeping in line with its Corporate Social Responsibility, Canon, Somesh said, has helped out Print Shops in Ghana last year and it is looking to replicate same in Nigeria this year. In a nutshell, Somesh stated that Canon, as a brand, is contributing its own quota to help alleviate the scourge of employment and he believes that Nigeria will come out of the recession soon.

Somesh gave some insights into what a buyer of a DSLR camera should look out for. Some of these include the components of the camera, such as who made them, the Sensor, the Lens and the backing up of the purchase with an after sales service.

The brand, he stated, has high quality component manufactured by the company itself rather than third parties, hence, it will provide the right service to back it up.

Reacting to the issue of resolving the challenges of inadequate user education, Somesh stated that the company is planning to carry out a lot of Road Shows across the Malls and Retail outlets that will allow people to have a feel of the product, so, they can have a feel of the product and feel more comfortable with it before they make a purchase.

Secondly, he stated that the company is in the process of launching an Academy in the second half of 2017 in Nigeria. The idea, he stated, is to attach coupons to DSLR cameras sold that will enable the buyers to undergo training on photography operations of DSLR.

On the pricing of the DSLR cameras, Somesh stated that it started from the basics, which is to govern the right set of distribution network. The company, he said, had assembled its local team as well as established a good set of partners.

He went further to say that the company is able to control its imports flow and penetrate into the channels as well as keep an eye the needs of the consumers and to follow what the competition is doing. The pricing, Somesh stated, are also competitive.

On a final note, Somesh is of the opinion that the DSLR has a good opportunity to survive in spite of the proliferation smartphones camera.

CFA is the Founder, www.CFAtech.ng & Co-producer/Presenter,Tech Trends on Channels Television


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Nigeria CommunicationsWeek believes that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. So since 2007, we have devoted our energy to independent reportage of technology and how they affect lives.

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Kaspersky Launches OT Calculator to Align Cybersecurity Investments with Business Goals

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Kaspersky’s new online tool has been specially developed for industrial organisations to assess the potential costs associated with insufficient operational technology (OT) security.

By offering detailed financial forecasts, the calculator empowers senior management to make well-informed decisions regarding security investments.

Industrial organisations increasingly depend on interconnected systems, elevating cybersecurity to a critical factor in business resilience and profitability.

According to VDC Research, over 60% of industrial companies last year reported that cybersecurity breaches had led to significant costs. Despite this, a persistent disconnect remains between security teams and executive leadership as security professionals focus on minimising risk, while executives must balance cybersecurity concerns with broader business objectives. This misalignment often results in competing priorities and underfunded security initiatives.

To bridge this gap, Kaspersky has launched the OT Cybersecurity Savings Calculator, an innovative online tool designed specifically for industrial organisations to assess the potential costs of inadequate operational technology (OT) security¹.

The primary aim of this tool is to translate cyber risks into tangible financial metrics and support strategic discussions around priorities and budget allocation. By entering details such as their sector, sub-sector, region, company size, breach history, and existing cybersecurity measures, organisations can estimate their potential cost savings and receive customised, actionable recommendations.

The calculator benchmarks performance against industry peers and highlights the company’s position within the current threat landscape.

“We believe this calculator is a powerful resource for transforming complex cyber risk data into straightforward financial insights. It enables OT leaders, security professionals, and executive teams to develop clear, data-driven business cases and recognise the value of cybersecurity investments. With actionable guidance, it promotes a comprehensive approach to resource management and strengthens overall organisational resilience,” comments Andrey Strelkov, Head of Industrial Cybersecurity Product line at Kaspersky.


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Local App Developers Rake $1m in Sales in 2025- NOTAP

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National Office for Technology Acquisition and Promotion (NOTAP) has said Nigerian software developers have reached significant milestones with locally made applications generating over one million Dollar in sales across domestic and regional markets.

Local App Developers Rake $1m in Sales in 2025- NOTAP

Dr Obiageli Amadiobi, director-general of NOTAP, said this in an interview with the News Agency of Nigeria (NAN), on Thursday in Abuja.

Amadiobi said the development signified the growing strength of Nigeria’s digital innovation ecosystem and how local innovation powers digital growth.

She said it was also a direct outcome of targeted support initiatives led by NOTAP.

She added that the initiative helped to build capacity, protect intellectual property, and connect developers to market opportunities.

According to the NOTAP boss, the journey from concept to impact started with understanding and securing intellectual property (IP) rights, a step many local innovators missed.

“Whether it’s a literary work, a laboratory invention, or a creative digital product, the process of bringing an idea to life demands immense time, skill, and dedication.

“An innovator might wake up with a solution to a pressing problem; spend months testing and refining it and achieve remarkable results; so it is their fundamental right to patent that creation and claim ownership.

“Without this protection, someone else could easily replicate their work; patent it in their name; and legally control what was built with Nigerian brainpower,” she said.

Amadiobi said that the challenge was compounded by widespread digital piracy and counterfeiting, which hit the ICT sector hardest.

“From copied software applications to replicated content on social platforms like TikTok, unauthorised duplication has become a major barrier to growth.

“We see talented young creators develop unique digital content or tools, only to watch others rebrand and profit from their work within weeks,” she said.

The DG noted that most popular online personalities with distinctive styles often don’t realise they could protect their original contributions through IP registration.

She said that to address these gaps and unlock the value of Nigerian innovation, NOTAP implemented a multi-pronged strategy,- a cornerstone initiative – which is the Local Vendor Policy.

“The Local Vendor Policy mandates that foreign technology firms entering Nigeria partner with domestic counterparts,’’ she said.

Amadiobi said that among the performing apps are solutions addressing critical local challenges such as a mobile health platform that now serves 750,000 users across six states.

“There is also the agricultural marketplace connecting smallholder farmers to buyers; and an educational tool that has been adopted by 200 schools to improve learning outcomes,” she said.

She added that the apps were developed by teams that gained skills and resources through NOTAP’s Local Vendor Policy.

According to her, the policy requires foreign technology firms operating in Nigeria to allocate a portion of their technical service fees to local partners.

“Three years ago, many of these developers were only providing support services to foreign companies.

“But today, they are building their own products that compete globally. 60 per cent of last year’s sales came from other African countries, showing our developers can lead on the continent,” she said.

The D-G explained that the one million dollar figure represented sales from over 50 locally developed apps, with individual developers earning between 5,000 dollars and 80,000 dollars from their products.

“Looking ahead, NOTAP aims to double these sales figures by 2027, with plans to expand support to developers focusing on fintech, renewable energy management, and climate adaptation tools.

“These are the sectors identified as high-growth opportunities for Nigerian innovation,’’ Amadiobi said


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Gold Hits Record $5,110/Ounce Amid Trump Tariff Threats, Geopolitical Fears

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Gold prices smashed through $5,100 per ounce on Monday, January 26, surging to a historic peak of $5,110.50 as investors rushed into the safe-haven asset amid escalating geopolitical tensions and U.S. policy volatility.

Gold Hits Record $5,110/Ounce Amid Trump Tariff Threats, Geopolitical Fears

Gold

Spot gold climbed 2.2% to $5,089.78 by 0656 GMT, while U.S. February futures rose similarly to $5,086.30. The metal, up 64% in 2025—its strongest annual gain since 1979—has now advanced over 18% year-to-date, fueled by safe-haven buying, anticipated U.S. rate cuts, China’s 14th consecutive month of central bank purchases in December, and massive ETF inflows.

Analysts point to a crisis of confidence in U.S. assets, sparked by President Trump’s erratic threats last week. He retreated from tariffs on European allies to pressure Greenland seizure, then vowed 100% tariffs on Canada over a potential China trade deal and 200% on French wines to push President Emmanuel Macron toward a “Board of Peace” initiative.

“This Trump administration has caused a permanent rupture in global norms, driving everyone to gold as the sole refuge,” said Kyle Rodda, senior market analyst at Capital.com.

A weakening dollar—hit by a rising yen and pre-Fed meeting caution—further boosted gold’s appeal for non-dollar holders, with markets eyeing possible yen intervention.


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