Telecom
Pisi Unveils New Brand Identity, Reaffirms Commitment to Empowering Nigerian Businesses
Pisi, a leading provider of innovative solutions, on Friday unveiled its new brand identity, reaffirming its commitment to empowering Nigerian businesses.
Speaking at the unveiling ceremony in Lagos, Gabriel Ferrer, Chief Operating Officer (COO) of Pisi, said the new brand identity reflected the company’s broader vision.
“We are not just unveiling a new brand; we are celebrating our commitment to empowering Nigerian businesses,” he said.
Ferrer explained that Pisi’s rebranding from Pisi Mobile to Pisi was a testament to the company’s evolution and growth. “Going forward, it will be known simply as Pisi, with a variety of services under this new identity.”
Ferrer emphasized the company’s dedication to delivering exceptional service to its partners. “We are a B2B company focused on making life easier and simpler for other businesses through technological solutions,” he added.
The rebranding includes the introduction of several new features and innovations. “We are bringing in payments, a marketplace, enhanced messaging solutions, and we continue to operate as a VAS aggregator,” Ferrer explained.
“Additionally, we are improving our ad tech business services with new solutions to execute campaigns.”
Addressing the expectations that come with the rebranding, Ferrer assured that the company is continuously developing new features and improving its capacities. “Our goal is to deliver added value to our customers through expanded services and improved infrastructure,” he said.
Ferrer highlighted that the rebranding aligns with the company’s long-term projects. “This marks the beginning of growth and diversification. We started as a VAS aggregator and have since expanded our services to solve existing problems for customers and businesses in Africa,” he stated.
Although the rebranding initiative was internally driven, Ferrer noted that customer feedback channels remain active. “Our team felt the brand needed a refresh to align with our new expectations,” he said.
He added that Pisi’s innovative solutions, including its VAS Aggregation, AdTech Solutions, Messaging Solutions, Telecom Products, Marketplaces, and Payment Solutions, were designed to make life easier for Nigerian businesses.
Speaking earlier, Bukayo Ewuoso, Head of Business Advertising, echoed these sentiments. He highlighted the motivation behind the rebranding.
“Our partners are evolving, and it’s necessary for us to evolve with them. At the heart of what we do is innovation, and as a technology company, we are always looking to serve our partners better and empower businesses in Africa.”
The rebranding, which sees the company adopting the name Pisi for various services, aims to introduce new features and solutions. “We’re launching Pisi Advertising Technology, focusing on ad tech, payment solutions in 2025, and Pisi Send, a messaging solution already live for 2024.
“Additionally, we’re introducing a Marketplace in 2025 to enable users to buy airtime, pay bills, and more.”
During the user research phase, the need for trustworthy, locally tailored solutions was evident. “We went back to the drawing board to test and improve our products. Whether it’s from a B2B or B2C perspective, we aim to cut down steps and increase success rates,” Ewuoso stated.
He further addressed the specifics of the rebranding, noting that while there will be changes to the logo and name, the core expansion of business solutions is the focus.
“We will be known as Pisi, encompassing several solutions like Pisi Mobile for aggregation, Pisi Ads for ad tech, Pisi Max for marketplace utilities, and Pisi pay for payment solutions.”
The rebranding is designed to cater to the diverse needs of their B2B target audience, including lifestyle, luxury, healthcare, and education sectors.
Ewuoso emphasized the significant market potential in Nigeria with 104 million mobile users and a 90% mobile penetration rate. “Our solutions aim to reach those without internet access and add value through mobile subscriptions.”
Addressing the dynamics of the VaaS market, Ewuoso also reassured that despite evolving consumer behavior and economic realities, partnerships remain strong and valuable.
“The industry is growing, and we continue to add value to end-users,” he concluded.
The event was attended by business leaders, innovators, and stakeholders in the Nigerian technology ecosystem.
In his remarks, a guest at the event commended Pisi for its commitment to empowering Nigerian businesses.
“Pisi’s new brand identity is a testament to the power of Nigerian ingenuity and determination,” he said.
The event featured a showcase of Pisi’s innovative solutions, as well as a presentation on the company’s vision and mission.
Sophos, a leading provider of innovative cybersecurity solutions, shared practical advice to help internet users safeguard their credentials and maintain continuous protection online.
Sophos
According to the upcoming Sophos Active Adversary Report, compromised credentials were the leading cause of attacks (42.06%) in 2025.
This is a strong trend that continues to dominate the scene, with cyber attackers demonstrating ever-increasing ingenuity and relying on new tools to compromise the security and privacy of internet users.
John Shier, Field CISO Threat Intelligence at Sophos, said: “The way attackers are using automation and generative AI to massively increase the speed and volume of their attacks suggests that attacks will become faster and more sophisticated. The best approach to protecting our identities and digital data is to take a proactive stance on defense.”
“Criminals are increasingly targeting people rather than devices, and this trend is expected to continue and even accelerate. Once again, AI is being used as a weapon to create highly detailed phishing lures to entice people to disclose passwords or financial information through well-designed emails, text messages, and WhatsApp messages.”
1. Keep your devices up to date: the most important and simplest measure you can take to protect yourself in the long term.
Cybercriminals are constantly on the lookout for computers that don’t have all the latest security patches, making them easy targets for compromise. This includes computers, laptops, smartphones, tablets, and home Internet/Wi-Fi routers. In most cases, you just need to click “Check for Updates” or “Update Now” and allow the device to restart.
2. Use a password management tool, whether it is built into an operating system or a third-party tool.
Password uniqueness and complexity are then managed automatically, greatly facilitating account isolation and protection.
3. Enhance protection with phishing resistant (MFA).
Many websites offer the option of using an “authentication app,” a smartphone app that displays a unique code for a short period of time, which must be entered after the password, making it much more secure than simply using a password.
Better still, there is a new solution called “passkeys,” which generally uses biometric authentication on your smartphone (face scan, fingerprint) to log in without any password. This is the best choice when available.
John Shier concludes: “Criminals will never stop trying to steal from us, so we must remain vigilant. We know that they are constantly improving and becoming more skilled at deceiving us, so it’s up to us to move forward and improve our protections to stay safe.”
For more information, please visit: https://www.sophos.com
Webb Fontaine has launched Webb Fontaine Zerø, a groundbreaking AI-powered Customs platform, at the 2026 WCO Technology Conference in Abu Dhabi, drawing over 1,500 delegates from 100+ countries.
Webb Fontaine
CEO Alioune Ciss unveiled the LLM-based concept during the keynote, calling it a “complete reset” from legacy systems – embedding AI across operations for real-time regulatory adaptation, risk management, and trade facilitation under the theme “Customs Agility in a Complex World.”
CTO Ara Shamirzayan led panels on AI risk analytics, while GM Anicet Houngbo moderated border digitalization talks showcasing emerging market successes.
The firm’s stand hosted Zerø demos, interactive sessions, and a sponsored gala dinner, reinforcing WCO ties via SAFE Framework and PSCG contributions.
Webb Fontaine eyes global partnerships to deploy agile, future-proof Customs tech amid rising trade demands.
L-R – Engr. Aliyu Yusuf Aboki , Executive Secretary WATRA; Mrs Nneena Ukoa, Head Public Affairs, Nigerian Communications Commission; Hon. Clarence K. Massaquoi, Chairman Board of Commissioners, Liberia Telecommunications Authority; Kelechi Nwankwo, Director Corporate planning, strategy and Risk Management(NCC); Hon. Ben Fofana, Commissioner with oversight responsibility for Licensing and Regulation (LTA); Usman Mamman Director, Licensing & Authorization (NCC) during a courtesy visit to the Commission’s Headquarters in Abuja on 30th January, 2026.
FG Launches the Happy Woman App Platform
Lasaco Assurance Gets Shareholders Approval to Advance Capitalization Plans
Ecobank Nigeria to Host Customer Forum on Strengthening Regional Integration for Economic Transformation
Lagos to Establish West Africa’s Premier International Financial Centre
Safer Internet Day: Sophos Warns – 42% Attacks Hit Stolen Logins in 2025
Firm Detected a Fivefold Surge in QR Code Phishing Attacks in the Second Half of 2025
US invests $115m in counter-drone tech for World Cup security
Nigerian Terra Industries Secures $11.8m for Expansion
Nigeria Targeted with 4,622 Cyber-attacks Per Week in December 2025
Firm Detected a Scam Exploiting OpenAI’s Teamwork Features
E-Financial2 days agoAlawuba Advocates Security, Bankable Projects, Infrastructure Development to Promote South-East Vision
Telecom1 day agoNCC Committed to Regional Digital Integration – Maida
E-Financial1 day agoCBN Expresses Concern Over Foreign Investments in Nigeria Fintechs
General News1 day agoIndigenous Firm Deploys 400,000 Smart Electricity Meters in 2025
E-Financial1 day agoBOI Secures CBN Nod for Sharia Banking, Unlocks Ethical Funding Boom
Telecom1 day agoITU Top Director Visits NITDA, Boosts Nigeria’s Digital Literacy Push
E-Financial1 day agoUBA’s Easy and Instant Account Opening Thrills Returnee
News1 day agoEFInA Unveils Research Fellowship Programme to Deepen Financial Inclusion Impact