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Smartphone Volumes Poised to Return to Growth in 2019- IDC

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The International Data Corporation (IDC) believes that Smartphone market will experience low single-digit growth from 2019 through the end of its forecast in 2022 after expectations of decline in 2018.

 

The International Data Corporation (IDC) Worldwide Quarterly Mobile Phone Tracker forecasts worldwide smartphone shipments to decline 0.7% in 2018 to 1.455 billion units, down from 1.465 billion in 2017.

 

However, IDC believes the market will return to positive growth in the second half of 2018 with volumes up 1.1% compared to the second half of 2017.

 

In the long-term forecast, IDC expects the overall smartphone market to reach 1.646 billion units shipped in 2022.

 

Overall, the global smartphone market is healthy and has plenty of upside, which is noted by the return to growth in the forecast.

 

When breaking down the growth by device type, it is clear that large-screen smartphones (5.5 inch and larger) will lead the charge with volumes of 941.6 million in 2018, accounting for 64.7% of all smartphones, up from 623.2 million units in 2017 and 42.5% share.

 

By 2022, shipments of these larger screen smartphones will jump to 1.391 billion units, or 84.5% of overall shipment volume.

 

The industry is experiencing a shift toward higher aspect ratios, at or near 18:9, which require a larger screen to support the widescreen viewing angle.

 

While the 18:x aspect ratio started with flagship and higher-end devices in 2017, it began to appear in lower-priced devices in 2018, including some sub-$200 handsets.

 

By Q2 2018, 16:9 smartphones were overtaken by 17.5:9 aspect ratios (or higher) for the first time.

 

As Chinese brands, such as Huawei, OPPO, vivo, and Xiaomi, expand their international presence, it is likely the focus on large screens and aspect ratios will remain a focus across their entire portfolio.

 

The anticipation of the new iPhone models this fall, two of which IDC believes will be above 6 inches and available for shipment in the second half of 2018, will act as another catalyst toward driving these important display trends.

 

Melissa Chau, associate research director with IDC’s Worldwide Quarterly Mobile Device Trackers, said “With two out of three new iPhones expected to be larger than 6 inches, Apple will not be left behind in the 2018 race for increased screen real estate.

 

“You could say the term ‘phablet’ is becoming less relevant now that most smartphones will ship with larger screens, and when folding screens start coming into play in the medium term, this screen trend will evolve in new directions.”

 

From a geographic perspective, the China market is finally showing signs of recovery and while IDC still expects the largest market in the world to be down 6.3% in 2018 (slightly worse than the 2017 downturn), that is mainly attributed to an extremely poor first half, which saw smartphone volumes down 11%.

 

The second half is expected to improve to a decline of 2% before returning to positive growth in 2019.

 

Asia/Pacific as a region still holds plenty of market growth led by India and Indonesia, which are expected to grow shipments in 2018 by 14.4% and 15.4% respectively.

 

Ryan Reith, program vice president with IDC’s Worldwide Mobile Device Trackers, said “We still believe the smartphone market has some healthy growth in the years to come, although finding and competing in those markets and segments is increasingly more challenging.

 

“With the US-China trade tariffs changing and unfolding daily it is hard to pinpoint what the exact impact on the market will be, but for the time being OEMs are pushing forward with important initiatives that include the previously mentioned traction around bigger and better displays.

 

“But the industry also has 5G knocking at its doors, and many OEMs, retailers, telcos, and supply chain partners will be working diligently to ensure consumers see the need to upgrade when products and services are readily available.”

 

Platform Highlights shows that Android’s smartphone share will hover around 85% share throughout the forecast.

 

Volumes are expected to grow at a five-year CAGR of 2.4%, with shipments approaching 1.41 billion in 2022.

 

Among the more interesting trends happening with Android shipments is that average selling prices (ASPs) are growing at a double-digit pace.

 

IDC expects Android ASPs to grow 11.4% in 2018 to $262, up from $235 in 2017. IDC expects this upward trajectory to continue through the forecast, but at a more tempered low single-digit rate from 2019 and beyond.

 

This is a sign of many OEMs slowly migrating their user base upstream to the slightly more expensive handsets.

 

Overall this is a positive sign that consumers are seeing the benefits of moving to a slightly more premium device than they likely previously owned.

 

The broad range of colors, screen sizes, features, and brands are a large catalyst for this movement.

 

iOS: iPhone volumes are expected to grow by 2.1% in 2018 to 220.4 million in total.

 

IDC is forecasting iPhones to grow at a five-year CAGR of 2.0%, reaching volumes of 238.5 million by 2022.

 

With larger screen iOS smartphones coming up for launch in the second half of 2018, IDC has shifted greater volumes into the 6-inch to sub-7-inch screen size forecast for iOS.

 

Products are on schedule to begin shipping in the third quarter and ramping up into the fourth quarter of 2018, with volumes growing to account for half of all iPhones shipped by 2022.


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Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University. Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

Telecom

ATCON Says Telecom Network Under Threat, Urges Stronger Efforts to Protect Infrastructure

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Association of Telecommunications Companies of Nigeria (ATCON), umbrella organization for all telecommunications and ICT companies operating in Nigeria, has warned that telecom networks in the country are under threat from infrastructure attacks and vandalism.

ATCON Says Telecom Network Under Threat, Urges Stronger Efforts to Protect Infrastructure

Tony Emoekpere, president, ATCON, who stated this during an interview with Channels Television, has called for stronger protection of communication infrastructure nationwide.

He also urged  Nigerians to treat telecom assets as critical to national development.

Emoekpere said operators in the telecommunications sector are not indifferent to the quality of service delivered to consumers, noting that industry stakeholders are already working closely with regulators, including the Nigerian Communications Commission (NCC), to tackle persistent challenges affecting network performance.

Emoekpere stressed that many of these challenges are beyond the direct control of operators and require stronger public cooperation in protecting telecom infrastructure.

He added that infrastructure destruction remains one of the biggest threats to service quality and network stability in Nigeria.

According to him, telecom assets should be regarded as essential national infrastructure that must be safeguarded by all citizens.

He said, “We’re here complaining about poor service, but when we see people vandalising infrastructure, we don’t complain; when we see people cutting cables, we don’t report.”

He further urged Nigerians to be more proactive in reporting acts of vandalism to the appropriate authorities.

Emoekpere warned that continued damage to telecom facilities will only worsen the quality of service experienced by consumers across the country.

He called for stronger awareness campaigns to educate the public on the importance of protecting communication infrastructure.

He also emphasized that improving service delivery requires shared responsibility between operators, regulators, and citizens.

He appealed for collective action to safeguard telecom infrastructure, noting that its protection is key to improving connectivity and driving national development


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NIMC Launches WhatsApp, Live Chat Support for Faster NIN Services

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National Identity Management Commission (NIMC) has introduced new digital customer support channels, including WhatsApp and live chat services, to improve accessibility and service delivery for Nigerians and legal residents seeking assistance with National Identification Number (NIN) related issues.

NIMC Launches WhatsApp, Live Chat Support for Faster NIN Services

NIMC

NIMC disclosed this in a statement, saying the initiative forms part of its ongoing digital transformation and customer service reforms.

According to the commission, the new support channels include a live chat feature on its official website and an official WhatsApp platform designed to provide faster and more convenient access to customer support services.

Members of the public can now access support through the Live Chat feature on the NIMC website via www.nimc.gov.ng and the official WhatsApp support line: +234 701 566 6971.

The commission said the initiative aligns with efforts to improve public sector efficiency and enhance access to government services through technology-driven solutions.

NIMC noted that the new platforms would enable users to receive prompt responses to enquiries, real-time guidance, and improved customer interaction without necessarily visiting physical offices.

The commission said the move reflects its commitment to service innovation, citizen-centred engagement, and efficient identity management service delivery.

Under the leadership of Director-General and Chief Executive Officer, Engr. Abisoye Coker-Odusote, NIMC said it had continued implementing reforms and digital solutions aimed at expanding access, strengthening public trust, and improving service delivery.

The commission encouraged Nigerians and legal residents to utilise the official platforms for verified information, assistance, and updates on NIN services and related identity management matters.

It also advised members of the public to remain vigilant and engage only through official communication channels to avoid fraud, scams, and misinformation.

The statement was signed by Kayode Adegoke, Head of Corporate Communications Unit, NIMC.


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QNET Spotlights Mothers as Unsung Heroes of Family Wellness

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As families across the world celebrate Mother’s Day, QNET, a global lifestyle and wellness-focused direct selling company, honours mothers as the everyday force behind healthier homes, stronger families, and more resilient communities. From managing households and supporting family wellbeing to balancing careers and personal responsibilities, mothers play a central role in sustaining daily life. Yet, amid these responsibilities, their own wellness is often overlooked.

QNET

In today’s fast-paced environment, the demands of modern living continue to take a toll on human energy and well-being. Alarmingly, recent surveys indicate that 75% of Nigerian employees experience work-related stress, with 60% reporting persistent feelings of overwhelm.

These pressures are often compounded by economic realities that require many individuals to juggle multiple responsibilities or income streams. For women, particularly mothers, this burden is even greater. Beyond professional demands, they often take on the primary role of managing household well-being, childcare, and daily routines.

This continuous cycle of responsibility leaves little time for rest, recovery, or intentional self-care, increasing the risk of long-term physical and mental strain.

At the same time, access to basic wellness essentials remains a challenge. According to data from the WHO and UNICEF Joint Monitoring Programme, 28% of Nigerians lack access to basic drinking water, approximately 75% lack basic sanitation, two-thirds do not live in premises with a handwashing facility that includes soap and water, while 20% practice open defecation.

In many homes, ensuring safe water and overall family health largely falls to mothers, further reinforcing their central role in household well-being. This reality highlights the importance of recognising and celebrating mothers who consistently take on this responsibility, often placing the needs of their families above their own.

Commenting on the significance of the global observance, Ayokunmi Solesi, General Manager for QNET Nigeria, said, “Mothers are the backbone of many households. They give their time, energy, and care so consistently that their own well-being can sometimes take a back seat. Mother’s Day is an important reminder that supporting mothers’ health and wellness is not just a personal priority, but a family and societal one.”

He added that this perspective aligns with QNET’s 2026 global campaign, “Energised, Every Day,” which focuses on practical solutions that support everyday living. “When mothers are well-supported and energised, it positively impacts the entire household. Wellness should be part of daily life.”

As conversations around health continue to evolve, there is a growing shift towards preventive and lifestyle-based wellness – simple, consistent actions that support long-term vitality. This includes prioritising proper nutrition, hydration, rest, and balance as part of everyday routines, particularly for individuals managing demanding schedules.

Supporting this approach, QNET offers a range of products designed to fit seamlessly into daily life. Its nutritional supplement, EDG3 Plus, provides essential nutrients that contribute to daily vitality and help individuals maintain energy levels throughout busy days.

Recognising the importance of safe hydration in overall health, the HomePure Nova helps improve the quality of drinking water at home, supporting healthier households and reducing exposure to common water impurities.

In many Nigerian homes, where women play a key role in managing family health, access to cleaner water remains an essential part of everyday wellbeing.

Complementing this is the Amezcua Bio Disc 3, part of QNET’s wellness range, designed to support overall wellbeing across different aspects of daily life. Its versatile use within the home – from supporting food preservation to enhancing water quality and contributing to a more balanced living environment – makes it a practical wellness companion for families, particularly mothers managing multiple household needs.

As Mother’s Day is observed this year, QNET encourages families and communities to not only celebrate mothers but also to actively support their wellbeing. By creating healthier homes and encouraging better daily habits, the company reinforces its belief that true wellness begins with everyday choices and with those who hold the family together.


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