Broadcasting
SABRE EMEA: Africa PR & Comms Report Committee Hails BlackHouse Media, BCW, Clockwork, Edelman and Razor on Excellent Achievement

The coordinating committee of the Africa PR & Comms Report (APCR) has commended the top five PR consultancies across Africa – BCW, BlackHouse Media Group (BHMG), Clockwork, Edelman and Razor for their recognition by one of the most respected communications awards in the world.
These five companies from Nigeria and South Africa have been nominated in the 18th edition of PRovoke’s prestigious, SABRE Awards EMEA.
Over 400 campaigns were selected from more than 2,000 entries in this year’s keenly contested competition. The award, which recognizes superior achievement in branding, reputation and engagement, will announce the winners at The Guildhall in London on May 27.
The Awards benchmark the best PR work from across the globe. This year, 10 indigenous African agencies received 21 nominations on the shortlist, with the top five vying for the ‘2022 Africa Consultancy of the Year’ honour.
APCR Committee member, and Co-founder, Africa Communications Week, Eniola Harrison says, “As we work on producing the first-ever annual PR and Comms report from the continent, we are proud of the recognition African firms have received this year from the team at PRovoke.
“The continued growth and success of practitioners on the continent is a testament to the years of hard work, continued investment and the passion our leaders have not only for the profession, but also for the continent.
“And we look forward to providing the world with the much needed insights and perspectives so that this growth will only continue.”
BCW Africa is an award-winning African public relations network, with partners in over 50 African countries, and its headquarters in Johannesburg, South Africa. In 2021, the company’s CEO of over 30 years, Robyn de Villiers, stepped down, encouraging a new leadership of co-managing directors — Bridget von Holdt and Karl Haechler.
During that year, the agency fine-tuned its proprietary approach to developing communications strategy collaboratively with clients via deep-dive workshops, and increased its focus on issues management and crisis communications for a growing list of public sector and private clients across multiple sectors and countries.
AstraZeneca, Janssen Pharmaceuticals, CNN, Warner Media, Vedanta, Facebook, Danone Nutricia Côte d’Ivoire, Del Monte Kenya, Toyota Kenya, Kenya Civil Aviation Authority, Mastercard Foundation, Bank of Africa and Airtel Nigeria, are some of the company’s award-winning clients.
Founded by two journalists, Tom Manners and Nic Simmonds, in South Africa 11 years ago, Clockwork has quickly become one of the continent’s top agencies. In that short time, the company has won in the ‘African Agency of the Year’ category three times. With its focus on digital, the company has also expanded operations to the UK. Clockwork focuses on strategy, creativity and measurement across technology, gaming, entertainment and financial services.
Some of its campaign highlights include #RewriteOurProverbs to #WriteOffGBV for Green Door, as well as work for Meta, Netflix and Acer.
BlackHouse Media Group, a global public relations and communications company, working from Africa and the United Kingdom, intends to be Africa’s first truly global PR firm leveraging insights into different markets, relationships, industry expertise and technology.
Since its inception, in 2006, BHM has grown into a US$3.7m operation offering clients a range of services — reputation management and corporate comms, media relations and training, research, and social media among others.
The firm currently has its African operations steered by ID Africa, a pan-African communications advisory and execution company. Honeywell Group, Shoprite, ALAT, BMGF, Project Management Institute, Showmax and Jumia, MultiChoice DSTV, MTN Nigeria, Reckitt, X3M Ideas, Livespot 360, Nigerian Breweries, Lori Systems and Betway, are some of the company’s big-ticket clients.
On the list, the newest full entry into the market is Edelman, after acquiring longtime South African affiliate, Baird’s Renaissance, nine years ago. With its key location in South Africa, the agency took further steps in 2019 by acquiring arguably one of Kenya’s oldest PR firms, Gina Din Corporate Communication.
This acquisition has given the company a foothold in Tanzania, Rwanda, Uganda and Ethiopia. The company’s work for Unilever – “Brut Virtual Elevator Pitch,” #BeautyAtHomeWithU – has continued to be a big selling point. Edelman’s Trust Barometer has also expanded to the continent.
M&C Saatchi’s Razor launched in South Africa under the stewardship of Dustin Chick and Kalay Maistry only two years ago, but has quite rapidly become a must-watch within Africa’s communications industry.
The company boasts of expertise in financial services, technology, public advocacy and measurement with heavy investment in creative strategy and corporate storytelling. Clients include Anglo American, The Beverage Company, Investec and Innovation African, Tiger Brands, Audi, Dimension Data, BDO and Discovery Life.
Broadcasting
NELFUND Investigates 34 Universities Over Students’ Missing Tuition Refunds

Nigerian Education Loan Fund (NELFUND) says it is investigating about 34 tertiary institutions over allegations that they failed to refund students whose tuition fees were paid twice under the Federal Government’s student loan scheme.

The Managing Director of NELFUND, Mr Akintunde Sawyerr, disclosed this during an interview on Arise Television.
Sawyerr said the agency had deployed a five-member investigative team, including operatives of the Economic and Financial Crimes Commission (EFCC) and internal auditors, to examine the allegations.
According to him, the investigation was prompted by numerous complaints received from affected students.
“As of right now, there are 34 institutions that we are looking at closely with respect to this issue,” he said.
Sawyerr explained that the double payment issue arose because President Bola Tinubu directed that the student loan scheme commence in the middle of an academic session instead of at the beginning.
He said the decision compelled many students to pay their tuition fees to meet registration deadlines while awaiting approval of their loan applications.
“What happened is that a lot of schools got double payment; some from the students and some from us,” he said.
“The refund process is entirely out of our hands. It is the recipient of the double payments that is obliged to make refunds to the students.”
The NELFUND boss noted that many students had borrowed money from family members, friends and other sources to pay their tuition with the expectation of receiving refunds once the loans were disbursed.
He said while some institutions had promptly refunded affected students, others had failed to do so.
“Some have been very good at this. Others haven’t been so good at it,” Sawyerr said.
“I reserve judgement on the intentionality around it because, for some of them, they just didn’t have the process to make refunds.”
Sawyerr disclosed that NELFUND was exploring a tokenised payment system that would enable students to authorise tuition payments directly to their institutions, thereby reducing the likelihood of duplicate payments.
He said the agency deliberately chose not to disburse tuition loans directly to students to minimise the risk of fund diversion.
“Paying the funds to the students could really lead to the temptation for them to divert and do other things,” he said.
The managing director, however, acknowledged that NELFUND lacked the statutory powers to compel institutions to refund students or prosecute officials found culpable.
He added that many frustrated students had submitted complaints not only to NELFUND but also to anti-corruption agencies, including the EFCC and the Independent Corrupt Practices and Other Related Offences Commission (ICPC).
Sawyerr also expressed concern over increases in tuition fees by some institutions following the introduction of the student loan scheme.
He said NELFUND had declined to pay institutions that increased their tuition fees beyond acceptable levels.
“Some schools, because they get paid easily, started to put up their fees. We refused, point blank, to pay institutions who had hiked their fees beyond a certain level,” he said.
He reaffirmed the agency’s commitment to investigating every reported irregularity and strengthening the implementation of the student loan programme through continuous monitoring and internal reviews.
Broadcasting
Obi, NDC Presidential Candidate Faces N50Bn Defamation Claim over Alleged Podcast Remark

Abayomi Arabambi, national vice chairman (South-West) of the Labour Party, has demanded a public apology, a retraction, and N50 billion in damages from Peter Obi, presidential candidate of the Nigeria Democratic Congress (NDC), over an alleged defamatory statement made during a podcast interview.

The demand was contained in a letter issued by the law firm Neplus Ultra Attorneys and signed by Anderson U. Asemota, Peter O. Asimegbe, and Stanley C. Eziefulle on behalf of Arabambi.
According to the letter, the legal dispute arose from comments allegedly made by Obi during the interview, where he reportedly stated that Arabambi “does not have an address.”
Arabambi’s legal team described the statement as false, malicious, and defamatory, arguing that it portrayed their client as a faceless individual without legitimacy, credibility, or standing in public life.
The lawyers further claimed that the interview was widely circulated on television stations and digital platforms, exposing Arabambi to public ridicule and damaging his reputation.
“Our client has had a known residential and business address, maintains professional and political affiliations within Nigeria, and has never been a person whose whereabouts or identity were unknown,” the letter stated.
The legal team maintained that the alleged publication caused embarrassment and harmed Arabambi’s public image and political standing.
As part of their demands, the lawyers called for an unreserved public apology to be aired on national television, published on Obi’s verified social media platforms, and carried as full-page apologies in national newspapers.
They also demanded the payment of N50 billion as compensation for the alleged injury to Arabambi’s reputation, dignity, political standing, and public image.
Broadcasting
Why We’re Partnering With NIHOTOUR To Bring Nigerians In South Africa Home – Steve Babaeko

When Nigerians began arriving back home on emergency flights following an ultimatum from anti-migrant groups in South Africa, Steve Babaeko, alongside The Nigerian Institute of Hospitality and Tourism (NIHOTOUR), saw an opportunity to step up for his fellow citizens.

Steve Babaeko
The CEO of X3M Ideas explains that he saw a deep obligation, one that had nothing to do with advertising and everything to do with hospitality. For Babaeko, it was a reminder that an agency owes a duty of care to the community it exists within.
That conviction shaped the creative agency’s partnership with the Nigerian Institute of Hospitality and Tourism (NIHOTOUR) for the newly launched ‘Welcome Home’ pilot programme at Murtala Muhammed International Airport (MMIA) in Lagos. Rather than simply crafting a messaging campaign around the crisis, X3M Ideas helped design a tangible, physical system.
“This wasn’t built as a campaign about a crisis,” Babaeko said. “It was a hospitality agency deciding what it owes its own citizens the moment they land.”
For Babaeko, what X3M has built is infrastructure, something returnees can physically walk through, use, and benefit from the instant they clear the arrival gate.
With the MMIA pilot now officially running, NIHOTOUR directs returnees to immediate support services and issues them a Returnee Card. This card grants individuals a free first night at partner hotels, immediate transport assistance from the airport, and fast-tracked business registration support.
Furthermore, the initiative features a dedicated Restart Desk to assist returnee entrepreneurs and tradespeople with job placement referrals and business registration. This operates alongside a public Homecoming counter that tracks the cumulative number of returnees welcomed, businesses restarted, and jobs facilitated.
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