General News
Scalability, Interface Offer 2go’s Uniqueness- Herson
Marc was previously an Executive in Residence at Softbank Capital in Boston; and a Partner at Hasso Plattner Ventures Africa.
Prior to that Marc was with SONY BMG and Bertelsmann AG in New York and Munich as Senior Vice President of Strategy and New Ventures. Marc began his career as a corporate lawyer at Edward Nathan Sonnenbergs in Johannesburg. He holds a BA, LLB and a MBA from INSEAD.
Marc has certifications in coaching and in mediation from Harvard Law School. Marc is a CPD faculty coach at Harvard Business School.
Overview of 2go
2go, a mobile social network and chat messenger that allows the users to communicate for free with friends and meet new people, is set to launch on the Android platform in the next weeks.
Today 2go is the largest social network in Nigeria with over nine million active users and is one of Africa’s largest mobile social networks, said Marc Herson, a director at the social network with offices in Cape Town, South Africa.
According to him, 2go is a fast trending network that users, primarily between the ages of 18 and 30, have become loyal users of. The median age of a 2go user is 23, many of which are university graduates or still at university. Herson adds that according to recent statistics the Nigerian population has remarkably a median age of 18, so the 2go user actually skews quite a bit older than the median age of Nigeria.
2go users hop on to the app to check in and chat with familyand friends for free, play games and meet people in chat rooms and discuss topics like football and music. 2go is a also cross-platform and allows users to chat with friends on Facebook and Google.
2go Success is Driven by the Users
2go’s success is due to a variety of factors.
First of all, it is about the product and the technology. Herson notes that “everything we do is focused around the product and the scalability of the platform.” We have minimal downtime, which with three million active users each day is absolutely critical. We are an app that scales.
Secondly, the app has a simple but beautiful user interface. The app is simple and easy to user, which is critical for users of feature phones. Far more than desktop-based users, users tend to be looking for an immediate hit of social connection so interfaces need to be fast and intuitive.
Thirdly, we are also focused on price sensitive users. The app is lightweight and offers users minimal use of data, thus providing savings on data costs. For instance, images are dramatically compressed, which enables users to share photographs a lot.
Mobile Ads
2go has a very powerful adverting platform and works with brands that include McDonalds, Stanbic IBTC, Guinness and host of others.
We have what we call ‘full-screen splash screen ads’. When someone logs on he views a full-screen ad for five seconds. The user can click on it to go to the brand’s own mobisite. Amazingly, up to 20 to 30% of the users click on the ads.
2go is a premium advertising platform and enables targeting of its audience by age, gender, location and other demographic characteristics. With 2go’s analytics platform brands can log on to track how their campaign is performing.
Free Music for 2go Users
When someone gets signed on to 2go there are various and interesting things that will keep him or her there.
In February this year, 2go entered into a partnership with iROKING to bring free music from the likes of Timaya, Flavour and 2Face to the phones of the millions of 2go users who use the mobile networking site to chat, make friends and share the things they love.
From Feature Phones to Smartphones
“Since inception, the success of 2go has been very much around feature phones which still make up about 90% of the market in Nigeria out of over 100 million mobile connections, said Herson, adding that, “The other ten percent are on smartphones, with 50% of those being on Blackberry.”
Feature phones still give people what they want, especially those who cannot afford smartphones.
“However, we are now also focusing on smartphones which is growing rapidly. In Nigeria it will grow from 10% to approximately 25% to 30% in 2016. Thus, we are moving fast. We are on Blackberry already; we now have hundreds of thousands of users of users on smartphones. Blackberry is important, but Android has even more promise,” he noted.
In a recent poll we ran to test smartphone purchase intend, 80% of our users said they intend to buy a phone in the next 12 months, and they said almost 90% of those new phones will be smart phones.
The director maintained that the team of 2go engineers have been working tirelessly, “We have developed a new Android application, which we are going to launch in matter of weeks.
We will first launch our Android app in Google’s Play Store and then Samsung’s App Store. Very shortly, you will see promotions with and 2go bundled data plan with some of the leading mobile networks and handset manufacturers.
2go gives more than 9 million Nigerians an honest, fun and expressive form of communication. “Watch this space” Herson says. “There is much more to come!”
The 2go platform is open to brands, marketers and others who wish to drive brand awareness and engagement to a mass market of Nigerians.
Generally, 2go is the platform to be on!
General News
T2 Backs Youth Excellence as NCBC Wins Bosun Tijani Foundation Basketball Tournament

T2 has reaffirmed its commitment to youth development and excellence through sport as the NCBC basketball team, adopted by the brand, emerged champions of the Bosun Tijani Foundation Youth Basketball Tournament held at the Alake Sports Complex, Ijeja, Abeokuta.

The tournament, organised by the Bosun Tijani Foundation in collaboration with the Ogun State Government and supported by several partners including T2, brought together 12 competitive teams from across Nigeria, positioning basketball as a powerful platform for youth engagement, discipline, and opportunity.
NCBC’s championship run reflected the values T2 seeks to champion, work ethic, intelligence, teamwork, and resilience. The team recorded commanding victories over Team Vision, Warlords, and Elevate before defeating the Ilupjeu Raiders 66–52 in a gripping final.
Commenting on the adoption of the team, Seni Ogunkola, Vice President, Brands and Communication, T2 stated “NCBC embodies the qualities we believe in, exceptional work rate, intelligence on the ball, discipline, and a hunger to excel. By supporting them, T2 is investing in potential, purpose, and the next generation of leaders on and off the court.”
The climax of the event saw His Royal Highness, Oba Adedotun Gbadebo, the Alake of Egbaland, alongside Nigeria’s Minister of Communications and Digital Economy, Bosun Tijani, present the trophy to the victorious team, drawing rapturous applause from spectators. The event was also attended by the Chief of Staff to Ogun State Governor Dapo Abiodun, Mr. Lere Olayinka, and the Ogun State Commissioner for Sports, Honourable Wasiu Isiaka, underscoring strong institutional support for youth-focused initiatives.
Through its participation in the tournament, T2 continues to position itself as a brand that goes beyond sponsorship, championing platforms that unlock talent, inspire ambition, and create lasting social impact for Nigerian youth.
General News
Ecobank Guarantees Seamless Digital Banking Services Throughout the Christmas and Year-End Period

Ecobank Nigeria, a member of Africa’s leading pan-African banking group, has assured customers of uninterrupted access to banking services throughout the year-end holiday period via its secure and robust digital platforms. The Bank also urged customers to remain vigilant against fraud and scams during the festive season.

Ecobank Bank
Speaking on the development, Victor Yalokwu, Head, Products & Analytics, Consumer & Commercial Banking, Ecobank Nigeria, said the Bank’s digital channels – including the Ecobank Mobile App, Ecobank Business App, USSD *326#, Ecobank Online, OmniPlus, Omnilite, EcobankPay, RapidTransfer, Ecobank Cards, ATMs, PoS terminals, and over 35,000 Ecobank Xpress Point (Agent Banking) locations nationwide – will remain fully available to support customers throughout the yuletide and year-end holiday period.
He noted that customers will continue to enjoy a wide range of services during the period, including local and international funds transfers, bill payments and airtime top-ups, merchant payments, balance inquiries and account statements, as well as cardless cash withdrawals via ATMs.
According to Yalokwu, “Ecobank encourages customers to leverage these digital solutions for safe, fast, and efficient banking, especially during the festive season when convenience and reliability are essential.
“While physical branch operations may be subject to adjusted working hours in line with public holidays, customers can be assured that Ecobank’s digital platforms are designed to deliver uninterrupted service and enhanced security at all times.
“Ecobank remains committed to providing innovative financial solutions and exceptional customer service, and we wish all our customers a joyful festive season and a prosperous New Year.”
Yalokwu also cautioned customers to remain vigilant against fraudsters and scammers during the period. “Before you wrap up the year, tighten your security. December brings online sales, travel, and year-end distractions—this is exactly when scammers are most active. From fake festive deals to cloned merchant sites and suspicious messages, staying vigilant helps keep your money safe.”
He advised customers to shop only on trusted websites, never share their PINs, passwords, or one-time passwords (OTPs), avoid banking on public Wi-Fi networks, be cautious of urgent or emotionally charged messages, and regularly review their account activity.
General News
Woherem Proposes Pragmatic Roadmap to End Terrorism and Banditry in Nigeria

Dr. Evans Woherem, an award-winning African technology researcher, analyst, and writer, has proposed a comprehensive and implementable strategy to end terrorism, banditry, and criminal violence in Nigeria, warning that the country’s prolonged insecurity has reached a critical point that demands urgent, coordinated action.

Titled “A Comprehensive Strategy for Ending Terrorism, Banditry, and Criminal Violence in Nigeria: A Pragmatic, Multi-Layered, and Implementable Framework,” the paper presents a holistic roadmap designed to reverse more than a decade of escalating violence that has claimed thousands of lives, displaced communities, weakened local economies, and eroded public trust in governance.
According to him, insecurity has become deeply entrenched in everyday life across the country. “Terrorism, banditry, and criminal violence have become so commonplace that they now dominate daily conversations among Nigerians,” Dr. Woherem noted, adding that while the crisis is most acute in the North-East, North-West, and North-Central regions, “its effects are now being felt even in the southern parts of the country.”
Citing the 2025 Global Terrorism Index, which ranks Nigeria sixth globally in terms of terrorism impact, Dr. Woherem described the ranking as “a sobering statistical confirmation that terrorism still weighs heavily on the Nigerian state.”
The paper traces the roots of the crisis to the emergence of Boko Haram in 2009 and the subsequent rise of splinter groups such as ISWAP. It recalls high-profile incidents including the 2014 abduction of schoolgirls in Chibok, the Dapchi and Kankara kidnappings, and a series of mass abductions and attacks on schools and places of worship recorded in 2025.
Dr. Woherem observed that banditry, largely driven by ransom payments, “has spread across the entire nation, creating fear, weakening productivity, and pushing millions of households deeper into poverty.”
While acknowledging the role of military action, the author cautioned against relying on force alone. “Nigeria cannot defeat insurgency and violent crime through arms and ammunition alone,” he said. “Any sustainable solution must confront the internal conditions that allow insecurity to thrive.”
Among the key drivers identified in the paper by Dr. Woherem, are porous borders, arms proliferation, youth unemployment, economic stagnation, and persistent conflicts over land and resources, challenges Dr. Woherem stressed can be addressed through “a deliberate, intelligence-led, and whole-of-society approach.”
At the heart of the proposed framework, Woherem noted, is a call for intelligence-driven security operations, including the establishment of a National Counter-Insurgency and Intelligence Fusion Centre. “Security operations must be guided by accurate, actionable intelligence rather than fear-led mass actions that often harm civilians and undermine public trust,” he stated.
The paper also advocates comprehensive policing reforms, including the creation of constitutionally backed state police systems supported by a more specialized federal police structure. “Nigeria’s over-centralised policing model is structurally incapable of effectively addressing widespread criminality across such a vast and diverse country.”
Recognising the realities at the grassroots, Woherem calls for the formal regulation of community-based security groups, and noted that “ignoring vigilante groups is dangerous, and banning them outright is unrealistic,” but stressed that their roles must be clearly defined, regulated, and subject to strict oversight.
On border security, particularly in the Lake Chad Basin, the author warned that instability in neighbouring countries continues to fuel Nigeria’s insecurity. “No permanent solution is possible without deep regional cooperation,” he said, advocating an Integrated Border Management system supported by joint operations with neighbouring states.
The paper places strong emphasis on prevention through economic inclusion, youth employment, and skills development. “Jobs and income remain the most powerful tools for preventing recruitment into violent groups,” Dr. Woherem asserted, adding that immediate livelihood opportunities significantly weaken the appeal of extremist narratives.
He also called for structured deradicalisation and reintegration programmes, noting that “a humane, community-accepted process is essential for breaking cycles of violence and preventing relapse into extremism.”
Dr. Woherem further emphasised the need for governance reforms and accountability in the security sector. “Without transparency, oversight, and institutional integrity, even the best security strategies will fail,” he warned.
The white paper outlines a phased implementation plan from 2025 to 2030, beginning with intelligence fusion, pilot state police initiatives, community security registration, drone surveillance, and financial crackdowns on terror networks, before expanding into nationwide reforms and long-term consolidation.
Concluding, Dr. Woherem expressed cautious optimism about Nigeria’s future. “Nigeria can overcome this prolonged phase of insecurity,” he said, “but only through political will, coordinated institutions, and the active participation of society.”
He added that the proposed framework offers “a realistic pathway to restoring security, rebuilding public trust, and unlocking Nigeria’s vast human and economic potential.”
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