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Samsung, Tecno & Apple Lead African Smartphone Market

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Samsung, Tecno, and Apple were the leading smartphone vendors in Africa during the quarter, with Huawei being ousted from the top three.

The three leading vendors accounted for a combined 55% share of Africa’s smartphone shipments in Q1 2015.

Middle East and Africa (MEA) smartphone shipments are set to total 155 million units in 2015 after increasing 66% year on year during the first quarter to reach more than 36 million units, according to the latest figures announced today by global technology consulting firm International Data Corporation (IDC).

The company’s ‘Q1 2015 Mobile Phone Tracker’ shows that smartphones accounted for 63% of the handsets shipped in the Middle East during the quarter and 47% in Africa.

This comes at the expense of feature phones, which suffered year-on-year declines of around 20% in both regions and will make up just 27% of the overall MEA handset market by the end of 2019.

The growth in smartphones in the MEA region is being spurred by Google’s Android and Apple’s iOS, with the two platforms accounting for over 95% of the smartphones shipped in Q1 2015.

Shipments of devices featuring these operating systems increased by a combined 67% year on year. In the Middle East, Android currently represents 80% of market’s volume, while iOS accounts for 17%; in Africa, these figures stand at 89% and 7%, respectively. Android is particularly dominant in the low to mid-priced bands, while iOS is mainly found in the $450+ price category.

BlackBerry once again suffered significant year-on-year declines across the region in Q1 2015, with the vendor’s shipments falling 14% in Africa and 29% in the Middle East.

“The launch of a number of new models by the vendor seems to have had little impact on lifting the BlackBerry brand out of its continuing decline,” said Isaac T. Ngatia, a senior research analyst at IDC. “The loss of the corporate segment, spurred by the continued uptake of bring-your-own-device policies among the region’s enterprises, has had an adverse effect on BlackBerry’s performance in the market.”

The strong growth in the region’s smartphone market is largely being driven by the emergence of low-priced devices that are primarily powered by Android.

Indeed, almost half of all the smartphones shipped across Africa (45.1%) in Q1 2015 were priced below $100, while almost 75% fall under $200.

Low-priced smartphones are also having a considerable impact in the Middle East, with the $100–200 price band accounting for the market’s biggest share.

“This price bracket seems to be the sweet point for most vendors launching in the region, as well as for established vendors looking to increase their shares by targeting the lower end of the market,” said Nabila Popal, research manager for IDC’s Mobile Phone Tracker in the Middle East, Africa, and Turkey. “This has resulted in phones priced under $200 accounting for about 36% of the Middle East smartphone market, while at the other end of the spectrum the $450+ price band has seen its share fall from 25% in Africa and 48% in the Middle East a year ago, to 14% and 34% today.”

Nigeria and South Africa contributed significantly to the overall growth seen in Africa, with the countries experiencing year-on-year growth of 135% and 56%, respectively. Nigeria accounted for 14% of all smartphone shipments across the continent during Q1 2015, while South Africa was responsible for 12%.  Samsung, Tecno, and Apple were the leading smartphone vendors in Africa during the quarter, with Huawei being ousted from the top three. The three leading vendors accounted for a combined 55% share of Africa’s smartphone shipments in Q1 2015.

For the Middle East region, Saudi Arabia and Turkey were the biggest markets, with the former accounting for share of around 20% and the latter for 17.6%. Saudi Arabia saw year-on-year shipment growth of 9.5%, while the Turkish market expanded 33% over the same period. The region’s fastest growth rate in Q1 2015was seen in Pakistan, where shipments increased 123% year on year.

Samsung, Apple, and Huawei made up the top three smartphone vendors in the Middle East, together accounting for over 65% share of the market.

In terms of screen sizes, the market appears to be consolidating within the 4″–5.5″ range. “For the Middle East, 78% of all smartphone shipments in Q1 2015 fell into this bracket,” says Saad Elkhadem, a research analyst at IDC. “The strongest growth was seen for smartphones with screens of 4.5″ to 5.0″, with shipments of such devices increasing 130% year on year.”

IDC’s Europe, Middle East and Africa Quarterly Mobile Phone Tracker® provides a unique insight into the forces shaping the handset and smartphone markets in Western Europe, Central and Eastern Europe, and the Middle East and Africa.

The smartphone market is growing rapidly across the region, but while it already takes the lion’s share of mobile phone sales in more developed markets, in poorer countries and where mobile operators do not subsidize phone purchases on usage contracts, feature phones are still the majority of sales in units sold.

This tracker service will quantify for clients the trends impacting the mobile phone market, and provides, on a quarterly basis, vendor shares, technology trends, and a host of technical breakouts that help vendors and industry players define strategies for tracking the future wireless device market.


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AMN Activates Starlink Cellular Backhaul Connectivity in Nigeria

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Africa Mobile Networks Group (AMN) has said that its first of its base stations in Nigeria to connect to SpaceX’s Starlink constellation is now live and using the LEO satellite network for backhaul connectivity.

AMN Activates Starlink Cellular Backhaul Connectivity in Nigeria

It’s the first AMN base station to connect to Starlink since AMN and SpaceX signed a commercial deal in July 2023 to use Starlink for remote base station backhaul connectivity across Africa.

AMN said in a statement that Starlink’s low-latency connectivity enables its multi-carrier RANs to sustainably provide 2G, 3G and 4G services in remote, rural areas of Nigeria. AMN also said it also paves the way for the launch of 5G services, which AMN plans to do before the end of this year.

AMN, which builds, owns, operates and maintains mobile network infrastructure for African mobile network operators, currently operates 1,600 base stations across Nigeria.

The company said it will continue to install new sites throughout 2024 in Nigeria, as well as Democratic Republic of the Congo, Cameroon, Madagascar, Cote d’Ivoire, Benin and Rwanda. AMN also has operations in Bissau, Ghana, Guinea, Liberia, Sudan, and Zambia.

Starlink has been commercially available to consumers and enterprise customers since January 2023. Last week, according to a report from Nairametrics, Starlink slashed the price of its internet router by 45%, although its monthly subscription rate remains unchanged. No reason was given, but the report suggests the move may be related to the naira’s recent appreciation against the US dollar and other foreign currencies.

According to figures from the Nigerian Communications Commission (NCC), Starlink had over 11,200 subscribers in the country as of the third quarter of 2023 – which also makes it one of the top ISPs in Nigeria, the report said.

 

 

 

 

 

 

 

 

 


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Nigeria’s Telecoms Sector Threatened by Economic Challenges – Ikemesit Effiong

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Ikemesit Effiong, Chairman of the Technology Committee of the Nigerian Bar Association Section on Business Law, has raised concerns about the sustainability of Nigeria’s telecoms sector amid ongoing economic challenges.

In an insightful article titled “The Imperative of Upholding Nigeria’s Telecoms Lifeline,” Ikemesit delves into the sector, emphasizing its pivotal role as both an economic engine and societal enabler. With approximately 15,000 direct employees and a significant 16% contribution to Nigeria’s GDP, the sector’s health is crucial for the nation’s well-being.

Ikemesit highlights various obstacles facing the telecoms industry, including frequent fibre optic cable cuts due to road construction and vandalism, multiple taxations, and challenges in acquiring rights-of-way. These issues, compounded by exploitative rent-seeking practices, have persisted despite efforts to resolve them.

“Central to the sustenance of any industry is a conducive economic environment that allows for sustainable growth and innovation,” writes Ikemesit. However, regulatory constraints that limit tariff adjustments hinder the sector’s ability to adapt to market dynamics unlike other industries.

Recent data from the National Bureau of Statistics (NBS) indicates a rise in inflation to 33.20% in March 2024, up from 31.7% in February 2024. This poses significant challenges for businesses striving to manage staff welfare and make necessary investments amid economic strains.

The inflationary pressures have led to price increases across various sectors, including agriculture, beverages, and services. Companies such as Nigerian Breweries Plc and Netflix have adjusted prices multiple times this year to cope with rising costs.

Recently, the quality of service has become a significant concern for subscribers across the country. Available data indicate that this issue may persist for the foreseeable future. The 70% broadband penetration target set by Bosun Tijani, Nigeria’s Minister of Communication, Innovation, and Digital Economy, was severely impacted in 2023, experiencing a decline of 14.2% from a peak of 48.28% in March to 41.87% in November.

With operators reporting financial losses in 2023 and a challenging outlook for 2024, it is evident that funding will pose a significant challenge for the necessary investments needed to transform the sector.

Describing the challenges of the sector in 2023, Engr. Gbenga Adebayo, Chairman of the Association of Licensed Telecommunications Operators of Nigeria (ALTON), said, “ALTON’s members currently pay at least 49 different taxes and levies. Additionally, our members continue to bear the brunt of multiple taxation and coerced compliance with tax and levy demands that have no legal basis by sub-nationals. This threatens investment, sustainability, and industry growth.

“Instances include – exorbitant Right of Way fees, increases under the Finance Act 2023 (such as an upward review of Tertiary Education Trust Fund Tax from 2.5% to 3%, imposition of Value Added Tax on cell towers (Base Stations), imposition of import levy on goods, removal of capital allowance on telecommunications goods and services under Section 32 of the amended Companies Income Tax Act), amongst others.”

In the past 10 years, telcos have maintained the same charges for calls and data, despite inflation rising from 8.05% in 2014 to 33.20% in 2024, and the dollar increasing from 185 naira in 2014 to about 1,000 naira in 2024.

Considering that this sector supports Nigeria’s 221.7 million active voice subscriptions and 160.2 million data subscriptions, with immense consequential economic and social value, leaving it to resolve its challenges independently or risk collapse poses significant threats to Nigeria’s socio-economic stability. Stakeholders in the sector are urging the government to either invest in the sector as needed or adopt a cost-reflective tariff to facilitate necessary investments.


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6 Ways Gemini can support your job Search in the Nigerian job Market

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The Nigerian job market is a competitive jungle, rich with potential and brimming with energy. From bustling tech hubs to burgeoning green energy sectors, there’s an incredible opportunity out there waiting for you.  But navigating this dynamic landscape can feel overwhelming.  How do you cut through the noise, showcase your unique strengths, and land your dream job?

That’s where Gemini, Google’s collaborative AI-powered tool, comes in as your ultimate career companion, guiding you every step of the way. Imagine having a seasoned career coach, research assistant, and skills advisor right at your fingertips!

Here are 5 ways Gemini can be your ultimate career ally:

  1. Crafting a Standout Resume

Your resume is your first impression, and Gemini ensures it’s a dazzling one.  Need help translating your customer service experience into impressive problem-solving skills?  Gemini can rephrase it for you! Wondering how to highlight your leadership experience powerfully? Ask Gemini to suggest strong action verbs that showcase your skills. Before submitting your resume, ensure it’s error-free by asking, “Can you review my resume for grammatical errors and suggest ways to improve clarity?”. You can even ask Gemini to help draft a compelling cover letter based on a job description!

  1. Interview Confidence Boost

Interviews can be nerve-wracking, but Gemini helps you walk in feeling prepared and confident.  Get a quick rundown of a company’s latest projects and overall mission by asking, “Summarise [Company Name]’s latest developments and approach to employee well-being.”  Not sure how to answer those tricky behavioural interview questions? Gemini can guide you with practice questions like, “Give examples of common behavioural interview questions for a marketing position in South Africa.” To impress your interviewers, have insightful questions ready: “Help me formulate questions to ask about the company’s future direction.”

  1. Keeping Skills Sharp

In today’s fast-evolving job market, continuous learning is key!  Let Gemini help you stay ahead of the curve.  Identify those in-demand skills that employers are looking for by asking, “What are the top 3 tech skills companies in Kenya are seeking in software developers?” If you’re looking to switch fields, Gemini can help you find accessible learning resources:  “Find free online courses in data analysis for beginners interested in a career transition into finance.”  Even if you’re a visual learner, Gemini’s got you covered. Simply ask, “Recommend YouTube channels that teach the fundamentals of graphic design software.”

  1. Networking Made Effortless

Building a strong professional network unlocks incredible opportunities.  Gemini simplifies the process by helping you optimise your online presence and target relevant events.  Craft an impactful LinkedIn bio that attracts the right recruiters with a request like, “Help me write a compelling LinkedIn bio that showcases my skills and experience in project management.”  Seeking out opportunities to connect with like-minded professionals? Ask Gemini, “What tips will you give for connecting with the vibrant Artificial Intelligence community at tech conferences?”. Even if you’re unsure how to approach networking, Gemini offers support with queries like, “How can I make a good first impression when reaching out to recruiters on LinkedIn?”

  1. Remote Work Made Simple

Remote work is revolutionising the African job market, offering incredible flexibility and the potential to work with global companies. If you’re eager to explore remote roles that match your skills and aspirations, Gemini can help streamline your search.  Start by asking, “Show me reputable websites specialising in remote job listings for African candidates.”  Want to know more about a company’s remote culture before applying? Ask Gemini, “How can I get a feel for a company’s remote culture?” To ace those remote interviews, get tips with a query like, “Help me prepare for a remote interview – what are some essential points to remember?”

Embrace the Journey with Gemini by Your Side

Let Gemini be your secret weapon – equipping you with the insights, skills, and confidence to stand out from the crowd and achieve your career aspirations. So, fire up gemini.google.com and discover the power of Gemini!


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