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Pisi Unveils New Brand Identity, Reaffirms Commitment to Empowering Nigerian Businesses

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Pisi, a leading provider of innovative solutions, on Friday unveiled its new brand identity, reaffirming its commitment to empowering Nigerian businesses.

Speaking at the unveiling ceremony in Lagos, Gabriel Ferrer, Chief Operating Officer (COO) of Pisi, said the new brand identity reflected the company’s broader vision.

“We are not just unveiling a new brand; we are celebrating our commitment to empowering Nigerian businesses,” he said.

Ferrer explained that Pisi’s rebranding from Pisi Mobile to Pisi was a testament to the company’s evolution and growth. “Going forward, it will be known simply as Pisi, with a variety of services under this new identity.”

Ferrer emphasized the company’s dedication to delivering exceptional service to its partners. “We are a B2B company focused on making life easier and simpler for other businesses through technological solutions,” he added.

The rebranding includes the introduction of several new features and innovations. “We are bringing in payments, a marketplace, enhanced messaging solutions, and we continue to operate as a VAS aggregator,” Ferrer explained.

“Additionally, we are improving our ad tech business services with new solutions to execute campaigns.”

Addressing the expectations that come with the rebranding, Ferrer assured that the company is continuously developing new features and improving its capacities. “Our goal is to deliver added value to our customers through expanded services and improved infrastructure,” he said.

Ferrer highlighted that the rebranding aligns with the company’s long-term projects. “This marks the beginning of growth and diversification. We started as a VAS aggregator and have since expanded our services to solve existing problems for customers and businesses in Africa,” he stated.

Although the rebranding initiative was internally driven, Ferrer noted that customer feedback channels remain active. “Our team felt the brand needed a refresh to align with our new expectations,” he said.

He added that Pisi’s innovative solutions, including its VAS Aggregation, AdTech Solutions, Messaging Solutions, Telecom Products, Marketplaces, and Payment Solutions, were designed to make life easier for Nigerian businesses.

Speaking earlier, Bukayo Ewuoso, Head of Business Advertising, echoed these sentiments. He highlighted the motivation behind the rebranding.

“Our partners are evolving, and it’s necessary for us to evolve with them. At the heart of what we do is innovation, and as a technology company, we are always looking to serve our partners better and empower businesses in Africa.”

The rebranding, which sees the company adopting the name Pisi for various services, aims to introduce new features and solutions. “We’re launching Pisi Advertising Technology, focusing on ad tech, payment solutions in 2025, and Pisi Send, a messaging solution already live for 2024.

“Additionally, we’re introducing a Marketplace in 2025 to enable users to buy airtime, pay bills, and more.”

During the user research phase, the need for trustworthy, locally tailored solutions was evident. “We went back to the drawing board to test and improve our products. Whether it’s from a B2B or B2C perspective, we aim to cut down steps and increase success rates,” Ewuoso stated.

He further addressed the specifics of the rebranding, noting that while there will be changes to the logo and name, the core expansion of business solutions is the focus.

“We will be known as Pisi, encompassing several solutions like Pisi Mobile for aggregation, Pisi Ads for ad tech, Pisi Max for marketplace utilities, and Pisi pay for payment solutions.”

The rebranding is designed to cater to the diverse needs of their B2B target audience, including lifestyle, luxury, healthcare, and education sectors.

Ewuoso emphasized the significant market potential in Nigeria with 104 million mobile users and a 90% mobile penetration rate. “Our solutions aim to reach those without internet access and add value through mobile subscriptions.”

Addressing the dynamics of the VaaS market, Ewuoso also reassured that despite evolving consumer behavior and economic realities, partnerships remain strong and valuable.

“The industry is growing, and we continue to add value to end-users,” he concluded.

The event was attended by business leaders, innovators, and stakeholders in the Nigerian technology ecosystem.

In his remarks, a guest at the event commended Pisi for its commitment to empowering Nigerian businesses.

“Pisi’s new brand identity is a testament to the power of Nigerian ingenuity and determination,” he said.

The event featured a showcase of Pisi’s innovative solutions, as well as a presentation on the company’s vision and mission.


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Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University. Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

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IFC Invests $45m to Green African Telecom Sites

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Clean and reliable power for telecom networks in Ethiopia, Liberia, and Sierra Leone will be expanded following a $45 million investment by the International Finance Corporation (IFC) in IPT PowerTech.

The investment targets countries where limited power supply continues to slow digital connectivity and broader economic participation, the institution stated earlier this week.

To enable this expansion, the IFC is providing a $45 million corporate financing package consisting of an A-loan of $27 million and $18 million in blended finance.

The blended portion is sourced from the Canada-IFC Blended Climate Finance Programme and the IDA20 Private Sector Window Blended Finance Facility.

The initiative marks the IFC’s first direct infrastructure engagement in Liberia in a decade and in Sierra Leone in six years.

It will help scale solar- and battery-based power systems that reduce reliance on diesel and support greener, more resilient telecom networks.

By improving the quality and stability of power to telecom towers, the initiative will strengthen mobile coverage and ensure that households, schools, health centres, and small businesses can depend on consistent digital services, said the IFC.

The funding supports the modernisation, operation, and maintenance of 2 235 telecom sites across the three nations. More than 90% of these are located in off-grid or weak-grid locations.

With new solar and battery systems powering these sites, mobile networks will experience fewer outages and improved service quality.

Optimising the energy mix is estimated to reduce power costs for operators by up to 30% in Liberia, 26% in Sierra Leone, and 52% in Ethiopia.

This transition is also expected to cut emissions by more than 10 624 tonnes of carbon dioxide annually. Furthermore, the partnership will promote gender inclusion by expanding opportunities for women in technical, operational, and leadership roles within the sector, says the IFC.

This agreement reflects a shared vision for a greener telecom industry and empowers the company to scale its innovative energy platforms, according to Nabil Haddad, CEO of IPT PowerTech Group.

Reliable and affordable power for telecom networks is a cornerstone of Africa’s digital transformation, said Nathalie Kouassi-Akon, IFC regional director for West Africa and the Gulf of Guinea.

Through this partnership, the institution is supporting a scalable, private sector-led solution that enables mobile operators to reach underserved and fragile communities more sustainably, added Kouassi-Akon.

The project advances the World Bank Group and African Development Bank’s Mission 300 initiative, which aims to provide electricity to 300 million Africans by 2030.


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Expedier Launches Platform to Ease Cross-Border Payments for African Firms

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Expedier has unveiled “Expedier for Business,” an online pro-banking platform to simplify global payments, multi-currency transactions, and financial operations for expanding companies.

Expedier Launches Platform to Ease Cross-Border Payments for African Firms

Kingsley Madu

The tool centralizes payments, invoicing, payroll, and treasury into one secure dashboard, tackling challenges like fragmented systems and poor visibility that hinder international scaling.

Kingsley Madu, Co-Founder and CEO of Expedier, said: “African businesses are increasingly global… Expedier for Business was built to simplify how companies manage money across borders while maintaining visibility, control, and compliance.”

Key features include customizable dashboards for payments, invoices, and workflows; support for USD, CAD, GBP, EUR, and more; virtual cards; automated payroll/invoicing; currency swaps; and real-time tracking.

Security measures cover two-factor authentication, KYC/KYB verification, and team access controls.

As cross-border trade and remote work boom in Africa, the platform aids firms dealing with international suppliers, teams, and customers. It is now available for organizations scaling globally.


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Moniepoint Seals 78% Stake in Kenya’s Sumac Bank for East Africa Push

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Nigerian fintech unicorn Moniepoint Inc. has finalised its acquisition of a 78% stake in Kenya’s Sumac Microfinance Bank, gaining a key deposit-taking licence for credit expansion in East Africa’s biggest economy.

Moniepoint Seals 78% Stake in Kenya's Sumac Bank for East Africa Push

The deal, marked by a Nairobi reception, bypasses the Central Bank of Kenya’s licence freeze, letting Moniepoint rival giants like Safaricom and Equity Group after a stalled Kopo Kopo bid.

It signals Africa’s fintech shift to licensed banking and mergers, equipping Moniepoint to roll out high-speed SME lending via Sumac’s 20-year-old infrastructure and branches.

The acquisition builds a cross-border merchant ecosystem beyond fees, integrating recent Orda buyout (cloud restaurant software) for “business-in-a-box” tools like inventory, payroll, and capital amid Kenya’s digital lending scrutiny.

Moniepoint, which hit $294 billion annualised transactions in 2025, eyes Kenya’s SMEs with Nigeria-honed retail expertise.


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