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Samsung Unboxes New Devices, Reminisce Now Brand Ambassador

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In sync with its strategy of introducing innovative, smart mobile devices from which consumers can derive optimum value, Samsung Electronics has unveiled its new Galaxy Trend Lite and Galaxy Ace 4 Lite smartphones, two affordable solutions targeted at the new generation of mobile phone users.

The devices are already available at Samsung stores and accredited dealers nationwide.

Also, unveiled Nigerian singer, rapper, and songwriter, Remilekun Abdulkalid Safaru, known by his stage name Reminisce, as a brand ambassador.

Mr. Emmanouil Revmatas, director of Information Technology and Mobile at Samsung Electronics West Africa, said that the new devices will ensure that Samsung maintains its dominance in the smartphone market by positioning itself to meet the demands of consumers desirous of optimizing value derivable from their mobile phones.

“At Samsung, we understand that consumer habits and consumption patterns are changing, a compelling reason for providing our consumers with the opportunity to own a device with features of a high-end smartphone at an affordable cost. The Galaxy Ace 4 Lite is a device that provides superior value to consumers based on its features, intuitive performance and design, while the Galaxy Trend Lite will especially delight consumers looking for a device with great, smart dual-SIM capabilities. The smartphones are revolutionary not only in terms of the great mobile experience that they provide but also in terms of their value proposition. We believe that the Galaxy Ace 4 Lite and the Galaxy Trend Lite will further fuel the growth of Nigeria’s smartphone market,” he said.

Galaxy Trend Lite

The dual-SIM Galaxy Trend Lite boasts the Android Jelly Bean operating system which facilitates faster internet connectivity and smoother apps transition.

Its vivid 4-inch multi-touch display lets users take photographs, surf the internet, watch movies and view other multimedia content with great convenience and clarity.

In addition, the device’s dual-SIM capability offers users the flexibility of having two telephone lines in a single mobile device.

Galaxy Ace 4 Lite

The Galaxy Ace 4 Lite differs from other devices in its category with its in-built Android KitKat 4.4 operating system, the latest and most advanced operating system in the market.

This unique feature, which is mostly available on premium smartphones, ensures that users derive greater performance and enhanced productivity from the device.

Samsung’s rich ecosystem of exclusive applications including ChatOn, which allows users to chat for free with other Samsung Galaxy device users and S Voice, which lets users control their smartphones with voice commands, are also available on the Galaxy Ace 4 Lite.

As part of its value-added proposition, Samsung is partnering with telecom operators in the country to offer individuals who buy the devices from accredited stores N500 worth of airtime with their purchase.

The company is also offering consumers the flexibility of expanding the devices’ in-built 4 gigabytes of storage to up to 32 gigabytes via a MicroSD slot, a feature that is nonexistent in most rival smartphones in the market.

On his part, Olumide Ojo, head of Business Development of the company’s Information Technology and Mobile Division, highlighted the Galaxy Trend Lite’s durability and dual-SIM capability as two major unique selling points of the device.

“Whether users want to take advantage of different pricing plans from two network operators, or want to keep their business and personal calls separate, the Galaxy Trend Lite’s smart dual-SIM feature provides the convenience of two cell phones within one-mobile solution. Also, there is a perception that entry-level smartphones are not reliable. At Samsung, we are proud to say that our new entry-level devices are not only cost-effective and reliable, but are also ultra-durable,” he said.

He added that Samsung’s 24-month standard factory warranty is available to users of the Galaxy Trend Lite and Galaxy Ace 4 Lite.

Similarly, Samsung unveiled Nigerian singer, rapper, and songwriter, Remilekun Abdulkalid Safaru, known by his stage name Reminisce, as a brand ambassador for its mobile division at the event.

The company plans to leverage Reminisce in its product advertising for entry-level mobile phones.

According to Revmatas, Reminisce symbolizes the values that Samsung has stood for over the years. “The Samsung brand stands for quality innovation, change, discovery, self-expression and excellence. These qualities are epitomized by Reminisce, whose quality and depth of work as well as versatility as an artiste have endeared him to Nigerians. We are very proud to have him endorse our new entry-level mobile phones,” he said.

Revmatas further described the signing of Reminisce as an opportunity for Samsung to reach out to its consumers through Nigeria’s music industry. “We want to further connect with our customers at all touch points, especially through music, which is one of the passions of people worldwide,” he explained.


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NCC Moves to Review International Termination Rate for Voice Services

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The Nigerian Communications Commission (NCC) has embarked on a cost-based study to set the new pricing regime for mobile international termination rate (ITR) for inbound international voice calls in the country.

The ITR is the rate paid to local operators by international operators to terminate calls in Nigeria.

As part of the process for the rate determination, the Commission has organised a virtual stakeholder engagement forum with relevant industry stakeholders to intimate them with the ongoing cost-based study and the need to cooperate with Messrs Payday Advance and Support Services Limited, the consultants engaged to carry out the study

Addressing the stakeholders in Abuja recently, Prof. Umar Danbatta, executive vice chairman of NCC, said the study has become imperative following the various implementation constraints arising from contending industry and market dynamics that met previous efforts at finding an optimum price for the termination of international voice services in Nigeria.

Danbatta, who was represented at the forum by Adeleke Adewolu, executive commissioner, Stakeholder Management, NCC, said through the new ITR pricing, the Commission will be able to balance the competing objectives of economic efficiency and allowing operators the latitude to generate reasonable revenue.

The EVC, however, explained that in 2013, the Commission issued a determination stating that mobile termination rate (MTR) rates were the same irrespective of where the call originated, a clause he said was largely misconstrued by operators at that time to mean that ITR should be the same rate as the MTR.

He said this led to operators ignoring the international cost portion, where ITRs were agreed at MTR level without a positive residual to cover the costs of the international leg for local operators.

“As a result of this, the ITRs continued to decline, in line with the MTR glide path and as the ITR was set in Naira, it suffered a further downward slide in dollar terms following the currency devaluation.

“Ironically, the Nigerian operators paid the international operators in dollars to deliver international calls which created an imbalance of payments as the ITR in Nigeria declined,” he said.

As a result, Danbatta said Nigerian operators’ profitability and commercial results were negatively affected putting Nigeria’s ITR below that of most countries with which it makes and receives the most calls, thereby making Nigerian operators perpetual net payers.

“This has, therefore, led to undue pressure on the nation’s foreign reserves, which continue to get depleted by associated net transfers to foreign operators on account of this lop-sidedness, hence the need for Nigeria, with volatile currencies, to regulate the ITR to prevent or mitigate the imbalance of payments with international operators,” the EVC said.

According to Danbatta, where ITR is not properly regulated, it tends to have a negative effect on a market like Nigeria with major supply-side challenges and associated socio-economic implications.

“So, setting a rate substantially above the MTR has resulted in a number of repercussions. One of such is the consumer shift to online channels as calls are increasingly made through Internet Protocol (IP)-based technologies such as Skype and WhatsApp because of high international call prices.

“To this end, an economically-efficient ITR that is cost-based will maximise economic benefits to all stakeholders,” Danbatta told the stakeholders.

Earlier in her remarks, Director, Policy, Competition & Economic Analysis, Yetunde Akinloye, said the forum is aimed at formally engaging with and sharing the perspectives and insights of industry stakeholders and ultimately enlisting their collective support in relation to the inputs and requirements towards the determination of a mutually- realistic ITR in Nigeria.

She noted that the project commenced on March 10, 2020 with a kick-off meeting but was stalled by the challenges associated with the COVID-19 pandemic, necessitating the need to explore emerging channels of engagement to move forward and ensure the completion of the project.

Akinloye reiterated the Commission’s commitment to continuously provide a conducive environment and level-playing field for the effective interplay of factors that would sustain market development and growth, while ensuring the provision of qualitative and efficient telecommunications regulatory services for the benefit of consumers and licensees.

 


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Ericsson Accelerates 5G for Enterprise with Acquisition of Cradlepoint

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Ericsson has agreed to acquire Cradlepoint, the US-based market leader in Wireless Edge WAN 4G and 5G Enterprise solutions. The investment is key to Ericsson’s ongoing strategy of capturing market share in the rapidly expanding 5G Enterprise space.

Cradlepoint complements Ericsson’s existing 5G Enterprise portfolio which includes Dedicated Networks and a global IoT platform.

The combined offering will create valuable new revenue streams for customers by supporting full 5G-enabled services for enterprise, and boost returns on investments in the network.

Cradlepoint will become a fully owned subsidiary of Ericsson while continuing to operate under its existing brand. Cradlepoint employees will remain within the company, headquartered in Boise, Idaho. It will be part of Ericsson’s Business Area Technologies & New Businesses.

The acquisition price amounts to an enterprise value of USD 1.1 b. with the transaction expected to close before the end of Q4 2020, subject to closing conditions. The purchase price, which is funded from Ericsson’s cash-in-hand, is paid in full on closing.

Cradlepoint’s sales for 2019 were SEK 1.2 b. with a gross margin of 61%. Ericsson’s operating margins are expected to be negatively impacted by approximately 1% in 2021 and 2022 – where half is related to amortization of intangible assets which arise from the acquisition. Cradlepoint is expected to contribute to operating cash-flow starting in 2022. Ericsson’s 2022 group financial targets remain unchanged.

Wireless wide area network (wireless WAN) Edge solutions connect through 4G and 5G to deliver fast, secure, and flexible connectivity wherever and whenever it is needed for businesses, mobility and critical frontline emergency services. Cradlepoint is strongly positioned in a market with underlying growth of 25-30%.

Börje Ekholm, President and CEO Ericsson, says: “Portfolio-near acquisitions are an integral part of our earlier communicated strategy. The acquisition of Cradlepoint complements our existing offerings and is key to our strategy of helping customers grow the value of their 5G network investments. Ericsson is uniquely positioned to build on Cradlepoint’s leadership position in Wireless Edge and the wireless WAN market.

Combining the scale of our market access and established relationships with the world’s biggest mobile operators we are making a strong investment to support our customers to grow in this exciting market. I would like to extend a very warm welcome to all Cradlepoint employees.”

George Mulhern, CEO and Chairman, Cradlepoint says: “We have led the way in bringing the power of cellular networks and technologies to enterprise and public sector customers – helping them connect beyond the limits of traditional wired WANs. Ericsson with its global 5G leadership is a great match for us and I am very excited to continue to scale and expand our business together.”

Founded in 2006, Cradlepoint has more than 650 employees, providing wireless WAN solutions that deliver enterprise-grade connectivity. In addition to the company headquarters in Boise, Idaho, USA, the company operates a research and development center in Silicon Valley, California, and new market offices in the United Kingdom and Australia.

Cradlepoint’s subscription model combines cloud-delivered software with hardware endpoints, support and training.

Ericsson’s long-standing collaboration with Cradlepoint dates back to the launch of 4G in the U.S. market more than a decade ago.


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Startups & Investors Set to Meet Virtually at the ISN Hubs Annual Gathering & Demo Day

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Innovation Support Network, Nigeria’s largest Hub network, is giving ten startups from across the country the opportunity to pitch before local and foreign investors at its inaugural Demo Day on September 24.

 

The ISN Demo Day is part of the two-day ISN Annual Gathering 2020 which would be holding virtually from 23 – 24 September, 2020.

 

The ISN Annual Gathering is the biggest convention of Hub founders, administrators, key partners and stakeholders and is targeted at growing visibility, building sustainable models and driving collaborations for the growth of Hubs as Entrepreneur Support Organisations in the country.

 

This year’s Annual Gathering “Stronger together – developing frameworks for collaboration” is very relevant at this time when Hubs and other members of the tech and innovation ecosystem need to become more collaborative.

 

In addition to the Annual Gathering, ISN Hubs would be hosting the ISN Hubs Demo Day on 24 September 2020.

 

Selected startups from within the ISN Hubs network would pitch virtually to an audience of investors, Corporates as well as members of the Development & Impact Community.

 

According to the Chairman of ISN Hubs, Tomi Davies, the ISN Demo Day is an opportunity for Angel investors to get a front-row view of some of the startups including a few outside of Lagos and Abuja, which they previously may not have had access to.

 

“This is a great opportunity for Hubs to showcase the startups that they are supporting, for startups to show what they are working on and the solutions that they are creating and for investors to get a better understanding of what is happening in the Nigerian tech and innovation ecosystem. It’s a win-win-win for everyone”. He concluded.

 

The first ISN Annual Gathering was held on 23 and 24 October 2019 at the Civic Center, Lagos. This year, due to the prevalence of post-COVID limitations on public events, the Annual Gathering would be held virtually on 23 and 24 September 2020.

 

Fayo Williams, partnership director, ISN, stated that “moving the event online has actually created an opportunity for us to reach a larger audience – not just across Nigeria but indeed, across the World.”

 

The event would hold for two days via Zoom and would feature two-panel sessions on Understanding the Innovation Support Ecosystem as well as Stimulating demand for homegrown solutions on September 23.

 

As a follow on to the second session on Day 1, the ISN Demo Day would hold on September 24. Register here to attend.

 

Innovation Support Network (ISN Hubs) is a not-for-profit Business Member Organisation made up of over 100 entrepreneurship, impact, innovation and technology Hubs across Nigeria.

 

ISN Hubs champion policy, drive collaborations and promote structures that help grow Nigeria’s innovation ecosystem. A Hub is an environment which provides Entrepreneur Support Services to startups by providing access to four critical resources: skills, infrastructure, funding and network. Hubs include business incubators, startup (or seed) accelerators, co-working spaces, makerspaces, hackerspaces and other structured innovation environments.


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