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Smile Communications Stimulates Free WiFi in Metrotaxi
Smile Communications Nigeria Limited, the 4G/LTE broadband provider, renowned for superfast and reliable Internet service, has scored another first in the industry activating free WiFi in over 200 Metrotaxis in Lagos.
The feat is consequent upon the consummation of the partnership between Smile Communications and popular auto service firm Metro-taxi
At the official announcement of the partnership, Mrs. Alero Ladipo, chief marketing officer, Smile Communications Nigeria Limited, described the feat as a ‘partnership’ designed to redefine life style among Metro-taxi passengers.
She said that the partnership was in line with Smile’s philosophy as the broadband provider of choice in Nigeria and will enable the teeming customers of Metrotaxi to fully benefit from the Internet world.
“Smile Communications Nigeria Limited”, she reiterated,” is uniquely famous for its transformative objective of using the best and most innovative technologies to provide its customers with high quality, easy to use and affordable communication services”.
Ladipo affirmed that “a lot of people think about The Internet from utility point of view. We are reinforcing the view that people should remain connected to the internet while on the go. The internet is about a more productive lifestyle. In spite of the strata of the society you belong, you should live a connected life. That is what Smile is advocating”.
According to her, “people are connected in different ways. Initially, in Nigeria, it was about making voice calls on your phone, but now people are connected via internet data making calls through Whatsapp, BBM etc. So, the partnership will intertwine the way we live our daily lives; riding in cars, cabs, buses, everyday. Before you know it, buses will have data and every street would become ‘smart’ ones, always connected. This is just a first step to what will happen in future”.
On why the telecom company chose MetroTaxi among competition, the Smile CMO said “Apart from Smile Communications being the ultimate 4G/LTE Company in Nigeria, we are creatively adding value to our customers’ lifestyle. The purpose of partnering with MetroTaxi is to improve on the conducive environment Metro taxi provides. Metro taxi maintains a standard and that is why we have partnered with them. They have maintained the integrity they promised from onset, which is in line with our principle”.
The benefits of the partnership, surmised Ladipo, are all encompassing for “It is also good for the drivers as well, because they have an opportunity to use the Google Map to locate their routes instead of stopping and asking people. At the same time, that passenger, whether or not he is a Smile Communications customer, has received additional value”.
Mrs. Priscilla Ibe, chief executive officer of Metrotaxi, said the company is thrilled by Smile’s magnanimity, adding that such partnership will even lift the company’s business profile.
She described Smile as a forward looking company that is true to the transformative objective that informed its establishment.
On its part Metro Taxi Limited, a subsidiary of The Philly & Mools Group, has set out to be an innovative customer oriented company, with the sole aim of providing unparalleled transportation service for both individual and corporate bodies.
Ibe said, “We are happy about this partnership. One of the basic needs of a Lagosian is to have a reliable, safe and comfortable ride. We thought of putting WiFi in the cabs so that while on the go the passenger can be connected-browsing, chatting, receiving and replying to business emails, among other bundles of opportunities this partnership will offer our passengers. We hope this is just the beginning with our 250 taxies already connected.
On fears that the free WiFi might lead to fare increase, Ibe allayed such fears. “Our fares remain the same. We are not considering increase or an upward review of the fares. Our collective desire is to offer our riders comfort and connectivity.
“This is going to improve our service because locating routes will become easier for the drivers. I look forward to getting passengers’ feedback. They will really enjoy it. Everybody wants access to the internet for Instagram, Facebook, Twitter, sharing, uploading and downloading.
“Our cars are Bluetooth enabled. So, when the drivers are on the road, they connect the Bluetooth and give commands to the car with the DVD panel that shows the maps. We have already trained them on the safety side too. We also have a back-office system to help us monitor, through GPS, what the drivers are doing. In addition, we have fleet officers on the road monitoring the drivers and that also curtails misbehaviours.
Also speaking on the occasion, Mr. Tobe Okigbo, chief corporate services officer for Smile Communications Nigeria Limited, said the gesture was in furtherance of the company’s resolve to enable the Internet of Things (IoT) capable of increasing individuals, corporations and the nation’s economic base.
Okigbo said, “The truth is this: the way the world is going now like the phenomenal Digital Dividend, it is about how the internet, incrementally, helps you to achieve more. Can you imagine how much manpower that is lost in traffic gridlocks in Lagos? People should work even while they are in traffic. They should continue to be productive. In number terms, assuming people spend three hours/day in traffic. Let’s quantify it at $300/hour in lost productivity. If they are able to remain productive, the $300 adds to their income.
“So, it has multiplier effect. Think about it, if they don’t lose it, then, they earn more money. If they earn more, government earns more tax (revenue) and provides more services. All this because they have been empowered via Smile Communications free WiFi in MetroTaxi. The impact of the internet on our way of life has become ubiquitous. When you are talking about Internet of Things (IoT), for instance, MetroTaxis will in future talk to each other. There are instances where equipment, without human intervention, based on algorithms, talk to each other and things get done in more efficient ways”.
He highlighted that the partnership will even lead to a whole lot of innovations in future.
First Asset Management Limited, a subsidiary of First HoldCo Plc, has received the prestigious Fund Manager of the Year 2024 award. This accolade was conferred during the inaugural Capital Market Choice Awards, hosted by Nairametrics Financial Advocate Limited, underscoring the firm’s commitment to excellence and wealth creation.
The prestigious awards ceremony honoured the significant achievements of key players in the financial market, including operators, regulators, investors, and stakeholders. Their commitment and impact were crucial in fostering the growth and stability of Nigeria’s capital markets industry in 2024.
First Asset Management has received recognition for its commitment to quality service and innovation in the investment and asset management industry. This recognition reflects the firm’s exceptional performance, excellence in service delivery, and significant contributions to the financial ecosystem.
Ike Onyia, Managing Director/CEO of First Asset Management, expressed his gratitude for the recognition and commended Nairametrics for its diligence and transparency in the award process.
“We are honoured to receive this recognition, which validates our unwavering commitment to delivering value to our clients and stakeholders. Client satisfaction is at the core of our operations. This award motivates us to continue pushing boundaries and providing innovative investment solutions,” he stated.
He further emphasised the company’s commitment to deploying customised investment strategies that address the varied objectives of its clients.
First Asset Management continues to elevate its reputation with an impressive collection of awards. For over five years, the firm has been celebrated as the Best Asset Manager in Nigeria at the EMEA Finance: African Banking Awards.
The firm has also earned recognition as a Great Place to Work and won the prestigious Excellence in Asset Management award at the 2024 BusinessDay Banks and Other Financial Institutions (BAFI) Awards, showcasing its commitment to outstanding performance and a positive workplace culture.
The United Kingdom’s Minister for Africa, Lord Collins of Highbury, has concluded a three-day visit to Nigeria, aimed at reinforcing the UK-Nigeria Strategic Partnership.
He reaffirmed the UK Government’s strong commitment to deepening trade and investment ties between the United Kingdom and Nigeria.
During his visit, Lord Collins met with senior Nigerian government officials, business leaders, civil society representatives and United Nations agencies.
These engagements underlined the UK’s long-term drive to support Nigeria’s prosperity and stability while deepening bilateral cooperation for transformative growth across our shared priorities.
A key highlight of the visit was Lord Collin’s bilateral meeting with Nigeria’s Minister of Foreign Affairs, Yusuf Tuggar, in which both parties reaffirmed their unwavering commitment to strengthening economic ties and promoting regional security. The Minister was joined by the UK’s Trade Envoy to Nigeria, Florence Eshalomi MP.
Lord Collins also met with Deputy Speaker of the House of Representatives, Hon. Benjamin Kalu, and discussions focused on opportunities to strengthen engagement between UK’s parliament and Nigeria’s National Assembly and the importance of furthering women’s participation in politics.
Speaking on his visit, the UK Government’s Minister for Africa, Lord Collins said: “Nigeria and the UK share a rich, ambitious relationship: one that is deeply rooted in respect.
“Our Strategic Partnership is at the forefront of this, and my visit has focused on how our countries can continue deepening our cooperation on key issues such as trade and investment to drive economic growth and deliver prosperity for us all.”
The Minister held discussions with United Nations representatives on the ongoing reform of the UN system, its implications for Nigeria and how the reform can effectively support those most in need, particularly in Northeast Nigeria, whilst also contributing to global humanitarian efforts.
Lord Collins also met with civil society leaders to discuss electoral integrity and governance reforms, reinforcing the UK’s commitment to democratic values and community empowerment.
He later visited Nigeria’s Anti-Kidnap Fusion Cell: a key security initiative supported by UK expertise through the National Crime Agency and the Integrated Security Fund, which plays a vital role in enhancing local safety and combating serious crime.
Also commenting on the visit, the British High Commissioner to Nigeria, Dr Richard Montgomery, said: “Driving growth is central to the UK’s foreign and development policy. Lord Collins’ visit to Nigeria underscores the UK’s unwavering commitment to deepening our shared prosperity through expanded trade and investment. We are proud to stand alongside Nigeria as it forges a resilient and dynamic economy.”
This visit underscores the UK’s enduring partnership with Nigeria – built on mutual respect, shared goals, and a vision for a prosperous future for both nations.
News
PalmPay Launches CSR Initiatives to Empower Women, Foster Financial Literacy in Northern Nigeria
In a strategic move to expand financial inclusion in Nigeria, leading mobile banking platform, PalmPay has launched a series of CSR programs across Kano and Kaduna. The CSR initiative named “Passing the Baton” represents the brand’s commitment to passing on knowledge and providing the resources individuals and businesses need to achieve financial independence and drive economic empowerment.
This initiative is a bold move by PalmPay to bridge the opportunity gap in the North by providing financial literacy training and micro-business branding support to 5,000 women-owned businesses in Kano and Kaduna. This strategic initiative reaffirms PalmPay’s commitment to inclusive development and economic empowerment, particularly in underserved regions.
“At PalmPay, we believe that real financial inclusion must be far reaching and cover the grassroots,” said Chika Nwosu, Managing Director of PalmPay. “Our new CSR program is focused on supporting gender equity by equipping women with the knowledge, tools, and visibility they need to thrive as entrepreneurs in their communities.”
Through this initiative, beneficiaries will receive free health insurance, hands-on training workshops, enhanced store branding to boost visibility, and branded merchandise to strengthen their business presence.
The initiative is part of PalmPay’s broader strategy to extend its innovative solutions, expand its footprint in Northern Nigeria, while building sustainable partnerships with local stakeholders for long-term impact.
In a show of support, His Royal Highness, the Emir of Kano, Dr. Muhammadu Sanusi II, has endorsed the initiative, calling on other stakeholders to join forces with PalmPay in ensuring the North benefits fully from the growing digital economy. PalmPay has received commendation from community stakeholders, as the initiative aims to serve as a model for similar projects across other northern states.
As PalmPay continues to scale across Nigeria, the company remains committed to bridging the financial inclusion gap and empowering underserved groups, particularly women and youth, through its innovative solutions and impact initiatives.
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