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E-Business

Smile Harps on Professionalism, ‎Partners 10 Bloggers ‎

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(L-r): Sola Badmus, director of Protocols, West Africa Bloggers Conference, Mrs Alero Ladipo, chief marketing officer, Smile Communications Limited, Ayo Oyebade, MD, Advert Striker Limited and  Jonathan Doer, MD, Jumia Nigeria at the West Africa Bloggers Conference held in Lagos recently.
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Smile Communications Nigeria Limited, the 4G LTE broadband provider renowned for superfast and reliable Internet service, has identified professionalism, passion and content creation as critical in enhancing capacity of bloggers in the West African region.

Mrs. Alero Ladipo, ‎chief marketing officer, Smile Communications Nigeria Limited, made the remark during a presentation titled, ‘How to Promote Your Blog’, at West Africa Blogger Conference (WABC) 2015, held in Lagos at the weekend.

Ladipo said that in as much as bloggers must ensure explicit, informative and clearly defined content delivered with passion and fun, they should not relent in professionalizing in order to attract right businesses to monetize the enterprise.

Essentially, she listed qualities that distinguish bloggers from others to including sticking to their already created niches built on professionalism, unique, responding quickly to trends, invest on the content design, while building loyal audience, relationships and reaching out to experts.

The Company is already preparing grounds to partner with ten (10) bloggers to support them in lifting the platforms to greater heights.

The Smile Communications CMO said, “People think that blogging is habit that anybody can just pick up and start practicing it. However, as we get more people entrenched in consistent growth, it becomes important we make it professional. Essentially, readers visit bloggers for a particular reason. By implication, a blog is not a dumping ground. Stick to the core reason you started the blog and adhere to your principles.

“There is a philosophy that you stick to certain principles even when many people are deviating; it is the same thing with blogs. When you maintain the professional competencies, people will come to partner with you. For instance, on the course of my presentation I randomly asked participants ‘sell me your blog’, which is simply to market the platform, but people fell-flat on their faces. It is important you know what your blog is all about and can sell it. Present it appropriately”.

Ladipo added that for bloggers to attain their expected heights, “they should improve on the marketing and how to communicate. A lot of people do not know how to use the available tools. For instance, everybody talks about social media, but nobody talks about how they can grasp onto the social media.

“People need to understand about target audience, segmentations, and how to retain people’s interest that they continue to visit your blog; keeping people interested and understand that you are one amongst many.

“That’s the strength you need to have; the tools of marketing and communication and it does not require long sessions of learning. It can be an hour session of going through the principles of marketing and communication at a 101 (introductory) level, because you are not trying to go deeper on the subject, but how to use the tools. Truly, content is king, but you needed to be smart about it. That is where marketing and communication aspect comes in”.

Meanwhile, the CMO speaking on why Smile Communications chose to support the conference, said, “We chose to support the Conference due to the link between our service offering and what the bloggers do. During my presentation, I asked how many people had internet connection in order to monitor what is happening now or what has happened in the last hour that could inspire your writing. How are they going to know if not with internet connectivity”.

According to her, internet connectivity is a utility that soon will be in the range of demands like water supply, electricity, etc. I will take it further to say blogging, internet provision and lifestyle are all connected. So, we partnered with the organizers as a way of bridging the gap between life style and communication”.

On the drive to partner with some bloggers, Ladipo said, “the organizers will help in screening ten bloggers that Smile Communications will partner with from our perspective”.

Earlier, Mr. Ayodele Oyebade, ‎managing director, Advert Strikers Limited, and convener of the Conference, thanked Smile Communications magnanimity in supporting the conference where a new chain of professional bloggers will emerge.

Speaking specifically on the motivation behind the conference, he said, “We help bloggers to monetize their contents. We realized that majority of the exiting bloggers in the region need to learn a lot. Some of our clients in Nigeria, Asia, even Israel do complain that they are not getting the kind of mirage they expect.

“Meanwhile, premium bloggers in the category of Linda Ikeji, Bellanaija, etc, they have fixed rates. Clients know them and so talk to them directly. But we want every blogger to rise to the expectations. We want to say, regardless of the niche, you are an authority in your area, we want you to understand what the brands are looking for and you can relate with the audience.

“It goes beyond writing good articles, writing for fun, getting little AdSense and/or doing copy and paste from premium blogs. We are trying to expose the bloggers to the nitty-gritty of the profession. That’s why we partnered some corporate bodies like Smile Communications, Jumia, Google, MTN, etc. They have done very well in supporting this conference.

“In blogging you need to understand the dynamics and the ecosystem of how the platforms operate. For instance, you are writing about automobile. You have to be sure on what the audience want; you need to know the psychology, the general spare that will affect monetization and audience engagement.

“Smile Communications has informed us of their decision to partner with bloggers. I am particularly happy with Smile Communications because they are going to show them how to make money with their blogs with their content. Jumia is doing similar thing with it affiliate platform”. 

Oyebade urged the participants to utilize the opportunity created at the conference to reach out to influencers and engage on self-assessment questions, adding that the future of bloggers have become even brighter in the present technology driven age.

Smile Communications Nigeria Limited is justly famous for its transformative objective of using the best and most innovative technologies to provide its customers with high quality, easy to use and affordable communication services. Smile’s vision and mission, remains the quest to be the broadband provider of choice in Nigeria and to enable its customers to fully benefit from the Internet world.


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Nigeria CommunicationsWeek believes that technology makes life more exciting and helps improve the lives of people around Nigeria and indeed the world. So since 2007, we have devoted our energy to independent reportage of technology and how they affect lives.

E-Business

FG Mulls Fibre Optic Layout to Bridge Internet Gaps

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President Bola Tinubu said that his administration has initiated a project to install fibre optic cables across the country, aimed at enhancing the socio-economic development of Nigeria.

FG Mulls Fibre Optic Layout to Bridge Internet Gaps

His plans were contained in a speech he delivered at a joint session of the National Assembly in commemoration of Democracy Day on Thursday, June 12.

He said the fibre optic layout is part of other projects being embarked on.

“In addition, we have embarked on an ambitious project to lay fibre optic cables across the nation, a transformative step toward bridging the digital divide and fostering greater connectivity.

“This initiative promises not only to enhance the speed and reliability of internet access but also to revolutionise how businesses operate, how students learn, and how communities stay connected,” Tinubu stated.

He maintained that by extending this critical infrastructure, his government is empowering entrepreneurs, enabling digital education, and providing the tools for our youth to compete in a globalised world.

In a most recent report on Internet connectivity, The ICIR pointed out how Nigeria has faced setbacks in its deployment of fibre optic cables and needs a transformation.

The challenges revolve around vandalism, inadequate coordination between road construction and telecom infrastructure, and varying right-of-way (RoW) charges across states.

Among industry experts, these issues impact network outages, increase repair costs, and hinder broadband expansion efforts.

It has also further threatened the digital economy, leading to slower Internet speeds, dropped calls, and unreliable connectivity among others.


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African Startups Raised $345m in Funding in May

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African startups raised more than $345 million across 65 deals in May, more than double the amount raised in the same period of last year, according to a report by Briter, a research and business intelligence firm.

The report disclosed that both the number of deals and participating companies declined, confirming a growing trend of fewer companies raising funds in larger sizes.

It said fintech attracted the highest share of funding in May, accounting for 34 percent of the total, while cleantech followed closely, driven by a debt deal from Sun King. The company raised $80 million (in local currency) to expand clean energy access in Nigeria.

“Equity remains the primary instrument in terms of total value. There’s no doubt about it; in fact, equity deals with disclosed amounts captured more than half of the total funding volume in May.

“However, debt financing is increasingly proving its weight. Although it accounted for only 8 percent of all deals, it represented 32 percent of the total funding, highlighting the typically larger size of debt transactions. With the rise of specialised vehicles targeting early-stage businesses, debt is becoming an increasingly important part of Africa’s innovation funding landscape,” it said.

Briter’s report added that grants continued to play a vital role in early-stage support, especially in the education technology (EdTech) sector. The Mastercard Foundation led the pack in grant activity, funding a new cohort of EdTech innovators in Nigeria and Kenya. Each selected startup is set to receive $100,000 in grant funding, in addition to mentorship and business development support.

Multilaterals also made a strong showing in May, it said. The Multilateral Investment Guarantee Agency (MIGA), a World Bank Group member, issued a $179.6 million guarantee to CleanTech firm KOKO Networks. The support will help scale its clean energy solutions across Kenya.

“This deal not only demonstrates growing international confidence in African climate ventures but also signals a promising pathway for other asset-intensive startups in clean cooking, agriculture, and renewable energy,” the report said.

From a geographic perspective, Egypt emerged as the continent’s fundraising powerhouse for the month, contributing 51 percent of all funding raised. The country recorded 12 deals across equity, debt, and bond instruments. Notably, FinTech platform MNT-Halan raised $50 million through a bond issuance, further illustrating the diversification of capital-raising mechanisms in the region.

Outside Egypt, funding was distributed across Africa’s three other key markets, which are Egypt, Nigeria, and Kenya, with limited activity recorded in countries such as Ghana, Tunisia, Morocco, and Uganda, each registering between one and three deals.

In terms of exits, the African tech landscape continues to mature. Three companies—Baobab+, Qardy, and Shopa—were acquired in May, bringing the total number of exits this year to 22. This already surpasses last year’s count for the same period. Qardy was acquired by Catalyst Partners Middle East (CPME) in a disclosed deal valued at $23 million, the report added.

 


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Human Hacking: When Cyber Criminals Target You

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By Nancy Werteen

When you get anti-hacking advice, you’ve probably heard “Don’t use a simple password,” or “Don’t plug in that USB you found on the ground.”

Human Hacking: When Cyber Criminals Target You

But there’s one form of hacking that doesn’t always require a computer, and it costs businesses about 4.88 million dollars a year.

Modern hackers aren’t trying to get into your computer; they’re trying to get into you.

“They’ll try to learn about you a little bit, and they’ll try to use that information against you to try to get you to complete some action, maybe to send somebody some money,” said Kevin Moran, PhD, Assistant Professor of Computer Science, Cyber Security and Privacy Cluster, University of Central Florida.

IBM calls this human hacking, because it exploits human error instead of system error.

“With people just being busy and maybe not very carefully checking some of the emails or the phone calls that they get, can be something unfortunately that people can fall victim to,” said Moran.

Also known as social engineering, this often takes the form of phishing, where the hacker tries to “fish” the information out of you by impersonating family, friends, or even your bank.

There’s also baiting, where the hacker baits you with something of value. Remember the Nigerian prince scam?

That’s a famous example of baiting. There’s also pretexting, where the hacker will claim the victim has already been hacked, and that the hacker can fix it if you just send over your passwords. So, what can you do?

“Just as a rule of thumb, instead of clicking on links and emails, just go to the website yourself. And that will prevent, a lot of these types of attacks from happening,” explained Moran.

Phishing can take many forms.

Spear phishing targets people with access to confidential information, often to get access into an entire business, and whale phishing targets CEOs or political figures.

Search engine phishing is when hackers create fake websites promising services or goods you’ll never receive.

Angler phishing is when hackers create fake social media accounts impersonating famous people or companies.

Finally, vishing and smishing is phishing done through phone calls and texts respectively.

 

 

 

 

 


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