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Smartphone Volumes Poised to Return to Growth in 2019- IDC

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The International Data Corporation (IDC) believes that Smartphone market will experience low single-digit growth from 2019 through the end of its forecast in 2022 after expectations of decline in 2018.

 

The International Data Corporation (IDC) Worldwide Quarterly Mobile Phone Tracker forecasts worldwide smartphone shipments to decline 0.7% in 2018 to 1.455 billion units, down from 1.465 billion in 2017.

 

However, IDC believes the market will return to positive growth in the second half of 2018 with volumes up 1.1% compared to the second half of 2017.

 

In the long-term forecast, IDC expects the overall smartphone market to reach 1.646 billion units shipped in 2022.

 

Overall, the global smartphone market is healthy and has plenty of upside, which is noted by the return to growth in the forecast.

 

When breaking down the growth by device type, it is clear that large-screen smartphones (5.5 inch and larger) will lead the charge with volumes of 941.6 million in 2018, accounting for 64.7% of all smartphones, up from 623.2 million units in 2017 and 42.5% share.

 

By 2022, shipments of these larger screen smartphones will jump to 1.391 billion units, or 84.5% of overall shipment volume.

 

The industry is experiencing a shift toward higher aspect ratios, at or near 18:9, which require a larger screen to support the widescreen viewing angle.

 

While the 18:x aspect ratio started with flagship and higher-end devices in 2017, it began to appear in lower-priced devices in 2018, including some sub-$200 handsets.

 

By Q2 2018, 16:9 smartphones were overtaken by 17.5:9 aspect ratios (or higher) for the first time.

 

As Chinese brands, such as Huawei, OPPO, vivo, and Xiaomi, expand their international presence, it is likely the focus on large screens and aspect ratios will remain a focus across their entire portfolio.

 

The anticipation of the new iPhone models this fall, two of which IDC believes will be above 6 inches and available for shipment in the second half of 2018, will act as another catalyst toward driving these important display trends.

 

Melissa Chau, associate research director with IDC’s Worldwide Quarterly Mobile Device Trackers, said “With two out of three new iPhones expected to be larger than 6 inches, Apple will not be left behind in the 2018 race for increased screen real estate.

 

“You could say the term ‘phablet’ is becoming less relevant now that most smartphones will ship with larger screens, and when folding screens start coming into play in the medium term, this screen trend will evolve in new directions.”

 

From a geographic perspective, the China market is finally showing signs of recovery and while IDC still expects the largest market in the world to be down 6.3% in 2018 (slightly worse than the 2017 downturn), that is mainly attributed to an extremely poor first half, which saw smartphone volumes down 11%.

 

The second half is expected to improve to a decline of 2% before returning to positive growth in 2019.

 

Asia/Pacific as a region still holds plenty of market growth led by India and Indonesia, which are expected to grow shipments in 2018 by 14.4% and 15.4% respectively.

 

Ryan Reith, program vice president with IDC’s Worldwide Mobile Device Trackers, said “We still believe the smartphone market has some healthy growth in the years to come, although finding and competing in those markets and segments is increasingly more challenging.

 

“With the US-China trade tariffs changing and unfolding daily it is hard to pinpoint what the exact impact on the market will be, but for the time being OEMs are pushing forward with important initiatives that include the previously mentioned traction around bigger and better displays.

 

“But the industry also has 5G knocking at its doors, and many OEMs, retailers, telcos, and supply chain partners will be working diligently to ensure consumers see the need to upgrade when products and services are readily available.”

 

Platform Highlights shows that Android’s smartphone share will hover around 85% share throughout the forecast.

 

Volumes are expected to grow at a five-year CAGR of 2.4%, with shipments approaching 1.41 billion in 2022.

 

Among the more interesting trends happening with Android shipments is that average selling prices (ASPs) are growing at a double-digit pace.

 

IDC expects Android ASPs to grow 11.4% in 2018 to $262, up from $235 in 2017. IDC expects this upward trajectory to continue through the forecast, but at a more tempered low single-digit rate from 2019 and beyond.

 

This is a sign of many OEMs slowly migrating their user base upstream to the slightly more expensive handsets.

 

Overall this is a positive sign that consumers are seeing the benefits of moving to a slightly more premium device than they likely previously owned.

 

The broad range of colors, screen sizes, features, and brands are a large catalyst for this movement.

 

iOS: iPhone volumes are expected to grow by 2.1% in 2018 to 220.4 million in total.

 

IDC is forecasting iPhones to grow at a five-year CAGR of 2.0%, reaching volumes of 238.5 million by 2022.

 

With larger screen iOS smartphones coming up for launch in the second half of 2018, IDC has shifted greater volumes into the 6-inch to sub-7-inch screen size forecast for iOS.

 

Products are on schedule to begin shipping in the third quarter and ramping up into the fourth quarter of 2018, with volumes growing to account for half of all iPhones shipped by 2022.


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Ugo Onwuaso is an ICT enthusiast. He believes technology should be used for general good. He holds a Master of Public Administration (MPA) degree from the Lagos state University. Dear Reader, Your support matters. But we believe that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. That is why, we have devoted our energy to independent reportage of technology and finance and how they affect lives. Our incisive and analytical view of how technology news affects the daily life help individuals and organizations make up their minds. Quality journalism costs money. Today, we're asking that you support us to do more. Kindly support our effort to deliver technology and finance journalism to everyone in the world. Donate as little as N1,000. Bank transfers can be made to: UBA Plc 1017156876 Communication Week Media Ltd

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FCCPC Refutes Airtime Market Takeover Claims

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Federal Competition and Consumer Protection Commission (FCCPC) has rejected reports claiming it backed a major shake-up of Nigeria’s airtime credit market or secured presidential approval for new operators to enter the space.

FCCPC Refutes Airtime Market Takeover Claims

In a statement at the weekend, the commission said it had no knowledge of the alleged plan and was not part of any process said to be opening the sector to nine fintech firms.

The clarification follows widespread media reports suggesting that President Bola Tinubu had approved a restructuring of the airtime credit ecosystem under the administration’s “Nigeria First” policy.

The reports also claimed the move would allow new players to compete in a market long dominated by telecom operators and their existing partners.

The companies mentioned in the reports include Technotrends Platforms Nigeria Limited, Total Tim Nigeria Limited, Fonyou Technologies Nigeria Limited, Rane Interactive Medien CLS Limited, MRS Innovation Nigeria Limited, Mode NG Applications Nigeria Limited, ERL Telecoms Service Limited, Cloud Interactive Associate Limited and Coverage Broadband Limited.

Some of the publications further suggested that the reform could unlock a market valued at about N3 trillion annually.

However, industry estimates generally place the size of Nigeria’s airtime credit and related digital lending space at between N300 billion and N400 billion.

But the FCCPC dismissed the entire narrative, insisting it was not involved in any approval process or regulatory announcement linked to the claims.

“The Commission wishes to state clearly that it is not aware of, and was not involved in, the claims attributed to it in the report,” the agency said through  Ondaje Ijagwu, director of Corporate Affairs.

The commission also clarified that its Digital, Electronic, Online and Non-Traditional Consumer Lending (DEON) regulations remain suspended.

According to the FCCPC, the suspension followed an interim court order issued by the Federal High Court in Lagos on April 15, in a case filed by the Wireless Application Service Providers Association of Nigeria (WASPAN).

It stressed that as a public institution, it is fully complying with the court directive and will not enforce the regulations until the matter is fully resolved in court, with the next hearing scheduled for July 20, 2026.

The agency added that it remains committed to due process and will continue to handle the issue strictly within the boundaries of the law.

In simple terms, the FCCPC says it is not driving any airtime market overhaul, has not approved new entrants, and is currently waiting on the courts before taking any regulatory action.

 

 


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Price of Data in Nigerian Mobile among Top Four Cheapest Globally – MTN CEO

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Karl Toriola, chief executive officer (CEO), MTN Nigeria, has defended the billings for data by the country’s network providers, saying they are some of the cheapest in the world.

Price of Data in Nigerian Mobile among Top Four Cheapest Globally - MTN CEO

Karl Toriola, chief executive officer (CEO), MTN Nigeria,

Network providers in the country have taken the stick in recent times for what some customers claim is a high cost for mobile data.

However, Toriola says that is not the case, arguing that Nigeria has one of the cheapest costs for data.

“Influencers and critics, look at the price at which we sell bundles of data. Then now take that price, go and check in Kenya, go and check in Congo, go and check across the world, and tell me if you are not going to tell me that data in Nigeria is one of the four cheapest in the world. Ghana is also very cheap, I acknowledge that,” he said during the MTN Data Trial conference held in Lagos at the weekend.

“But compared to any other African country, you will see that the data in MTN Nigeria, not just MTN, our competitors too, is one of the cheapest in the world, even after the tariff increase.”

In January 2025, the Nigerian Communications Commission (NCC) approved a 50% tariff increase for telecoms operators in the country, meaning users had to pay more for data and airtime.

The regulator said the review, though lower than the “over 100%” requested by some network operators, was arrived at taking into account ongoing industry reforms that will positively influence sustainability.

“These adjustments will remain within the tariff bands stipulated in the 2013 NCC Cost Study, and requests will be reviewed on a case-by-case basis, as is the Commission’s standard practice for tariff reviews. It will be implemented in strict adherence to the recently issued NCC Guidance on Tariff Simplification, 2024,” the agency said in a statement.

It cited increased operational costs and the need to ensure that the delivery of services to consumers is not compromised as part of the reasons for the first hike in rates since 2013.

“These adjustments will support the ability of operators to continue investing in infrastructure and innovation, ultimately benefiting consumers through improved services and connectivity, including better network quality, enhanced customer service, and greater coverage,” NCC said.

The move drew backlash from Nigerians and pressure groups such as the Nigeria Labour Congress (NLC), which protested against the decision, describing it as harsh.

“This decision is insensitive, unjustifiable, and a direct assault on Nigerian workers and the general populace, who are already burdened by worsening economic hardship foisted on them by policies of the government that were no fault of theirs,” the union said.

 


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NAIFF Returns for 2026, Expands Focus on AI-Powered Storytelling in Africa

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Nigeria AI Film Festival (NAIFF) returns this September 2026 at Alliance Française Lagos to continue exploring the growing role of AI in filmmaking across Africa.

NAIFF Returns for 2026, Expands Focus on AI-Powered Storytelling in Africa

 

Following a strong debut, the festival founded by Obinna Okerekeocha has quickly become a gathering point for filmmakers, technologists, and creatives who are curious about what AI means for storytelling and where it’s all heading.

In its first edition last year, NAIFF recorded over 400 submissions and hosted a mix of curated screenings, panel conversations, and its AI Academy, an initiative focused on giving creatives practical tools for AI-driven production. The director of communications and panel host for the event, Chidera “Odera Collins” Okonji, described the experience as “a necessary disruption,” noting how it challenged familiar ways of telling stories and opened up new creative possibilities.

Many attendees shared similar reflections, describing the festival as immersive, eye-opening, and genuinely educational. For a lot of people, it was their first, hands-on experience seeing how AI is already shaping filmmaking within Nollywood and across Africa.

Building on that momentum, the 2026 edition is set to go even further. This year’s festival will place a stronger emphasis on experimentation, collaboration, and more grounded conversations around the ethical use of AI in film. The goal is simple: to keep pushing what’s possible while supporting the people actually doing the work.

The festival will feature:

  • Screenings of selected AI-driven films
  • Industry panels and conversations
  • Hands-on workshops and training sessions
  • Networking opportunities across creative and tech communities

NAIFF continues to position Nigeria within the global conversation on the future of filmmaking, one where technology supports, rather than replaces, human creativity.

Submissions for the 2026 edition opened on May 1 and will close on July 31. Filmmakers, artists, and digital creators are invited to submit works that explore new ways of telling stories with AI.

Speaking on this year’s call for entries, Director of Programs Chisom Ifeakandu described the current moment in filmmaking noted that African storytellers deserve to be at the centre of conversations around AI and creativity.

“We want to see films that use AI not as a gimmick, but as a real tool in service of stories that matter,” she said. “Show us something we’ve never seen before, make it feel true, and make it unmistakably yours.”

As the industry continues to evolve, NAIFF remains focused on building a space where innovation in African cinema can grow in a meaningful and sustainable way.

For submissions: https://filmfreeway.com/NaijaAIFilmFestival


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