Broadcasting
Showmax, Domino’s Pizza Team Up to Offer the Ultimate Entertainment & Pizza Pairing Deal in Nigeria

Showmax, a leading streaming service in Africa, has announced a strategic partnership with Eat N’ Go Africa, the master franchisee of Domino’s Pizza, Cold Stone Creamery, and Pinkberry Gourmet Yogurt in Nigeria, that will see customers enjoy their favourite Domino’s pizza with great entertainment and live football from the Premier League on Showmax.

L-R: Uchenna Michael, Senior Manager, Partnerships, Showmax Nigeria, Ademilola Odunubi, Managing Director, Eat N’ Go Africa Ltd, Arinola Shobande, Head of Marketing, Showmax Nigeria, Olumide Aniyikaiye, Group CMO, Eat N’ Go Africa Ltd at the press briefing to unveil the Showmax and Domino’s partnership in Lagos on Monday.
Starting Monday, 19 August 2024, customers who purchase the Domino’s Chairman Max Deal ( Any Chairman Premium pizza) at N19,300 will get a one-month Showmax Entertainment all devices and Showmax Premier League mobile voucher, while the Domino’s Large Max Deal (any Large Premium Pizza) at N13,300 will come with a one-month Showmax Entertainment all devices voucher. The Domino’s Medium Max Deal (any Medium Favourite pizza) will come with a Showmax Entertainment Mobile voucher at N9,100.
Customers who purchase these bundle offers can redeem their Showmax subscription instantly in the stores, ensuring a seamless experience across all Showmax-enabled devices.
“As a brand that prioritises customer satisfaction, this partnership is a perfect blend of what Nigerians love – great entertainment and tasty food. We are excited to offer our customers the best of both worlds with this exclusive bundle, making it easier for them to stay entertained and streaming while enjoying their favourite Domino’s pizza,” said Tope Oshunkeye, Executive Head of Marketing, West Africa, MultiChoice.
We are excited to partner with Showmax to elevate the Domino’s Pizza customer experience,” Olumide Aniyikaiye, Group Chief Marketing Officer, Eat N’ Go Africa, stated. “Through this partnership, we are offering an enhanced dining experience to our customers with our crave-worthy pizza paired with easy access to their favourite shows on Showmax, perfect for any time of day. This collaboration exemplifies our dedication to delivering exceptional value and achieving ultimate customer satisfaction.
In the month of August, Showmax is the ultimate destination for both international and local entertainment, including Season 9 of BBNaija and the exclusive talk show The Buzz. Fans of international series can binge the complete two seasons of House of the Dragon, Industry S3 and Bel-Air S3, which is coming first on Showmax. On Showmax Premier League, customers can livestream all 380 matches of the new Premier League season on mobile.
For more information on this partnership and to find the nearest Domino’s Pizza store offering this bundle, visit www.dominos.ng.
Broadcasting
Fela Makes History as First African to be Inducted into Rock and Roll Hall of Fame

Fela Anikulapo-Kuti, simply known as Fela, legendary Nigerian musician, has made history as the first African artist to be inducted into the Rock & Roll Hall of Fame.

Fela
This is coming after he was posthumously honored with the 2026 Grammy Lifetime Achievement Award, becoming the first African artist to receive this prestigious special merit recognition.
Fela will be honoured in the early influence category this year, along with Queen Latifah, rapper MC Lyte, country rocker Gram Parsons, and Cuban singer Celia Cruz at this year’s Rock and Roll Hall of Fame event.
The honorees were revealed on Monday night in the US, during an airing of American Idol.
Sade Adu, Nigerian-born British singer, will be honoured in the performance category.
However, Shakira, Mariah Carey, Lauryn Hill, New Edition, and Pink, missed out on the final cut despite being nominated.
Over 1,200 artists, historians and music industry professionals voted to decide the honorees.
The induction ceremony will be held on 14 November at the Peacock Theatre in Los Angeles.
Broadcasting
FG to Gift Nigerians over 100 Free TV Channels from May 15

National Broadcasting Commission (NBC) is set to launch so-called FreeTV, with over 100 channels for news, sports, education, entertainment and children’s programming in multiple Nigerian languages.

The launch is scheduled for May 15.
Charles Ebuebu, director-general, NBC, who disclosed this, said the new platform will offer free-to-air access with no carriage fees, leveraging hybrid satellite and internet delivery via NigComSat-1R.
The new plan is not an upgrade, the NBC stressed. This is a rebuild, according to Ebuebu .
FreeTV will be true free-to-air – no encryption, no set-top box barrier.
Any DVB-T2/S2 television will work. A mobile app will extend reach to phones and tablets.
The platform will launch with over 100 national, regional and state channels across sports, news, children’s programming, education, entertainment and cultural content in Hausa, Yoruba, Igbo, Tiv, Ijaw, Edo, Fulfulde, Ibibio, Efik and Nupe – all in HD.
Crucially, the NBC has partnered with a Bulgarian firm, GARB (operating since 2006 and recognised by the European Broadcast Union), to deliver a 94 per cent-accurate audience measurement system using return-path data, app analytics, demographic panels, and Artificial Intelligence (AI).
To qualify broadcasters, must commit their channels, produce a minimum of 60 per cent local content, and promote FreeTV until January 2029.
After that, a regulated tiered rate card takes effect.
According to NBC, the strategic rationale is simple: build viewers first, monetise later.
The document further revealed that six regional production hubs in Lagos, Abuja, Port Harcourt, Enugu, Kano and Benin would function as local content factories, expected to generate 500 to 1,000 jobs per zone within two years.
Broadcasting
What Adekunle Gold’s Support Means for ‘The Gathering on 100

Popular Nigerian artist Adekunle Gold has lent his support to the growing youth-driven movement behind The Gathering on 100, further amplifying conversations around what is fast becoming one of the most talked-about upcoming experiences among young Nigerians.

Adekunle Gold
Known for his music and his strong connection with youth culture and evolving creative expression, Adekunle Gold’s involvement signals a deeper alignment between the event and the kind of audience it is attracting, a generation that is bold, expressive, and constantly redefining what community looks like.
While details of his involvement remain understated, his visible support adds a new layer of support and cultural relevance to the movement. In a landscape where attention is currency, endorsements from artists of his stature often act as a signal, drawing more eyes, more curiosity, and ultimately, more participation, but beyond visibility, the significance lies in what it represents.
The new father has, over the years, built a reputation for embracing creativity in its many forms, from music to visual storytelling, fashion, and digital engagement. His brand has consistently resonated with young Nigerians navigating similar spaces of self-expression and identity.
From interactive experiences like live music sessions and open performance moments to fashion runways and content creation spaces, the event is designed to blur the lines between audience and participant. It invites attendees to move beyond observation and become part of the moment.
This is a concept that closely mirrors the kind of cultural shift Adekunle Gold has been part of, one where boundaries between creator and consumer continue to dissolve.
His support also reflects a broader trend within Nigeria’s entertainment industry, where artists are increasingly engaging with youth-led initiatives that go beyond traditional performances. Rather than simply appearing on stage, they are aligning with movements that foster community, creativity, and shared experience.
For fans and attendees, this adds another dimension to what The Gathering on 100 represents.
As registrations increase and conversations expand across social platforms, the movement is gradually taking shape through the collective interest of those drawn to it.
Head to gathering.com to register.
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