Telecom
Soaring Revenue Base through Value Added Services
The traditional service that telecommunications operators are meant to provide is voice communications. However, there has been increased demand for value added service which is secondary focus of operators that has turned to be a strong source of revenue.
A value-added service (vas) is popular as a telecommunications industry term for non-core services or, in short, all services beyond standard voice calls and fax transmissions but, it can be used in any service industry (eg. Web 2.0) for the services providers provide for no cost to promote their main service business. In telecommunication industry on a conceptual level, value-added services add value to the standard service offering, spurring the subscriber to use their phone more and allowing the operator to drive up their average revenue per user (ARPU). For mobile phones, while technologies like SMS, MMS and GPRS are usually considered value-added services, a distinction may also be made between standard (peer-to-peer) content and premium-charged content.
There are about 4 billion mobile subscribers worldwide, out of which 67 million mobile subscribers are Nigerian. Over 350 billion text messages are exchanged across the world every month.
Value-added services are supplied either in-house by the mobile network operator themselves or by a third-party value-added service provider (VASP), also known as a content provider (CP). VASPs typically connect to the operator using protocols like Short message peer-to-peer protocol (SMPP), connecting either directly to the short message service centre (SMSC) or, increasingly, to a messaging gateway that allows the operator to control and charge of the content better.
In the mobile phone market, new models are being rolled out with features targeted at specific user groups. There are feature phones for business people, with fast email services and document editing capabilities. On the other end of the spectrum are multimedia phones, further sub divided into units with advanced imaging and/or audio capability.
VAS applications
Person to Application (P2A) these are SMS messages sent by end users for contests & for seeking other information like news & updates; Application to Person (A2P) are SMS inclusive of service push by enterprise service providers; Also include calls on IVRS for all other services like astrology.
Ringtones : This is inclusive of monotunes, polytunes, truetunes and also includes Caller ring back tones (CRBT).
Entertainment VAS (jokes, Bollywood Ringtones & games); Info VAS ( Information on movie tickets, news, banking account etc); mCommerce VAS (Transactional services such as buying railway tickets or movie tickets through the mobile phone) The revenue generation and popularity of these types of VAS revolves around two factors which are perceived value and practical value.
Technology Enablers
Short Code Provider: these are the companies who own a short code (e.g. 8888, 3456 among others) which is sold to a third party client for some keyword and a specific period).
In the next few years, there is likely to be further specialization as network providers offer package bundles comprising of a phone, customized content, applications and a unique pricing plan targeted for some user groups. For example, one could opt for a package with a multimedia phone with huge storage space for music, digital rights management (DRM) software for sharing music and a usage plan that allows limited free downloads of songs and video.
Markets have traditionally been viewed in terms of supply and demand, in which vendors and service providers create value for which consumers are willing to pay. But in the emerging digital world, it is just as likely to be consumers themselves that create the value. A couple of examples: SMS’s or Short Message Services are perhaps the biggest success that telephone companies have had in persuading users to create their own value. Most recently, SMS-based voting used in competitions like American Idol/Pop Idol have generated large revenues for all stakeholders within a very short time.
The powerful combination of blogging or dissemination of personal content with social networking or "communitization" will have a strong bearing on the features and services that will be provided to users. There is a discernible trend in the use of mobile phones for creating and distributing blogs and video content while on the go.
The ubiquitous nature of mobile phones is ensuring that they play a key role in every major idea of this decade. As mobile phones evolve into versatile platforms for content exchange, telecom operators will be under pressure to deliver new, exciting content to grow their revenue base.
MTN recently has signed a deal with value-added services enabler and content provider IMImobile, to provide enhanced repository of current and globally popular content to 21 markets of MTN over a single platform.
IMImobile would address the local and international content needs of the company providing different flavor of music, news, sports and local contents, bringing online contents and mobile to 130 million users of the company.
The deal will also enable MTN to launch new voice and data services in its regions of operation. IMImobile is expected to earn around $150.2 billion in 2011 from mobile content and services.
MTN, having exclusive global content rights for the 2010 Fifa World Cup, will use the deal to deliver exclusive 2010 Fifa World Cup content to the mobiles of customers.
Expanding VAS
In Nigeria the list of content providers and platforms are growing by the day, some the major providers include, MTech, Cellcast, TaviaTxt, SaveMyContacts, Textnigeria, Entegration Solutions, Cellulant, CellTrust, 3G Reality Centre and A3&O among others, which generate mobile content to deliver value-added services via the GSM network operators. The mobile operators share the revenues equally with these private VAS companies, barring M-Tel, which is yet to develop a relationship with a VAS company.
The main players in the Mobile value added service chain in Nigeria apart from the National mobile operators are the content aggregators. They provide content to mobile operators; perform in-house content development and aggregating contents from other small players. They own the short codes and they have a tie up with multiple operators to ensure subscribers of all operators can access same short codes. Revenue sharing chain percentages will either encourage more independent developers or discourage them from rolling out innovative services that will promote the 3G. As it stands today, if the operators do not radically change the present revenue sharing structures which allows them to retain chunk of the value added services revenue, development efforts might not be encouraging after all.
Growth is stifled in the vas market in Nigeria because National mobile operators are playing safe and concentrating only on mass services for which content is readily available and chances of failure less. Entertainment value added service despite the fact that its practical value is minimal, is popular because of its mass appeal especially to youth segment and it is promoted over mobile commerce and infotainment which has the capacity to create real value for subscribers. Mere deployment of the 3G Networks will not automatically incite content aggregators to start developing contents. Additional investments in supporting infrastructure like in areas of digital map for those going into location based VAS, promises to be one of the leading services in Enterprise solution VAS in Nigeria.
Prevalence of low end mobile handsets is a major factor in the uptake and penetration of advance mobile technologies. Many services are not performing to their potentials despite their usefulness and many others which cannot be introduced. As the mobile markets grows, most new entrants are the low ARPU end users as most big spenders had already been taken up and hence most mobile handset coming on board might not have the features that support advance technologies. Operators worldwide are taking initiatives to collaborate with mobile phone makers to make 3G services available to more people with less entry cost through handset development, logistics and marketing initiatives. Notable among such collaborations is the 3G for all campaign spearheaded by the GSM Association that will reduce 30% from the LG phone that has been chosen.
Emmanuel Okoegwale, mobile value added services expert, said that operators need to focus on Value added services to survive the cut throat competition they are experiencing right now, reduction in voice revenues and to achieve growth forecast. According to him, there are quite a handful of innovative value added services like the Remote mobile phone book back up, by SaveMyContacts, Vehicle tracking systems, ring tone downloads and the highly successful caller Tunes. Caller Tunes has demonstrated that subscribers are ready to adopt a service that offers them an option of personalization. Mobile users always want to carry forward their individuality to their mobile phones.
While the informational and Mobile Commerce are really struggling in the mobile VAS market in Nigeria, entertainment value added services seems to be more popular because they are designed for mass appeal and leisure time usage while mobile commerce is popular in Banking industry but with few users. Simple reason is that subscribers have not just seen or perceived a compelling reason to engage the mCommerce and others. British Broadcasting Corporation reported that Nigerians are leading visitors to its site worldwide with 61% and distantly followed by South Africa at 19%.This is a classic example of usage due to compelling reason.
In other parts of the world, sport and adult contents are the chief revenue earners in the mobile value added service industry. Entertainment VAS seems to be the leading service that is driving the VAS market in Nigeria, this is because entertainment based VAS drive the market both value and volume terms.
As telecommunications sector is bracing up to implementation Number Portability, value added services stand as a major focus and driver of competition for forward looking operators to survive.
Telecom
Airtel Africa Foundation Launches 100 Tech Scholarships for Nigerian Undergraduates

Following the recent announcement by its Chairman, Dr. Segun Ogunsanya, at a World Press Conference held in Lagos recently, the Airtel Africa Foundation, through Airtel Nigeria, has kicked off its Undergraduate Tech Scholarship Programme to benefit 100 Nigerian undergraduates.
This initiative will provide each recipient with a grant covering tuition, accommodation, study materials, and a stipend from the first year of study through the final year. This financial aid removes economic barriers, empowering students to dedicate their focus to academic and technical achievement in technology.
Eligible courses of study include Computer Science, Information Technology, Data Science, Software Engineering, Cybersecurity, Artificial Intelligence, and other ICT-related disciplines.
Commenting on the initiative, Dr. Ogunsanya affirmed that the scholarships represent the Foundation’s continued commitment to breaking down barriers for young Africans.
“At Airtel Africa Foundation, our vision has always been to create opportunities where talent meets ambition. With this scholarship, we are investing in Nigeria’s future tech leaders, giving them the resources and confidence to thrive in an increasingly digital world,” he stated.
Beneficiaries are selected from 100-level students enrolled in approved programmes in participating public universities across the country. These institutions include the University of Lagos (UNILAG), the University of Nigeria, Nsukka (UNN), Ahmadu Bello University (ABU), the University of Benin (UNIBEN), Obafemi Awolowo University (OAU), the University of Ilorin (UNILORIN), and Tai Solarin University of Education (TASUED).
Airtel Nigeria CEO, Dinesh Balsingh, noted: “The prioritization of education as a pillar of our social investments becomes much stronger with these 100 new scholarships. They build on such other initiatives as our partnership with UNICEF on the Reimagine Education Programme, our Adopt-A-School project, and our 1 billion naira investment in the Three Million Technical Talent (3MTT) effort of the Federal Government. Ultimately, for us as an organisation, the best way to equip the future is to arm it with cutting-edge education.”
The undergraduate scholarship is a direct component of the Foundation’s four strategic pillars of Financial Inclusion, Education, Environmental Protection, and Digital Inclusion (FEED).
Telecom
NCC’s Maida Calls for Unified Action to Accelerate Broadband and Safeguard Telecom Infrastructure

Dr. Aminu Maida, Executive Vice Chairman of the Nigerian Communications Commission (NCC), has called for urgent collaboration among Nigeria’s states and stakeholders to accelerate broadband connectivity and safeguard critical national infrastructure.

L-R: Director, Critical National Assets and Infrastructure Protection, Office of the National Security Advisers (ONSA), Enebong Effiom; Executive Governor, Katsina State, Dikko Radda and Executive Vice Chairman/Chief Executive Officer, Nigerian Communications Commission (NCC), Dr. Aminu Maida, during a business roundtable on broadband investment and critical national infrastructure protection hosted by the Commission in Abuja on Wednesday (October 8, 2025).
Speaking at a business roundtable held at the NCC Digital Economy Complex on Wednesday, October 8, 2025, the EVC emphasized broadband as a national imperative for economic growth, security, and digital inclusion under the theme, “Right of Way and Protection of Broadband Infrastructure – The Road to Success in Broadband Investment and Connectivity.”
Dr. Maida began his remarks by underscoring the invaluable role of connectivity across industries, citing examples from Enugu’s industrial sector to security services relying on real-time data. “When connectivity fails, opportunities evaporate, productivity stalls—and in critical situations, lives can be put at risk,” he said.
He stressed that broadband today transcends faster downloads or video calls; it is the bedrock of economic inclusion and national resilience.
According to the EVC, Nigeria’s broadband penetration stood at approximately 48.81 percent as of August 2025, with over 140 million Nigerians online. Highlighting the sector’s contribution to GDP, he cited research indicating a 10 percent broadband increase could boost GDP by 1.38 percent in developing countries.
Expanding broadband access, Dr. Maida said, would multiply economic opportunities, enabling new jobs, services, and innovation hubs across Nigeria’s states.
He referenced Rwanda and India’s success stories, where coordinated investments in fiber infrastructure and digital governance transformed their economies into emerging digital powerhouses.
The EVC lauded the leadership of President Bola Ahmed Tinubu and Communications Minister Dr. Bosun Tijani for pursuing the National Broadband Plan (2020–2025) with ambitious targets of 70 percent broadband penetration and deployment of 90,000 kilometres of fiber backbone by year-end.
To this end, the NCC has translated these goals into strategic actions despite operational challenges.
Among the NCC’s key initiatives, Dr. Maida highlighted the Critical National Information Infrastructure (CNII) Presidential Order signed in June 2024, which empowers law enforcement agencies to combat vandalism, theft, and denial of service attacks on telecom infrastructure.
The Commission, working closely with the Office of the National Security Adviser (ONSA), has operationalized this order through a Telecommunications Industry Working Group focused on site security, maintenance, and access control.
Complemented by public awareness campaigns and collaboration with judicial and security institutions, this effort has led to the dismantling of major vandalism cartels over the past two years.
Addressing the historic challenge of high Right of Way (RoW) fees—levied variably by states and often hindering fiber rollout—the EVC disclosed successes in advocacy resulting in five additional states (Adamawa, Bauchi, Enugu, Benue, and Zamfara) waiving these fees, bringing the total to eleven states without RoW charges.
Seventeen other states have capped fees at the Nigerian Governors Forum benchmark of N145 per linear meter. Dr. Maida underscored ongoing efforts to achieve uniform, predictable RoW regimes nationwide, coupled with “dig-once” coordination with public works to share ducts and plans, cutting fiber damage and civil works costs.
The NCC further strengthened investor confidence by approving cost-reflective and competitive tariff rates earlier this year, prompting operators’ collective commitment of over $1 billion in broadband rollout investments across Nigeria.
To enhance market openness, the Commission has commissioned a wholesale fiber study to facilitate backbone sharing between owners and Internet Service Providers, unlocking last-mile expansion and faster backhaul.
On transparency, the Commission expanded performance disclosures, including outage reporting, quality of service dashboards, and compliance metrics to drive accountability.
Despite these achievements, the EVC highlighted continuing challenges: from January to August 2025, Nigeria recorded 19,384 fiber cut incidents, 3,241 equipment thefts, and over 19,000 cases of denied access to telecom sites, causing prolonged outages and increased security costs.
Further obstacles include fragmented and unpredictable RoW regimes, weak coordination with road authorities, energy supply volatility, multiple taxation, and bureaucratic permitting processes.
Dr. Maida warned of the urgency, citing the accelerating global digital race driven by artificial intelligence and outsourcing movements favoring low-cost, high-connectivity environments. “If our broadband backbone is weak, our youth will be marginalized, and our economy will likely not achieve its full potential,” he said, underscoring that communities without digital connectivity today are essentially invisible.
The EVC urged governors and state authorities to partner in enforcing telecom infrastructure as critical assets; adopt 100 percent RoW waivers or at minimum NGF benchmarks with clear timelines; institutionalize coordination between public works and operators; embrace transparency in fees and processes; establish state digital infrastructure funds to attract private fiber investment; and support energy resilience through hybrid and solar power at telecom sites.
Looking ahead, Dr. Maida announced two major NCC initiatives to be launched the next day: an Ease of Doing Business Portal offering a one-stop-shop for all 36 states and the Federal Capital Territory, and the Nigeria Digital Connectivity Index (NDCI), a framework to annually measure and publish states’ digital readiness and competitiveness to enhance accountability and drive improvements.
He concluded with a powerful call to action: “The digital revolution does not wait. Let us align, invest, and protect, for the prosperity of our people and the future of our nation.” He left the audience with one final question, “Will we align—or be left behind?”
This roundtable marks a pivotal moment in Nigeria’s journey toward a digitally inclusive and economically robust future, positioning broadband connectivity and its protection as strategic national imperatives.
Telecom
Google Empowers African Students with Free AI Tools for a Year

Google today announced a major initiative to support higher education across Africa by offering its premium AI subscription, Google AI Pro for free to university students for 12 months.
The offer is available to eligible students aged 18+ in Nigeria, Kenya, Ghana, Rwanda, South Africa, and Zimbabwe, providing them with access to Google’s most advanced AI tools to enhance their learning, research, and creative work.
Through Google’s most capable model, Gemini 2.5 Pro, this initiative will equip the next generation of African leaders, innovators, and creators with fundamental AI literacy. By placing powerful generative AI tools directly in the hands of students, Google is helping to prepare them for a workforce where AI proficiency is increasingly essential.
“We are seeing a new wave of innovation in Africa, driven by the energy and ingenuity of our young people,” said Alex Okosi, Managing Director for Google in Sub-Saharan Africa. “By providing students with access to our most advanced AI tools, we want to empower them to not only excel in their studies but also to become critical builders and shapers of the future. This offer is about democratizing access to technology and giving African students the skills to compete and lead on a global stage.”
The Google AI Pro plan provides a comprehensive suite of tools designed for the demands of academic and creative life:
Supercharged Learning and Research: With new features like Guided Learning to help students with in-depth research, summarizing academic papers, debugging code, and step-by-step guidance on complex problems.
Time-Saving Efficiency: Use Deep Research to generate comprehensive, cited reports from hundreds of web sources in minutes, transforming how students approach long-form assignments and dissertations.
Enhanced Organization and Creativity: Leverage NotebookLM to organize notes and connect ideas and use Veo 3 to instantly transform text prompts or images into short, high-quality videos for presentations and projects.
Massive Storage: Receive 2 TB of cloud storage across Google Drive, Gmail, and Photos, ensuring ample space for coursework, research data, and creative portfolios.
How to Sign Up
University students in eligible higher education institutions and countries can verify their status and activate the 12-month free plan by visiting gemini.google/students. The process is designed to be simple, requiring students to verify their status through various methods and to add or confirm a form of payment (without incurring any charges). The offer will be available for redemption for 60 days, from October 7, 2025, to December 9, 2025.
This student offer builds on Google’s long-standing commitment to Africa’s digital transformation through programs like the Google for Startups Accelerator Africa and the Digital Skills for Africa initiative, which have helped millions of people and businesses grow.
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