E-Business
Report Suggests a Slash in Mobile App Usage By 2027 Due to AI Assistants

By 2027 mobile app usage will decrease by 25 per cent due to AI assistants according to Gartner, Inc. Smartphone users will turn to AI assistants, such as Apple Intelligence, ChatGPT, Google Gemini, Meta AI, and others to replace apps for many functions.

In addition to the impact of AI assistants, apps will be consolidated across separate brands and companies, creating mobile app partnerships or consortiums to reach more users per app at scale and defray the cost of creation and maintenance.
“CMOs should begin scenario planning for the impacts of decreased mobile app usage,” said Emily Weiss, Senior Principal for the Gartner Marketing Practice.
“Brands with low app engagement and retention will likely be first impacted – this will be a positive development for brands that are not overly reliant on driving revenue via apps as app development costs will decrease.
Other brands may be severely impacted by the disintermediation of users turning to AI assistants for services. The loss of app users will also result in the loss of first-party data collection and the ability to reach fewer users via mobile push notifications,” Emily added.
By 2026, Over 1/3 of Web Content will be Created for the Purposes of Gen-AI Powered Search According to Gartner’s 2024 CMO Spend Survey of 395 respondents between February and March 2024, the average CMO allocated almost a quarter of their digital marketing budget to search.
Other than end users directly visiting a website, search currently drives more traffic to the average commercial enterprise website than any other referral source.
Given this, a loss of search driven traffic due to algorithmic shifts by major search engines would result in tangible, negative commercial impact to any organisation.
“CMOs will need to direct their teams to hire talent with a strong understanding of how GenAI, and broader AI influences, impacts the performance of their content in search algorithms,” said Weiss.
“It will be important to upskill the function by investing in search and content talent with AI skillsets. These associates will need to have familiarity with creating or optimising content to train and rank within evolving search algorithms,” she said.
By 2028 digital Mlmarketers will move 30 per cent of their paid social budget to support advertising and partnerships on subscription-based channels It is becoming more challenging for CMOs to maintain, let alone grow, their reach and engagement among consumers.
This is especially true as consumers shift their tech and media behaviors away from social media, to other platforms and subscription based channels.
Gartner’s 2024 CMO Spend survey found that since 2022, paid social has maintained the highest budget allocation for all digital media spend. In 2024, B2C Marketing leaders reported allocating 14.3 per cent for their digital channel budget to social media advertising (an increase from 12.3% in 2023).
“Closed group communities and subscription channels of – fer a potential alternative for social media weary consumers and content creators who want to do more than feed the algorithm,” said Weiss.
“Brands can leverage closedgroup subscription channels – such as Substack, Patreon, and Discord – and the professional creators on them to reach relevant target audiences who are already engaging with content they self-selected into consuming,” she added.
Current AI models, such as large language models (LLMs), lack the agency to autonomously execute tasks and adapt in complex environments.
However, as new levels of intelligence are added, new AI agents are poised to quickly become more capable and reliable as brands seek to address customer facing use cases.
“There will be more AI agents than people, so while current approaches require humans in the loop, this idea will quickly become antiquated.
Marketers will need to determine when and how they can trust AI agents to act on behalf of the brand and customers across key areas,” said Weiss.
E-Business
Tinubu Orders NIMC to Enrol Every Nigerian by End of this Year – DG

President Bola Tinubu has directed the National Identity Management Commission (NIMC) to ensure that every Nigerian is enrolled in the national identity database before the end of 2026, according to Abisoye Coker-Odusote, director general and chief executive officer of the agency.

Abisoye Coker-Odusote, director general and chief executive officer, NIMC
Coker-Odusote, who appeared on Channels Television, said the directive forms part of the federal government’s efforts to establish a comprehensive national identity system capable of supporting effective governance, planning, and service delivery.
“The President has given us till the end of this year to make sure that we capture every single Nigerian,” she said.
According to her, NIMC is working with partners under the World Bank-supported Identification for Development (ID4D) project to accelerate nationwide enrolment.
“What we have done is we have partnered through the World Bank ID4D project with front-end partners. They are part of the digital identity ecosystem. These are private citizens that we’ve enabled and given jobs to enrol citizens on our behalf,” she explained.
She stressed that the National Identification Number (NIN) remains a unique identifier, ensuring that every individual is registered only once.
“That’s why it’s called a unique identifier, so that you’re only enrolled once,” the NIMC DG added.
Coker-Odusote said Nigeria’s actual population remains uncertain, with estimates ranging from 200 million to 250 million, making a comprehensive identity database essential for national planning.
“It is estimated that we’re 200 million. When we’re done enrolling, we will then know the actual numbers that we have. Some estimates say 230 million, while a few people say 250 million.
“Your identity is basically the foundation for effective governance and service delivery. How can you plan if you don’t know the total number of persons that you have? We have been mandated by Mr President to go down to the community levels to enrol every single Nigerian”, she said.
Responding to concerns about whether an individual could obtain multiple identities by registering in different locations or under different names, the NIMC boss said the commission’s biometric verification system prevents such occurrences.
She explained that while the previous system could accept duplicate enrolments before detecting them later, the current process automatically identifies and invalidates multiple registrations.
“The legacy system had no way of verifying at the front end whether you had already been captured. Once the record comes into the system, it flags it as a duplicate or that the person already exists in the database.
“You would only have one identity generated for you. The other record goes into a deduplication bucket where it is invalidated,” she said.
The NIMC DG added that biometric verification, including fingerprints and facial recognition, makes it virtually impossible for one person to maintain multiple identities.
“Absolutely. One of the things that this Act has done is to cement our role in capturing biometrics. Private and public sector organisations will no longer capture biometrics independently. They will validate identities through API integration with NIMC.
“The telcos are already doing that with us. If you need a SIM card, they capture your facial biometrics, which are matched against our database in real time to confirm that you are who you claim to be. We’re using biometric validation to tighten security around identity confirmation,” she said.
The remarks come weeks after Tinubu signed the National Identity Management Commission (NIMC) Act 2026 into law on June 26, repealing the 2007 legislation.
The new law reinforces the “One Person, One Identity” policy by making the NIN the country’s foundational identity credential for accessing government and essential private services, including banking, passport applications, tax administration, pensions, land transactions, and consumer credit.
It also introduces stiffer penalties for identity theft, multiple registrations and unauthorised access to personal identity data, while strengthening data privacy protections and granting NIMC wider powers to investigate identity-related offences.
E-Business
Kaspersky Warns of AI Risks for World Cup Fans

Cybersecurity and privacy experts are raising concerns around the growing trend of sports fans using generative AI to create World Cup-related images, mock-ups, predictions and social media content.

Whilst offering new ways for supporters to engage with major sporting events, these tools also introduce risks that many users may underestimate. In light of this, Kaspersky has shared the key risks fans should keep in mind when using generative AI tools, so they can continue enjoying the championship with peace of mind.
When fan AI goes rogue. A growing number of AI tools are being used to create World Cup-themed visuals, avatars, memes and other fan content. While these services may seem creative and harmless, not all of them come from trusted providers.
Many are launched quickly to capitalise on interest around major events, increasing the likelihood that users will interact with platforms that offer limited transparency around data handling, lack adequate privacy and security measures, or might even be designed with malicious intent.
Personal data at stake. To create customised World Cup content, users are often asked to upload selfies, sign up with an email address, connect social media accounts or share other personal information. In doing so, they may reveal more information than necessary without fully understanding how that data will be stored, used, or potentially exposed.
“AI-driven fan content may seem harmless, but one of the key privacy risks is that users are often encouraged to share far more personal information than necessary. A simple request to generate a themed avatar can involve the collection of photos, contact details, account data and behavioural insights – information that may later be insufficiently protected.
“Because major global events often create an ideal environment for opportunistic actors, fans should take a closer look at how these tools manage personal data before engaging with them,” says Anna Larkina, web content analysis and privacy expert at Kaspersky.
When fan content becomes a scam. AI-generated World Cup content in some cases can also be used to support fraud. Cybercriminals may use convincing mock-ups, fake giveaways, or official-looking fan pages to attract attention and build trust. Once users engage, they may be redirected to phishing sites, fake stores, fraudulent offers, or betting-related scams. Generative AI makes these campaigns easier to produce, more persuasive and far easier to scale.
The myth of AI predictions. Another area that deserves caution is AI-powered match prediction. However advanced or data-driven these tools may appear, AI cannot reliably predict inherently uncertain sporting outcomes. When used to promote betting, paid subscriptions or “insider communities”, such services can create a false sense of confidence and encourage risky decisions.
E-Business
JustMarkets Unveils New Web Terminal That Lets MT5 Traders Skip Software Downloads

Multi-asset global broker JustMarkets has launched its Web Terminal, an advanced browser-based trading terminal now available to all clients in any country supported by the broker.

JustMarkets
The company said the new platform forms part of its ongoing effort to expand and strengthen its trading ecosystem. Before the official launch, the Web Terminal went through a preparation phase during which the team fine-tuned its technical performance and gathered user feedback.
“At JustMarkets, we never stop evolving,” a JustMarkets representative said. “With the Web Terminal, we wanted to remove every barrier between traders and the markets. Now every client can trade directly from their browser, with all the professional tools they need at their fingertips.”
The Web Terminal is fully available for MT5 accounts, allowing traders to access a professional trading environment without downloading or installing any software. The broker said the platform runs entirely in the browser, enabling clients to start trading instantly from any device.
To access the terminal, users are required to choose a trading account, press the “Trade” button, and then select “JustMarkets Terminal” from the window that appears.
The broker said the platform includes advanced charts with technical indicators and graphical tools, flexible volume settings that allow trade volume to be set in lots or in units of the asset, detailed asset descriptions, a market sentiment tool that provides real-time trading sentiment, timely updates on trading schedules and margin changes, and tools for managing multiple trading positions and pending orders.
According to the company, the launch follows the introduction of the JustMarkets mobile app for trading on the go and represents another step in its broader innovation strategy.
JustMarkets said it remains committed to growth and has additional features, tools, and improvements already in development.
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