To make leading-edge, world-class consumer electronics and home appliances accessible to more Nigerians, Samsung Electronics West Africa, in partnership with accredited local partners, has stepped up its nationwide market expansion drive in Nigeria with the opening of three more direct-to-consumer stores in Abuja.

Dubbed Samsung Experience Stores, the retail outlets provide consumers with an exciting platform to interact with Samsung’s full range of audio visual solutions and extensive range of premium household appliances in one easily-accessible location.

Besides creating more locations where consumers can experience firsthand Samsung’s extensive product ecosystem, consumers are also assured of personalised service from trained sales consultants.

The Abuja brand shops are the latest in the series of experience stores being rolled out all over Nigeria, bringing the total number of such retail outlets in the country to 75, with 12 centres in Abuja alone.

Mr. Brovo Kim‎, managing director of Samsung Electronics West Africa, described the move as a confirmation of Samsung’s strategic effort to make connected lifestyle products and solutions more accessible, and to offer the most consumer-centric engagement in a retail environment.

“Our vision at Samsung is to improve lives through our products. Nigeria is a very important market with high potential and it is very rewarding to know that people here support our business. Our ongoing expansion drive in the country demonstrates our commitment to delivering excellent products and services to our consumers.

“We see bright prospects for Nigeria’s future economically, and we expect consumer sentiment to remain positive and indeed move from strength to strength. We believe that this is the right time to expand our footprint across the retail space,” he said.

Kim added that Samsung is focusing on adding more retail hubs to the company’s existing experience stores nationwide to create more convenient shopping experience for consumers.

Prominent on display at the stores are Samsung’s new curved and ultra-high-definition televisions; the company’s latest range of side-by-side refrigerators incorporating Space Max technology, which ensures that the products have thinner walls to provide more capacity on the inside while maintaining the same external size; a new Smart digital inverter air conditioner series with a striking triangle body design.

Others include a new line-up of premium appliances for the at-home chef, comprising modern appliances that incorporate insight from some of the world’s top professional chefs, among others.

In addition, customer service requirements will be simplified in-store by the company’s highly trained technical representatives.

On his part, Mr. Sunil Kumar‎, the company’s Director of Consumer Electronics, described the opening of the new stores as a testament to the growing strength of Samsung as a brand in Nigeria and the customer loyalty that the company has built over the years.

“At Samsung, our retail strategy is influenced by our broader consumer-focused approach on providing compelling products and experiences that address consumer needs. We don’t just deliver innovative technology but rather design beautiful products which are smart, easy to use and eco-friendly. We remain committed to maintaining our market leadership by expanding our retail footprint and also providing unprecedented levels of service and education on all of our products,” he said.

He urged Nigerians to visit the company’s brand stores and discover for themselves how Samsung combines simple and elegant design with enhanced user experience.

Also speaking at the launch, Mrs. Oluwaremilekun Ogunsan, Samsung’s Consumer Electronics Brand Shop Manager, said the Samsung Experience Store was developed primarily for Nigerians to explore and interact with products in Samsung’s premium portfolio.

“The idea behind the Experience Store is to change a dull, retail shopping trip into an interactive, cheerful experience. It allows our consumers to discover what our products can do, and how they can derive optimal value from them to enrich their lives. Our customers in Abuja and indeed the whole of Nigeria now have an ideal location to experience Samsung’s premium consumer electronics range at their leisure,” she explained.

Samsung Electronics Co. Limited is a global leader in technology, opening new possibilities for people everywhere.

Through relentless innovation and discovery, the company is transforming the worlds of televisions, home appliances, LTE systems, smartphones, personal computers, printers, cameras, semiconductors and LED solutions. The Group employs 236,000 people across 79 countries with annual sales of US$187.8 billion.