Broadcasting
Showmax Unveils First Ever Nigerian Masterbrand Campaign

Showmax, Africa’s original streaming service is staking a major claim on the rapidly growing streaming industry in Nigeria with its first ever Nigerian Masterbrand campaign with tagline “No one tells a story like we do”.
The campaign officially launched on Monday, 29 May with a super crisp and relatable television commercial featuring Nigerian actress, Sharon Ooja, who also stars in the AMVCA-nominated Showmax Original, Flawsome. The campaign pays an ode to the vibrant, larger-than-life storytelling streak of Nigerians and Showmax’s apparent efforts to tell authentic Nigerian stories through its slate of originals – eight of which were launched over the past one year.
Showmax had first teased the campaign with a display of some of the most popular Nigerian slangs such as Just Dey Play, Woto Woto, Eweee and Pressure Ti Wa on billboards across major cities in Nigeria. Conversations about these billboards were amplified on social media with many users giving their unique spins and takes on the campaign.
It wouldn’t be the first time Showmax would be starting conversations on social media. In 2022, the streaming platform’s hit Nigerian iteration of the Real Housewives franchise, The Real Housewives of Lagos (RHOLagos) dominated conversations on social media, sitting on the Twitter trend table for its 13-week long run. RHOLagos has gone on to win an AMVCA for “Best Costume Designer”, alongside other Showmax originals like the police and procedural drama, Crime and Justice Lagos, which snagged the awards for “Best TV Series” and “Best Picture Editor”.
Speaking on the campaign, Opeoluwa Filani, General Manager at Showmax Nigeria, says that the campaign is a celebration of the wealth of stories that abound in Nigeria and Showmax’s commitment to telling them as a truly Nigerian brand. “In Nigeria alone, we have over 300 tribes and thousands of untold stories.
“We can tell 300,000 stories in a year, and you will still find a new and exciting story to tell for the next 10 decades. That’s the beauty of our diversity,” he says.
“As a brand, we believe it is our duty to tell these stories and tell them in their most original and purest form. And this is even more important to us because we’re Africa’s original streaming platform and we truly believe that no one can tell our stories better than we do,” Filani concluded.
The streaming service had officially set up shop in Nigeria last year with the appointment of Filani as General Manager and other key hires for its Nigerian operations as part of efforts to solidify its presence and investment in the country.
At the time, Yolisa Phahle, the CEO of Showmax, had said in a statement that the platform has witnessed unprecedented growth in its paying subscriber base and it “has become even more important to have a dedicated team at the helm of affairs of Showmax in one of our most important markets.”
That decision is paying good dividends. With 22 nominations at the biggest TV and film awards in Africa, a record charting kids’ show, Jay Jay: The Chosen One, mirrored after the reimagined childhood of Nigerian football legend, Jay Jay Okocha, a growing slate of critically acclaimed originals including the James Omokwe-produced Diiche, Flawsome, Crime and Justice Lagos, The Real Housewives of Lagos and Abuja, and Wura, as well as an extensive collection of TV shows and films from Africa Magic – such as Itura, Covenant, My Beautyful Life and Ricordi.
The streaming platform is also home to HBO shows. Fans of Game of Thrones and its prequel, House of the Dragon can binge-watch the complete seasons of the fantasy series as well as other fan-favourite HBO and Emmy-winning shows such as Succession, Barry, The Last of Us, Love and Death, Industry and Euphoria.
Showmax Pro bundles the Showmax entertainment offering with music channels, news and live sports streaming from SuperSport. Subscribers can live stream the latest seasons of the English Premier League, LaLiga, Serie A, UEFA Europa and UEFA Conference leagues, FIFA World Cup qualifiers and more.
Showmax can be streamed using apps for smart TVs, smartphones, tablets, computers, media players and gaming consoles with data consumption management available using the bandwidth capping feature.
Broadcasting
Eedris Abdulkareem Teases New Protest Anthem following NBC Ban

Eedris Abdulkareem, veteran hip hop artiste, is showing no signs of backing down as he hints at releasing another protest song, shortly after his last track was banned by the National Broadcasting Commission (NBC).

Eedris Abdulkareem, veteran hip hop artiste
He recently again stirred the political waters as he hinted at the release of a new protest song, only weeks after his controversial track Tell Your Papa was banned by the National Broadcasting Commission.
The outspoken musician took to social media on Wednesday, April 16, 2025, to share an animated cover design with the words “3 Arms of Government,” suggesting the theme of his upcoming release.
Though the title remains undisclosed, the post was captioned simply with “Stay tuned,” fueling speculation that another hard-hitting social commentary is on the way.
Abdulkareem, known for his unapologetic political views, recently described the NBC’s decision to ban Tell Your Papa as hypocritical. Undeterred by censorship, he appears set to continue using music as a platform to criticize injustice and demand accountability.
The rapper also recently reaffirmed the relevance of his classic hit Jaga Jaga, stating that it would remain the country’s “second unofficial national anthem” until key issues like security, electricity, and governance are addressed.
With another protest song on the horizon, fans and critics alike are bracing for what may be Eedris Abdulkareem’s most direct political message yet.
Broadcasting
MultiChoice Brings Easter Home with Dedicated Pop-Up Channel

In celebration of the Easter season, MultiChoice has announced the launch of a dedicated Easter Pop-Up Channel, offering DStv and GOtv subscribers across Nigeria the chance to experience live broadcasts of key Easter events and services from the Catholic Archdiocese of Lagos.
The special channel, which runs from Thursday, April 17 to Monday, April 21, will be available on DStv channel 196 and GOtv channel 28, bringing the significance and beauty of Easter directly into viewers’ homes.
Throughout the Easter period, the channel will broadcast a rich lineup of live religious events. The programming begins on Thursday, April 17, with the Chrism Mass in the morning, followed by the Mass of the Last Supper in the evening.
On Good Friday, April 18, viewers can join in the Good Friday Tenebrae and the Seven Last Words service, followed by the Stations of the Cross from St. Gregory’s, and later the Passion Service.
The spiritual journey continues on Saturday, April 19, with the Easter Vigil Mass late in the evening, leading into the Easter Sunday Mass on April 20. The channel’s special programming concludes on Monday, April 21, with the Easter Monday Mass from Galilee.
This dedicated pop-up channel is designed for those who may be unable to attend church services in person, as well as for anyone seeking to deepen their spiritual observance during the Easter holidays. By broadcasting these significant events, MultiChoice reaffirms its commitment to providing content that resonates with the cultural and religious values of its viewers.
Subscribers are encouraged to tune in to DStv channel 196 and GOtv channel 28 throughout the Easter period to take part in these important religious celebrations from the comfort of their homes.
Broadcasting
Maximise Your Easter Getaway in Nigeria with Smart Travel Hacks

Easter is almost here, and with it comes the perfect opportunity to escape the everyday hustle and embark on a memorable adventure. Whether you’re craving some ‘chilling’ time, quality ‘family’ time, or a ‘pepper dem’ getaway, Nigeria offers endless possibilities for exploration. And the best part? Travelling locally has never been easier or more affordable.
Whether you’re a ‘newbie’ traveller or a seasoned pro, we’ve got you covered with essential hacks that will make your trip a breeze. Say goodbye to stress and hello to smooth sailing as you navigate your Easter getaway like a true travel expert.
Planning your trip is like packing your suitcase – essential, not optional
Just like you wouldn’t leave home without your power-bank (just in case!), don’t head off on a quick trip without a plan. A little prep can save you time, money, and stress — from booking flights and sorting transport, to packing light and right.
Nigeria has endless ways to travel. Flying with local airlines like Air Peace or Ibom Air is quick and budget-friendly, while renting a car gives you the freedom to explore scenic routes like the drive to Erin-Ijesha Waterfalls or the journey to Obudu Cattle Ranch. Not into driving? Buses like Peace Mass or God is Good are easy and affordable. And for a truly luxurious experience, you could even consider a chartered flight – if you’re balling!
Travel like a pro: The art of smart packing
Packing smartly is a crucial travel hack that can save both time and money. Amelia Campher recently shared on TikTok how she organised her hair, beauty, makeup, and personal accessories into different vanity cases and toiletry bags from Temu. Each one perfectly stores her daily essentials, keeping everything neat and accessible. She excitedly told her followers, “This is your sign to buy these bags!” Her clever packing strategy ensures that she’s ready for any trip without unnecessary clutter or stress.
Take Jasmin’s experience, for example. After getting hit with extra carry-on fees on a previous flight, she decided to be smarter about her upcoming family trip. In her search for a solution, she found the perfect backpack on Temu for just under ₦40k. Ticking all the boxes, it avoided extra carry-on fees and allowed her to efficiently pack 16 items plus a makeup bag. When they arrived at the airport, Jasmin’s family breezed through check-in with no issues, their backpacks meeting size requirements perfectly. No extra charges, no stress; just a smooth start to their unforgettable five-day family trip.
Backpacks aren’t just ideal for air travel – they’re also perfect for road trips. Whether you’re cramming your car with family and their belongings or flying high, packing smart and light is essential. A compact, well-organised backpack can make your journey easier, no matter the mode of transport.
To avoid unexpected charges when flying within Nigeria this Easter, it’s crucial to familiarise yourself with airline baggage policies; while Economy Class typically permits 15kg to 20kg of checked luggage, and Premium Economy or Business Class allows up to 30kg, always verify specific weight limits with your chosen airline to prevent costly excess baggage fees, especially if you plan on packing more than the standard allowance.
No passport needed: Pack your bags for a Naija Detty Easter
Why travel halfway across the world when Nigeria has it all? This Easter, skip the long-haul and discover the treasures on your doorstep. From the buzzing streets of Lagos to the ancient city of Benin and the serene hills of Jos, unforgettable adventures are just a short trip away.
By travelling locally, you’re not only creating new memories — you’re also supporting local tourism and helping grow our economy. With so many destinations to explore, there’s something for every kind of traveller. So pack your bags, plan smartly, and make this Easter your best Naija Detty holiday yet.
- Telecom2 days ago
MTN Nigeria Takes Broadband Services to the Next Level with FibreX Launch
- News2 days ago
SERAP Files Lawsuit Against NBC Over Ban on Eedris Abdulkareem’s Protest Song Tell Your Papa
- Telecom1 day ago
Digital Transformation Remains Africa’s Gateway to Economic Advancement – Adumike
- Telecom1 day ago
PAFON 2.0: Experts Discuss Pathways to Boost Financial Inclusion in Nigeria
- E-Financial1 day ago
CBN, NGX Group Defend Economic Reforms at Nasdaq
- General News1 day ago
EFCC Clarifies SCUML Certificate Misuse amid CBEX Ponzi Scheme Scandal
- E-Financial2 days ago
FCMB Group Redefines Corporate Storytelling with The Power Of The Group TVC
- General News1 day ago
FlashChange Partners Ruth Foundation to Empower Vulnerable Children in Alimosho with Skill Acquisition