General News
Salesforce and Google Expand Partnership, Introduce Gemini to Agentforce
Salesforce and Google today announced a major expansion of their strategic partnership, delivering choice in the models and capabilities businesses use to build and deploy AI-powered agents.
The AI landscape is evolving so quickly that businesses are struggling to keep pace with innovations like autonomous agents. This expanded partnership provides crucial flexibility, empowering customers to develop tailored AI solutions that meet their specific needs, rather than being locked into a single model provider.
Google Cloud is at the forefront of enterprise AI, with millions of developers using its cutting edge Gemini models and AI optimised infrastructure
This expanded partnership lets Salesforce customers build Agentforce agents with Gemini and deploy Salesforce on Google Cloud. It builds on their existing collaboration, which enables seamless data sharing between Google BigQuery and Salesforce via zero copy technology. This gives businesses the AI, data, and trust they need to integrate autonomous agents into their operations.
“Through our expanded partnership with Google Cloud and deep integrations at the platform, application, and infrastructure layer, we’re giving customers choice in the applications and models they want to use,” said Srini Tallapragada, Salesforce President & Chief Engineering and Customer Success Officer.
“Salesforce offers a complete enterprise-grade agentic AI platform that makes it easy to deploy new capabilities easily and realise business value fast. Google Cloud is a pioneer in enterprise agentic AI, offering some of the most powerful, capable models, agents, and AI development tools on the planet. Together we are creating the best place for businesses to scale with digital labour.”
“Salesforce’s selection of Google Cloud as a major infrastructure provider means enterprise customers can now deploy some of their most critical applications on our highly secure,
AI-optimised infrastructure — with minimal friction,” said Thomas Kurian, CEO of Google Cloud.
“Our mutual customers have asked us to be able to work more seamlessly across Salesforce and Google Cloud, and this expanded partnership will help them accelerate their AI transformations with agentic AI, state-of-the-art AI models, data analytics, and more.”
“At Wayfair, we’re deeply committed to using data and AI to create exceptional customer experiences,” said Fiona Tan, CTO of Wayfair. “The Salesforce and Google Cloud partnership, particularly the availability of Salesforce on Google Cloud infrastructure and the integration of Agentforce and Gemini, offers powerful new capabilities to personalise interactions and empower our teams to better serve our customers.”
Why it matters:
Agentic AI isn’t just emerging, it’s already here and represents a $2 trillion market opportunity, according to a study from Salesforce. In fact, 84% of CIOs believe AI will be as significant to businesses as the internet. To fully realise this potential, businesses need an agentic strategy with openness, trust, and choice at the centre.
This includes:
● Data: Highly secure and unified access to all your data, no matter where it resides, with a zero-copy architecture and enriched metadata for deeper insights. This breaks down data silos across platforms so customers don’t have to sacrifice choice for an integrated experience, unlike solutions that hoard data access or require users to cobble together disparate solutions.
● AI: Unparalleled choice and flexibility with leading AI models, including predictive, generative, and multi-modal options. This allows businesses to tailor solutions to their specific needs and avoid being locked on a single provider’s AI capabilities.
● Trust: A multi-layered approach to protect your data and infrastructure with encryption, data residency options, and a choice of infrastructure providers. Additionally, robust guardrails, bias detection, explainability, and toxicity controls are built-in to ensure responsible AI development and deployment.
● Actions: Seamless integration of automation, analytics, and applications across platforms to streamline workflows and drive efficiency across the organization. This allows businesses to maximize the impact of AI agents by connecting them to their existing tools and systems, unlike solutions with limited integrations or closed Ecosystems.
Data: Real-Time Responses in Agentforce with Google Search
Agentforce will be able to leverage Grounding with Google Search through Vertex AI, building on the secure data foundation established through the zero copy partnership between Salesforce Data Cloud and Google BigQuery. This integration empowers Agentforce agents with the ability to reference up-to-the-minute data, news, current events, and credible citations, substantially enhancing their contextual awareness and ability to deliver accurate, evidence-backed responses.
For example, in supply chain management and logistics, an Agentforce agent could track shipments and monitor inventory levels in Salesforce Commerce Cloud, and proactively identify potential disruptions using real-time data from Google Search, including weather conditions, port congestion, and geopolitical events. Availability is expected in the coming months.
AI: Unlocking the Power of Choice and Flexibility with Gemini and Agentforce
Businesses need the freedom to choose the best models for their needs rather than be locked into one vendor. In 2025, Google’s Gemini models will also be available for prompt building and reasoning directly within Agentforce.
With Gemini and Agentforce, businesses will benefit from:
● Agents with multi-modal capabilities: Gemini’s native multimodality lets agents “see” and interpret the world, enabling AI to recognize images (like error codes) and detect emotions in voice. Integrating this into Agentforce creates smarter agents that respond to audio, video, and text.
● Expanded contextual understanding and reasoning: Gemini’s 2 million-token context window lets agents retain and reference massive amounts of information, like entire codebases, years of customer interactions, or product documentation.
● Increased speed and efficiency: Google’s Tensor processing Units (TPUs), combined with advanced techniques like those used in Google’s NotebookLM, enable Gemini to process and understand information with exceptional speed and efficiency, delivering real-time responses even for complex queries. This translates to faster response times and reduced operational costs.
For example, an insurance customer can submit a claim with photos of the damage and an audio voicemail from a witness. Agentforce, using Gemini, can then help the insurance provider deliver better customer experiences by processing all these inputs, assessing the claim’s validity, and even using text-to-speech to contact the customer with a resolution, streamlining the traditionally lengthy claims process. Availability is expected this year.
Trust: Salesforce Platform deployed on Google Cloud
Customers will be able to leverage Salesforce’s unified platform (Agentforce, Data Cloud, Customer 360) on Google Cloud’s highly secure, AI-optimized infrastructure, benefiting from
features like dynamic grounding, zero data retention, and toxicity detection provided by the Einstein Trust Layer.
Once Salesforce products are available on Google Cloud, customers will also have the ability to procure Salesforce offerings through the Google Cloud Marketplace, opening up new
possibilities for global businesses to optimize their investments across Salesforce and Google Cloud and benefitting thousands of existing joint customers.
Action: Enhanced Employee Productivity and Customer Service with AI-Powered
Integrations
Millions use Salesforce and Google Cloud daily. This partnership prioritizes choice and flexibility, enabling seamless cross-platform work. New and deeper connections between platforms like Salesforce Service Cloud and Google Cloud’s Customer Engagement Suite, as well as Slack and Google Workspace, will empower AI agents and service representatives with unified data access, streamlined workflows, and advanced AI capabilities, regardless of platform.
Salesforce and Google Cloud are deeply integrating their customer service platforms – Salesforce Service Cloud and Google Cloud’s Customer Engagement Suite – to create a
seamless and intelligent support experience.
Expected later this year, this unified approach empowers AI agents in Service Cloud with:
● Real-time Voice Translation and Sentiment Analysis: Google Cloud AI in Service Cloud will enable real-time voice translation breaking down language barriers. New agent assist features within the Service Cloud desktop will analyse tone of voice and audio cues for deeper customer sentiment understanding.
● Agent-to-Agent Intelligent Handoffs: Across all channels, virtual agents built on Google Conversational Agents will be able to seamlessly connect with Agentforce in Service Cloud for more efficient management of multi-step, customer interactions. Salesforce and Google Cloud are also exploring deeper integrations between Slack and Google Workspace, boosting productivity and creating a more cohesive digital workspace for teams and organisations. The companies are currently exploring use cases such as:
● The ability for users to leverage enterprise search in Slack to access and act on files in Google Drive.
● The ability to more easily share information between Gmail and Slack, enhancing communication and knowledge sharing.
The result is a more connected and productive work environment, where businesses can choose the best tools for their needs from employee productivity to customer service while
benefiting from a seamless and intelligent workflow across platforms.
Expanding Partnership Capabilities and Integrations
This partnership goes beyond core product integrations to deliver a more connected and intelligent data foundation for businesses. This is just the beginning; Salesforce and Google
Cloud are committed to ongoing innovation and deeper collaboration to empower businesses with even more powerful solutions. Expected availability throughout 2025.
● Deeper integrations across Data Cloud, BigQuery, and Cortex Framework will make it easier than ever for customers to securely ground their AI agents in all of their enterprise data.
● New native Tableau, Looker, and BigQuery integration will allow customers to manage and visualise business data across all platforms in one single UI with standardized business logic and data definitions.
In a giant stride to support innovation, entrepreneurship and economic transformation, the Federal Government is set to unveil a N50 million grant for Science, Technology, Engineering, Mathematics and Medical Sciences (STEEM) students in Nigeria’s tertiary institutions.
The project, which is referred to as the Student Venture Capital Grant (S-VCG), is a pioneering initiative designed to empower the students towards building the next generation of scalable, job-creating ventures.
According to a statement by the Director of Press and Public Relations in the Ministry of Education, Folashade Boriowo, Friday, the initiative will be formally unveiled in August by the Minister of Education, Dr. Tunji Alausa.
Boriowo stated that the minister made the disclosure during a stakeholders’ engagement session held in Abuja in the presence of vice-chancellors, provosts, rectors, student leaders, academic staff, and development partners, and will chart a collective course for nurturing student-led innovation.
The statement noted that the grant targets full-time undergraduate students in STEMM disciplines (Science, Technology, Engineering, Mathematics and Medical Sciences), specifically those in 300 level and above.
“Each selected student-led project will be eligible to receive startup funding of up to N50 million, along with access to mentorship, incubation services and business development support.
“The initiative will be implemented in partnership with the Bank of Industry (BoI) to ensure financial transparency, impact measurement and effective project execution.
“S-VCG is not just a grant. It’s a launchpad for bold, young innovators to lead Nigeria’s industrial and technological transformation,” said Alausa.
Speaking at the session, the Minister of State for Education, Prof. Suwaiba Sa’id Ahmad, described the grant as a strategic investment in Nigeria’s knowledge economy.
“We’re building a stronger, more competitive future by supporting innovation from the ground up,” she said, adding that the programme’s design was informed by months of consultation with students, faculty and institutional leaders.
Participants at the event welcomed the STEMM-Up Grant as a timely, strategic and high-impact initiative that will drive youth innovation, tackle graduate unemployment, and position Nigeria as a hub for student-led entrepreneurship in Africa.
New research by UK-based Strategy Management Partners reveals that a growing number of British businesses are identifying Africa as a key strategic growth region – drawn by structural reforms, demographic momentum, and rapid digital transformation across the continent.
The research, based on a survey of senior decision-makers from 250 large UK-based companies, finds that 50% are already active in African markets and planning to expand further.
An additional 28% are considering entry, signalling a clear uptick in long-term interest from international businesses with the resources to scale regionally.
The findings challenge outdated perceptions of Africa as a high-risk or secondary market. Instead, they highlight key drivers behind renewed commercial interest: • 61 per cent of UK leaders cited Africa’s large and growing consumer markets as a major draw. • 61 per cent pointed to the continent’s rapid pace of digital and technological adoption. • 50 per cent highlighted the potential of Africa’s young, skilled, and digitally native population.
The study also suggests that Africa is no longer viewed simply as a market for philanthropic initiatives or shortterm gain. Only 20 per cent of respondents cited philanthropic motives, while most are focused on building commercially viable, long-term operations.
Initiatives like the African Continental Free Trade Area (AfCFTA), are also laying the groundwork for significant economic growth.
With 23 countries already implementing preferential tariffs, the framework is expected to facilitate smoother intra-regional trade, enable market scale, and support more efficient supply chains.
These structural improvements are making Africa more attractive to global firms with the ambition to operate at scale.
However, despite rising optimism, significant operational and policy challenges remain. The top four barriers to investment cited by UK business leaders were: political and country risk (68%); safety and security issues 66.4%); regulatory barriers and tariffs (60.4%); and the complexity of cross-border transactions (60%).
Addressing these issues will be crucial to unlocking Africa’s full potential for UK investment. UK companies are showing the most interest in sectors that align with Africa’s core strengths, such as natural resources, agriculture, a young and expanding population, and infrastructure development.
These areas are seen as the backbone for long-term commercial growth, offering opportunities to build local supply chains, expand digital services, scale manufacturing, and meet rising consumer demand.
However, for companies looking to invest or expand into Africa, success also depends on key enabling conditions. According to business leaders surveyed, the top factors supporting investment are: • The size of market and consumer demand (49.6%) • Reliable and consistent energy supply (48.4%) • Access to affordable, educated and capable talent (44.8%) • Efficient transportation networks, such as roads, ports, airports (38%) • A favourable macroeconomic environment: low interest rates, low inflation, stable exchange rates, and seamless cross-border transactions and repatriation of earnings(38%).
“UK businesses are increasingly seeing Africa as a strategic growth market, driven by structural reforms, digital adoption, and the momentum behind the African Continental Free Trade Area (AfCFTA),” says Muibat Ijaiya, Partner at Strategy Management Partners.
“But real progress will depend on practical cooperation with African governments. The AfCFTAis a pivotal step forward – what’s needed now is a deeper alignment between public policy and private investment to address trade, regulatory and infrastructure barriers, and unlock long-term, sustainable growth.”
Lagos State’s transition to a greener economy is gaining momentum, with female leaders from top corporations taking the lead and the state government beginning to record early wins from its plastic bag policy.
At the Lagos Green Economy Forum held on July 23, senior executives from MTN Nigeria, IHS Towers, TechnoServe, and other large organisations highlighted the role of corporate innovation in advancing sustainability.
The all-female panel also emphasised the urgent need to integrate Nigeria’s thousands of small and medium enterprises (SMEs) into the country’s green transition.
“We’re not just here to share strategies,” said Temilade Olabanji, Senior Manager, Sustainability and Shared Value, MTN Nigeria. “We are here to build local resilience. Our Project Zero is not only helping us cut emissions but also equipping our suppliers with the knowledge to do the same.”
MTN’s Project Zero aims for net-zero emissions by 2040, with a 50% reduction target by 2030. The company is already powering base stations and data centres with renewables, while training suppliers to understand carbon footprints and adopt circular practices. MTN has pledged that by 2026, 80% of its top suppliers will align with its sustainability goals.
Titilope Oguntuga, Director of Sustainability, IHS Towers, reinforced this approach, noting that the company’s Project Green is decarbonising its over 16,000 tower sites across Nigeria by switching to renewable energy. “Project Green is enabling all sites to run effectively with more renewable sources of energy rather than the typical fossil fuels,” she said. IHS also runs Clinic Without Walls, a free micro-health insurance scheme for underserved communities.
From the nonprofit sector, Juliet Ezeani, Senior Business Advisor of TechnoServe, explained how the organisation supports vendors through environmental impact assessments, sustainability training, and responsible procurement.“For all our projects, we look at how the project runs and especially how it affects the environment,” she said.
Meanwhile, the Lagos State Government provided an update on its green policy efforts, especially the plastic bag ban introduced two months ago.
“All of what we have done so far is towards making the economy of Lagos or the quality of life of the average Lagosian much better,” said Dr. Babatunde Ajayi, General Manager of the Lagos Environmental Protection Agency (LASEPA), who represented the Honourable Commissioner, Mr. Tokunbo Wahab.
On the plastic bag ban, he added: “What that [the ban] has also done is to free up our drainage from the plastic waste. In some way, we have reduced flooding, reduced pollution, and reduced the headache and the cost of maintaining drainages and labourers.”
Dr. Ajayi emphasised that green transition is not just a compliance issue for SMEs but an economic opportunity. “It helps them drive their engines, their entire businesses in a more sustainable manner.”
As Lagos accounts for nearly 30% of Nigeria’s GDP, the increasing alignment between corporate leaders and public policy towards a greener economy is positioning the state as a model for inclusive, environmentally responsible development.
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