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RMD, Tobi Bakre, Osas Ighodaro, Others Join MTV Shuga Cast As New Season Returns This October  

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Youth-Focused Pan-African TV drama, MTV Shuga Naija, is returning this October with a brand new season themed “Choices.”. The award winning TV drama will premiere on the 23rd of October, 2019 on MTV Base DSTV Channel 322.

 

The show returns with the trials and tribulations of the students of Molade Memorial High, the glitz and underbelly of Lagos nightlife and the family dramas of our characters from Kano. Through realistic storylines and characters that are relatable, the MTV Shuga Naija series explores the themes of love, heartache, broken dreams and the struggle to overcome life’s challenges, in order to empower young people to make informed decisions about their sexual reproductive health and highlight the responsibility of adults to support the right to sex education and health services for young people between the ages of 15-24 years.

 

This season, MTV Shuga Naija will be the best MTV Shuga series yet, with entertaining yet educative storylines that integrates sexual reproductive health, family planning, HIV & AIDS, gender based violence, maternal health, early child nutrition, female empowerment, positive parenting, young mums and adolescent girls.

 

Veteran actors, Richard Mofe-Damijo, Funsho Adeolu alongside popular TV host and actor, Osas Ighodaro and Big Brother Naija 2018 finalist, Tobi Bakre have joined this season’s list of amazing talent who will ensure MTV Shuga’s messaging positively impacts the audience. Returning cast also include Funlola Raimi Aofiyebi, Timini Egbuson, Rahama Sadau, Yakubu Mohammed, Bukola Oladipupo, Uzoamaka Aniunoh, Amal Umar, Alvin Abayomi, Helena Nelson and Ruby Akabueze among others.

 

Georgia Arnold, executive director, MTV Staying Alive Foundation,  shared her excitement on the new season, “The new series of MTV Shuga Naija has so many stories to tell: we’ll see characters dealing with family planning, contraception, and gender based violence among other issues – all of which are so relevant to our audience.  

 

“The cast of the series are such an integral part of the work of MTV Shuga – they are not only (brilliant) actors, but actors and ambassadors who work so hard to ensure that our messages are reaching and positively impacting young Nigerians across the country.

 

“MTV Shuga embodies our philosophy that storytelling saves lives, and we are very excited to show the world our best MTV Shuga series to date.”

 

Alex Okosi, executive Vice President and Managing Director for Viacom International Media Networks Africa and BET International also adds, “It is incredibly gratifying to see the rollout of the 4th instalment of this powerful campaign in Nigeria that has had empowering impact on the lives of African youth. At VIMN Africa, we are proud to continue this crucial and global series that originated on the MTV Base channel.”

 

In addition to the new season, MTV Shuga has unveiled a brand new theme song for the drama, featuring top Nigerian artistes, Larry Gaaga, and Vector Tha Viper. Working together on the new soundtrack, the super-talented acts bring their A-game as Vector combines his lyrical prowess as a seasoned rapper, with Larry Gaaga’s expertise as a singer and producer, creating a classic track that highlights the theme of the new season titled “Choices”.

 

There’s a bonus show on season finale night with MTV Shuga “The Finale show”, where we go behind the scenes, meet the cast and gauge audience reaction to the latest series.

 

Not only is MTV Shuga the best drama on TV with multiple awards to its name, the drama also delivers incredible impacts on sexual reproductive health among young people in Nigeria and Africa as a whole.

 

A recent analysis from the World Bank revealed that for every dollar invested in MTV Shuga, there is a $150 return in investment as the campaign offers a near-unparalleled opportunity to effectively reach young people, drive demand and change behaviours.

 

MTV Shuga fans can expect even more from the stables of the MTV Staying Alive Foundation with a new, ground-breaking documentary on teenage pregnancy – “MTV Shuga In Real Life: Young Moms” which will premiere at the end of this year’s season.

 

Young Moms highlights the challenges, heartaches and joy that three girls experience throughout their pregnancies with varying levels of support from their loved ones, as the girls must navigate pregnancy and plan their new life with a baby whilst on the cusp of entering adulthood themselves.

 

The show tackles stigma around teenage pregnancy by addressing the underlying issues such as lack of sex education, lack of information about contraceptives, and the resulting impact on young girls’ lives. The documentary will premiere on MTV Base, channel 322 later this year.


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Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University. Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

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MTN @ Swish Fusion Summit, Showcases 5G Rollout Strategy

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MTN Nigeria Communications Plc has joined other professionals across media, technology, and business gathered in Lagos for the Swish Fusion Tech and Media Summit.

MTN @ Swish Fusion Summit, Showcases 5G Rollout Strategy

Themed ‘Africa: Big Wins & New Breaks’, the summit drew thousands of attendees and featured more than 40 speakers exploring the intersection of innovation, regulation, and economic growth across the continent.

Among the sessions, MTN Nigeria presented a detailed look at the company’s ongoing 5G deployment efforts and its role in shaping enterprise infrastructure.

Njideka Jack, senior manager for Partnerships in MTN’s Enterprise Business Division,  shared details of the investments, reiterating the company’s commitment to delivering high-quality 5G-powered services.

The company’s 5G rollout timeline began in 2022 with license acquisition from the Nigerian Communications Commission. In 2023, MTN moved into pilot testing and infrastructure investment.

By 2024, coverage had expanded to key cities and business hubs.

The company now plans to extend access to more underserved areas throughout 2025 while deepening collaboration with OEMs and regulators.

Beyond the rollout itself, Jack also spoke on the potential of private 5G networks for Nigerian enterprises.

With the ability to offer secure, high-speed, low-latency connectivity, these networks are increasingly being adopted in manufacturing, healthcare, education, and logistics sectors.

The summit’s broader agenda reflected a similar sense of urgency around Africa’s digital future.

Panels and breakout sessions tackled topics ranging from mobile-first product design and regulatory frameworks to the rise of AI in content creation and the realities of funding early-stage tech ventures on the continent.

Speakers from companies like Jumia, Stears and local startups provided perspectives on both the barriers and breakthroughs in building scalable African solutions.

The sessions also sparked conversations about how African businesses are adapting to consumer behaviour shifts and infrastructure limitations.


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PAT Taps Osi as CEO

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Pan African Towers (PAT), a Nigerian infrastructure provider serving 9mobile and Spectranet, has appointed Echezona Osi as chief executive officer.

PAT Taps Osi as CEO

Echezona Osi

Adefolarin Ogunsanya, company’s, board chairman,  explained in a statement that Osi would succeed Oladipo Badru, whose tenure lasted nine months in acting CEO position. Osi has more than 28 years of experience in the telecommunications sector across various regions of Africa.

Prior to his appointment as CEO, he had served as the head of network deployment at Airtel Nigeria, operations director and chief technical information officer at MIC Tanzania, chief technology officer roles at IPT PowerTech Nigeria, Rhino Niger Networks and Biswal Nigeria.

He obtained a degree in electrical/ electronic engineering from the University of Benin and a postgraduate diploma in data science and business analytics from the University of Texas.


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NCC Introduces N10m Licence Fee for Bulk SMS Service

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Companies sending bulk international text messages, also known as Application-to-Person (A2P) messages, will now have apply for a licence that costs N10 million.

NCC Introduces N10m Licence Fee for Bulk SMS Service

This is part of new rules introduced by the Nigerian Communications Commission (NCC) aimed at cleaning up the system, fighting fraud, blocking spam messages and stopping money from leaving the country unchecked.

These A2P messages are the kind customers get from banks, online stores, hospitals and political campaigns, automated texts sent from apps to their phones.

According to the commission, the bulk international text message system has been poorly regulated, allowing misuse and invasion of privacy.

“The International SMS Service Ecosystem in Nigeria has not been fully brought under regulatory control. It has been observed that the excessive use of the Short Message Service has led to fraud, spam and illegal activities,” the NCC said.

The regulator warned that without action, the problem would worsen as more people use mobile phones and digital services.

To solve this, the NCC is creating a central platform, or gateway, through which all international bulk text messages must pass through.

The agency said this would help to monitor messages in real time, ensure proper fees are paid, and make sure the money stays in Nigeria where it can contribute to the economy.

As part of the incoming change, service providers must follow strict rules, including strong data protection, spam filters, and message encryption.

Also, they must also work with local mobile networks and make sure all messages come from a verified sender

The NCC warned that any message without a proper sender ID will be blocked and not delivered to users.

To protect users from unwanted texts, the new rules say companies must get clear permission before sending any promotional content.

The rule also says people must also be able to choose whether they want to receive such messages or not.

Companies are now required to keep records of all messages for at least six months and must clearly state all charges involved.

The NCC said fees for help requests, cancellations, or service info must be transparent and not include hidden charges.

The commission will issue licences to several providers to encourage healthy competition but may limit new licences if needed.

Only companies that show they can stop fraud and safely deliver messages will be allowed to operate. They must also regularly report their message traffic and finances to the NCC.

It warned that any company that breaks the rules risks getting fined, suspended, or having its licence revoked.

Offences like charging illegal tariffs, ignoring security rules, or avoiding taxes will be punished, the NCC said.

The commission added that the new rules follow the Nigerian Data Protection Act 2023 and support the federal government’s goal of strengthening cybersecurity and controlling Nigeria’s digital space.

The framework will also be reviewed from time to time to keep up with new technology and market trends.


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