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Report Shows iOS, Google Play Gained in 1Bn Mobile Game Market

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International Data Corporation (IDC) and App Annie on Thursday released the Portable Gaming Spotlight, 2014 Review, a report that characterizes several key portable gaming trends and marketplace statistics for 2014.

Among other findings, the report found global portable game spending increased across all platforms between 4Q13 and 4Q14.

Spending was up more than 75 percent on Google Play, over 30 percent in the iOS App Store, and 5 percent on handheld game consoles (typified by Nintendo 3DS and Sony PlayStation Vita).

These growth rates include direct spending on digital and physical games but exclude all ad-related revenue.

Other Key Findings For 2014 Include:

The global installed base of smartphones and tablets that are regularly used for gaming topped one billion in late 2014 for the first time, while the installed base of handhelds declined marginally to approximately 175 million devices by the end of the year.

iOS continued to generate more direct spending on games than Google Play in 2014, although Google Play closed the gap significantly compared to 2013; in 4Q14 Google Play game spend exceeded that of handheld game spend by a healthy margin (while handheld games generated more direct revenue than Google Play games in 4Q13).

Gaming revenue continued to dominate mobile app stores, representing nearly three-quarters of total app spend in the iOS App Store in 4Q14 (and representing only about 30 percent of all app downloads) and was more than 90 percent of app spend on Google Play (and roughly 40 percent of app downloads) in the fourth quarter —both higher spending shares than in 4Q13.

“2014 saw a convergence of spending shares when viewed on a regional basis,” said Lewis Ward, director of Gaming at IDC. “iOS game spending grew relatively quickly in Asia/Pacific in 2014, for example, and Google Play performed better in North America last year than in 2013.

Ward added, “These shifts brought the app stores closer together from the standpoint of game spending by major region – and closer to the established regional distribution of spending on handheld games for devices like the Nintendo 3DS and Sony PlayStation Vita. This convergence trend implies that competition among portable game developers and publishers will remain fierce in 2015.”

“Games continued to make their presence felt in 2014 as more than 80 percent of combined iOS and Google Play consumer app spending in 4Q14 came from games,” said Bertrand Schmitt, CEO of App Annie. “This is an increase over the already impressive share that games captured in 4Q13 and exemplifies their ability to increasingly engage and monetize across a broad spectrum of mobile device owners. With games accounting for over 90 percent of consumer spending on Google Play in the latter half of 2014, along with Android’s increasing popularity worldwide, we expect to see steady revenue growth for mobile gaming this year given the ample opportunity to leverage this expanding user base.”

Ironically, there wasn’t great turnover at the apex of portable gaming last year: four of the top five grossing games on iOS in 2013 remained in the top 5 in 2014.

Of the top 5 grossing games on iOS in 2014, two of them were from the mobile gaming giant Supercell: Clash of Clans (Supercell); Candy Crush Saga (King); Puzzle & Dragons (GungHo Online); Game of War – Fire Age (Machine Zone) and Hay Day (Supercell).

Aside from slight shifts in order, the key difference between this list and the same top five list for all of 2013 is that Game of War – Fire Age replaced Electronic Arts’ The Simpsons: Tapped Out.

The top grossing game on Google Play in 2014 was Puzzle & Dragons and in the handheld market it was Pokémon Omega Ruby / Alpha Sapphire (by Game Freak/Nintendo).

Three of the top five grossing titles in 2014 on both Google Play and handheld game console platforms were new top five grossing titles when compared to the same lists for 2013.

Most of 2014’s top grossing titles supported fairly robust online multiplayer features and rather deep leveling up and/or personalization capabilities and implying that more portable gaming sophistication is on tap for 2015.

International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets.

With more than 1,100 analysts worldwide, IDC offers global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries.

IDC’s analysis and insight helps IT professionals, business executives, and the investment community to make fact-based technology decisions and to achieve their key business objectives. Founded in 1964, IDC is a subsidiary of IDG, the world’s leading technology media, research, and Events Company.

And App Annie is the number one decision-making platform for the mobile app economy.

App Annie combines the analytics of one’s own apps with a granular understanding of the competition and market to provide a unique 360 degree view of one’s mobile business.

The App Annie platform is relied upon by over 90 percent of the top 100 publishers and more than 675,000 apps.

Customers of our Intelligence product include the likes of Electronic Arts, Google, LinkedIn, Line, Microsoft, Nexon, Nestle, Samsung, Tencent, Bandai Namco and Universal Studios.

The company has tracked over 79 billion downloads and more than US $24 billion in gross revenues to date, the industry leader by far. App Annie is a privately held global company of more than 300 employees headquartered in San Francisco with offices in Amsterdam, Beijing, Hong Kong, London, Moscow, New York, Seoul, Shanghai, and Tokyo.

The company is backed by leading venture investors including e.Ventures, Greycroft Partners, IDG Capital Partners, Institutional Venture Partners and Sequoia Capital with $94 million raised to date.

 


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Paga Hits N14tri Transactions Value in 15 Years

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Paga, a payments and financial services provider for Africa has processed transactions value to the tune of N14trillion in the last 15 years of its existence.

Tayo Oviosu, chief executive officer, Pagatech, said at a media interaction to mark the company’s 15 anniversary that 80 percent of the amount was done in the last five years.

“When we celebrated 10 years of our business that was five years ago, we have grown our transactions values by 7 times, across the three business arms of our operation which includes; consumer payments, platform as-a-services and super App for retailers.

“This has translated into job creation as we have created over 1,000 direct jobs in Ethiopia and in Nigeria and indirect jobs through our agent network to about 100,000 jobs, this is economic empowerment of Nigerians.

“Our desire is giving people financial freedom and making life possible for them and impacting on our community. We are really proud of our economic achievements and we are making sure that our customers get the best experience.

“We are super excited about what the future holds for our business. Our vision is a world where cash does not exist anymore. We ensure that our customers’ money is safe by complying with the highest global security standards.

“Our focus is on helping both consumers and sellers pay, get paid, and access financial services. We do this directly; and through our Platform-as-a-Service, which enables other third parties to leverage the deep infrastructure we have built for endless possibilities.

Oviosu, further explained the three business lines Paga has transformed into from a mobile money operator from inception to a financial services provider includes; Consumer payment: where anyone can open a Paga account from any type of phone, by download Paga App from Apple or android store or dial *242# from any type of phone device.

“With Paga app, you can fund the account, make payments and also have a physical Visa card or a virtual Visa card on the account. This gives you significant convenience over other bank accounts we have in the market today.

You can send money into that account from any bank account or walk into any bank branch to fund the account. You can as well go to any agent and fund or make transactions from the account,” he said.

He added that when he started the business 15 years ago, there was no infrastructure, “we had to build the required infrastructure to support the business. Two years ago, we opened our infrastructure to allow other technology companies to use it for their own business. We called this Platform as a Service. With Platform as a service we are serving 150 businesses who are using our infrastructure to execute their own businesses.

“The third arm of our business is what we called Doroki this a different brand which is super App for retail business. If you are a supermarket you use it to manage your inventory among others. This is the youngest arm of our business” he noted.


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FG to Fnalise National Intellectual Property Policy  Soon– NCC Boss

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Dr John Asein, director-general, Nigerian Copyright Commission (NCC), has said that the federal government is taking steps to finalise its National Intellectual Property (IP) Policy and Strategy for the country.

FG to Fnalise National Intellectual Property Policy  Soon– NCC Boss

Asein disclosed this on Friday while commemorating the 2024 World Intellectual Property Day with the theme “IP and the SDGs: Building Our Common Future with Innovation and Creativity’’ in Abuja.

The that the Day is observed every April 26 to celebrate the importance of intellectual property (IP) rights to encourage innovation and creativity.

The director-general was represented by  Mr Emeka Ogbonna, director of Legal.

NCC boss said the policy would serve as a blueprint for a more efficient modern and responsive legal and administrative framework for the country to leverage on its creative and innovative potential.

He said that the day underscored the power of innovation and creativity in achieving the Sustainable Development Goals (SDGs) and shaping a sustainable and inclusive future for humanity.

According to him, the SDGs represent a universal call to action to end poverty, protect the planet, and ensure prosperity for all by the year 2030.

“IP rights play a pivotal role in fostering innovation, creativity, and technological advancements. They provide the framework that encourages men and women to develop new solutions that address global challenges.

“It is the lynchpin for incentivising the use of creative and innovative ideas to solve many of the challenges that confront humanity.

“This year’s World IP Day reminds us that intellectual property can be a powerful tool for social, economic, and environmental development.

“It encourages individuals, businesses, and governments to leverage IP rights to drive innovation, create jobs, and build resilient communities.

“By aligning our intellectual property policies and strategies with the objectives of the SDGs, we can accelerate their achievement,’’ NCC boss said.

He said in the spirit of the “Renewed Hope Agenda’’ of the present administration, government had also shown appreciable commitment to the creative industry as a major sector of the economy.

“As one of the agencies responsible for the wholesome development of the creative sector, the Nigerian Copyright Commission will continue to provide the needed institutional, legal and administrative support for the protection, promotion, regulation and enforcement of copyright.

“The commission will pay particular attention to using the copyright system to advance Goal 1 (No poverty); Goal 4 (Quality education); Goal 5 (Gender equality).

“And Goal 8 (Decent and economic growth); Goal 9 (Industry, innovation and infrastructure) and Goal 17 (Partnerships to achieve the goals).

“We are aware that the goals would have to be adapted to fit the peculiar needs of intellectual property which is an intangible asset.’ ’he added.

The director-general, who said that the commission focused on the 17 SDGs to address emerging challenges, called on authors, innovators, users, IP experts and other stakeholders to reflect on the vulnerability of the nation’s fragile knowledge and creative ecosystem.


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NITDA, ICF Train 100 Schoolgirls in ICT Skills

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The National Information Technology Development Agency (NITDA) and Illmi Children’s Fund (ICF) have trained 100 schoolgirls in digital and Information and Communication Technology skills training.

Mrs. Maryam Augie-Abdulmumin, ICF Executive Director, confirmed this in a statement on Thursday in Lagos.

The graduation followed the training of the schoolgirls in ICF and NITDA’s DIGITGALS 2.0 programme, a collaborative initiative aimed to equip adolescent girls in Abuja with critical digital and ICT skills.

Augie-Abdukmumin said the DIGITGALS 2.0 centred around essential digital literacy, programming fundamentals, digital marketing and communication skills, and cybersecurity awareness.

She added that the girls were equipped with the confidence to compete and excel in a globalised digital economy. The graduation was in commemoration of the 2024 International Girls in ICT Day celebration on April 25.

DIGITGALS 2.0 is in its second phase and empowered 100 senior secondary school girls selected from five government schools in the Federal Capital Territory.

The girls aged between 15 and 18 years were equipped with the knowledge and tools needed to thrive in the digital world and address the growing demand for ICT skills in the 21st century.

Augie-Abdulmumin reiterated the importance of bridging the digital gap in the country starting with the girl-child.

“This graduation ceremony on International Day of Girls in ICT is a powerful symbol of our commitment to closing the digital gender gap.

This programme made possible through our partnership with NITDA, and signifies a crucial step towards bridging the digital gender gap.

It also fostering a future where women are active leaders in the tech industry. This is also an opportunity for these girls to take charge of their own future,”.

Mr Kashifu  Abdullahi, the Director-General of NITDA, commended the collaborative efforts of ICF in making the DIGITGALS 2.0 a reality.

According to him, building a diverse and inclusive digital workforce is critical for Nigeria’s success.

“We are proud to collaborate with ICF on DIGITGALS 2.0 to empower these young women to become active participants in the tech industry. This programme showcases the importance of collaborative efforts in bridging the digital gender gap.

These girls have been equipped with essential digital skills, and ICF and NITDA are confident they will become active contributors to Nigeria’s thriving tech landscape,”.

ICF is a non-profit organisation dedicated to improving the lives of children, from underprivileged backgrounds, through education, healthcare, technology and entrepreneurship initiatives.

NITDA is a public service institution established in 2007. It functions as the ICT policy implementing arm of Nigeria’s Federal Ministry of Communication and Digital Economy.


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