News
Random Dynamic Resources Bags CASRO Endorsement

Council of American Survey Research Organization (CASRO) has admitted Random Dynamic Resources, an indigenous fast-growing market research company as a member of the association when it profiled the company on its latest newsletter edition.
CASRO used the platform to underscore various contributions the foremost fieldwork company has made in delivering quality market research data to its international partners like Millward Brown, Nielsen, GFK, TNS, Ask Afrika and other local companies in Nigeria.
It was revealed that among the many countries and industries yearning for the opinions of African consumers, the South East Asia (South Korea and China) and Europe regions still lead the pack.
With a rising interest coming from UK companies in sectors like the mobile telephony, Info tech, and FMCGs (Fast Moving Consumer Goods).
Mr. Paul Nnanwobu, chief executive officer, Random Dynamic Resources, said that “the most effective method of data collection in most African markets is PAPI-F2F (Pen and Paper, Face to Face Interviews) and it accounts for approximately 80% of any research process”.
He added that while for the online data collection, the procedure has not gained footing due to unreliable slow internet and telephone connectivity.
Nnanwobu noted that in some countries like Nigeria, South Africa and Kenya, data collected via PAPI can be entered using an online data entry link and the use of social network sites like Facebook, Linkedin, etc to collect data is just beginning to bud and has not gained much momentum.
Other methods, like video streaming for focus group research are still in the experimental stage. He said the inability to use technology to achieve quicker results is part of the several challenges faced in the reduction of project turnaround time.
Research has shown that the infrastructural decay and insecurity in Nigeria also contribute to the challenges in fieldwork as communal clashes, ethnic tensions and acts of terrorism are being perpetrated in every nook and cranny in Africa.
Without regular electricity supply, it is difficult to maintain a steady workflow, also meet deadlines which are the basis of research analysis.
The only alternative means of power supply (generators) which companies improvise invariably increases the cost of doing business, making their service more expensive for research buyers.
However, it has become glaring by the day that Africa is the future of world market as the continent continues to give the world the best of human and natural resources.
It is a virgin land and most consumers are eager to integrate.
For example, after the introduction of the first mobile telephony company into Nigeria in 2001, the tele-density has jumped from 0.65% to 65% currently.
The mobile phone companies and network operators that invested from outside have made profits that triple the figures in Europe or Asia, and this is due to the large population which can drive any market.
Random Dynamic Resources Limited is a marketing research company and the publishers of a bi-monthly magazine – Research intelligence based in Lagos, Nigeria.
It has a 100% devotion and attention to fieldwork with a vision to transform market research processes by providing more personalized services, honest work conduct and the urge to foster development.
Random Dynamic employs 20 full-time staff and has over 500 freelance interviewers and team leaders working in various regions in Nigeria.
The company also maintains a team of local field professionals in 20 African countries with an office in Cameroon to manage Central African markets, while East African projects are co-ordinated through an office in Nairobi, Kenya.
News
Nigeria Customs Deploys AI to Cover Revenue Leaks

The Nigeria Customs Service (NCS) has rolled out an artificial intelligence (AI) driven capacity-building programme to improve revenue generation and reconciliation across its operations.

The initiative, unveiled during a three-day training event in Abuja, aims to transition the agency toward data-driven administration as Nigeria seeks to boost non-oil revenue.
The adoption of AI will enable the service to better manage complex trade systems, detect anomalies and reduce revenue leakages, says Bashir Adewale Adeniyi, comptroller-general of the NCS.
AI-powered tools are already being integrated into risk management and cargo scanning systems to allow for real-time analysis of trade patterns.
The technology marks a transition from manual, reactive processes to predictive and automated decision-making, Adeniyi adds.
The programme also reflects a shift in the relationship between the NCS and the National Assembly toward a collaborative framework focused on transparency and efficiency.
The training is a strategic intervention to address persistent gaps in revenue management, says Kikelomo Adeola, deputy comptroller-general of the NCS.
AI applications, ranging from automated data analysis to predictive intelligence, will significantly enhance the integrity of public financial systems, she says.
The initiative aligns with broader efforts to modernise governance and improve compliance across revenue-generating agencies, says Bamidele Salam, chairman of the House Public Accounts Committee.
Lawmakers and fiscal authorities at the event underscored the urgency of adopting advanced technologies amid rising budgetary pressures.
This move comes as the federal government increases scrutiny over revenue leakages and audit discrepancies.
The partnership between the NCS and the legislature is critical to strengthening fiscal discipline and ensuring all revenue due to the federation is accurately captured, Adeniyi concludes.
News
Lagos Targets Vulnerable Residents in Expanded Social Register

Lagos State Government has intensified efforts to strengthen its social protection framework with a fresh push to update the state’s Single Social Register.

Babajide Sanwo-Olu, Governor, Lagos
This was contained in a press statement on the government’s Facebook page on Wednesday.
The initiative, led by the Lagos State Ministry of Economic Planning and Budget, formed the focus of a strategic engagement held on Monday with Community-Based Targeting teams, local government coordinators and field enumerators across the state’s 57 Local Government Areas and Local Council Development Areas.
The meeting, themed “Closing the Gap: Accelerating Lagos State Single Social Register Update,” took place at the Radio Lagos Multipurpose Hall in Agidingbi, Ikeja.
Officials said the exercise is aimed at improving the accuracy and reach of the register, which serves as a critical tool for planning and delivering targeted social interventions, including financial support, healthcare and education services.
Speaking at the session, Ope George, commissioner for Economic Planning and Budget, commended field workers for their commitment while urging them to scale up their efforts.
He called on participants to be “more intentional by intensifying their commitment,” reaffirming the government’s resolve to “continuously strengthen and refine the Register to reflect evolving realities.”
Also speaking, Olayinka Ojo, permanent secretary in the ministry, described the register as central to effective governance and service delivery.
She said “it remains a cornerstone for effective planning and delivery of social intervention programmes,” adding that the ongoing update is designed to “further enhance data reliability, coordination, and service delivery outcomes.”
Ojo noted that sensitisation efforts would be expanded across all councils to ensure wider inclusion of residents, stating that “the advocacy and sensitisation will scale throughout the 57 LGAs and LCDA to give more to Lagos residents.”
According to the government, the updated register is expected to expand access to social protection programmes and improve the targeting of interventions for the most vulnerable populations.
The engagement also provided a platform for stakeholders to strengthen collaboration, improve data quality and reinforce transparency in grassroots data collection.
The state government reiterated its commitment to leveraging accurate data and partnerships to drive inclusive development, reduce vulnerability and improve living standards across Lagos.
News
Study Shows 38% of Northern Women Lack Access to Financial Services

A new study by Bayero University, Kano, has found that 38 per cent of women in Northern Nigeria do not have access to financial services.

The study, carried out by the Aminu Kano Centre for Democratic Studies of the university, was supported by the Gates Foundation. It examined how social norms and behavioural factors influence financial inclusion across the 19 Northern states.
The report, titled “Understanding Influence and Behaviour in Northern Nigeria” and unveiled in Abuja on Wednesday, stated that while 52 per cent of women are financially served, only 45 per cent access formal financial services through deposit money banks, merchant banks, interest-free banks and microfinance institutions.
It stated that “38 per cent of women across the region lack access to financial services. “52 per cent of women are financially served, while 45 per cent access formal financial services through Deposit Money Banks, merchant banks, interest-free banks and microfinance institutions. An additional seven per cent utilise other formal non-bank financial products, including insurance services. ”
Speaking at the unveiling, the Director of Academic Planning at Bayero University, Prof. Yusuf Garba, who represented the Vice Chancellor, Prof. Haurna Musa said the research was designed to uncover why the region lags in financial access.
“This study, which started in 2024, aims to examine how social norms influence attitudes and behaviour of various groups across Northern Nigeria, particularly to find out why states in the region fall behind in access and use of financial services,” he said.
Garba explained that the research, conducted over 18 months, produced two volumes detailing how influence structures, trust hierarchies, gender norms, and religious considerations shape decisions around finance, health and education.
He added, “The report is structured into volumes to provide a unified explanation of how social norms, authority structure, and trust shape financial behaviour across Northern Nigeria.”
On the findings, the Principal Investigator, Prof. Ismael Zango, said the data aligns with figures from the National Bureau of Statistics, particularly on poverty and unemployment.
According to him, “unemployment in the region stands at about 37 per cent,” while “poverty levels average about 80 per cent across Northern Nigeria, with Sokoto State recording the highest rate at over 80 per cent.”
Zango stressed that addressing financial exclusion requires more than temporary interventions.
“Economic empowerment must go beyond token financial support,” he said, adding that “sustainable development requires equipping women and youths with relevant, market-driven skills.”
He cited women-led initiatives such as groundnut processing groups in Kebbi State and the Women in Agriculture programme in Kano State as practical models.
“These initiatives should be scaled up to bring more people into productive economic activities and reduce poverty,” he said.
In her remarks, the Chief Executive Officer of Enhancing Financial Inclusion and Advancement, Mrs. Foyinsolami Akinjayeju, described financial inclusion as both an ethical and economic imperative.
Akinjayeju called for stronger collaboration among stakeholders, including government, financial institutions and development partners, as well as policy reforms to address existing gaps.
“Everyone has a role to play, but commitment must come from the top,” she said.
The findings come amid growing concerns over low financial inclusion rates in Northern Nigeria, driven by poverty, unemployment, and entrenched social norms that limit women’s economic participation.
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