Broadcasting
Product Strategy and Portfolio Management
In today’s rapidly evolving tech world, a hit product can really lift a company. But as businesses get bigger, they often end up with many different products and features. The challenge? Making sure all these pieces work together to help the company succeed in the long run. It’s like walking a tightrope, balancing what each product needs with the company’s overall goals. It goes way beyond just planning one product’s future.
Reuben Nkemjika Obasi
Here’s Reuben Nkemjika Obasi, a senior product manager who’s great at organizing product strategies on a large scale. Many product managers are good at guiding a single product from start to finish. Reuben, though, is skilled in running a whole group of products and features.
He brings the smart thinking needed to handle this mess, making sure every product, every feature, and every investment lines up with the company’s main business aims. He helps build a strong, unified product system.
One thing Reuben deals with daily is the push and pull between quick wins and long-term goals.
It’s a key tension in product management: hitting short-term targets like quarterly revenue while also developing the core products that will fuel growth later on. Reuben uses his knowledge of market trends and user habits to set up a way to prioritize things that allow for both. He makes sure a product’s plan includes features for immediate results and bigger projects that create a lasting foundation.
This balance is clear in how he handles several products. He knows each product in a group has a different job and is at a different point in its life. He uses his skills to sort products, like Google had to do with Google Meet, Google Duo, and Hangouts.
By figuring out which products are driving growth, which are making money, and which are old systems, he can adjust his strategy for each one. That way, they all get the right focus and resources.
Deciding where to put resources is super important. At big companies, there’s never enough people in engineering, design, and marketing.
Reuben has to make tough calls about where to invest those resources to get the most out of them. He uses information to judge plans across the board, balancing the possible impact of adding one new thing to an old product with the work needed to update a product that’s growing fast.
His choices are a careful mix of market numbers, limited resources, and what the company wants to achieve in the long run.
One of the hardest but most important things in product portfolio management is knowing when to retire a product. Markets change fast, and sometimes a product has just run its course. Google has faced this many times with its messaging tools.
Reuben is skilled at guiding this process, and he knows it calls for both understanding and clear thinking. He makes a plan to end a product responsibly, giving users a simple way to move to a newer, better product, keeping problems to a minimum and keeping users happy.
It’s not just about turning a product off, it’s about handling the change smoothly. Reuben manages a careful plan for talking to users, giving them clear instructions and help, and making sure their information and experiences are saved as much as possible. This planned goodbye keeps users from getting annoyed and lets the company focus its work and resources on its most products, like when Google focused on Meet.
Ultimately, Reuben Nkemjika Obasi helps turn a bunch of separate products into a product system that is connected and strong. He’s a leader who thinks ahead and uses data to make smart choices that push a company forward. His skills in product portfolio management ensure a company’s product investments aren’t just quick reactions but a thought-out plan for growth and success over time.
MTN Group has begun rolling out MTN One TV, a new entertainment proposition designed to make digital video content more accessible, relevant, and flexible for customers across African markets.
Introduced in line with MTN’s Ambition 2030 strategy, MTN One TV brings together local storytelling, live channels, international programming, and market-specific viewing options tailored to how customers across the continent access and pay for digital entertainment.
The proposition is designed to give customers greater choice in how they watch content, with viewing models that may vary by market and can include free-to-view content, advertising-funded experiences, pay-as-you-watch access, and subscription offerings.
Depending on local availability, customers may also be able to pay through airtime, Mobile Money, and other locally supported payment methods, helping to reduce common barriers to streaming access.
Beyond enhancing customer experiences, MTN One TV creates new opportunities for African creators, broadcasters, advertisers, and ecosystem partners by helping connect content to wider audiences through MTN’s scale across connectivity, payments, and digital services.
By bringing together a broad mix of content experiences under a single proposition, MTN aims to support greater content discovery, broader audience reach, and sustainable growth across Africa’s digital entertainment ecosystem.
Anchored in MTN’s strategic platforms of Connectivity, Fintech, and Digital Infrastructure, MTN One TV forms part of the Group’s broader ambition to build digital experiences that create value for customers while enabling participation and growth across Africa’s digital economy.
“Entertainment is increasingly becoming an important gateway to digital participation,” said Selorm Adadevoh, MTN group chief commercial, strategy and transformation officer.
“Through MTN One TV, we are leveraging the scale of our connectivity, fintech, and digital capabilities to make relevant content more accessible while creating new opportunities for Africa’s creative and digital economies. This is aligned with our ambition to deliver digital solutions for Africa’s progress.”
MTN One TV is being introduced progressively across MTN markets through a phased rollout approach that reflects local market needs, existing services, and partnership opportunities.
Over time, MTN will bring together a combination of video capabilities, content partnerships, and customer experiences under the MTN One TV brand to create a more consistent and scalable entertainment proposition across its footprint.
Through MTN One TV, MTN continues to extend its role beyond connectivity by combining entertainment, payments, and digital services to deliver experiences tailored to the needs of African consumers.
The rollout supports MTN’s Ambition 2030 vision of leading digital solutions for Africa’s progress while expanding access to digital entertainment across the continent.
International Air Transport Association (IATA) has identified Nigeria as one of the most expensive countries in the world for airline operations, citing high taxes, charges and operational costs that continue to weigh heavily on local carriers.
IATA’s Regional Vice President for Africa and the Middle East, Kamil Al-Awadhi, disclosed this during the association’s Annual General Meeting held in Rio de Janeiro.
Al-Awadhi said that although Nigeria’s Minister of Aviation and Aerospace Development, Festus Keyamo, had been pursuing reforms aimed at improving the aviation sector, airlines operating in the country still faced enormous cost pressures.
According to him, the high-cost operating environment has continued to affect the profitability and competitiveness of Nigerian airlines, making it difficult for the industry to realise its full potential.
He noted that excessive taxes, regulatory charges and other operating expenses remained major obstacles to airline growth across the region, with Nigeria ranking among the most challenging markets from a cost perspective.
Al-Awadhi urged member states of the Economic Community of West African States to adopt a proposed 25 per cent reduction in aviation taxes and charges to ease the burden on airlines and passengers.
According to him, lowering taxes and charges would reduce airfares, stimulate passenger traffic and strengthen the competitiveness of carriers operating within West Africa.
He stressed that a more supportive policy environment was critical to unlocking the economic benefits of aviation, including increased trade, tourism and regional integration.
Industry stakeholders have consistently advocated lower taxes and regulatory fees, arguing that the current cost structure makes air travel less affordable and limits the growth of the sector.
IATA’s latest remarks add to calls for governments in West Africa to implement policies that will promote a more sustainable and competitive aviation industry across the region.
Broadcasting
NASENI Trains 50 Women in Kano on Renewable Energy Technologies Under She-Powers Initiative
The National Agency for Science and Engineering Infrastructure (NASENI), under the leadership of its Executive Vice Chairman/CEO, Khalil Suleiman Halilu, has trained 50 women in Kano State on inverter and battery technologies through its She-Powers Energy Initiative.
The three-day programme, held at the Technology Incubation Centre, Farm Centre, Kano which ended yesterday, was designed to equip participants with practical renewable energy skills, promote women-led enterprises, and enhance sustainable livelihoods.
The initiative forms part of NASENI’s broader commitment to empowering women, creating economic opportunities, and expanding participation in Nigeria’s growing clean energy sector. It also aligns with the Renewed Hope Agenda of President Bola Ahmed Tinubu by supporting job creation, entrepreneurship, and inclusive economic development.
Through targeted interventions such as the She-Powers Energy Initiative, NASENI continues to demonstrate its commitment to leveraging technology and innovation to improve lives and drive sustainable development across the country.
Photos: Participants at the She-Powers Energy Initiative training organised by the National Agency for Science and Engineering Infrastructure (NASENI) held at the the Technology Incubation Centre, Farm Centre, Kano yesterday.
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