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Report Shows AI Curiosity Among Children more than Doubled in 2025

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Kaspersky has released its annual report on children’s digital interests, with the analysis covering the period from May 2024 to April 2025. It reveals a growing fascination with artificial intelligence (AI) powered chatbots, the viral rise of Italian brainrot memes like “tralalero tralala”, and growing attention to Sprunki — a rhythm-based game combining music and motion. YouTube remains the most popular app among children globally, while WhatsApp overtook TikTok for second place.

In today’s interconnected world, children are engaging with digital technology more than ever before. Recent studies indicate that 8-10-year-old children spend an average of six hours daily on screens, while preteens (ages 11–14) average about nine hours per day.

With such a significant portion of their lives unfolding online, it becomes especially important for parents to understand what captures their children’s attention in the digital space — what they search for, what platforms they use, and which trends influence their interests and behaviour.

Every year, new digital trends shape the way children explore the world. In this year’s report, Kaspersky found a surge of interest in AI tools. While no AI apps appeared in the Top 20 most-used applications in 2023-2024 time period, “Character.AI” has now entered the list, showing that children are not only curious about AI but are actively integrating it into their digital lives.

More than 7.5% of all search queries were about AI chatbots, led by well-known names like ChatGPT, Gemini, and especially Character.AI — a platform that lets users create or interact with bots mimicking fictional or real characters. This marks a sharp rise from last year: in the 2023–2024 report, AI-related queries made up just 3.19% of all searches, increasing more than twice this year.

However, not all chatbot interactions are risk-free. Some bots may expose children to emotionally intense content, misinformation or age-inappropriate themes, especially when created or customised by other users.

Since these platforms often rely on user-generated content and may lack strict moderation, it’s crucial to talk openly with children about how they use AI tools — and to set up apps for digital parenting, such as Kaspersky Safe Kids, that help families stay aware, involved and protected.

In Nigeria, the top 5 of the most popular Android apps were WhatsApp (28,42% – the amount of time spent on the platform), YouTube (17,41%), Chrome (11,29%), Snapchat (10,33%) and Free Fire (5,16%).

While memes made up a small portion of searches this year, they still reveal another layer of children’s digital culture. Many of the most popular memes fell into what’s called “brainrot” — a kind of absurd, deliberately chaotic humour that spreads through short videos.

Among the most searched were the Italian phrase “tralalero tralala” and a meme track called “tung tung tung sahur”. These phrases may sound random to adults, but for many children, they represent shared jokes that move quickly from platform to platform.

Among the newcomers that caught analysts’ attention was Sprunki — a rhythm-based browser game that blends music and visual interaction. Players must hit beats in sync with fast-paced audio, making the experience both immersive and physically engaging.

Its bright, cartoonish design and addictive gameplay have made it increasingly popular with younger audiences. This is reflected not only in Google searches but also on YouTube, where Sprunki entered the top five most searched gaming topics, standing alongside long-time favourites like Brawl Stars and Roblox.

At the same time, more familiar habits remain strong. The most common online activity among children  was searching on Google for streaming platforms — almost 18% of all queries were related to watching videos. Unsurprisingly, YouTube remains the clear favourite Android app, growing from 28.13% to 29.77% over the past year.

WhatsApp rose to second place with 14.72%, overtaking TikTok (12.76%), while Snapchat and Facebook continued to decline. This shift may reflect evolving communication habits — children are using chat apps more frequently to share links, memes and short videos with friends.

Video content and games also remained popular topics in children’s search behaviour. Platforms like Netflix, Twitch and Disney+ held strong — a trend that also echoed findings from Kaspersky’s recent streaming report, which highlighted how entertainment platforms often become targets for cybercriminals. At the same time, in the gaming world, children continued to favour Roblox, Minecraft and increasingly, the browser-based portal Poki — a portal offering hundreds of free games, often simple, fast-paced and instantly accessible in a browser.

“This year’s trends show just how fast children’s digital culture is evolving — one day they’re chatting with AI bots, the next they’re all humming an Italian meme song you’ve never heard of. But behind every trend is a chance for connection.

“When parents take time to understand what their children are watching, playing or searching for, it opens the door to meaningful conversations — and helps build safer, more trusting digital habits. Apps for digital parenting can be a helpful tool in this journey — not only to protect, but to stay involved,” comments Anna Larkina, privacy expert at Kaspersky.

To keep children safe from online threats, Kaspersky recommends the following:

  • Maintain open communication with children about potential online risks and establish clear guidelines to ensure their safety.
  • Secure gaming experiences by installing a trusted security solution, such as Kaspersky Premium, to prevent malicious file downloads.
  • Stay informed about emerging threats and actively monitor children’s online activities in order to create a safer digital environment.
  • Introduce children to cybersecurity basics using educational tools like the Kaspersky Cybersecurity Alphabet — a free downloadable book that explains key concepts, cyber hygiene rules, and how to avoid fraud.

      . Use digital parenting apps like Kaspersky Safe Kids to protect children both online and offline, manage screen time, block inappropriate content, and track their location for greater peace of mind.

 


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Shareholders of MTN Nigeria Okay N152Bn Fintech Restructuring

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Shareholders of MTN Nigeria have approved a major restructuring of the company’s digital financial services arm, clearing the way for a N152.06 billion transaction that will see the telecom giant relinquish majority control of its fintech subsidiaries.

Shareholders of MTN Nigeria Okay N152Bn Fintech Restructuring

The approval, granted at the company’s Annual General Meeting on April 30, endorses Resolution 9, which transfers a 60 per cent stake in MoMo Payment Service Bank Limited and Y’ello Digital Financial Services Limited to MTN Group Fintech B.V.

Under the arrangement, the group’s fintech arm will inject fresh capital into the businesses while also acquiring shares from MTN Nigeria through a hybrid structure combining primary and secondary investments.

Following the transaction, both parties will consolidate their interests into a newly created holding company to be registered with the Central Bank of Nigeria, a move designed to streamline oversight and position the fintech operations for future investment.

The restructuring marks a significant shift in MTN Nigeria’s strategy, effectively transferring a larger share of the financial and operational responsibility for the fintech business to the parent company, while allowing the local entity to refocus on its core telecommunications operations.

Industry observers say the move aligns with the broader “Ambition 2030” roadmap of the MTN Group, which prioritises scaling digital and financial services across its markets.

The company acknowledged that its fintech subsidiaries are currently loss-making, reflecting the capital-intensive nature of building digital payment platforms.

By reducing its direct exposure, MTN Nigeria is expected to free up resources to strengthen its connectivity infrastructure, while the fintech arm gains the financial backing required to accelerate expansion.

The planned holding company structure is also expected to enhance investment flexibility, enabling the business to attract strategic partners and scale operations in areas such as rural penetration, merchant acquisition and digital payments.


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Guinness Nigeria Celebrates 76 Years of Brewing Greatness

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Guinness Nigeria Plc is set to mark 76 years of operations on April 29, a milestone for one of the country’s most enduring corporate institutions and widely regarded as Nigeria’s foremost total beverage alcohol business.

Established in 1950 and with its first brewery commissioned in Ikeja in 1962, Guinness Nigeria holds a distinct place in industrial history as the first Guinness brewery built outside Ireland and the United Kingdom. What began as an imported stout has evolved into a deeply rooted local enterprise, growing alongside the country through decades of change, expansion, and reinvention.

From its early years to its listing on the Nigerian Exchange in 1965, the company steadily expanded its footprint, building a nationwide network of brewing and distribution operations, alongside a diversified portfolio that reflects both heritage and shifting consumer tastes.

Guinness Stout remains its most iconic brand, long associated with depth and character, while Malta Guinness has become a household staple across generations. Complementing these are spirits and contemporary offerings including  Orijin, Gordon’s, Don Royale and Smirnoff, each firmly embedded within Nigeria’s evolving consumer culture.

Today, Nigeria ranks among the most important markets for Guinness globally, underscoring a relationship that extends well beyond consumption into culture, identity, and shared moments of celebration.

This connection has been reinforced by a long-standing commitment to social impact. As far back as 1962, the company established the Guinness Eye Centre at the Lagos University Teaching Hospital, setting a precedent for healthcare interventions that continues today with a second eye centre in Onitsha. Its Water of Life initiative continues to deliver clean water to underserved communities, while sustained campaigns around responsible drinking and road safety reflect an ongoing commitment to societal well-being.

These efforts have shaped Guinness Nigeria’s identity, not just as a manufacturer, but as an active and consistent partner in the development of its host communities.

This interplay between enterprise and impact has been central to the company’s longevity, enabling it to remain both relevant and trusted, even as it evolves.

The 76th anniversary comes at a moment of renewed financial strength and transformation, following a return to profitability and the restoration of shareholder payouts after an extended period of consolidation.

Managing Director and CEO, Girish Sharma, described the milestone as the result of decades of deliberate choices. “In Nigeria, Guinness is part of the national story. The progress we have made reflects discipline, continuity, and a commitment to remaining a business that Nigerians trust, while growing in step with the communities around us,” he said.

Looking ahead, the company’s ambition is captured in its ‘Build for More’ agenda to become Nigeria’s premier and most celebrated total beverage alcohol company by the end of the decade. With a modernised portfolio, a strengthened balance sheet, and a sharper understanding of evolving consumer needs, that ambition is already in motion.

The mission, however, remains simple: to help Nigerians celebrate life, every day, everywhere.


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Glo Commends Nigerian Workers on May Day

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Digital solutions powerhouse, Globacom, has paid tribute to Nigerian workers, whose steadfast industry and enduring commitment continue to propel NIgeria’s march towards development.

As the world observes the 2026 International Workers’ Day, the company acknowledged the indispensable role of labour as the unseen engine that keeps the machinery of national advancement in measured, purposeful motion.

Globacom, in a statement issued in Lagos on Thursday, appreciated the role of labour in oiling Nigeria’s wheel of development and also affirmed their importance in the progress of the country.

Glo urged employees across both public and private sectors to remain resolute in their pursuit of excellence, emphasizing that the collective discipline of the workforce is central to realizing Nigeria’s aspirations for sustainable growth and prosperity.

“We encourage all workers not to relent in their noble task of advancing the nation through conscientious service and professional dedication,” the statement affirmed.

The International Workers’ Day, commemorated annually on 1 May, celebrates the dignity of labour and the enduring significance of workers in shaping the fortunes of societies across the world.

 

 


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