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Smile Communications Says Nigeria Well-Positioned for Digital Economy

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Smile Communications Nigeria Limited, the 4G LTE broadband provider of choice, has described the Nigeria’s digital economy as huge, and will impact virtually all segments of the economy.

‘Digital Economy’ was coined by Don Tapscott in 1995 to imply an economy chiefly triggered by digital computing technologies.

Thus, in the face of dwindling oil revenue with increasingly pressure on the economy evident in budgets deficit, infrastructural deficit, high unemployment rate, harsh business environment, corruption, amongst others, Mr. Michiel Buitelaar, managing director, Smile Communications Nigeria Limited, said that leveraging digital economy should be regarded as a sine qua non in sustaining the economy by the incoming administration led by Muhammed Buhari. 

Buitelaar who was speaking during a panel discussion at the sixth (6th) Annual Pan-African 1:1 Investor Conference organized by Renaissance Capital in Lagos, identified infrastructural advancement as overriding factor for the immediate expansion of sectors such as agriculture, transportation, banking & finance, health-care/medicine, and education.

He said that Smile Communications aligns itself with the key statistics expected for the Nigerian Digital Economy by 2018 as released by the Federal Ministry of Communication Technology, especially for the emergence of an industry that is less fragmented.

According to the country’s target, the industry expects to attain 30 per cent broadband penetration by 2018 from the present less than 10 per cent.

The Smile MD said, “There are various advantages the digital economic providers have over the traditional. However, to make this happen faster, there are catalysts required for it to even drive other sectors outside the ICT. Digital economy will be the driver of the agricultural, transport, health-care/medicine, education, banking & finance, among others. In our company, for instance, we are talking to companies in those sectors and one recently said that ‘the software is eating the world’.

“We do believe the new digital ICT will influence other sectors. For example, in agriculture; like I have seen in other countries, the efficiency and productivity is very likely to explode once all the digital economy has entered into their arena. It is also our expectation that the impact will become more pronounced within the next ten years. For emphasis sake, sectors like agricultural, transport, health-care/medicine, education, commerce, in fact, the whole move of digitization will have impact on the emerging economy and Nigeria’s economy is well positioned to make their journey better than many others,” the Smile Communications boss said.

Specifically on expected broadband impact on digital economy, Buitelaar, extolled the outgoing administration of President Goodluck Jonathan for approving the National Broadband Plan (NBP), expressing confidence in the Buhari government’s compelling posture for firm implementation of the plans.

“I think the Federal Government is doing a quite well, especially, by releasing a National Broadband Plan (NBP), but I will argue that the next Government continues with the plan in an even ‘forceful’ manner. Similarly, spectrum allocations should be looked at too; it is more of technical, but very important in the nation’s quest for more ubiquitous broadband. There are sub-sectors that the broadband availability will immediately impact their operations such as the delivery viz a viz ecommerce, e-payment, education and other clusters of business. These are crucial reasons the digital economy should be allowed to blossom,” he said.

“Having been here for six months, Nigeria is a wonderful country. At the same time, the incoming government should do something as regards the image of the country and perception in the rest of the world. That alone is capable of convincing foreign investors about the country’s business climate. Secondly, on infrastructure, I do believe that the whole country will benefit in smart investments in infrastructure. There are issues in transport, power and payment systems; if these issues can be addressed, with a couple of other commitments, I believe in the next few years the country will be reaping large chunk of benefits from them,” he said.     

Buitelaar added that the Company will not rest on its oars until Nigerians have access to qualitative and affordable broadband services.

He said, “From the Smile Communications’ perspective, we have penchant interest in the provision of high quality service. Later this year we will rollout service in a couple of other cities. We are serious about providing superfast broadband, high availability, high-quality and reliable offering, because Nigerians deserve qualitative service. If a small scale business is using your service, they ought to get maximum benefit; that is the way they can grow and employ more people. In that way you have impacted lives and the country’s GDP will feel the boost as well”.

Earlier, the Keynote speaker, Professor Pat Utomi, while addressing investors and captains of industries at the Conference, shared similar views with Mr. Buitelaar.

He said that thrust of the in-coming administration should be centered on making corruption costly and unattractive through public service entrepreneurship and goal oriented; reinvent sectors like mining and building clusters of strong institutions, leveraging ICT, among others.

Also, Global Chief Economist at Renaissance Capital, Mr. Charles Robertson, noted: “We see great long-term potential across Africa, particularly, in Nigeria, Kenya and Egypt.”

“We believe Nigeria will be a trillion dollar economy by 2025 and it will keep doubling in size every 10 years. GDP per capita is likely to reach around $15,000 by 2050. Following the April elections, the new government represents the best opportunity in recent years to push forward reform for Africa’s largest economy,” he said.

The sixth (6th) Annual Pan-African 1:1 Investor Conference organized by Renaissance Capital in Lagos attracted over 150 investors representing both global and frontier funds and 50 companies from across the African continent.

Smile Communications Nigeria Limited was founded in 2007 with the transformative objective of using the best and most innovative technologies to provide its customers with high quality, easy to use and affordable communication services.

Its vision and mission is to be the broadband provider of choice in Nigeria and enable its customers to fully benefit from the Internet world. Smile launched West Africa’s first true 4G LTE network in Ibadan in 2013 thereby revolutionizing the way people access the Internet.

 


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Treepz Doubles Down on Corporate Mobility in Africa with Launch of a New Website

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Treepz, Africa’s leading corporate mobility startup, has expanded its corporate mobility and employee transportation services across the continent with a fresh new look for its website.

 

The company’s new website boasts a sleek, user-friendly interface with added features to better showcase Treepz’s range of services for companies looking to efficiently and sustainably move employees and clients in major African cities. From on-demand employee shuttles, and school bus solutions to intra-city group trips for events and conferences, Treepz is positioning itself as an all-in-one corporate transportation provider.

Managing transportation logistics across multiple sites has always been an operational nightmare for companies,” said Onyeka Akumah, Co-Founder and Chief Executive Officer of Treepz. “Our goal is to streamline that experience through Treepz’s powerful technology platform.”

With nearly 6,000 employees of companies daily relying on Treepz’s innovative tech and reliable fleet for employee transportation or staff bus commutes, we understand the complexities of managing corporate transportation firsthand. “Our revamped website simplifies the process, offering businesses a seamless solution to optimize their transportation needs and empower their workforce in Nigeria, Kenya, Uganda and Ghana,” Onyeka added

Key Features of the New Treepz Website

  • Trackable Dashboard for a bird’s eye view of all guests’ trips in real-time when using Treepz.
  • 24/7 customer support to assist with all mobility inquiries.
  • Wide selection of vehicle options, each with professional drivers tailored to specific needs.
  • Friendly interface for easy navigation and booking.
  • Client testimonials and case studies showcasing Treepz’s success stories.

Treepz’s mission extends beyond just transportation – they aim to revolutionize how over 1 million daily commuters experience mobility across Africa. Since its launch in 2019, the company has provided employee transit for top firms like Tekexperts, Wakanow, Somasource, and Brighter Monday across Nigeria, Ghana, Kenya and Uganda. This has resulted in the transportation of about 5 million passengers since then.

With this digital reinvention, Treepz doubles down on transforming corporate mobility through tech-driven solutions. The company welcomes businesses seeking smarter ways to move their people to explore the new website www.treepz.com.


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Nigerian Business Leaders Partner Google for Strategic Advantage, Seeks Competitive Edge in Privacy-First Era

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Leading companies from Nigeria joined Google West Africa at a roundtable to discuss the shift towards privacy-first marketing as third-party cookies are phased out. The forum brought together leaders from FairMoney, Konga, Mondelez, Stanbic IBTC, and Zenith Bank, highlighting a collective commitment to redefining consumer engagement in the digital age.

Businesses recognize that building consumer trust is essential in a world that increasingly values privacy. In this new era, adapting marketing strategies to be more privacy-focused is not just a necessity but a strategic move towards building sustainable customer relations. This transition challenges businesses to innovate while maintaining transparency and respect for consumer data privacy, turning potential constraints into avenues for deeper consumer engagement.

“Customer trust is the new currency,” noted Felicia Otolorin, Senior Industry Lead, West Africa, Google. “Consumers are demanding more control over their data, and the savviest businesses are seeing this shift as an opportunity. This is about reimagining how we engage with technology and data, ensuring that innovation and privacy go hand-in-hand.”

The discussions emphasised this point, highlighting the competitive advantage of adopting privacy-first strategies. Google showcased innovative solutions like Google Tag and Enhanced Conversions. These tools demonstrate a commitment to both high performance and privacy standards. Success stories illustrated how other businesses have successfully navigated this shift, offering valuable insights.

“We stand at a crucial juncture,” remarked Oluwadamilare Akinwunmi, Chief Data & AI Officer at Interswitch. “The winners of tomorrow will be those enterprises that strike a balance between innovative, data-driven marketing and a profound commitment to data protection and privacy-first practices. The essential dialogues we engage in, and the subsequent actions we take, set us on the path to achieve precisely this”

The roundtable underscores a pivotal shift towards privacy-first strategies in Nigeria’s digital marketing sphere, emphasising the critical role of collaboration and innovation in this transition. It marks a collective stride towards a future where consumer trust and data privacy form the cornerstone of business growth and competitive advantage.

“We are committed to empowering Nigerian brands in building a privacy-forward future. By harnessing AI and privacy-centric technologies, we aim to empower our partners to thrive amidst these changes,” stated Felicia Otolorin, Senior Industry Lead, West Africa, Google.


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MTN Nigeria, PAU Open Applications for 3rd Edition of MTN Media Innovation Programme

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MTN Nigeria Communications Plc and the School of Media & Communications, Pan-Atlantic University have announced call for applications from qualified media practitioners to participate in the 3rd edition of the MTN Media Innovation Programme (MTN MIP-3), which will commence on May 20, 2024, at the Main Campus of the Pan-Atlantic University, Ibeju-Lekki, Lagos. 

MTN Nigeria in collaboration with the School of Media and Communication, Pan-Atlantic University, launched the Media Innovation Programme (MTN MIP) in 2022 to enable media practitioners gain deeper insight into the ever-evolving media landscape.

The six-month, fully-funded certificate fellowship, which includes a study visit to the University of Johannesburg, South Africa, and an innovation hub to incubate ideas, is open to media practitioners across all strata of the media industry including the print, electronic and online platforms. The programme is also open to social media content creators.

Speaking on the impact of the programme, Tobechukwu Okigbo, Chief Corporate Services & Sustainability Officer, MTN Nigeria said: “The media play a crucial role in shaping the society. It is important that they are enabled with tools and opportunities to do their jobs better as this ultimately benefits the society.

“Our commitment is to continue to empower media practitioners, regardless of platforms, to be able to innovate and create technological-driven solutions to our world. This is what the MTN Media Innovation Programme seeks to accomplish.”

On his part, the Dean School of Media and Communication, Pan-Atlantic University, Dr Ikechukwu Obiaya, stated that the programme brings into play the wide experience that the School has in the training of media practitioners.

In our various programmes targeted at journalists, we at the School of Media and Communication have always laid a lot of emphasis on the importance of creativity, ethics and professionalism.

“The Media Innovation Programme is one more opportunity to drive home these values but with a new emphasis on innovation.

“Journalism remains as important as ever to the society, and it is driven by the same values, but journalists require a retooling to meet the technological changes and challenges of today.

“This is the role that the Media Innovation Programme aims to play, and we are quite happy to be able to partner with MTN to achieve this goal.”

At the end of the training, the 20 successful applicants will qualify as Fellows for the 2024 cohort. The Fellows would be coached on Nigeria’s technology sector, the relationship between media and technology, and equipped with the skills to adapt to the changing realities that guarantee career and financial success in their professional practice.

Fellows will also have access to professional resources and mentorship from PAU’s erudite faculty.

Interested journalists, bloggers and content creators can apply for the Fellowship at https://smc.edu.ng/mtnmip

Applications open on Friday March 23 and close Wednesday April 10, 2024.


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