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Premier League Agrees Record-Breaking £6.7Bn Deal with Sky Sports

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Sky Sports will air a minimum of 215 Premier League matches a season as part of a new domestic rights agreement which is worth a record £6.7billion.

Premier League Agrees Record-Breaking £6.7Bn Deal with Sky Sports

The broadcaster secured four of the five packages on offer in the Premier League’s latest domestic rights tender which will start in 2025-26, with TNT Sports netting the other package of 52 games.

PA News Agency understands Amazon – who show 20 matches per season under the league’s current deal, elected not to bid for any of the new packages – which run through to the end of the 2028-29 season.

The Premier League said the value of the agreements being announced, which also cover non-live rights, was £6.7billion, the largest sports media rights deal in UK history.

The current live TV deal, which runs through to 2024-25, has been reported to be worth £5billion over the three-year cycle.

Sky’s deal means it will screen up to 100 matches a season more than it currently does, the broadcaster said.

It keeps hold of the key Super Sunday 4.30pm slot and will broadcast all 10 final-day matches for the first time.

TNT’s deal means it retains the 12.30pm Saturday slot and full coverage of two midweek match rounds.

For the first time, all matches outside of those scheduled for 3pm Saturday will be screened live. A debate is ongoing about whether the blackout of TV coverage in the 3pm slot should be lifted for the women’s game.

Match of the Day remains the home for highlights of all 380 Premier League matches for the four seasons of the new cycle.

The Premier League’s chief executive Richard Masters said: “We are delighted to announce new deals with Sky Sports and TNT Sports that will extend our partnership for a further four years and see more Premier League matches than ever before shown live from 2025/26 onwards.

“As long-standing and valued partners, Sky Sports and TNT Sports are renowned for consistently delivering world-class coverage and programming.

“We have enjoyed record audiences and attendances in recent seasons, and we know that their continued innovation will drive more people to watch and follow the Premier League.

“We are also extremely pleased to extend our partnership with BBC Sport, which will continue to bring weekly highlights of all Premier League matches to the widest possible audience in the UK.

“Match of the Day has been an institution for generations of football fans in this country and remains incredibly popular with fans of all ages.

“The outcome of this process underlines the strength of the Premier League and is testament to our clubs, players and managers who continue to deliver the world’s most competitive football in full stadiums, and to supporters, who create an unrivalled atmosphere every week.”

TNT Sports have secured Package A, which includes 52 matches with the primary kick-off time being 12.30pm. Within that, they get 18 second picks of matches, 14 fourth picks and all 20 of the fourth and fifth midweek rounds in the season.

Sky has secured B, C, D and E, with Package D being the one featuring the Sunday 4.30pm kick-offs and 18 first picks, along with the final-day action live.

Four packages was the maximum any single broadcaster could buy, and despite the number of live games increasing from 200 to circa 270, the matches were split between fewer packages compared to the previous rights cycle.

It is understood that the make-up of the packages, and the difficulty in exploiting a premium, high-volume model within their Prime subscription service, was the reason for Amazon’s decision not to bid.

 


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5 Tips Small Business Owners Need to Grow their Business Online

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Small businesses are embracing digitalization and catering to their customer needs through a variety of online channels. With new technologies emerging such as artificial intelligence, there is no time like the present to help your small business grow by taking advantage of the online world.

GoDaddy in this article shares five tips to help your small business grow with an online presence.

It starts with a domain name

When getting started, check availability of domain names for the desired name. A domain name can be considered a business’ piece of real estate and identity on the internet. It is a way for customers to easily find a business online.

Choosing and registering a domain name for your business that’s memorable is increasingly important in an expanding digital marketplace, as it helps to shape your online business identity. If the .com extension is not available, there are many new extensions available, such as: .shop; .co.; .photography; .tech, to name a few, for you to consider which can help define your business. After choosing a domain name register it with a reliable hosting provider right away.

Build a website

Websites help create visibility for small businesses and act as a home base for your business on the internet, even if you have a brick-and-mortar store. A website can help consumers easily find your business, learn about your product offerings and services, and contact you for more information.

A well-designed professional looking website can offer an engaging customer experience with the use of text along with photo images and video. Having a website gives you control over the messaging about your business and can serve as a hub by linking with your social media channels.

Listen to your customers

The growth of your business is directly related to customer satisfaction. Listen to your customers and pay attention to the needs of your target market. Identify their problems and pain points. How can your offerings act as a solution? Is it possible to develop new products to help solve these problems? Engage for customer feedback and keep an eye on customer behaviour changes and audience interests.

Develop a business support system

By developing a strong business support system, entrepreneurs can benefit from new ideas on ways to address a particular issue or ideas for growth. In addition to close family and friends, consider mentors and business coaches who can provide relevant insights into your business.

Review your business plan

Many entrepreneurs make a business plan at the beginning of their business journey, but do not take the time to revisit it from time-to-time. So, analysing aspects of that business plan like target audience and competitors, examining cash flows and what can make the business profitable, while also checking timelines to reach business goals is all equally essential to help ensure continued growth of your business.


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TECNO Pledges to Transform 100 Football Fields in 5-Year Initiative

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In a bold and visionary move, TECNO Mobile has announced a groundbreaking initiative to renovate 100 football fields across AFRICA over the next five years.

This ambitious project, aimed at enhancing community infrastructure and promoting the beautiful game, reflects TECNO’s deep commitment to the spirit of football.

Notably, TECNO’s dedication to the sport is evident with its recent sponsorship at the just-concluded AFCON 2023, where the brand left an indelible mark on the global football stage.

TECNO Mobile’s association with football reached new heights as the brand proudly sponsored the recently concluded AFCON 2023. As a prominent sponsor, TECNO not only showcased its commitment to sportsmanship but also provided a platform for fans to experience the thrill of the game.

The AFCON sponsorship was more than just a marketing endeavor for TECNO – it was a testament to the brand’s belief in the power of football to unite communities and ignite passion.

Building on the energy and enthusiasm generated by the AFCON sponsorship, TECNO has embarked on a transformative journey to renovate and uplift football fields across diverse communities.

The pledge to renovate 100 fields across Africa over the next five years is a tangible expression of TECNO’s dedication to fostering a love for the sport at the grassroots level.

TECNO’s initiative goes beyond mere field renovation; it is a holistic approach to community development. By creating modern, well-maintained football fields, TECNO aims to provide spaces that encourage physical activity, nurture talent, and foster a sense of community pride.

These fields are hubs for social interaction, where families and friends can come together to celebrate the joy of sportsmanship.

As a brand synonymous with cutting-edge technology, TECNO brings its innovative spirit to the football arena. The renovated fields will integrate innovative solutions and modern amenities, aligning with TECNO’s vision of infusing technology into every aspect of life, including sports.

TECNO’s sponsorship at AFCON 2023 and the pledge to renovate 100 football fields underscore the brand’s unwavering belief in the transformative power of football.

As the fields undergo a metamorphosis over the next five years, TECNO invites everyone to participate in this remarkable journey.

This journey goes beyond the boundaries of sport to leave an enduring impact on communities, fostering a legacy of unity, pride, and passion. In TECNO, football isn’t just a game; it’s a bridge that connects hearts and builds a legacy for generations to come.

 

 


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IFC Partners with Triggerfish to Boost Africa’s Animation Sector

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In order to support the growth of Africa’s creative sector and to bring local African stories to the world, IFC has signed a collaboration agreement with Triggerfish, a globally recognized animation studio founded in South Africa.

Triggerfish creates premium animated content for prominent global studios such as BBC, eOne, Lucasfilm, Magic Light Pictures, Netflix, and The Walt Disney Company.

The collaboration agreement will bring IFC’s market expertise to help Triggerfish with its growth strategy so that it can expand its operations, creating new jobs and opportunities in Africa to upskill local talent, particularly for women and youth.

“We are thrilled to be working with Triggerfish to set the stage for a new chapter of growth,” said Makhtar Diop, IFC Managing Director. “This partnership underscores IFC’s commitment to unlock the potential of creative industries and support economic development and job creation in Africa, particularly for women and youth.”

Triggerfish CEO Stuart Forrest said: “At a time when the demand for local African content is booming, this partnership with IFC is a significant step that will propel the growth of the local animation sector and position the industry to reach its true potential.”

The global animation and VFX market was valued at US$ 167.9 billion in 2021 and is expected to reach US$ 401.0 billion by 2030, according to a study by Report Ocean.  The sector in Africa faces problems realizing its potential because of challenges accessing funding, a lack of cutting-edge technology, and limited distribution networks.

The partnership with Triggerfish is another important milestone in IFC’s commitment to support the creative industries sector in emerging markets.

IFC recently signed an agreement with Sony Group Corporation to identify investment opportunities in companies in the creative industries in Africa to support new economic opportunities and create jobs. In June, IFC committed up to $75 million to DNEG, a world-leading visual effects and animation company in India to expand its cutting-edge VFX and animation services.

 


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