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Samsung Tops, Apple, Huawei & Xiaomi Surpass 2015 YoY Average

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A strong holiday quarter boosted worldwide smartphone volumes to new record levels thanks to robust product offerings at numerous price points in both mature and emerging markets.

According to preliminary data from the International Data Corporation (IDC) Worldwide Quarterly Mobile Phone Tracker, smartphone vendors shipped a total of 399.5 million units during the fourth quarter of 2015 (4Q15), resulting in 5.7% growth when compared to the 377.8 million units shipped in the last quarter of 2014.

For the full year, the worldwide smartphone market saw a total of 1432.9 million units shipped, marking the highest year of shipments on record, up 10.1% from the 1301.7 million units shipped in 2014.

“Usually the conversation in the smartphone market revolves around Samsung and Apple, but Huawei’s strong showing for both the quarter and the year speak to how much it has grown as an international brand,” said Melissa Chau, senior research manager with IDC’s Worldwide Quarterly Mobile Phone Tracker. “While there is a lot of uncertainty around the economic slowdown in China, Huawei is one of the few brands from China that has successfully diversified worldwide, with almost half of its shipments going outside of China. Huawei is poised to be in a good position to hold onto a strong number 3 over the next year.”

Apple continued to dominate headlines in the quarter as 4Q15 represented its most successful quarter yet with 74.8 million units shipped, up 1% from the 74.5 million shipped last year.

Although the Cupertino-based vendor witnessed minimal growth year over year, its 2015 total market share climbed to 16.2%, up from 14.8% in 2014.

Growth in key markets such as China were up 18%, in which 50% were first-time iPhone owners. Sales in many emerging markets were also up as India saw the biggest increase among the BRIC countries with 76% growth.

Apple accomplished all this despite the increase in average selling price (ASP) for an iPhone.

ASPs climbed to $691, up from $687 one year ago, potentially pointing to increased demand for a larger screen and higher capacity models.

“With initial Apple shipment estimates all over the map, Apple assured the public that demand for its premium smartphones is still alive and kicking,” said Anthony Scarsella, Research Manager with IDC’s Worldwide Quarterly Mobile Phone Tracker. “A new record-setting quarter for Apple indicates consumers continued demand for Apple’s latest offerings regarding upgraded hardware and software. Features such as a more widely accepted Apple Pay, increased performance, and the innovative Force Touch technology, continue to set the iPhone apart from the competition.

“To combat Apple at the high-end, competing vendors will need to bring value to consumers to stay relevant in the market,” added Scarsella. “With heavy saturation in many mature smartphone markets such as the U.S., Europe, and China, many vendors have placed a renewed focus on pushing premium-looking mid-tier devices as a new value proposition to consumers in both developed and emerging markets. Samsung has found success in this segment with its A-Series, and Huawei with its Honor brand. We expect similar devices to appear in 2016 from a variety of vendors that will focus on affordable value without neglecting performance and aesthetics.”

Smartphone Vendor Highlights:

Samsung remained the leader in the worldwide smartphone market for the quarter and the year with 85.6 million units shipped in 4Q15, up 14% from last year.

The Korean giant finished the year with 324.8 million shipments, which is up only 2.1% from the 318.2 million shipments in 2014.

With continuously increasing pressure in the high end from Apple, and at the low end to midrange from Chinese manufacturers Xiaomi, Huawei, ZTE, and others, Samsung faces a multi-front battle.

Apple hit a new high with 74.8 million units shipped, albeit just 0.3 million more than the same quarter one year ago.

Continued demand for Apple’s iPhone 6S and 6S Plus, particularly in China and the U.S., elevated Apple in 2015 to 231.5 million units shipped in the year.

This represents 20.2% growth from the 192.7 million units shipped in 2014.

The combination of new innovative features such as Apple Pay and Force Touch, combined with a new Rose Gold color, better performance, and increased speed, helped drive upgrades and attracted Android switchers in record numbers.

Huawei was the biggest winner in the quarter, with the strongest year-over-year growth among the top five vendors at 37%.

Huawei also became the fourth mobile phone vendor in history to ship over 100 million smartphones in a year (preceded only by Nokia, Samsung and Apple).

Of the key brands originating from China, Huawei has consistently expanded its presence and share on the back of affordable handsets in emerging markets, combined with increasingly competitive flagship models.

Lenovo, just over one year after its acquisition of Motorola, was still trying to find its feet amidst organizational changes while facing greater competition in its domestic market from smaller, local competitors at the low end.

The Motorola brand, strong in 2014 in the Americas with the Moto G and Moto X, saw fewer groundbreaking new models in 2015.

The Motorola name will be shortened to just “Moto” and be used for high-end devices while the “Vibe” brand from Lenovo will represent the low-end. Lenovo will also put its faith entirely in Motorola as they have elected Moto to design, develop, and manufacture smartphone products going forward.

Xiaomi leaned heavily on the China market for growth, where volumes were still 90% domestic on average compared to international, despite ramping up in India and launching in Brazil.

Xiaomi spent 2015 trying to encourage a transition away from the low-end range of models into more midrange models, although the bulk of shipments still rest on low-end volumes from the Redmi line.

On the basis of this growth, it was able to widen the gap from number 6, LG.

 


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Relief for SMEs as NACAN Launches Fight Against Expensive Broadband in Nigeria

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A new non-profit advocacy group, the National Affordable Connectivity Advocacy Network (NACAN), has launched initiatives aimed at addressing broadband affordability challenges and promoting policy reforms for small and medium-sized enterprises (SMEs) in Nigeria.

Relief for SMEs as NACAN Launches Fight Against Expensive Broadband in Nigeria

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The launch coincided with the 2026 edition of the International Telecommunication Union (ITU) World Telecommunication and Information Society Day (WTISD), themed: “Digital lifelines: Strengthening resilience in a connected world.”

NACAN said its primary objective is to bridge digital access gaps affecting Nigerian SMEs by reducing broadband costs, advocating regulatory reforms and improving digital capacity for small businesses.

As part of its rollout plans, the organisation unveiled the Southern Connectivity Voucher Pilot, a programme designed to provide subsidised data vouchers to small businesses in major commercial centres in southern Nigeria.

According to the group, the intervention is expected to reduce internet-related operational costs for businesses and improve digital access.

NACAN also announced plans to host the Niger Delta Digital Lifelines Roundtable in Port Harcourt, bringing together state ICT commissioners, internet service providers, telecom stakeholders and civil society groups.

The forum is expected to focus on strengthening resilient last-mile broadband infrastructure across underserved communities.

Speaking at the launch, National Coordinator of NACAN, Uchechukwu Emmanuel Ugochukwu, said internet access had become critical infrastructure for Nigerian businesses.

“In the current economic climate, internet access is no longer a luxury for Nigerian businesses; it is an infrastructure lifeline.

“We are debuting to ensure that high data costs and weak network reliability do not permanently exclude Nigerian SMEs from the global digital economy,” he said.

The organisation also unveiled a policy advocacy agenda targeting reforms on Right-of-Way charges and measures to reduce frequent network outages affecting businesses.

To deepen stakeholder engagement, NACAN said it is collaborating with industry groups including the Nigeria Information Technology Reporters Association (NITRA), the Niger Delta Chamber of Commerce, Industry, Mines and Agriculture (NDCCIMA), and the APC ICT Directorate, alongside private sector partners.

NACAN described itself as a non-profit initiative focused on promoting digital equity for Nigerian SMEs through advocacy for affordable, reliable and secure broadband infrastructure.

The group said its long-term goal is to support the integration of local businesses into the formal digital economy and stimulate inclusive economic growth.


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GBB Says Cross-border Partnerships Key to Africa’s Digital Transformation

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Galaxy Backbone Limited (GBB) has said that sustained collaboration among African countries remains central to the continent’s drive toward digital transformation.

The organisation stressed that building secure, interoperable and inclusive digital systems across Africa cannot be achieved in isolation, calling for stronger regional partnerships to accelerate innovation and shared infrastructure development.

The position was contained in a statement issued on Sunday by the Head of Corporate Communications at Galaxy Backbone, Chidi Okpala.

As it prepares to host a major delegation of policymakers, technology leaders and development partners in Abuja, GBB said the engagement would further highlight the importance of cross-border cooperation in shaping Africa’s digital future.

Okpala explained that the initiative is designed to provide both dialogue and practical exposure to Nigeria’s digital infrastructure ecosystem.

According to him, the visit will allow delegates to better understand how shared ICT systems are supporting governance and service delivery in the country.

“This engagement will provide an opportunity for African stakeholders to not only discuss policy frameworks but also see firsthand how digital public infrastructure is being deployed to improve efficiency, connectivity and innovation in the public sector,” Okpala said.

He added that GBB’s hosting role reflects its growing importance in advancing digital governance and infrastructure development across the continent.

“Galaxy Backbone is increasingly positioned as a key enabler of trusted digital infrastructure, and this engagement reinforces that role within Nigeria and beyond,” he noted.

Speaking ahead of the programme, the Managing Director and Chief Executive Officer of Galaxy Backbone, Professor Ibrahim Adeyanju, said the future of Africa’s digital economy depends on the ability of countries to work together in building resilient systems.

“No single country can achieve the level of transformation required on its own. We must share knowledge, align strategies, and invest in systems that can serve the entire continent,” Adeyanju said.

According to the statement, the engagement will feature a continental dialogue themed “Building Africa’s Digital Foundations Together,” bringing together stakeholders from 11 African countries in Abuja.

The programme is being organised in partnership with Co-Develop, Smart Africa, and MicroSave Consulting, with discussions expected to focus on Digital Public Infrastructure (DPI), digital identity systems, secure connectivity, interoperability frameworks, and inclusive digital ecosystems.

GBB said delegates will also undertake a guided tour of its infrastructure and facilities in Abuja, where they will be exposed to Nigeria’s digital transformation journey and the systems supporting cloud services, cybersecurity, government connectivity, and digital platforms.

The company noted that the tour is intended to demonstrate how shared ICT infrastructure is strengthening governance and enabling more efficient public service delivery.

Participants are expected to explore practical pathways for accelerating the deployment of digital public infrastructure to support economic growth and institutional reforms across Africa.

GBB maintained that the initiative also confirms Nigeria’s position as a regional hub for digital innovation and infrastructure development, while deepening cooperation among African nations.


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MTN Reinforces Commitment to African Creativity at Star-Studded 12th AMVCA

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MTN Nigeria reinforced its commitment to supporting African storytelling and emerging creative talent at the 12th Africa Magic Viewers’ Choice Awards (AMVCA), held on Saturday, May 9, 2026, at Eko Hotels & Suites.

MTN Reinforces Commitment to African Creativity at Star-Studded 12th AMVCA

MTN Nigeria

Hosted by Bovi Ugboma and Nomzamo Mbatha, the star-studded event brought together some of the biggest names in African film, television, and entertainment for a night celebrating creativity, culture, and cinematic excellence.

As part of its participation at the Awards Night, MTN Nigeria sponsored the Best Short Film category, one of the standout moments of the evening aimed at recognising and rewarding emerging filmmakers shaping the future of African storytelling.

The award was presented by the General Manager, Enterprise Sales, MTN Nigeria, Febisola Oyeleye, alongside actor Jide Oyegbile.

The winning film, Hussaini, by filmmakers Orire Nwani and Josh Olaoluwa, earned both the prestigious AMVCA recognition and a ₦5 million cash prize sponsored by MTN Nigeria.

Speaking during the presentation of the cash prize to the winners, Chief Marketing Officer, MTN Nigeria, Onyinye Ikenna-Emeka, reiterated MTN’s commitment to youth empowerment and supporting the creative industry through platforms that spotlight emerging talent.

According to her, the brand remains intentional about supporting young Nigerians who continue to push boundaries through creativity and storytelling. “At MTN, one of the things that we are so committed to is youth empowerment.

We believe that the youth of Nigeria are actually the future of the country. When we see young people being productive and coming out tops in what they do, it speaks to their commitment and ability to move beyond boundaries.

One of the ways we support the creative industry is through the short film category, and we are delighted to see deserving winners who are obviously on their way to great things,” she said.

The filmmakers behind Hussaini also celebrated the win, with one of the creators describing it as a defining moment after multiple nominations in the category.

“This is our last nomination in this category, and I’m excited we finally have it,” he said. “Next year, we are coming for Best Feature Film.”

Beyond the Awards Night, MTN’s presence throughout the AMVCA week extended to initiatives such as Young Filmmakers Day and the #MTNFilmChallenge, both designed to spotlight emerging talent and create opportunities for young creatives to tell authentic Nigerian and African stories through film and digital content.

With its continued investment in platforms that celebrate creativity and empower young storytellers, MTN Nigeria once again highlighted the important role partnerships can play in shaping the future of Africa’s entertainment industry.


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