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Report Shows AI Curiosity Among Children more than Doubled in 2025

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Kaspersky has released its annual report on children’s digital interests, with the analysis covering the period from May 2024 to April 2025. It reveals a growing fascination with artificial intelligence (AI) powered chatbots, the viral rise of Italian brainrot memes like “tralalero tralala”, and growing attention to Sprunki — a rhythm-based game combining music and motion. YouTube remains the most popular app among children globally, while WhatsApp overtook TikTok for second place.

In today’s interconnected world, children are engaging with digital technology more than ever before. Recent studies indicate that 8-10-year-old children spend an average of six hours daily on screens, while preteens (ages 11–14) average about nine hours per day.

With such a significant portion of their lives unfolding online, it becomes especially important for parents to understand what captures their children’s attention in the digital space — what they search for, what platforms they use, and which trends influence their interests and behaviour.

Every year, new digital trends shape the way children explore the world. In this year’s report, Kaspersky found a surge of interest in AI tools. While no AI apps appeared in the Top 20 most-used applications in 2023-2024 time period, “Character.AI” has now entered the list, showing that children are not only curious about AI but are actively integrating it into their digital lives.

More than 7.5% of all search queries were about AI chatbots, led by well-known names like ChatGPT, Gemini, and especially Character.AI — a platform that lets users create or interact with bots mimicking fictional or real characters. This marks a sharp rise from last year: in the 2023–2024 report, AI-related queries made up just 3.19% of all searches, increasing more than twice this year.

However, not all chatbot interactions are risk-free. Some bots may expose children to emotionally intense content, misinformation or age-inappropriate themes, especially when created or customised by other users.

Since these platforms often rely on user-generated content and may lack strict moderation, it’s crucial to talk openly with children about how they use AI tools — and to set up apps for digital parenting, such as Kaspersky Safe Kids, that help families stay aware, involved and protected.

In Nigeria, the top 5 of the most popular Android apps were WhatsApp (28,42% – the amount of time spent on the platform), YouTube (17,41%), Chrome (11,29%), Snapchat (10,33%) and Free Fire (5,16%).

While memes made up a small portion of searches this year, they still reveal another layer of children’s digital culture. Many of the most popular memes fell into what’s called “brainrot” — a kind of absurd, deliberately chaotic humour that spreads through short videos.

Among the most searched were the Italian phrase “tralalero tralala” and a meme track called “tung tung tung sahur”. These phrases may sound random to adults, but for many children, they represent shared jokes that move quickly from platform to platform.

Among the newcomers that caught analysts’ attention was Sprunki — a rhythm-based browser game that blends music and visual interaction. Players must hit beats in sync with fast-paced audio, making the experience both immersive and physically engaging.

Its bright, cartoonish design and addictive gameplay have made it increasingly popular with younger audiences. This is reflected not only in Google searches but also on YouTube, where Sprunki entered the top five most searched gaming topics, standing alongside long-time favourites like Brawl Stars and Roblox.

At the same time, more familiar habits remain strong. The most common online activity among children  was searching on Google for streaming platforms — almost 18% of all queries were related to watching videos. Unsurprisingly, YouTube remains the clear favourite Android app, growing from 28.13% to 29.77% over the past year.

WhatsApp rose to second place with 14.72%, overtaking TikTok (12.76%), while Snapchat and Facebook continued to decline. This shift may reflect evolving communication habits — children are using chat apps more frequently to share links, memes and short videos with friends.

Video content and games also remained popular topics in children’s search behaviour. Platforms like Netflix, Twitch and Disney+ held strong — a trend that also echoed findings from Kaspersky’s recent streaming report, which highlighted how entertainment platforms often become targets for cybercriminals. At the same time, in the gaming world, children continued to favour Roblox, Minecraft and increasingly, the browser-based portal Poki — a portal offering hundreds of free games, often simple, fast-paced and instantly accessible in a browser.

“This year’s trends show just how fast children’s digital culture is evolving — one day they’re chatting with AI bots, the next they’re all humming an Italian meme song you’ve never heard of. But behind every trend is a chance for connection.

“When parents take time to understand what their children are watching, playing or searching for, it opens the door to meaningful conversations — and helps build safer, more trusting digital habits. Apps for digital parenting can be a helpful tool in this journey — not only to protect, but to stay involved,” comments Anna Larkina, privacy expert at Kaspersky.

To keep children safe from online threats, Kaspersky recommends the following:

  • Maintain open communication with children about potential online risks and establish clear guidelines to ensure their safety.
  • Secure gaming experiences by installing a trusted security solution, such as Kaspersky Premium, to prevent malicious file downloads.
  • Stay informed about emerging threats and actively monitor children’s online activities in order to create a safer digital environment.
  • Introduce children to cybersecurity basics using educational tools like the Kaspersky Cybersecurity Alphabet — a free downloadable book that explains key concepts, cyber hygiene rules, and how to avoid fraud.

      . Use digital parenting apps like Kaspersky Safe Kids to protect children both online and offline, manage screen time, block inappropriate content, and track their location for greater peace of mind.

 


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NICA Confers Professional Fellowship on Uche Uzoebo

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L-r: Mrs. Uche Uzoebo, Managing Director of Shared Agent Network Expansion Facilities (SANEF); Dr. (Mrs) Markie Idowu, president, and Prof. Chris Onalo, Registrar/CEO both of National Institute of Credit Administration (NICA) at the conferment of professional Fellowship of the institute on Mrs. Uche Uzoebo held in Lagos recently.
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The National Institute of Credit Administration (NICA) has conferred its Professional Fellowship on Mrs. Uche Uzoebo, Managing Director of Shared Agent Network Expansion Facilities (SANEF).

The recognition was announced in Lagos during the investiture of Dr. (Mrs.) Markie Idowu as the Institute’s new President.

In his welcome address, Prof. Chris Onalo, Registrar/CEO of NICA, noted that the National Institute of Credit Administration distinguishes itself from other professional bodies through its unwavering commitment to advancing credit management, promoting professionalism, and empowering Nigerians with credit literacy.

“Unlike many other institutes, NICA recognizes that credit management is a lifeline of commerce, influencing every aspect of business, social, and economic life. Through this commitment, the Institute continues to shape Nigeria’s economic future towards sustainable growth,” he stated.

The Fellowship represents the Institute’s highest professional distinction and is conferred on individuals whose leadership has significantly strengthened Nigeria’s credit environment, institutional governance frameworks, and the integrity of the financial system.

This recognition also comes at a significant moment globally as the world commemorates International Women’s Day, underscoring the growing recognition of women’s leadership and contributions across industries, particularly in finance, governance, and economic development.

The ceremony brought together senior financial sector executives, policymakers, regulators, and distinguished guests to celebrate excellence in credit administration and professional practice.

The Institute described Mrs. Uche Uzoebo as a seasoned business executive and financial services leader with over two decades of professional experience spanning banking, digital payments, and financial services.

A proven change agent, she brings deep expertise across digital payments, financial inclusion, agency banking, product and business development, merchant acquiring, as well as corporate, commercial, and retail banking.

Her leadership has been instrumental in advancing secure and inclusive digital financial services, strengthening payment systems, and expanding last-mile access to financial services across underserved communities in Nigeria.

Through SANEF and related initiatives, she has supported economic empowerment and financial inclusion by expanding agent networks, promoting financial literacy, and championing innovative technology-enabled solutions.

Passionate about gender inclusion and women’s economic empowerment, Uzoebo is also a gender specialist and advocate with a strong focus on supporting women entrepreneurs and breaking structural economic barriers.

As a certified trainer, she designs and delivers high-impact capacity-building programmes for individuals, youth, women, and organizations, enabling sustainable growth and improved performance.


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Zedvance Hits ₦96bn Lending Milestone, Eyes ₦250bn Target in 2026

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Zedvance Finance Limited, a leading provider of consumer and business financing solutions in Nigeria, has disbursed over ₦96 billion in funding to support commercial businesses across the country, establishing its strong positioning beyond retail lending and reinforcing its commitment to bridging the gap between enterprise growth and access to timely financing solutions.

Zedvance Hits ₦96bn Lending Milestone, Eyes ₦250bn Target in 2026

Zedvance

Leveraging its 11-year legacy, Zedvance’s Commercial Solutions business, launched in 2025, has in just one year become a major driver of credit expansion, achieving one of the highest loan disbursement rates among financial institutions, empowering thousands of local enterprises and boosting economic growth.

The business has consistently supported enterprises across key sectors of the economy, including oil & gas, automotive, logistics, renewable energy, fintech, e-commerce, trade distribution value chains, agri-businesses and others.

Through offerings such as working capital, invoice/PO financing, equipment and trade finance, and ecosystem-based solutions, Zedvance enables access to liquidity for buy-now-pay-later providers, asset acquisition, and cross-border credit lines for imports & exports, aiding business expansion and strengthening operational resilience in a dynamic economic environment.

Speaking on the importance of flexible and tailored financing, Group Managing Director of Zedcrest Group, Adedayo Amzat, CFA, noted that Zedvance Finance, operates a model that is specifically purpose-built to bridge financing gaps and support business growth.

“We are proud of our accomplishments so far, especially the impact we’ve made in sectors that are critical to economic development. For instance, through solar and asset on-lending, we have helped to expand energy access and improve income opportunities for gig workers by financing mobility asset platforms across Nigeria.

“Because our customers are at the heart of our business, we were intentional about designing our flagship product, ‘Liquidity Solutions’ to allow businesses unlock faster credit delivery across all high-growth sectors. This has proven impactful as we continue to witness our clients record great successes,” Amzat said.

Highlighting the unique value of the offering, Amzat added that Liquidity Solutions provides tailored financing structures such as inventory purchase, invoice financing, and import financing, which empower businesses to optimise cash flow, accelerate turnover, and scale with confidence.

Commenting, Ayooluwa Oladimeji, Ag. Executive Director, Commercial Solutions, explained that Zedvance leverages technology, product innovation, deep sector expertise and risk-moderated structures to deploy diverse funding solutions, including multi-currency credit lines, BNPL facilities, and equipment financing across automotive, renewable energy, manufacturing, fintech, and trade distribution sectors.

“In 2025 alone, Zedvance Commercial Solution business recorded tremendous growth, driven by strong partnerships and a rapidly expanding portfolio.

“We are proud to have supported a range of businesses including; Shekel Mobility, Tradegrid, Sapphire, CredPal and other ecosystem partners.

“Beyond these successes, our focus remains on strengthening credit access across Africa’s commercial ecosystems to enable businesses scale with confidence and resilience”, he said

Building on its strong momentum, Zedvance is poised to expand its reach further in 2026, targeting over ₦250 billion in funding across key economic sectors including off-grid power, smart devices and home equipment, vehicle dealerships and mobility platforms, agribusiness and manufacturing, consumer and industrial goods distribution and hospitality.

This expansion reinforces its mission to accelerate enterprise growth by providing faster and broader access to credit across Africa.


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Mojisola Sayo-Kazeem Reflects on Leadership, Opportunity, Women in Tech @ IWD

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As the world marks International Women’s Day, Mojisola Sayo-Kazeem, Head of Finance, Jumia Nigeria & Ghana, reflects on how giving opportunity, mentorship, and support helps women thrive and strengthens organisations.

The future of work is digital, and for women it presents immense opportunities to innovate, lead, and shape the global economy. Yet thriving in a fast-paced, data-driven environment requires more than ambition or technical expertise. It requires opportunity and leadership that intentionally creates space for people to grow.

Reflecting on my own journey, I am reminded of how powerful those opportunities can be. I joined Jumia in 2012 as an accountant and, over time, grew into my current role as Head of Finance for Nigeria and Ghana.

Each stage of that journey came with new responsibilities and lessons that shaped my leadership perspective. One thing has become clear: growth rarely happens in isolation. It flourishes in environments where people are trusted, challenged, and supported to reach their full potential.

One of the most defining pillars of my career has been working within an organisation that invests in talent and encourages merit-based growth. At Jumia, a guiding principle is simple: let the best people and ideas grow. When organisations prioritise capability and innovation rather than bias, they create environments where individuals can thrive, and leadership potential can emerge naturally.

Leadership plays a crucial role in making this possible. Good leadership sharpens growth and experience, not only for the leader but for the teams they support. I have benefitted from leaders who shared knowledge, offered guidance, and entrusted me with meaningful responsibilities. Those opportunities challenged me to expand my skills, strengthen my judgement, and grow into larger leadership roles.

One experience that stands out was leading my team through the launch of a new business line under the guidance of our CFO. It demanded greater accountability, transparency, and strategic thinking. Looking back, it was more than a professional milestone, it was an opportunity to deepen my expertise and strengthen my leadership capacity.

Moments like these remind me that opportunity is one of the most powerful investments leaders can make in people. I also recognise and commend the many leaders who are already creating pathways for women to grow, lead, and contribute meaningfully. Their commitment to fairness, mentorship, and inclusion continues to open doors for others.

But there is still more to be done. As we mark International Women’s Day, this year’s theme, “Give to Gain,” invites leaders to reflect and to act. It challenges us to go beyond good intentions and intentionally create opportunities for women to grow and thrive based on merit, not favouritism or bias. This means sharing knowledge, investing in development, offering mentorship, and trusting capable women with meaningful responsibilities.

When we do this, we strengthen the people and institutions around us. Teams become more confident and capable, organisations become more resilient, and leadership pipelines become stronger and more diverse.

This year’s International Women’s Day theme, Give to Gain, reminds us that generosity is not subtraction, it is multiplication. When people, organisations, and communities give time, knowledge, visibility, advocacy, and support, opportunities for women expand. And when women thrive, industries, economies, and societies thrive with them.

When we give, we gain. The question for all of us is simple: What will you give to gain gender equality?


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