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Smartphone 3Q15’s 355.2m Shipments is 2nd Highest Level in S/Quarter

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According to the latest preliminary results from the International Data Corporation (IDC) Worldwide Quarterly Mobile Phone Tracker, vendors shipped a total of 355.2 million smartphones worldwide in the third quarter of 2015 (3Q15), up 6.8% from the 332.6 million units in 3Q14, marking the second highest quarter (S/quarter) of shipments on record.

The 3Q15 shipments were slightly below IDC’s previous forecast of 363.8 million units, largely due to slightly lower than expected iPhone shipments, as well as Android flagship introductions from several top-tier OEMs with price points outside the consumer sweet spot.

“The vendor landscape and product offerings are really unique at the moment as many markets are seeing consumers become more aware of alternative buying options when it comes to paying for their smartphone,” said Ryan Reith, Program Director with IDC’s Worldwide Quarterly Mobile Phone Tracker. “In mature and subsidized markets, we now have a wide range of operators offering equipment installation plans (EIP), as well as early trade-in options. At the same time the number of unlocked/off-contract offerings has increased significantly and it’s slowly starting to resonate with consumers. Within these markets these moves will put pressure directly on Android OEMs with offerings that are greater than $500.”

“The third quarter placed a substantial emphasis on flagship devices as vendors tried to outclass each other in both features and design,” said Anthony Scarsella, Research Manager, Mobile Phones. “New flagship models translated to fiercer competition at the high-end for most players as many will try to challenge both Samsung and Apple for a place among the elite. However, despite the glitz and glamour at the high-end, we still expect the bulk of volume and growth to once again sprout from low to mid-range handsets, particularly in emerging markets.”

Smartphone Vendor Highlights
Samsung once again remained the overall leader in the worldwide smartphone market with 84.5 million units shipped, up 6.1% from last year. Samsung remained focused on premium handsets with the launch of two new flagship devices, the Galaxy S6 edge + and Note5. Beating Apple to the punch with an untraditional August launch for the Note series (and new S6 edge +), Samsung saw stronger than normal September shipments as the new iPhone was yet to be released.

Outside of the key flagship models, sub-$200 devices (Galaxy Core/Grand Prime, J-Series) drove a majority of shipments in many key emerging markets.

Apple’s newest iPhones helped drive third quarter shipments of 48.0 million units, up 22.2% from the 39.3 million units last year.

With a record-breaking 13 million iPhone 6S and 6S Plus units shipped during launch week, the two new models continue to capture upgraders and Android converts alike in many key markets such as China and the United States.

The arrival of the new “S” models brings a new Rose gold color to the table along with Force Touch, improved camera, and a faster processor.

Older iPhone 5S, 6, and 6 Plus models also sold vigorously during the quarter thanks to recent price cuts across all models. Apple’s recently launched upgrade plan should also help drive handset upgrades in developed markets where smartphone saturation continues to increase.

Huawei shipped 26.5 million units, up an impressive 60.9% from last year. Huawei once again focused its efforts on the mid-to-high range as nearly a third of the quarterly shipments were in this price range.

Devices like the Honor 6 Plus and Ascend P8 helped grow the mid-to-high range 25% from last year according to Huawei.

Despite the rapid growth in China and Europe, Huawei will need to focus on the United States where its presence remains relatively low.

The recent launch of the new premium Nexus 6P device could signal that Huawei is finally ready to seriously compete in the U.S.

Lenovo continued to fight its way to the top of the smartphone market with help from its acquired assets in Motorola. In the third quarter, combined shipments of Lenovo and Motorola-branded smartphones reached 18.8 million, which was up 11.1% from a year ago.

Lenovo-branded smartphones have predominantly been a China play, although recently growth has taken off in Middle East & Africa, as well as Central & Eastern Europe. Motorola’s strong markets continue to be North America and Latin America, where its variants of Moto X, G, and E hit on attractive price tiers.

Xiaomi shipped 18.3 million smartphones in 3Q15, bringing its 2015 total to 52.1 million. While the company continues its pursuit of branching off into Southeast Asia, India, and Brazil, China still remains the sweet spot for the company. Within China, Xiaomi launched the Redmi Note 2, Redmi 2A Prime, as well as the Mi 4c in the third quarter. The Redmi Note 2 was the most popular model among Chinese consumers and drove volumes through Xiaomi’s retail location known as the Mi Home.

 


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CerAwards 2026: CeraVe & Konga Health Reward Top Creators with Paris Trips and N12M in Prizes

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The intersection of dermatological excellence, technological innovation, and creative storytelling reached a fever pitch on April 23rd as the inaugural Cerawards Africa 2026 took centre stage in Lagos. Orchestrated by CeraVe, the world’s #1 dermatologist-recommended skincare brand, in an exclusive strategic partnership with Konga Health, Nigeria’s leading distributor of premium skincare and beauty products, the event celebrated emerging creators with CeraVe-sponsored trips to Paris, N2 Million and other amazing prizes.

CerAwards 2026: CeraVe & Konga Health Reward Top Creators with Paris Trips and N12M in Prizes

CerAwards 2026

Making its debut on the African continent, CerAwards 2026 chose Nigeria as its first destination, a decision made possible through the direct result of the robust infrastructure and market trust built by Konga Health. This partnership between both brands reflects a shared commitment to driving accessibility, authenticity, and innovation within the beauty industry, while placing Nigerian talent firmly on the global stage.

Hosted by renowned media personality Bisola Aiyeola, the event delivered a seamless blend of entertainment and industry relevance. From the outset, it was clear that CerAwards was not just another awards ceremony, but a platform designed to reshape narratives, connecting skincare, storytelling, and commerce in a uniquely Nigerian way. The gala brought together the beauty industry elites, Nollywood stars, top influencers, and a new generation of digital entrepreneurs, all united by a singular vision of excellence.

Delivering his address at the event, Chairman of Zinox Group, Leo Stan Ekeh, emphasised the strategic importance of innovation and excellence in building sustainable industries.

“What we are witnessing today is the convergence of technology, creativity, and commerce,” he stated. “At Konga, and particularly through Konga Health, we are committed to pursuing excellence in everything we do, ensuring that Nigerians have access to genuine products while also creating platforms that drive economic value. Technology remains the backbone of modern economies, and initiatives like CerAwards demonstrate how it can unlock new opportunities for growth, especially among young creators.”

CerAwards 2026 attracted over 800 entries from content creators across the country, reflecting the depth of talent within Nigeria’s digital and creative economy. Following a rigorous screening process by a distinguished jury comprising Funke Akindele (Nollywood actress, producer and director), Uzor Arukwe (award-winning actor), Anais Routhiau (CeraVe Africa), Ijeoma Balogun (CEO, Redrick PR), Subuola Oyeleye (Founder, Beauty Hut Africa), and Yvonne Enwerem (VP, Konga Health), the top 64 entries were shortlisted.

The competition, which recorded over 65,000 public votes, eventually expanded beyond its initial structure to accommodate 28 finalists, underscoring the exceptional quality of submissions.

Participants competed across six categories: Educational, Original, Viral Video, Cleansing, Body Moisturising, and Let’s Get Creative. The award categories spanned the full spectrum of the CeraVe experience, from educational content to viral creativity.

The awards produced six grand prize winners. Three exceptional creators won the ultimate “CeraTicket,” an all-expenses-paid trip to France to experience the heart of global beauty: Perpetua Ugwuegede (Body Moisturising), Boluwatife Lawal (Educational Content), and Iyanuoluwa Sowemimo (Let’s Get Creative). Three winners received N2 Million worth of premium content creation gear: Beryl Inegbenose (Original Content), Precious Ernest (Cleansing), and Joseph Shaka Momodu (Viral Video). The 1st runners-up were each awarded N1 million, while several other participants walked away with N500,000 in consolation prizes and gifts.

The event also featured special Nollywood Recognition Awards presented to Funke Akindele and Uzor Arukwe for their outstanding contributions to the film industry, further cementing the intersection between beauty, storytelling, and entertainment.

Beyond the awards, CerAwards 2026 represents a broader shift in how beauty brands engage with consumers in Africa. Through its partnership with Konga Health, CeraVe has tapped into a robust commerce and distribution ecosystem that prioritises authenticity, accessibility, and customer trust.

For Konga Health, the success of CerAwards reinforces its position as a trusted gateway for premium beauty brands and a champion of Nigerian creativity. As the platform continues to expand its offerings and partnerships, it remains focused on delivering value that resonates with modern consumers.

Under the leadership of Yvonne Enwerem, VP of Konga Health, the platform has become the exclusive custodian of CeraVe’s brand integrity in the region, ensuring that consumers are protected from counterfeits while enjoying seamless access to world-class dermatological solutions.

Ultimately, CerAwards 2026 has not only celebrated excellence, it has redefined what is possible when global brands and local platforms work together.


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Elon Musk Launches XChat with Video Calling to Take on WhatsApp, Messenger

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Elon Musk’s X (formerly Twitter) has launched a new stand-alone messaging app on iOS devices, called XChat.

Elon Musk Launches XChat with Video Calling to Take on WhatsApp, Messenger

Elon Musk

This app will help users connect their existing X contacts for calling, chatting, and sharing files. This move shows how Musk’s previous idea of creating a single ‘everything app’ seems to shift to a different strategy now.

This newly launched app comes with features such as audio and video calling, text messaging, group chats, and file sharing.

Moreover, it features privacy-focused tools like disappearing messages, the option to delete and edit messages for everyone, and a feature that blocks screenshots.

Looking at these features, the XChat seems to take on WhatsApp and Messenger.

However, the tech firm said that the app has no tracking or ads.

In terms of privacy, X claimed that the instant messaging app is end-to-end encrypted and comes with a PIN.

This app is currently available to iOS users only, and more updates are expected in the near future, as teased by Benji Taylor, the X’s lead designer. The launch of this app reflects a shift in Musk’s strategy about turning X into an ‘everything’ app that will include payments, shopping, messaging, and more combined in one place.

However, the focus of xAI seems to be different now as the company seems to be developing several different apps instead of combining everything into one.

This approach may help X to reach users through their various services rather than a single platform.

While XChat focused on messaging currently, the tech firm is also reportedly testing a separate payments system, which is not available to the public so far.

More features and updates to the instant messaging app are likely to be arriving in the coming months as X continues to grow its ecosystem with more apps.

 

 


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Globacom Unveils Two New TVCs Showcasing the Future of Connectivity

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Technology Company, ​Globacom has unveiled two vibrant television commercials, “Road Trip” and “Department of Imagination,” reinforcing the telecommunications giant’s dedication to providing seamless, reliable connectivity for every lifestyle.

​These engaging campaigns illustrate how Glo remains an essential partner in both our daily routines and our boldest future aspirations.

​​“Road Trip” captures a relatable family adventure filled with laughter and authentic moments. The story follows Toyin Abraham Ajeyemi as she experiences the frustration of poor signal—only to find that switching to Glo transforms the experience instantly. Whether it’s navigation, downloading content, or staying entertained, the difference is clear with Glo, which ensures you stay connected no matter where the road takes you.

Starring alongside Toyin Abraham Ajeyemi, the commercial featured Bolaji Ogunmola and others and their combination brought the best out of the TVC.

​Users can easily access data plans by dialling *312#, ensuring smooth, uninterrupted service on the go.

​Department, on the other hand transports viewers to a futuristic landscape where technology bridges the gap between creativity and reality.

Guided by the renowned Richard Mofe-Damijo (The Professor), the story explores how powerful ideas turn into extraordinary experiences. It showcases a smarter, more dynamic world—from real-time gaming to advanced culinary processes demonstrated by Hilda Baci and creative tech integration by Bamike Adenibuyan (Bam-Bam).

​The unique feature of the story is each scene serving as a testament to how Glo is actively shaping a future where technological possibilities are infinite.

​The Glo’s latest commercials carry a unified, powerful message: The future is here, and it is powered by Glo.


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