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Pisi Unveils New Brand Identity, Reaffirms Commitment to Empowering Nigerian Businesses

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Pisi, a leading provider of innovative solutions, on Friday unveiled its new brand identity, reaffirming its commitment to empowering Nigerian businesses.

Speaking at the unveiling ceremony in Lagos, Gabriel Ferrer, Chief Operating Officer (COO) of Pisi, said the new brand identity reflected the company’s broader vision.

“We are not just unveiling a new brand; we are celebrating our commitment to empowering Nigerian businesses,” he said.

Ferrer explained that Pisi’s rebranding from Pisi Mobile to Pisi was a testament to the company’s evolution and growth. “Going forward, it will be known simply as Pisi, with a variety of services under this new identity.”

Ferrer emphasized the company’s dedication to delivering exceptional service to its partners. “We are a B2B company focused on making life easier and simpler for other businesses through technological solutions,” he added.

The rebranding includes the introduction of several new features and innovations. “We are bringing in payments, a marketplace, enhanced messaging solutions, and we continue to operate as a VAS aggregator,” Ferrer explained.

“Additionally, we are improving our ad tech business services with new solutions to execute campaigns.”

Addressing the expectations that come with the rebranding, Ferrer assured that the company is continuously developing new features and improving its capacities. “Our goal is to deliver added value to our customers through expanded services and improved infrastructure,” he said.

Ferrer highlighted that the rebranding aligns with the company’s long-term projects. “This marks the beginning of growth and diversification. We started as a VAS aggregator and have since expanded our services to solve existing problems for customers and businesses in Africa,” he stated.

Although the rebranding initiative was internally driven, Ferrer noted that customer feedback channels remain active. “Our team felt the brand needed a refresh to align with our new expectations,” he said.

He added that Pisi’s innovative solutions, including its VAS Aggregation, AdTech Solutions, Messaging Solutions, Telecom Products, Marketplaces, and Payment Solutions, were designed to make life easier for Nigerian businesses.

Speaking earlier, Bukayo Ewuoso, Head of Business Advertising, echoed these sentiments. He highlighted the motivation behind the rebranding.

“Our partners are evolving, and it’s necessary for us to evolve with them. At the heart of what we do is innovation, and as a technology company, we are always looking to serve our partners better and empower businesses in Africa.”

The rebranding, which sees the company adopting the name Pisi for various services, aims to introduce new features and solutions. “We’re launching Pisi Advertising Technology, focusing on ad tech, payment solutions in 2025, and Pisi Send, a messaging solution already live for 2024.

“Additionally, we’re introducing a Marketplace in 2025 to enable users to buy airtime, pay bills, and more.”

During the user research phase, the need for trustworthy, locally tailored solutions was evident. “We went back to the drawing board to test and improve our products. Whether it’s from a B2B or B2C perspective, we aim to cut down steps and increase success rates,” Ewuoso stated.

He further addressed the specifics of the rebranding, noting that while there will be changes to the logo and name, the core expansion of business solutions is the focus.

“We will be known as Pisi, encompassing several solutions like Pisi Mobile for aggregation, Pisi Ads for ad tech, Pisi Max for marketplace utilities, and Pisi pay for payment solutions.”

The rebranding is designed to cater to the diverse needs of their B2B target audience, including lifestyle, luxury, healthcare, and education sectors.

Ewuoso emphasized the significant market potential in Nigeria with 104 million mobile users and a 90% mobile penetration rate. “Our solutions aim to reach those without internet access and add value through mobile subscriptions.”

Addressing the dynamics of the VaaS market, Ewuoso also reassured that despite evolving consumer behavior and economic realities, partnerships remain strong and valuable.

“The industry is growing, and we continue to add value to end-users,” he concluded.

The event was attended by business leaders, innovators, and stakeholders in the Nigerian technology ecosystem.

In his remarks, a guest at the event commended Pisi for its commitment to empowering Nigerian businesses.

“Pisi’s new brand identity is a testament to the power of Nigerian ingenuity and determination,” he said.

The event featured a showcase of Pisi’s innovative solutions, as well as a presentation on the company’s vision and mission.


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Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University. Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

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NATCOMS, Subscribers Body to Sue NCC over Call, Data’s 50 Percent  Tariff Hike

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National Association of Telecommunications Subscribers (NATCOMS) has said it would file a lawsuit against the federal government’s decision to allow telecom operators to increase tariffs by 50 per cent.

NATCOMS, Subscribers Body to Sue NCC over Call, Data’s 50 Percent  Tariff Hike

Deolu Ogunbanjo, president, NATCOMS

Deolu Ogunbanjo, president, NATCOMS, in an interview in Lagos, said the Nigerian Communications Commission did not carry subscribers along.

Ogunbanjo said that NATCOMS understood the dilemma faced by the telecommunications industry and had suggested a five per cent to ten per cent marginal increase in tariff.

He said that the approval by the federal government for telecom operators to hike tariffs but capped at 50 per cent maximal increment was unacceptable.

According to Ogunbanjo, earlier, economic experts had x-rayed the telecoms sector and said that it was in intensive care, meaning that it needed to be attended to.

“The industry operators can opt for an initial public offer for Nigerians to buy shares in their companies as a way of raising funds. However, a situation where a whole 50 per cent is granted for a tariff hike is not cheap. It is a no from us subscribers.

“I mean, for what we are already going through, no for us, we will challenge this in court,’’ Ogunbanjo stated.

On Monday, the NCC, the industry’s regulatory body, released a statement saying it had acceded to the requests of operators to hike tariffs.

This was announced in a statement.

The NCC said it had approved the 50 per cent tariff adjustments in response to prevailing operational costs. It said this was less than the 100 per cent demanded by some telecom operators.

It said its decision was pursuant to its power under Section 108 of the Nigerian Communications Act, 2003, to regulate and approve tariff rates and charges by telecommunications operators.

The NCC added that, while recognising the concerns of the public, the decision was made after extensive consultations with key stakeholders across the public and private sectors.

“The NCC has prioritised striking a balance between protecting telecoms consumers and ensuring the sustainability of the industry, including the thousands of indigenous vendors and suppliers who form a critical part of the telecommunications ecosystem.

“The NCC recognises the financial pressures faced by Nigerian households and businesses and remains deeply empathetic to the impact of tariff adjustments. To this end, the commission has mandated that operators implement these adjustments transparently and in a manner that is fair to consumers,” the NCC explained.

It added that these adjustments would support the ability of operators to continue investing in infrastructure and innovation, ultimately benefiting consumers through improved services and connectivity.

The NCC also mentioned that consumers would benefit from better network quality, enhanced customer service, and greater coverage within the country.

 

 

 


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CBN, NCC Provide New Framework for Resolution of USSD Dispute between Banks and Telcos

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Central Bank of Nigeria (CBN) and the Nigerian Communications Commission (NCC) have provided a new framework to resolve the protected Unstructured Supplementary Service Data (USSD) debt issue between Deposit Money Banks (DMBs) and Mobile Network Operators (MNOs).

CBN, NCC Provide New Framework for Resolution of USSD Dispute between Banks and Telcos

USSD, sometimes referred to as “quick codes” is provided by MNO and are used for banking services.

MNOs and banks have been at loggerheads over debts.

USSD debt issue emerged from allegations that some banks were deducting the USSD fees from customers but failing to remit the funds to telecom operators.

Instead, the banks reportedly used these funds to address other financial obligations.

Despite significant efforts, the dispute has remained unresolved.

In their second intervention, the CBN and NCC issued a joint circular signed by Oladimeji Yisa Taiwo, acting director, Payments System Management Department, and Chizua White, head of Legal & Regulatory Services of CBN and NCC respectively.

In the circular, the regulators mandated the banks to settle 85 percent of all outstanding invoices issued after the implementation of Application Programming Interfaces (APIs) by December 31, 2024.

Furthermore, all future invoices must also be settled at 85 percent within one month of issuance.

Banks are required to pay 60 percent of invoices predating the API implementation as full and final settlement.

Payment plans, whether lump sum or installments, must be finalized between DMBs and MNOs by January 2, 2025.

Where installment payments are proposed, such plans must consist of equal monthly payments, with all payments completed by July 2, 2025.

Transition to End-User Billing (EUB)

Compliance with the aforementioned directives is a prerequisite for transitioning to an End-User Billing (EUB) system.

The NCC will activate the necessary regulatory processes to enable this transition and will provide public guidance on the matter.

 

 

Part of the guidance incudes the following.

To ensure fairness in billing, MNOs must adopt a rule that any USSD session lasting less than 10 seconds will not be billable.

Migration for prepaid billing DMBs

Banks currently operating under prepaid billing may transition to EUB after fulfilling all regulatory requirements.

Discontinuation of Litigation Both DMBs and MNOs have been instructed to discontinue any ongoing legal proceedings related to the USSD debt dispute,” it read in part.

The circular underscored that non-compliance with these directives would attract regulatory sanctions from both the CBN and NCC.

The USSD debt issue emerged from allegations that some banks were deducting the N6.98 USSD fees from customers but failing to remit the funds to telecom operators.

Instead, the banks reportedly used these funds to address other financial obligations.

As a result, telecom companies, under the directive of the NCC, threatened to disconnect nine banks from USSD services by January 27, 2025, if they failed to settle outstanding debts.

The affected banks include Fidelity Bank, First City Monument Bank (FCMB), Jaiz Bank, Polaris Bank, Sterling Bank, United Bank for Africa (UBA), Unity Bank, Wema Bank, and Zenith Bank. Collectively, their debts are estimated to exceed N160 billion.

 

The NCC issued a notice emphasising its commitment to consumer protection and warned customers of the potential loss of USSD services with these banks if the debts remain unpaid. “As part of its commitment to consumer protection, the Commission wants to inform consumers that they may lose access to the USSD services of the affected banks from January 27, 2025,” the NCC stated.

Previously, telecom operators threatened to suspend the USSD services of 18 banks due to unpaid bills totaling over N200 billion.

However, the recent directives signal a renewed effort to resolve the impasse and ensure that consumers continue to enjoy seamless USSD services.

 

The CBN and NCC aim to resolve the USSD debt issue through the outlined measures, ensuring a balance between the interests of telecom operators, banks, and consumers. A key element of this resolution is the shift to an End-User Billing system, which will streamline the payment process and minimize disputes.

In addition to the financial directives, the circular encouraged collaboration between banks and telecom operators to implement these measures effectively.

It also directed both parties to ensure prompt and transparent communication to avoid further misunderstandings.

For customers, the resolution of this issue is critical to maintaining uninterrupted access to USSD services, which are essential for mobile banking transactions.

The adoption of the “10-Second Rule” is expected to reduce disputes over unfair billing and enhance consumer trust.

As part of the regulatory process, the NCC and CBN will provide public guidance on the transition to the new billing system.

This step is expected to foster a smoother shift to End-User Billing while ensuring that consumers are adequately informed.

The ongoing efforts by the CBN and NCC to address the USSD debt dispute reflect a commitment to safeguarding consumer interests and maintaining stability in Nigeria’s financial and telecommunications sectors.

By enforcing these directives, the regulators aim to resolve the debt crisis, ensure fair practices, and support the continued growth of digital financial services in the country.

While challenges remain, the outlined resolutions provide a clear path forward, emphasising accountability, transparency, and collaboration among all stakeholders.

The next steps will determine the success of this initiative and its impact on the broader financial ecosystem.

 

 

 


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Telecom Tariffs Set to Rise by 50 Percent as NCC Approves Adjustments

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Nigerian Communications Commission (NCC) has announced that it will approve tariff adjustment requests by network operators, in response to current market conditions.

The adjustments, capped at a maximum of 50% of current tariffs, are lower than the over 100% requested by some operators.

These changes will remain within the tariff bands stipulated in the 2013 NCC Cost Study and will be reviewed on a case-by-case basis, adhering to the NCC Guidance on Tariff Simplification, 2024.

The adjustments aim to address the gap between operational costs and current tariffs, ensuring service delivery is not compromised.

They will support operators in investing in infrastructure and innovation, benefiting consumers through improved services and connectivity.

The decision was made after extensive consultations with stakeholders, balancing consumer protection and industry sustainability.

The NCC has mandated transparent implementation and public education on the new rates, with a focus on measurable service improvements.

The NCC remains dedicated to fostering a resilient, innovative, and inclusive telecommunications sector, supporting indigenous vendors and suppliers, and promoting Nigeria’s digital economy.

The Commission will continue to engage with stakeholders to create a telecommunications environment that works for everyone.


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