Samsung Electronics Co., Ltd has announced the launch of its new camera, NX500, combining industry-leading design and technology for everyday use, with the capabilities that professional photographers can rely on.

Featuring advanced technology such as high resolution 28MP BSI APS-C sensors, 4K and UHD video recording, a best in class DRIMeV image processor, NX AF system III, and Samsung Auto Shot, the NX500 has the core functionality of the NX1 engineered into a portable and convenient size.

Updated connectivity via Bluetooth and Wi-Fi provide users with an advanced wireless experience, as well as the ability to seamlessly shoot and share their captured experiences.

“We recognize the sentimental value of a photograph in people’s lives and being able to capture and share the perfect moment from wherever they are. That is why Samsung has built a camera suitable for everyday photographers,” said Sangmoo Kim, senior vice president of IT & Mobile Communication at Samsung Electronics. “The compact size of the NX500 and its revolutionary shooting and focus speed allow consumers to enjoy superb image quality. We are redefining what is possible for people who are not professional photographers, and offering everyone the ability to capture their signature moments in every shot.”

Superior Image Quality – 28MP Still And 4K Video

The NX500 guarantees superb image quality and vivid photographs, regardless of the shooting scenario or subject.

With its ultra-high resolution 28MP Back Side Illumination APS-C sensor, NX500 has the ability to take the perfect shot, even in low light situations.

It also supports both 4K and UHD video recording, utilizing BSI APS-C sensors, the largest BSI sensor currently available, which provides more flexibility when it comes to recording movies.

The built-in HEVC Codec, the most advanced compression technology available, brings efficiency to the storage of video clips by compressing high quality video to half the size and the bit rate of H.264 footage, without any compromise on quality.

Additionally, still images captured from Interval Capture mode can easily be converted into a UHD Time-lapse video directly on the camera, without the need to transfer images to a PC.

Unparalleled Responsiveness

The NX500 is equipped with a DRIMeV processor, which is much faster than its predecessor. This feature boasts superior color reproduction, improved noise reduction and enhanced image quality, providing users with results that serious photographers crave.

Combined with an innovative 28MP sensor and Hybrid AF system, users can capture even the briefest of moments by simply focusing and shooting immediately, allowing for extreme speed and flexibility.

Additionally, 9FPS continuous shooting means NX500 users can easily monitor and capture ongoing action shots.

Further enhancing the NX500’s action capture capability, the Samsung Auto Shot (SAS) feature uses motion detection to accurately predict when to capture the perfect shot in difficult scenarios, such as when a child fields a baseball.

Ergonomic Design And Functional Connectivity

The ergonomic design of the palm-sized NX500 allows users to carry the camera with a comfortable grasp at all times.

With a Tilt and Flip up function, as well as bright vision through the display, users can easily take the perfect selfie.

Also, the NX500 provides seamless wireless set-up with Wi-Fi, Bluetooth and NFC. With its outstanding data transfer speed and Bluetooth functionality, users can send both large images and video files swiftly to other smartphones and tablets.

The Samsung NX500 will come in three colors: Black, White, and Brown, and will be available globally starting in March 2015.