Broadcasting
Product Strategy and Portfolio Management

In today’s rapidly evolving tech world, a hit product can really lift a company. But as businesses get bigger, they often end up with many different products and features. The challenge? Making sure all these pieces work together to help the company succeed in the long run. It’s like walking a tightrope, balancing what each product needs with the company’s overall goals. It goes way beyond just planning one product’s future.

Reuben Nkemjika Obasi
Here’s Reuben Nkemjika Obasi, a senior product manager who’s great at organizing product strategies on a large scale. Many product managers are good at guiding a single product from start to finish. Reuben, though, is skilled in running a whole group of products and features.
He brings the smart thinking needed to handle this mess, making sure every product, every feature, and every investment lines up with the company’s main business aims. He helps build a strong, unified product system.
One thing Reuben deals with daily is the push and pull between quick wins and long-term goals.
It’s a key tension in product management: hitting short-term targets like quarterly revenue while also developing the core products that will fuel growth later on. Reuben uses his knowledge of market trends and user habits to set up a way to prioritize things that allow for both. He makes sure a product’s plan includes features for immediate results and bigger projects that create a lasting foundation.
This balance is clear in how he handles several products. He knows each product in a group has a different job and is at a different point in its life. He uses his skills to sort products, like Google had to do with Google Meet, Google Duo, and Hangouts.
By figuring out which products are driving growth, which are making money, and which are old systems, he can adjust his strategy for each one. That way, they all get the right focus and resources.
Deciding where to put resources is super important. At big companies, there’s never enough people in engineering, design, and marketing.
Reuben has to make tough calls about where to invest those resources to get the most out of them. He uses information to judge plans across the board, balancing the possible impact of adding one new thing to an old product with the work needed to update a product that’s growing fast.
His choices are a careful mix of market numbers, limited resources, and what the company wants to achieve in the long run.
One of the hardest but most important things in product portfolio management is knowing when to retire a product. Markets change fast, and sometimes a product has just run its course. Google has faced this many times with its messaging tools.
Reuben is skilled at guiding this process, and he knows it calls for both understanding and clear thinking. He makes a plan to end a product responsibly, giving users a simple way to move to a newer, better product, keeping problems to a minimum and keeping users happy.
It’s not just about turning a product off, it’s about handling the change smoothly. Reuben manages a careful plan for talking to users, giving them clear instructions and help, and making sure their information and experiences are saved as much as possible. This planned goodbye keeps users from getting annoyed and lets the company focus its work and resources on its most products, like when Google focused on Meet.
Ultimately, Reuben Nkemjika Obasi helps turn a bunch of separate products into a product system that is connected and strong. He’s a leader who thinks ahead and uses data to make smart choices that push a company forward. His skills in product portfolio management ensure a company’s product investments aren’t just quick reactions but a thought-out plan for growth and success over time.
Broadcasting
INEC Warns Broadcasters against Misinformation ahead of 2027 Polls

Prof. Joash Amupitan, chairman, Independent National Electoral Commission (INEC), has urged broadcast organisations in Nigeria to exercise greater responsibility in the dissemination of information as the country prepares for the 2027 general elections.

Amupitan made the call on Wednesday, while addressing participants at the 81st General Assembly of the Broadcasting Organisations of Nigeria (BON), where he highlighted the growing influence of the media in shaping electoral processes.
He noted that the information environment has become increasingly significant in modern elections, warning that the spread of false or misleading information through broadcast channels could undermine public confidence in the electoral system.
According to the INEC chairman, media organisations must ensure strict compliance with the provisions of the Electoral Act 2026, particularly those relating to political broadcasting. Politics
He explained that the law requires equitable access to broadcast platforms for all registered political parties, stressing that fairness in media coverage is essential to maintaining a level playing field during elections.
“With 22 registered political parties, fairness in airtime allocation and coverage is a legal obligation,” Amupitan said.
The INEC chairman also cautioned broadcasters against airing content that contains abusive, inflammatory, or divisive language capable of inciting ethnic, religious, or sectional tensions.
Such broadcasts, he said, could threaten national unity and disrupt the electoral process if not properly managed.
Amupitan further reminded media organisations about the 24-hour cooling-off period mandated by law before election day, during which all political campaigns and advertisements must cease.
He explained that the measure is intended to provide voters with time to reflect on their choices without being influenced by last-minute campaign messaging.
While acknowledging the constitutional guarantee of freedom of expression, Amupitan emphasised that the right must be exercised within the limits of the law.
He noted that the airwaves are a public resource and must therefore be used responsibly to ensure fairness, balance, and equal access for all political actors.
The INEC chairman also pointed to the collaborative roles of INEC and the National Broadcasting Commission (NBC) in regulating political broadcasting, although he acknowledged that certain challenges persist.
These challenges, he said, include regulatory overlaps, gaps in enforcement, and the increasing convergence of traditional broadcast media with digital platforms, which has made monitoring political communication more complex.
Amupitan also expressed concern over perceived incumbency advantages in state-owned broadcast stations and the growing commercialisation of political airtime, warning that these practices could disadvantage smaller political parties. Politics
To address these concerns, he called for stronger collaboration between regulatory agencies, clearer guidelines on equal access to media platforms, and improved systems for fact-checking and verification.
He also advocated increased transparency in political advertising, including the disclosure of sponsorship and pricing structures.
Amupitan urged broadcasters to prioritise accuracy and professionalism in their operations, encouraging them to verify information before dissemination and play an active role in combating fake news.
He also called on the media to contribute to voter education and civic mobilisation, noting that public participation is vital to strengthening Nigeria’s democratic process.
Reaffirming the commission’s commitment to transparency, the INEC chairman advised media organisations to rely on official INEC communication channels for verified electoral information.
He added that the credibility of the 2027 general elections would depend not only on electoral logistics and technology but also on the integrity of the country’s information environment.
Broadcasting
Multichoice Bleeds Customers in South Africa, Loses 580,000 Subscribers

Rising cost of living, currency depreciation, and competition from streaming services have all conspired to see MultiChoice lose 589,000 South African subscribers in its latest financial year.

The decline is across premium, mid-market and mass segments of its operation.
After completing its acquisition of MultiChoice, Canal+ has moved to stabilise the business.
MultiChoice’s new leadership under David Mignot, CEO, hopes to “stop the bleeding and get back to growth”.
The new leadership has scrapped DStv’s annual price increase and decided to shut down Showmax, the in-house streaming platform that struggled to compete with Netflix and Amazon Prime Video.
Canal+execs have described Showmax as unsuccessful, noting that the difficult transition to online streaming, combined with currency devaluation in Nigeria and power cuts, had hurt MultiChoice’s profitability.
MultiChoice ended 2025 with 14.4 million subscribers across Africa, down from 14.9 million a year earlier, while revenue declined 6 percent to 2.4 billion euros.
Broadcasting
Broadcast Station Owners Reject IBAN’s Threat to Boycott Wike’s Media Engagements

Owners of several television and radio stations have distanced themselves from a recent threat issued by the Independent Broadcast Association of Nigeria (IBAN), which called for a boycott of media engagements involving Nyesom Wike, minister of the Federal Capital Territory (FCT).

Nyesom Wike, minister of the Federal Capital Territory
IBAN had threatened to withdraw coverage of the minister’s activities unless he retracted his comment on Channels Television’s Seun Okinbaloye and issue a public apology.
However, Ambassador Yusufu Mamman, chairman and owner of JKD Television (DSTV Channel 391) and Hamada Radio Networks, has dismissed the association’s statement as baseless.
Describing Ahmed Tijjani Ramalan, chairman, IBAN, as an impostor, Mamman argued that Ramalan has no authority to speak on behalf of broadcast station owners.
Mamman, who operates a television station and four radio stations, stated that he is not affiliated with any group called IBAN and would not support any action against the Minister, especially after Wike had already clarified his remarks.
“My attention has been drawn to an organisation called IBAN led by one Dr Ahmed Tijjani Ramalan, speaking for and Independent Broadcasters threatening to boycott media briefing by the FCT Minister, Nyesom Wike, unless he makes public apology in respect of his recent banters with Channels Television Anchor, Seun Okinbaloye.
“The position of so called IBAN is at best, an opinion of Mr Ramalan, who is never a broadcaster and had no idea of laws, norms, etiquette or professional broadcasting codes.
“Most importantly, Mr Ramalan has constituted himself into a fighting vehicle in courts against many broadcasting organisations and the National Broadcasting Commission.
Therefore, I urge the Minister to ignore his ranting.
“This is more so that on the live television program, the Minister took time to clarify what he meant and his Spokesperson also issued a statement saying categorically that the Minister’s comment was figurative and didn’t mean any harm,” he said.
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