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Showmax Pro Records Massive Year on Year Growth Ahead of FIFA World Cup Qatar 2022

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As Showmax Pro ramps up for its biggest broadcasting event yet – the FIFA World Cup Qatar, where all 64 matches will be streamed live, courtesy of SuperSport, the African streaming service has just announced a 111% year-on-year growth.

Showmax Pro is a streaming service available for subscribers in Africa that bundles the existing Showmax entertainment offering with music channels, news, and live sports streaming from SuperSport.

For the first time since the platform was launched in 2020, Showmax Pro will offer a 4K streaming experience to subscribers for the World Cup, the biggest sports tournament in the world, scheduled to start this weekend, on Sunday, November 20, 2022. The 4K stream will have up to 50 frames per second (fps), double the standard 25 frames per second (fps). Successful 4K tests have already taken place on selected Premier League matches. Showmax made history by becoming the first streaming service in Africa to make mobile downloads possible for offline viewing and launched the lowest data streaming option in Africa last year on iOS devices, a feature that will help fans not to miss out on any of their favourite matches.

Speaking on the game’s debut, Barry Dubovsky, Chief Operating Officer of MultiChoice Connected Video said: “We’re offering our sports fans the opportunity to watch the world’s greatest sports spectacle in 4K, at an exceptional price point. This time of year is all about bringing communities together, through sport and entertainment.”

According to the recent integrated report released by MultiChoice on November 10, 2022, Showmax Pro has grown 111% year on year. Showmax’s entertainment plan is hot on its heels with paying subscribers growing 50% year on year across Africa. “This will be a significant landmark for the whole Showmax Pro team,” says Barry Dubovsky, COO of MultiChoice Connected Video.

Showmax is offering some features that will give an exciting experience to subscribers. When streaming FIFA World Cup games on Showmax Pro, subscribers will be able to pause at key moments and rewind for up to five minutes to ensure they don’t miss a second of the action before returning to live viewing.

Showmax Pro also features wildly popular sports documentary series such as Moment of Truth, which recounts the most iconic moments of the FIFA World Cup; HBO’s Emmy-winning 100 Foot Wave, about big wave surfing; and Tiger, a Critics’ Choice nominated look at golf legend Tiger Woods’ life, success, and scandals.

The platform also provides a wide range of other live sports events, such as athletics, professional boxing, and the world’s biggest marathons.


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Broadcasting

Fela Makes History as First African to be Inducted into Rock and Roll Hall of Fame

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Fela Anikulapo-Kuti, simply known as Fela, legendary Nigerian musician, has made history as the first African artist to be inducted into the Rock & Roll Hall of Fame.

Fela Makes History as First African to be Inducted into Rock and Roll Hall of Fame

Fela

This is coming after he was  posthumously honored with the 2026 Grammy Lifetime Achievement Award, becoming the first African artist to receive this prestigious special merit recognition.

Fela will be honoured in the early influence category this year, along with Queen Latifah, rapper MC Lyte, country rocker Gram Parsons, and Cuban singer Celia Cruz at this year’s Rock and Roll Hall of Fame event.

The honorees were revealed on Monday night in the US, during an airing of American Idol.

Sade Adu, Nigerian-born British singer, will be honoured in the performance category.

However, Shakira, Mariah Carey, Lauryn Hill, New Edition, and Pink, missed out on the final cut despite being nominated.

Over 1,200 artists, historians and music industry professionals voted to decide the honorees.

The induction ceremony will be held on 14 November at the Peacock Theatre in Los Angeles.

 

 

 


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FG to Gift Nigerians over 100 Free TV Channels from May 15

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National Broadcasting Commission (NBC) is set to launch so-called  FreeTV, with over 100 channels for news, sports, education, entertainment and children’s programming in multiple Nigerian languages.

FG to Gift Nigerians over 100 Free TV Channels from May 15

The launch is scheduled for  May 15.

Charles Ebuebu, director-general, NBC, who disclosed this, said the new platform will offer free-to-air access with no carriage fees, leveraging hybrid satellite and internet delivery via NigComSat-1R.

The new plan is not an upgrade, the NBC stressed. This is a rebuild, according to Ebuebu .

FreeTV will be true free-to-air – no encryption, no set-top box barrier.

Any DVB-T2/S2 television will work. A mobile app will extend reach to phones and tablets.

The platform will launch with over 100 national, regional and state channels across sports, news, children’s programming, education, entertainment and cultural content in Hausa, Yoruba, Igbo, Tiv, Ijaw, Edo, Fulfulde, Ibibio, Efik and Nupe – all in HD.

Crucially, the NBC has partnered with a Bulgarian firm, GARB (operating since 2006 and recognised by the European Broadcast Union), to deliver a 94 per cent-accurate audience measurement system using return-path data, app analytics, demographic panels, and Artificial Intelligence (AI).

To qualify broadcasters, must commit their channels, produce a minimum of 60 per cent local content, and promote FreeTV until January 2029.

After that, a regulated tiered rate card takes effect.

According to NBC, the strategic rationale is simple: build viewers first, monetise later.

The document further revealed that six regional production hubs in Lagos, Abuja, Port Harcourt, Enugu, Kano and Benin would function as local content factories, expected to generate 500 to 1,000 jobs per zone within two years.

 


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What Adekunle Gold’s Support Means for ‘The Gathering on 100

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Popular Nigerian artist Adekunle Gold has lent his support to the growing youth-driven movement behind The Gathering on 100, further amplifying conversations around what is fast becoming one of the most talked-about upcoming experiences among young Nigerians.

What Adekunle Gold’s Support Means for ‘The Gathering on 100

Adekunle Gold

Known for his music and his strong connection with youth culture and evolving creative expression, Adekunle Gold’s involvement signals a deeper alignment between the event and the kind of audience it is attracting, a generation that is bold, expressive, and constantly redefining what community looks like.

While details of his involvement remain understated, his visible support adds a new layer of support and cultural relevance to the movement. In a landscape where attention is currency, endorsements from artists of his stature often act as a signal, drawing more eyes, more curiosity, and ultimately, more participation, but beyond visibility, the significance lies in what it represents.

The new father has, over the years, built a reputation for embracing creativity in its many forms, from music to visual storytelling, fashion, and digital engagement. His brand has consistently resonated with young Nigerians navigating similar spaces of self-expression and identity.

From interactive experiences like live music sessions and open performance moments to fashion runways and content creation spaces, the event is designed to blur the lines between audience and participant. It invites attendees to move beyond observation and become part of the moment.

This is a concept that closely mirrors the kind of cultural shift Adekunle Gold has been part of, one where boundaries between creator and consumer continue to dissolve.

His support also reflects a broader trend within Nigeria’s entertainment industry, where artists are increasingly engaging with youth-led initiatives that go beyond traditional performances. Rather than simply appearing on stage, they are aligning with movements that foster community, creativity, and shared experience.

For fans and attendees, this adds another dimension to what The Gathering on 100 represents.

As registrations increase and conversations expand across social platforms, the movement is gradually taking shape through the collective interest of those drawn to it.

Head to gathering.com to register.


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